Good Two presentation with Bill
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Goodtwo is an online fundraising platform that allows nonprofits and causes to raise money by offering donors deals from brands in exchange for donations. Brands benefit from cause association and accessing new customers. Causes receive donations without upfront fees and donors feel rewarded with deals. Goodtwo's model shares revenue between the brands, causes, and donors. The platform targets the $300 billion charitable giving industry, especially organizations that run fundraising events. It provides advantages over traditional fundraising by offering an easy and rewarding way for causes to raise money while giving brands performance-based marketing tied to a cause.
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- 1. goodtwo™ Good Deal. Good Cause.℠ EFACTOR - Social Entrepreneurs Doing Good Business | 6.21.11 Bill Yucatonis, CEO
- 2. Born from “Groupon” CoupMe – New England deal-a-day site, formed July 2009 ROI challenges on shoestring budget Market blew-up from a handful of competitors to hundreds overnight Merchants like good customers. Period. Need to find a way to differentiate that’s market-moving and meaningful Need to find a way to reduce the negatives of running a Groupon-like business (i.e. sales force and list)
- 6. Global IT Timex; E-Business Carrier
- 9. Give and Get Raise Money by Rewarding Donors with Deals BRANDS: Local, Regional and National deals from top brands. CAUSES: No up-front fee, choose deals, promote to donors, share profits. DONORS: Gets a good deal, and supports their cause.
- 10. Good Deal. Good Cause.
- 12. Event Participation Up. Funds Raised Down.
- 14. Business Model Revenue Share GOODTWO: Deal Acquisition Processing and Platform MERCHANT: Paid for each Voucher Promotional Budget FUNDRAISER: Incremental DonationRewards Donor
- 15. Run/Walk/Ride Model Event Sponsors Pan Mass Challenge5,100 Riders Local and National Deals Potential Impact Participants: 5,100 Average Revenue: $50 Average Deals Sold: 5-8 Cause Profit : $255,000
- 16. Partnerships and Pipeline CURRENT PARTNERSHIPS KEY FUNDRAISER PROSPECTS
- 17. Advantages to Fundraiser Advantages to Merchant Free, incremental and rewarding way to raise money towards fundraising goal. Easy to implement: Choose deals and promote. Deals sell themselves and reward donors, which helps the awkwardness and fatigue of just asking for money. Deal-based (performance) marketing without the rigidity of a Groupon-like structure. Direct cause association that boosts brand but hides negative discounter image 2010 Cone Cause Marketing Survey: 85% shaped brand, 41% purchased
- 18. In Closing Don’t underestimate the power of nonprofits and schools Don’t disrespect the donor relationship Don’t always think that being a good corporate citizen or having a cause-based model equals a loss of profits.
- 19. goodtwo™ Good Deal. Good Cause.℠ Bill Yucatonis, CEO+1 617-945-8565 bill@goodtwo.com