Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow. Here's some startup marketing idea you need to focus on. http://www.efactor.com

1. Startup Marketing
What You Need to Do Before You Begin
Author : Eva hukshorn, partner EFactor

2. 1. Efactor is a Smart Network that matches entrepreneurs with the very people who
can help them grow
2. Finding Business Partners: from partners to investors, from coaches to customers
3. Largest Entrepreneurial Network in the World with 1mio members in 185
countries
4. An online community Offering you a network, knowledge, events, and every
business resources you need to succeed @ discount!
5. GO Online, fix your personal profile & company profile and get MATCHED!
It’s not about connections - it’s about the right ones…

3. Marketing is About Making Yourself Visible

4. Marketing Exposure Evolved Quickly
Marketing evolved:
- 1980s: Fewer ads >> more people >> undivided attention
- 2010s: More ads >> less people >> less attention
- Product proliferation and availability => Choice
- Media proliferation => Continuous & Fragmented
- Access proliferation => Everywhere

5. But So Did The Consumer
• Interruption marketing is no longer accepted.
• Audience is participating instead of receiving.
• Solution: GET THEM INVOLVED

6. Why You Need a Marketing Plan: Control!
• Defineyour idea / Bus. Plan
• Target audience
• Target market
• Budget constraints
• Smart marketing
• Feedback
• Measurable
• Logo
• Recruiting
• Investor relations / PR
• Crisis Management
• Traffic
• Employee relations
• Company culture
• Style company
• Philosophy

7. But So Did The Consumer
1. Know thyself
2. Characteristics Product
3. Specify your target market
4. Specify your target group
5. Collect information
1
Marketing plan helps you to send out consistent messages
1. Identify stage in life cycle
2. Goal communication
3. Research buying behavior
4. Select marketing channels
5. Create marketing budget
2
5
3
4
6
7
10
8
9

8. Know Thyself : SWOT Analysis
• Resources: financial, intellectual
• Customer service
• Efficiency
• Competitive advantages
• Infrastructure
• Quality & price
• Delivery & me
• Costs
• Capacity
• Personnel / management
• Organizational structure
• Political
• Legal
• Economic condition market
• Expectations of stake & shareholders
• Technology
• Public expectations
• Competitive environment
• Barriers to entry
• Commodity prices
• Amount of customers
• Structure of suppliers
INTERNAL: Strength & Weaknesses EXTERNAL: Opportunities & Threats

9. Identify the Characteristics of Your Products / Services
Create a SWOT of your product
FEATURES
PRICE
SUPPORT
VISION
ALLIANCES
BRANDING
SALES
CHANNELS
COMPETITION
POSITION

10. Specify Your Target Market
Example:
• Fashion
• Fashion in North America
• Fashion in the US
• Fashion in New York
• Fashion in New York, Manhattan
• Pret-a-porter fashion in New York, Manhattan
Target small, and then roll-out to near markets

11. Specify Your Target Customer
Demographics:
• Age
• Gender
• Profession
• Relationship Status
• Children
• Race
• Political Preference
Target small, and then roll-out to near markets
• Religion
• Location
• Education
• Generation X, Y, Z
• Income
• Hobbies
• Life Style

12. Collect Lots of Information & Analyze
• Market:
- Economic
- Regional
• Customer characteristics
• Competition:
- Companies
-Products
• Surveys:
- Online surveys
- Personal surveys
• Group sessions
• Industry reports
• Competitors
• Other…be creative!
WAY TO COLLECT HOW TO COLLECT
Lots of quantifiable data needed

13. Collect Lots of Information & Analyze
BRAND AWARENESS SALES ENCOURAGEMENT LOYALTY
Different stages, different messages
In Which Stage of the Product Life Cycle are You In?

14. Determine the Goal of Your Message and Communication
TEASING & POSITIONING
• Recognition
• Messages frequent &
consistent
• Positive feelings
• Awareness of USP
• “Experience”
BRAND AWARENESS SOCIAL ENCOURAGEMENT LOYALTY
ACTIVATING & CONVINCING
• Understanding problem
• Awareness of ‘how’
problem is solved
• Products & services are
easily accessible
• Administration process
are clear & practical
SATISFACTION & RELATION
• Continuous dialogue
• Deliver promise
• Solve problem
• Create long-term relation
• Relation continues even
after product or services
is delivered
55% 35% 10%

15. Research Your Customers’ Buying Behavior
Need Information &
Problem Awareness
Information Search
Evaluate Alternatives
Purchase
Post – Purchase
Evaluation
• Stimulus Creation
• Personal Sources
• Commercial Sources
• Public Sources
• Experiential Sources
• High Involvement
• Low Involvement
• Satisfaction
• Confirmation

16. Choose Your Marketing Channels
BRAND/IMAGE – TEASING
Radio Public transport
Free Publicity Press release
Guerilla Bill Boards
Spectacular SMS
Tell a friend Cars
BRAND/IMAGE – POSITIONING
Television Magazines
Advertorials Press Interviews
Brochures Website
News Rooms Podcasts
Flicker Video/YouTube
Partners TV Shows
SALES/TRAFFIC - ACTIVATING
Conferences Congresses
Seminars Direct Mail
E-mail Telemarketing
Leaflets Action website
Free Cards Point of traffic
Newspapers SEO / SEA
Social Communities*
SALES/TRAFFIC - CONVINCING
Sales Promotion Premium
Services
Sales training Sales coaching
Product folders Sampling
Trials Case Studies
Testimonials Post-ordering
Catalogue Display
Note: www.BiTSEN.nl, Frans de groot / Toon ten Cate

17. Choose Your Marketing Channels
LOYALTY - SATISFYING
Membership Cash back card
Events Newsletters
News updates Forum
Education Apps
Online games Panels
Mentoring Q&A
Video calling Workspace
LOYALTY - RELATIONSHIP
Blogs Widget
Testimonials Book writing
Member-brings-in-member
In-house/online magazine
Individualentertainment & business
Relationship building events

18. Visit Now
http://www.efactor.com/
https://www.facebook.com/efactor
http://www.twitter.com/efactor

19. This document was prepared by Eva Hukshorn. Several people and organizations have
inspired her to write this presentation, amongst which are, but not limited to the Founders of
EFactor, ABN AMRO/RBS, University of Groningen, Institute for Management Accountants,
Paul Grant Founder of the Funding Game
Thank You!