The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.

1. Upstart Disruptors Reshaping the Future
Brands
¡ Christiaan Maats, Founder, OAT Shoes
¡ Chris Lukezic, Director of Communications - EMEA,
Airbnb
¡ Jason Foster, Founder and Chief Reuser, Replenish
¡ Danae Ringelmann, Co-Founder, Indiegogo
¡ Diana Verde Nieto, Founder & CEO, Positive Luxury
Sustainable Brands
London Conference

2. Upstart Disruptors Reshaping the Future
Brands
¡ Jason Foster, Founder and Chief Reuser, Replenish
Sustainable Brands
London Conference

3. The Message Is The Bottle
Build Your Brand Values into What Consumer Touch Everyday
1

4. WARNING
This presentation is full of hope,
simple ideas and common sense and
therefore controversial.
2

5. The Birth of Modern CPG
Focused on Material, Not Utility
3

6. 99%
DESIGNED FOR THE TRASH
4

7. We are stuck in a
disposable world
5

8. What if we could...
— Develop a more loyal relationship with consumers
by saving them money while delivering a higher
quality product?
— Reduce bulk and weight in the entire supply chain
that lowers costs and increases revenue?
— Drive a 90% packaging reduction in plastic, oil and
CO2?
6
6

9. We can.
It s all about
water and waste.
7
7

10. Many of The Largest Consumable
Categories are Highly Inefficient
— Shipping water in trucks, rail and boats = wasted money for
manufacturers, retailers and consumers
— Sample categories include:
— Automotive
— Baby
— Beverage (non carbonated)
— Cleaning
— Lawn & Garden
— Personal Care
— Pet Care
8
8

11. Shelves Full of Water and Plastic
Household Cleaning Oral Care Beverages (Non-Carbonated)
Automotive Personal Care Lawn & Garden
9
9

12. Containers
Sold In
North America
10
10

13. Where We
Waste
486 Billion
Pounds
2010 US Municipal
Solid Waste
(before recycling)
Big Opportunity!
11
11

14. Just Fixing The Back End Is
Not the Answer
2010 EPA Municipal Recycling Rates
12
12

15. Make this
EASY
INTEGRATED
COOL
13

16. Design for the
EXPERIENCE
14

17. The Replenish Platform
15

18. Innovation for
the next
generation of
consumer
products
16

19. Innovation for
the next
generation of
consumer
products
17

20. Reuse Builds Loyalty
18

21. 19

22. Future Generations will ask
“You threw that away?”
20

23. 21

24. 22

25. BECOME A
REUSER
23

26. For More Information,
Contact:
Jason Foster
415-305-5393
jason@myreplenish.com
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27. Upstart Disruptors Reshaping the Future
Brands
¡ Christiaan Maats, Founder, OAT Shoes
Sustainable Brands
London Conference

28. Virgin Collection

34. Virgin Collection
7

35. Virgin Collection
8

39. 12

40. 13

41. 14

42. Disruptive...?
15

43. 16

44. THANK YOU
www.oatshoes.com
17

45. Upstart Disruptors Reshaping the Future
¡ Danae Ringelmann, Co-Founder, Indiegogo
Sustainable Brands
London Conference

46. “Harnessing the Crowd”
Danae Ringelmann
Co-founder, Indiegogo
@gogodanae

47. Crowdfunding is not new…

48. Crowdfunding is not new…
Over $100,000 raised
Average contribution: $0.89

49. Crowdfunding is…
Pooling of funds from the people
who are passionate
about an idea
One dollar at a time
Often in return for a… “Perk” or Token of thanks

50. Who…
Non-profit
Maker Dancer
Inventor Religious org
Designer
Game Developer
Entrepreneur Food lover
Musician
Artist
Small Business
Community Activist
Writer
Photographer

51. What is new…
Rise of social Crowdfunding =
networking
efficient
Adoption of +
online
payments accessible
+
24/7/365 fun

52. How It Works
Goal
1. Create a
campaign Pitch
Perks

53. How It Works
Update
1. Create a
campaign
2. Engage
community
Share

54. How It Works
Raise $
1. Create a
campaign
2. Engage
community
3. Raise money

55. How It Works
1. Create a
campaign
2. Engage
community
Perks
3. Raise money
4. Fulfill perks

56. Who…individuals
Causes $48,806 509
Activist: “Pastor Marion” raised funders
Artists $18,670 141
Causes Film: “Salam Dunk” raised funders
$48,806
raised
509 Entrepreneurs $158,685 302
funders Inventor: Jean-Marque raised funders

57. … and organizations
Non-Profits $758,000
Foundations
Governments $1,370,461
Brands $358,063
Banks, VCs 200,000 Euros

58. What is Disruptive….
Non-Profits Outsourcing
Foundations
Governments Matching
Brands Cause Marktng
Banks, VCs Incubation

59. A little inspiration…

60. www.indiegogo.com
Danae Ringelmann
Co-founder, Indiegogo
@gogodanae

61. Benefits of crowdfunding
$$$ Marketing
Just one Market validation
Spark social conversations
Market research/feedback
Test Pricing
Multi-level engagement
Identify $ocial influencers
Re-market

62. Benefits of crowdfunding
Marketing
Market validation

63. Benefits of crowdfunding
Marketing
Market validation
Spark social conversations

64. Benefits of crowdfunding
Marketing
Market validation
Spark social conversations
Market research/feedback

65. Benefits of crowdfunding
Marketing
Market validation
Spark social conversations
Market research/feedback
Test Pricing

66. Benefits of crowdfunding
Marketing
Market validation
Spark social conversations
Market research/feedback
Test Pricing
Multi-level engagement

67. Benefits of crowdfunding
Indiegogo Dashboard
Marketing
Market validation
Spark social conversations
Market research/feedback
Test Pricing
Multi-level engagement
Identify $ocial influencers
Jan drove 1300
views which
resulted in
$3,300

68. Benefits of crowdfunding
Marketing
Market validation
Spark social conversations
Market research/feedback
Test Pricing
Multi-level engagement
Identify $ocial influencers
Re-market

69. Anyone, Anything, Anywhere
Emmy s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26
FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERS
Impossibly Funky $4,062 80 New Left Media $21,837 363 Walking Audio Tour $7,281 69
MAGAZINE RAISED FUNDERS WEB SERIES RAISED FUNDERS COMMUNITY RAISED FUNDERS