Business Plan Writing - A Roadmap to Success Author : Eva Hukshorn, partner EFactor http://www.efactor.com

1. Business Plan Writing
A Roadmap to Success
Author : Eva Hukshorn, partner EFactor

2. 1. Efactor is a Smart Network that matches entrepreneurs with the very people who
can help them grow
2. Finding Business Partners: from partners to investors, from coaches to customers
3. Largest Entrepreneurial Network in the World with 1mio members in 185
countries
4. An online community Offering you a network, knowledge, events, and every
business resources you need to succeed @ discount!
5. GO Online, fix your personal profile & company profile and get MATCHED!
It’s not about connections - it’s about the right ones…

3. A Solid Business Plan is Important : Luck is For The Unprepared!
Business plan: learn to Live & Breath your company, market and customers.
Business plan as a tool:
• Systematic approach for mapping your idea
• Focus
• Entry strategy
• Identifying gaps: knowledge, experience, specialists
• Checklist of resources
• Communication tool
• Practice
Business plan is for YOU and YOUR SUCCESS!
Business Plan = Guidebook for the Founder

4. Some Basic Ingredients to Start a Successful Company
3 Key Elements of Life: Ideas, People and Money

5. Take a Different Approach, Become Your Own Investor
• Your own investment does not consist
only of time spend
• Become as critical as your external
investors would be
• Your Team is as important as your idea
• Money is the end-game of the investor, so
is yours
You are the biggest investor of them all!

6. Evolution of Your Startup Life
YOUR IDEA
• Time Spend: 6-9 months
• describe the problem you are solving for whom
• Test for outside interest
YOUR BUSINESS PLAN
• Time spend: 2-3 months
• details of the execution process
• 5 years, 3 phases, 1st phase 18 months explicit
YOUR COMPANY
• Time spend: ?
• Structure tasks, weekly, monthly
• Success = old investors out, new investors in
9-12 months Preparation Before Launch
1
2
3

7. Content to Cover in Your Founder’s Guidebook

8. Your Idea: Preparation
 Problem to be solved
 Target group
 Need by target group
 Unique selling point
 Technical details
 Comparable product competitors
 Superiority of your product
 Duplicable
 Protection
 Costs of production

9. Your Idea: Business Plan Content
1. Illustrate & quantify
2. Content:
1. Name of product or serve
2. Name of founder
3. Illustration of product or serves
4. Description
5. Benefit
6. Unique selling point
7. Protection
8. Description target group & market
9. Revenue model

10. Marketing & Sales: Preparation
 Competitive advantage
 Competitors
 Substitutes
 Describe customer
 Choice target segment
 Size market
 Market share
 Market price
 Communication
 Distribution

11. Marketing & Sales : Business Plan Content

12. Marketing & Sales : Business Plan Content

13. Management Team: Preparation
 Members & Responsibilities
 Credentials
 Founders
 Skills
 Missing skills
 Expansion
 Motivation
 Advisors
 Contracts
 Operational procedures

14. Management Team: Business Plan Content

15. Organization : Preparation
 Business model and supply chain
 Activities in-house
 Activities outsourced
 License
 Main focus business model
 Organization chart
 Team expansion and costs
 Corporate culture
 Picking partners
 Your added value

16. Finance : Preparation
 Assumptions
 Cash flows next 18 months
 Cash flow next 3-5 years
 Profit & Loss next 3-5 years
 Balance sheet next 3-5 years
 Ratio’s & drivers
 Break-even point
 Capital need until break-even
 Capital need best-case
 Capital need worst-case

17. SWOT Analysis : Know Thyself
INTERNAL : Strength & Weakness EXTERNAL : Opportunities & Threats
• Resources: financial intellectual
• Customer service
• Efficiency
• Competitive advantages
• Infrastructure
• Quality & price
• Delivery Time
• Costs
• Capacity
• Personnel / management
• Organizational structure
• Political
• Legal
• Economic condition market
• Expectations of stake & shareholders
• Technology
• Public expectations
• Competitive environment
• Barriers to entry
• Commodity prices
• Amount of customers
• Structure of suppliers

18. Funding : Preparation
 Capital need until break-even
 Capital in up- & downside case
 How many funding rounds
 Own funds available
 External funds needed
 Deal: money versus equity/debt
 Terms & conditions
 Investor type
 Return on investment
 Exit

19. A Summary of Your Vision and Strategy : Your Milestone Overview

20. Conclusion & Final Remarks
CONTENT & QUESTIONS for preparation
Don’ts:
1. Quick validation
2. Sales most relevant
3. Delete trial balloons
4. Wrong audience
5. Advisor plague
6. Poor understanding financials
7. Poor understanding product
8. Underestimate competition
9. Low pricing strategy
10. Under-define capital requirements
DO: BE PREPARED!!
Next webinar =
July 3: Pitching
& Presentation –
3 Minutes, 1
Impression
Business plan writing = Roadmap to success!

21. Visit Now
http://www.efactor.com/
https://www.facebook.com/efactor
http://www.twitter.com/efactor

22. Thank You!
This document was prepared by Eva Hukshorn. Several people and organizations have inspired
her to write this presentation, amongst which are, but not limited to the Founders of Efactor,
McKinsey & Company/New Venture, BiTs, ABN AMRO/RBS