The Million Dollar Round Table is a not-for-profit association formed in 1927 that qualifies global insurance and financial services professionals based on their sales achievements. It hosts three major yearly meetings that provide sponsorship opportunities for over 400 companies. Emerging trends in sponsorship include opting for multi-year partnerships over single-year deals, prioritizing corporate social responsibility, and leveraging online/social media for closer consumer contact and immediate feedback.

1. Sponsorship Strategy and
Emerging Trends
Ray Kopcinski, CMP
Million Dollar Round Table

2. Background / History –
Million Dollar Round Table
• Not-For-Profit Association Formed in 1927
• Qualification Based Global Membership
• 38,000 + Members From 80+ Countries
• 400 + Companies Represented
• Three Major Yearly Meetings With
Sponsorship Opportunities

3. Sponsorship Targets
Insurance
Companies
Financial
Product
Vendors

4. Case Study – Annual Meeting
2012
From Exhibit Hall to
ConneXion Zone

5. Emerging Trends:
− Multi-Year vs. Ala Carte
• Partner vs. Vendor
• Venue (Event) Naming / Program Integration
• Quantitative “Reality” Checking
• On-Line / Social Media
− Closer Contact With Consumer
− Immediate Feedback
• Corporate Social Responsibility
− Environment
− Energy

6. Sponsorship Strategy and
Emerging Trends
Ray Kopcinski, CMP
Million Dollar Round Table