Crowdfunding marketing strategy

1. Online Sensor, Cambodia
By: BO Bunrath
Jun 2016

2.  Crowdfunding in Cambodia
 Potential target
 Marketing strategy
 Projection of turnover
 Conclusion
Content
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3.  Overview about Cambodia
Crowdfunding in Cambodia
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4.  Crowdfunding in Cambodia
- Cambofund is the first platform, launched on Jan
2015.
- Tosfund is another player, launched on Sep 2015.
Another key player like kickstarter and IndieGoGo are
not seen in Cambodia. The two above platform develop
to suit country payment option, for example pay by
Wing or Acleda ATM card or even mobile balance.
Crowdfunding in Cambodia (cont.)
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5.  Age group: 18-24, 25-34, 35-54, and 55-65 (who need
fund for health, education, or society).
 University student, low income people with
education, and expat who raise fund for society
purposes.
 Local NGO or local community who need fund
supporting their community activities.
 Individual or group who raise fund occasionally for
charity event or specific purposes.
Potential target
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6.  Individual contact (to invite to small group
orientation, workshop, event),
 Organize event, workshop, and group orientation,
 Social media ads(official company Facebook,
Instagram, Line, LinkedIn, and personal page),
 Online ads (sending email to targets, ads on local
website, personal social media),
 Educate user and public to understand about
crowdfunding, and reason to choose our platform.
Marketing strategies
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7.  Train user on how to run a successful fund raising
campaign.
 Increase awareness of Online Sensor to public and
target group through social media and online.
 Attend, support or sponsor any event related
fundraising.
 Ads on back of Tuk Tuk and other local ads channel.
Marketing strategies (cont.)
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8.  Projected turnover in a quarter
Note: exclude service that campaign runner may ask OS Inc helps such as
consultation or analysis and review.
Projection of turnover
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Turnover (quarter)
1 month 2 month 3 month
Total
Charge Percentage Expected Total Charge Percentage Expected Total Charge Percentage Expected Total
Fee 10% $500,000 $50,000Fee 10% $1,000,000 $100,000Fee 10% $1,500,000 $150,000 $300,000
Processing 5% $500,000 $25,000Processing 5% $1,000,000 $50,000Processing 5% $1,500,000 $75,000 $150,000
Total $75,000 Total $150,000 Total $225,000 $450,000

9.  With crowndfunding is a new phenomenon and
turnkey in Cambodia, and still few platform running, I
see that high chance OS Inc to grow here.
 We should have an official Online Sensor (or
crowdfunding) launching event.
 Sharing success story of other country fundraiser
(video), if possible.
 Have budget to ads on local ad channel during our
stage of introduction to the market.
Conclusion
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