This document provides a summary of marketing strategies and tactics discussed by Ardy Roberto at a seminar in Pampanga, Philippines in June 2010. It covers the relevance of marketing, developing a marketing mindset, and marketing basics. Specific topics discussed include defining the marketing mix, differentiating products, guerrilla marketing tactics like databases/lists and mobile/SMS marketing, and examples of successful companies that expanded into new categories or found new uses for existing products.
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
The document discusses several men's grooming brands and their target audiences. It analyzes brands such as Old Spice, Mr. Natty, L'Oreal Men Expert, Lynx, and Hackett. For each brand, it examines the intended age range of customers, how the packaging and branding appeal to that audience, and whether the brand's marketing is effective. It also provides opinions on whether certain brands' products seem aimed at multiple generations or a specific demographic. The overall document performs a marketing analysis of several major men's grooming brands.
Spread over 6 lakh sq ft of prime retail space, Select CITYWALK is one of the
largest shopping centers in Delhi with over 150 brands and F&B outlets under one
roof.
Ambience Mall Magazine April - June 2018Alok Kumar
The cover story features Bollywood actress Urvashi Rautela posing in various summer outfits. She is seen wearing a pink bodysuit, denim shorts, and accessories from brands like Zara, Aldo and Swarovski. The photoshoot took place at Ambience Catriona. Urvashi stuns in her summer looks for the magazine cover.
http://www.bizsum.com - Ideas are what keep businesses alive. Without new ideas, any business stands a good chance of slowly declining and eventually dying. The best companies never stop evolving and generating new ideas, and putting these ideas into action.
“Follow the Other Hand” by Andy Cohen gives a new, fun, and practical strategy to energizing your business by learning to think out of the box and come up with brilliant ideas. Through the metaphor of magic and a story of how a real company used magic to transform itself into a vibrant, profitable business, Cohen offers magical secrets to entrepreneurs and business people on how to turn their businesses into successful enterprises.
Through this project, i exported Carpo in Denmark. I made a research for the Greek brand Carpo, i researched the Denmark market, and i exported the brand there.
The document discusses the importance of innovation for countries and businesses. It argues that in today's globalized world, organizations must innovate or risk failing due to hypercompetition, rapid technology changes, and other disruptive forces. The document provides definitions of innovation and emphasizes that true innovation involves realizing new ideas and insights that deliver revolutionary value to customers. It suggests that developing countries can harness innovation to solve local problems and meet local needs, including for low-income communities.
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
The document discusses several men's grooming brands and their target audiences. It analyzes brands such as Old Spice, Mr. Natty, L'Oreal Men Expert, Lynx, and Hackett. For each brand, it examines the intended age range of customers, how the packaging and branding appeal to that audience, and whether the brand's marketing is effective. It also provides opinions on whether certain brands' products seem aimed at multiple generations or a specific demographic. The overall document performs a marketing analysis of several major men's grooming brands.
Spread over 6 lakh sq ft of prime retail space, Select CITYWALK is one of the
largest shopping centers in Delhi with over 150 brands and F&B outlets under one
roof.
Ambience Mall Magazine April - June 2018Alok Kumar
The cover story features Bollywood actress Urvashi Rautela posing in various summer outfits. She is seen wearing a pink bodysuit, denim shorts, and accessories from brands like Zara, Aldo and Swarovski. The photoshoot took place at Ambience Catriona. Urvashi stuns in her summer looks for the magazine cover.
http://www.bizsum.com - Ideas are what keep businesses alive. Without new ideas, any business stands a good chance of slowly declining and eventually dying. The best companies never stop evolving and generating new ideas, and putting these ideas into action.
“Follow the Other Hand” by Andy Cohen gives a new, fun, and practical strategy to energizing your business by learning to think out of the box and come up with brilliant ideas. Through the metaphor of magic and a story of how a real company used magic to transform itself into a vibrant, profitable business, Cohen offers magical secrets to entrepreneurs and business people on how to turn their businesses into successful enterprises.
Through this project, i exported Carpo in Denmark. I made a research for the Greek brand Carpo, i researched the Denmark market, and i exported the brand there.
The document discusses the importance of innovation for countries and businesses. It argues that in today's globalized world, organizations must innovate or risk failing due to hypercompetition, rapid technology changes, and other disruptive forces. The document provides definitions of innovation and emphasizes that true innovation involves realizing new ideas and insights that deliver revolutionary value to customers. It suggests that developing countries can harness innovation to solve local problems and meet local needs, including for low-income communities.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
Thank you for providing those additional details about LUSH's window displays and in-store product sampling. It's clear from your responses that you feel strongly aligned with LUSH's ethical values and mission. Their emphasis on transparency, natural ingredients where possible, and supporting important causes comes through both in their products and company culture. I appreciate you taking the time to share your perspective working at LUSH.
This document discusses pop-up shops and provides examples of different pop-up shop concepts and brands that have utilized them. It notes that pop-up shops are temporary in nature but have become a popular marketing trend. Examples mentioned include a CK One pop-up shop in London selling Calvin Klein products and novelties, an Adidas pop-up promoting the idea that they can "pop up, disappear and reappear", and a Louis Vuitton and Comme des Garcons collaboration pop-up shop in Tokyo. Ideas for pop-up shop layouts and themes are also presented.
NEOGAMA/BBH is an agency that specializes in branding, media planning, and management. It uses a 3-step process to create prime marketing ideas for brands: 1) analyzing the brand essence, 2) defining the brand's territory in consumers' minds, 3) creating a prime marketing idea that embodies the brand's territory. NEOGAMA/BBH has experience in Latin America and works with various international clients on brand positioning and communication strategies across all channels.
The document provides information about Luminous Advertising Agency's vision, mission, philosophy and motto. Their vision is to become the leading demand-creator for brands in Bangladesh. Their mission is to develop and implement demand-creation ideas for brands by mining insights about brands, consumers and the market. Their philosophy is "Creatively Veracious" and their motto emphasizes seeking truth to transform brands through powerful truths.
Select City Walk mall is a mixed-use development located on a 6-acre site in Saket, Delhi built between 2004-2007. It has over 11 lakh square feet of built up area and comprises a retail podium, multiplex cinema, office building, and service apartments. The mall is designed as a hybrid of a European high street and enclosed shopping mall, with 175 retailer brands and a large outdoor public plaza and park. It targets customers in the nearby neighborhoods of South Delhi and has been successful in attracting high footfall through its entertainment facilities and marketing events.
Ardy Roberto and Go Negosyo's Negosem caravan went to the city of Tuna and Manny Pacquiao. This time Ardy presented a talk on Entrepreneurial Marketing.
Gonegosyo mindsets of entreps-2011ver2-ardy robertoArdy Roberto
This document discusses the mindsets of successful entrepreneurs. It begins by introducing the author, Ardy Roberto, and his background. It then discusses three important mindsets:
1. M - Mangarap (Dream) - Successful entrepreneurs dream big but start small. Stories are provided of entrepreneurs who achieved success after starting with little.
2. B - Believe (Have faith) - Entrepreneurs discussed the importance of having faith, even in difficult situations. The author shares his own story of overcoming illness through faith.
3. A - Achieve (Work hard) - To achieve dreams and success, entrepreneurs must be willing to work hard and persist through challenges. Stories are given of
Gonegosyo siliman mindsets of entreps-2011ver1-ardy robertoArdy Roberto
This document discusses the mindsets of successful entrepreneurs. It identifies three key mindsets: [1] M-B-A, which stands for Mangarap (Dream), Believe, and Achieve (be hard-working and persistent). It emphasizes dreaming big but starting small. It also stresses the importance of having faith and believing in your dreams and goals. Finally, it discusses the need to work hard through challenges with persistence and patience. A recurring message is that your business should not define your life - you must find a way to separate yourself from your business to avoid burnout and have a balanced life.
What's NEW in Guerrilla Marketing - Tony Robbins' Business Mastery LondonOrvel Ray Wilson, CSP
International keynote speaker Orvel Ray Wilson, CSP presents a 3 hour session on "What's NEW in Guerrilla Marketing" at Tony Robbins' 2013 "Business Mastery"event in London.
The following presentation covers the basics of how brands develop and markets fragment over time.
Discussing issues such as consumer need states, product positioning, as well as the implicit and explicit factors that affect storytelling and marketing.
Broad in scope this presentation's goal is not to provide insight into a single product category or competitive consumer environment but help you to produce the clear guidelines required to develop and sheppard a brand as it evolves over time.
The document discusses the concept of a unique selling proposition (USP) and argues that it is an outdated concept in today's fast-paced digital world. It provides examples of famous USPs from Domino's Pizza and FedEx that are no longer used because competitors have copied them. The author asserts that with the internet, competition moves too quickly for a USP to remain unique for long. Instead of relying on a USP, the author recommends building relationships with customers by becoming a trusted provider of multiple low-cost, easy-to-use products over time.
Vince Stanzione Business Start Up Show Slides 18th NovemberVince Stanzione
http://www.themillionairedropout.com Slides used by Vince Stanzione 18th November talk at the business start up show. Start your own business with £100
Neuro Marketing: Neuroscience and consumer behaviourLogesh Kumar
This slide is prepared on the basis of classes attended by Logesh Kumar an alumni of IIM Ahmedabad. With a great deal to let others also know the recent trends in neuroscience. The viewers and downloaders may use the video links to watch it. Hope you will enjoy the meaningful slides all together.
Neil si ll - introduction to business information - feb 2020Neil Infield
This document provides an introduction to resources for business information available from the British Library. It outlines workshops, one-on-one advice clinics, and events that provide support and guidance to entrepreneurs. The document also discusses important considerations for starting a business like conducting market research, understanding competitors, protecting business ideas, and the practical aspects of business registration and funding options. Key sources of information at the British Library are highlighted like business databases, reference materials, newspapers and more.
The document summarizes key insights from the book "Advertising Works and How Winning Communications Strategies For Business". It discusses how advertising has proven its effectiveness over 25 years by highlighting award-winning campaigns. It provides case studies of campaigns that successfully launched new products, revitalized brands, defied commoditization, added value to brands, oriented organizations, and influenced market sizes. The value of creative ideas, media strategies, and understanding consumers is emphasized.
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
This document provides an overview of entrepreneurship and finding business opportunities. It discusses what constitutes a business opportunity, challenges in finding opportunities during times of crisis, and opportunities that may exist even during crises like natural disasters. The document then outlines several processes for seeking out opportunities, including analyzing macro trends, identifying irritants in the market, innovating to meet unmet needs, and leveraging one's own skills, network, and vision. It emphasizes that opportunities are available when one is ready to seize them and that the entrepreneurial mindset is needed to look past surface issues to identify openings.
The document summarizes a keynote presentation given at a product management conference. It begins by describing how the problem of not having a keynote speaker led to an opportunity to practice product management principles. It then outlines four principles of great product managers: 1) seeing problems as opportunities, 2) deeply understanding customer needs, 3) incrementally improving existing products, and 4) creating great user experiences. The presentation used these principles to transform the problem into an unconventional keynote that involved collaborative input from the audience.
Opportunity Seeking In Entrepreneurship, Spotting Business OpportunitiesJorge Saguinsin
This is a lecture for entrepreneurship elective in Ateneo Graduate School in the Philippines, a leading school in MBA education. The presentation has been uploaded at slideshare for the convenience and ease of access of present and former students for the said elective. Since the presentation has been updated, the students get the newest and latest.
The most difficult part in any entrepreneurial venture is determine which business to get into. This is often stymied mostly, by seeming overcrowding and lack of opportunity in the market place. The presentation says that there are many ways to seek for those opportunities.
The document provides information for those interested in starting their own composting business by cloning the Daily Dump model. It outlines the costs and requirements to get started, including an initial investment of Rs. 120,000. Support is offered to help clones get established, including guidance documents, supplier connections, and training. Clones have the opportunity to make a profit while helping the environment and their community.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
Thank you for providing those additional details about LUSH's window displays and in-store product sampling. It's clear from your responses that you feel strongly aligned with LUSH's ethical values and mission. Their emphasis on transparency, natural ingredients where possible, and supporting important causes comes through both in their products and company culture. I appreciate you taking the time to share your perspective working at LUSH.
This document discusses pop-up shops and provides examples of different pop-up shop concepts and brands that have utilized them. It notes that pop-up shops are temporary in nature but have become a popular marketing trend. Examples mentioned include a CK One pop-up shop in London selling Calvin Klein products and novelties, an Adidas pop-up promoting the idea that they can "pop up, disappear and reappear", and a Louis Vuitton and Comme des Garcons collaboration pop-up shop in Tokyo. Ideas for pop-up shop layouts and themes are also presented.
NEOGAMA/BBH is an agency that specializes in branding, media planning, and management. It uses a 3-step process to create prime marketing ideas for brands: 1) analyzing the brand essence, 2) defining the brand's territory in consumers' minds, 3) creating a prime marketing idea that embodies the brand's territory. NEOGAMA/BBH has experience in Latin America and works with various international clients on brand positioning and communication strategies across all channels.
The document provides information about Luminous Advertising Agency's vision, mission, philosophy and motto. Their vision is to become the leading demand-creator for brands in Bangladesh. Their mission is to develop and implement demand-creation ideas for brands by mining insights about brands, consumers and the market. Their philosophy is "Creatively Veracious" and their motto emphasizes seeking truth to transform brands through powerful truths.
Select City Walk mall is a mixed-use development located on a 6-acre site in Saket, Delhi built between 2004-2007. It has over 11 lakh square feet of built up area and comprises a retail podium, multiplex cinema, office building, and service apartments. The mall is designed as a hybrid of a European high street and enclosed shopping mall, with 175 retailer brands and a large outdoor public plaza and park. It targets customers in the nearby neighborhoods of South Delhi and has been successful in attracting high footfall through its entertainment facilities and marketing events.
Ardy Roberto and Go Negosyo's Negosem caravan went to the city of Tuna and Manny Pacquiao. This time Ardy presented a talk on Entrepreneurial Marketing.
Gonegosyo mindsets of entreps-2011ver2-ardy robertoArdy Roberto
This document discusses the mindsets of successful entrepreneurs. It begins by introducing the author, Ardy Roberto, and his background. It then discusses three important mindsets:
1. M - Mangarap (Dream) - Successful entrepreneurs dream big but start small. Stories are provided of entrepreneurs who achieved success after starting with little.
2. B - Believe (Have faith) - Entrepreneurs discussed the importance of having faith, even in difficult situations. The author shares his own story of overcoming illness through faith.
3. A - Achieve (Work hard) - To achieve dreams and success, entrepreneurs must be willing to work hard and persist through challenges. Stories are given of
Gonegosyo siliman mindsets of entreps-2011ver1-ardy robertoArdy Roberto
This document discusses the mindsets of successful entrepreneurs. It identifies three key mindsets: [1] M-B-A, which stands for Mangarap (Dream), Believe, and Achieve (be hard-working and persistent). It emphasizes dreaming big but starting small. It also stresses the importance of having faith and believing in your dreams and goals. Finally, it discusses the need to work hard through challenges with persistence and patience. A recurring message is that your business should not define your life - you must find a way to separate yourself from your business to avoid burnout and have a balanced life.
What's NEW in Guerrilla Marketing - Tony Robbins' Business Mastery LondonOrvel Ray Wilson, CSP
International keynote speaker Orvel Ray Wilson, CSP presents a 3 hour session on "What's NEW in Guerrilla Marketing" at Tony Robbins' 2013 "Business Mastery"event in London.
The following presentation covers the basics of how brands develop and markets fragment over time.
Discussing issues such as consumer need states, product positioning, as well as the implicit and explicit factors that affect storytelling and marketing.
Broad in scope this presentation's goal is not to provide insight into a single product category or competitive consumer environment but help you to produce the clear guidelines required to develop and sheppard a brand as it evolves over time.
The document discusses the concept of a unique selling proposition (USP) and argues that it is an outdated concept in today's fast-paced digital world. It provides examples of famous USPs from Domino's Pizza and FedEx that are no longer used because competitors have copied them. The author asserts that with the internet, competition moves too quickly for a USP to remain unique for long. Instead of relying on a USP, the author recommends building relationships with customers by becoming a trusted provider of multiple low-cost, easy-to-use products over time.
Vince Stanzione Business Start Up Show Slides 18th NovemberVince Stanzione
http://www.themillionairedropout.com Slides used by Vince Stanzione 18th November talk at the business start up show. Start your own business with £100
Neuro Marketing: Neuroscience and consumer behaviourLogesh Kumar
This slide is prepared on the basis of classes attended by Logesh Kumar an alumni of IIM Ahmedabad. With a great deal to let others also know the recent trends in neuroscience. The viewers and downloaders may use the video links to watch it. Hope you will enjoy the meaningful slides all together.
Neil si ll - introduction to business information - feb 2020Neil Infield
This document provides an introduction to resources for business information available from the British Library. It outlines workshops, one-on-one advice clinics, and events that provide support and guidance to entrepreneurs. The document also discusses important considerations for starting a business like conducting market research, understanding competitors, protecting business ideas, and the practical aspects of business registration and funding options. Key sources of information at the British Library are highlighted like business databases, reference materials, newspapers and more.
The document summarizes key insights from the book "Advertising Works and How Winning Communications Strategies For Business". It discusses how advertising has proven its effectiveness over 25 years by highlighting award-winning campaigns. It provides case studies of campaigns that successfully launched new products, revitalized brands, defied commoditization, added value to brands, oriented organizations, and influenced market sizes. The value of creative ideas, media strategies, and understanding consumers is emphasized.
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
This document provides an overview of entrepreneurship and finding business opportunities. It discusses what constitutes a business opportunity, challenges in finding opportunities during times of crisis, and opportunities that may exist even during crises like natural disasters. The document then outlines several processes for seeking out opportunities, including analyzing macro trends, identifying irritants in the market, innovating to meet unmet needs, and leveraging one's own skills, network, and vision. It emphasizes that opportunities are available when one is ready to seize them and that the entrepreneurial mindset is needed to look past surface issues to identify openings.
The document summarizes a keynote presentation given at a product management conference. It begins by describing how the problem of not having a keynote speaker led to an opportunity to practice product management principles. It then outlines four principles of great product managers: 1) seeing problems as opportunities, 2) deeply understanding customer needs, 3) incrementally improving existing products, and 4) creating great user experiences. The presentation used these principles to transform the problem into an unconventional keynote that involved collaborative input from the audience.
Opportunity Seeking In Entrepreneurship, Spotting Business OpportunitiesJorge Saguinsin
This is a lecture for entrepreneurship elective in Ateneo Graduate School in the Philippines, a leading school in MBA education. The presentation has been uploaded at slideshare for the convenience and ease of access of present and former students for the said elective. Since the presentation has been updated, the students get the newest and latest.
The most difficult part in any entrepreneurial venture is determine which business to get into. This is often stymied mostly, by seeming overcrowding and lack of opportunity in the market place. The presentation says that there are many ways to seek for those opportunities.
The document provides information for those interested in starting their own composting business by cloning the Daily Dump model. It outlines the costs and requirements to get started, including an initial investment of Rs. 120,000. Support is offered to help clones get established, including guidance documents, supplier connections, and training. Clones have the opportunity to make a profit while helping the environment and their community.
This document discusses the opportunities available through a multi-level marketing company called Sovereign World. It notes that people may be interested in opportunities due to various life circumstances and lists several benefits people could gain. The document then outlines Sovereign World's vision, mission, products, compensation plan, and leadership. It promotes the company's offerings and compensation potential to help people improve their health, wealth, and lifestyle.
The document provides guidance on developing a well-rounded portfolio through range, insights, and fire drills. It discusses including a range of skills, brands, and creative approaches. Insights should be human truths that power big ideas. Fire drills are a brainstorming tool where many ideas are quickly generated to find the best ones. The document leads participants through five branding challenges as fire drills to develop portfolio ideas. It encourages selecting the best ideas from the exercises to refine and include in one's portfolio.
MAGMA is the magazine of the marketing forum at Sydenham Institute of Management Studies, Research and Entrepreneurship Education. The magazine aims to develop students' marketing skills by sharing the latest industry news and trends. This issue includes summaries of an online matchmaking site launching an anti-dowry game and a Mercedes commercial promoting a new safety feature to make airbags obsolete. It also has an article about the importance of embracing failure during innovation and another discussing how marketing concepts from books still provide guidelines but must be challenged.
The document provides information for those interested in starting their own composting business by cloning the Daily Dump model. It outlines what cloning means, who might be suited for it, initial requirements including space, team, capital and time. Challenges clones may face and things they can celebrate are discussed. Estimates for potential profits are provided, as well as last thoughts on the goals and future of enabling more composting.
Similar to Gonegosyo pampanga-marketing-ardy-2010 (20)
Success Mindsets of Entrepreneurs 2017 by ardy robertoArdy Roberto
A talk by Angelpreneur Ardy Roberto for Go Negosyo and DTI at the launch of the Big Brother (Kapatid Mentor Me) program in Manila. Held at Manila Central University (MCU) last June 15, 2017.
Discover the mindsets that make the happiest entrepreneurs successful.
Go Negosyo Success Mindsets of Entrepreneurs by Ardy Roberto @Cagayan De Oro DTIArdy Roberto
An inspirational values formation talk delivered by Go Negosyo Angelpreneur, best-selling author and award-winning entrepreneur, Ardy Roberto.
Ardy presents 12 winning mindsets that will lead to success in business and in life when applied by anyone.
DTI SUCCESS MINDSETS OF ENTREPRENEURS by Ardy RobertoArdy Roberto
What are the eight mindsets that make an entrepreneur successful? Ardy Roberto shares his story and stories of entrepreneurs and their mindsets that made them successful.
This presentation was made at the DTI SSF Summit in Bicol last August 31, 2016.
Managing Life Transitions - Choose to lead with LIFE - CSI Conference Cebu - ...Ardy Roberto
MANAGING TRANSITIONS IN LIFE
by Ardy Roberto
a talk delivered at the Civil Servants Institute Conference in Cebu City, Philippines. 1,200 audience. Waterfront Hotel, Cebu.
Managing transitions in LIFE with Love, Integrity, Faith and Excellence.
Everyone will go
through adversities, trials and challenges in life. How does one manage to not just survive but thrive and be joyful in the midst of change and challenges? Ardy Roberto shares his journey of LIFE and reveals the answers he’s discovered that can help you be victorious in whatever situation or change that is coming that you will find yourself in.
Outline:
A. What are Transitions?
1. Defining Transitions. The 3 stages
2.The difference between change and transitions
B. The four values and qualities that followers look for in a LEADER especially during times of transition, change and crisis.
C. Managing Transitions in LIFE by Leading with:
1. LOVE. Love your people, love your job, love your neighbor.
- Harvard: "Love is a competitive advantage".
- "People don't care how much you know, until they know how much you care." - John Maxwell
- Meaning of Hanap Buhay.
2. INTEGRITY.
- Defining integrity.
- How to lead with integrity.
3. FAITH.
- Why people need a leader with faith and vision during times of transition.
- What is faith?
- Examples of leaders with faith and vision
4. EXCELLENT EXPECTATIONS
- The "Rosenthal effect"
- People rise to your expectations of them
- Mediocrity or Excellence?
Conclusion
Wrap up.
email ardy.roberto@gmail.com if you would like him to deliver this talk to your organization.
BPI Ka-Negosyo Seminar: Success Mindsets of Entrepreneurs by Ardy Roberto - v...Ardy Roberto
Ardy Roberto shares the one thing that will predict your success as an entrepreneur, the PISO business model for finding a good business to start, and the 5 mindsets that one must have to succeed as an entrepreneur.
These are the slides shared by Ardy Roberto during his July 2016 runs with the PFA-BPI Ka Negosyo seminar series.
Success mindsets of entreps 2016 ardy roberto bpi-pfa ver for pdf Ardy Roberto
Ardy Roberto shares his entrepreneurial journey of failure and success in this series of talks for the Philippine Franchising Association (PFA) and BPI-Family Bank Ka Negosyo.
Ardy, best-selling author and award winning entrepreneur in the Philippines, also shares the 5 Success Mindsets of Entrepreneurs.
(c) Ardy Roberto
Success in crises promise keepers - mindanao business conf - davao - march ...Ardy Roberto
This document summarizes a presentation given by Ardy Roberto on successfully navigating crises. Some key points include:
- Crises are now the new reality as change happens through crises.
- To survive and thrive in crises, one must innovate and get out of their comfort zone, as seen in the example of Insect Inter in Thailand.
- One's mindset is crucial, as your mind can be your best friend or worst enemy. Negative thoughts can become self-fulfilling prophecies while positive thoughts pave the way for success and prosperity.
Pera na hindi bitin 2 hrs seminar - ardy robertoArdy Roberto
The document outlines Ardy Roberto's seminar on experiencing breakthroughs in one's finances, beginning with changing one's attitude and mindset about money from viewing it as something that will solve problems to seeing it as a tool for stewardship to help others. The seminar then discusses strategies for managing money well through saving, giving generously, and applying a seven point plan for financial management in order to experience greater blessings and be entrusted with more resources.
Ravi sits by the window watching his friends play outside as an escape from his mother's constant scolding and criticism at home. He contemplates running away but encounters a boy with polio who is in much greater suffering. Reflecting on his mother's medical condition causing her mood changes, Ravi decides to return home where his mother and sister embrace him, signaling an understanding has been reached.
Help for leaders nov 2011-ardy roberto - grace christianArdy Roberto
The document discusses creating an encouraging environment for leadership. It suggests placing pictures or paintings that bring up happy memories or encourage smiles. It also notes that a study found patients' blood pressure and anxiety levels increased when looking at paintings of Elizabethan Queens in a hospital waiting room. The overall message is that the visual environment can impact mood and encouragement, so leaders should design spaces to uplift others.
Heart of healing hma-2011-ardy roberto slidesArdy Roberto
This document discusses the importance of hope in healing. It provides the story of the author's wife who was misdiagnosed with a terminal illness but miraculously recovered. It argues that as leaders in healthcare, doctors, nurses, and hospital administrators must act as dispensers of hope through their words, actions, and attitudes. Specifically, it emphasizes that hope has been shown scientifically to have medicinal benefits for patients. Therefore, healthcare leaders should prioritize giving patients hope as part of the healing process.
Happy at work war and peace maloi salumbidesArdy Roberto
1) The document discusses conflict and how it arises from human desires and demands that are not met, which can lead people to judge others.
2) At the heart of conflict is an "idol" - something a person feels they need or deserve. When others fail to satisfy this idol, it demands that they suffer.
3) Effective conflict resolution involves love that forgives by suspending judgment, giving people a second chance, allowing them to maintain dignity, and prioritizing understanding over immediate condemnation.
Happy at work the secret recipe for joy at work john victor tenceArdy Roberto
The document discusses a study conducted by Chiumento, a UK talent management firm, on employee happiness in the workplace. Some key findings from the study include:
- The overall happiness index of employees was 6.5 out of 10. One quarter of employees described themselves as "very happy" while around half were "fairly happy" and one in five were unhappy.
- Relationships with colleagues was cited as the top factor in workplace happiness by 73% of respondents. Lack of communication from management was a leading cause of unhappiness.
- Happiness varied depending on tenure, with those with 8+ years in the same role being the least happy and new hires being the happiest
Happy at work the generosity factor oscar chanArdy Roberto
The document summarizes the profit sharing system of San Jose Kitchen Cabinets Manufacturing, which allocates 50% of annual profits to employees. It outlines the company profile, mission, strategy, and principles of allocating profits based on responsibility and performance. An example income statement shows how conventional accounting is adjusted to incorporate the 50% profit share for employees. The system aims to benefit both the company and employees over the long term through increased employee engagement and motivation. Results over 24 years of implementation show sustained long-term viability and average 34% return on equity.
Happy at work happiness health and wellbeing at work annette santiagoArdy Roberto
This document outlines 10 smart moves for promoting employee happiness, health, and wellbeing at work. It discusses establishing the right mindset and anchoring wellness programs on business needs. It emphasizes taking a holistic approach to wellness by addressing physical, financial, social, and spiritual dimensions. The document also provides examples of how to brand, launch, implement, and ensure sustainability of wellness initiatives through technology, partnerships, employee involvement, and leadership.
Happy at work delivering the numbers delivering the people lito de guzmanArdy Roberto
The document discusses resilience and how to build physical, mental, emotional, and spiritual energy. It provides tips on fueling physical energy through nutrition, hydration, exercise, and renewal. For mental energy, it recommends effective organization, mindfulness, and effective thinking techniques. Emotional energy can be built through self-awareness, self-management, social awareness, and relationships. Spiritual energy connects to deeply held values and purpose beyond self-interest. Building resilience in these areas leads to engaged, focused, creative, optimistic, and confident individuals who are passionate and energetic.
Happy at work delighting your internal customers rene domingoArdy Roberto
The document discusses internal customer service and identifies 7 deadly sins: 1) no internal customer culture 2) failure to empower employees 3) a blaming culture 4) overworking and understaffing 5) employees having no direct access to management 6) only focusing on tangible benefits and 7) failure to satisfy the spirit of employees. It provides examples of each sin and emphasizes the importance of treating internal customers - employees - well to deliver excellent external customer service.
Happy at work work life balance myth or reality-dr aggie sarthouArdy Roberto
The document provides strategies for maintaining life balance. It suggests being intentional about priorities and life goals. The first step is choosing priorities. It also recommends employing "CODE R.E.D" which stands for Rest/Relax, Exercise, and Diet to maintain physical health. Additional tips include scheduling downtime, focusing on what works in life rather than what is missing, and relying on family and faith during difficult times.
Mindset go negosyo thinking well - negosemArdy Roberto
This document outlines 10 mindsets of success according to Ardy Roberto. The mindsets discussed include having an attitude of gratitude, having the right self-worth formula where net worth is not equal to self-worth, welcoming trials as they increase adversity quotient, mastering your mind by controlling your thoughts, mastering fear by getting out of your comfort zone, nurturing your dreams and thinking big but starting small. Examples are given of people who exemplified being fearless, the placebo effect showing the power of positive thinking, and growing a seminar business from small workshops to events with thousands of attendees.
This document discusses human-centered design and how to create innovative products, services, and processes. It advocates using design thinking principles like observing users, identifying patterns, developing solutions, and testing prototypes. It provides examples of how companies can promote collaboration and innovation through establishing defined processes for new ideas and measuring success beyond traditional financial metrics. The document also outlines nine design thinking habits like taking risks, questioning assumptions, focusing on consumer values, and collaborating with others.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Frameworks/Models included:
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McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Introduction
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1. Marketing Secrets of
Successful Entrepreneurs
Pampanga Negosem June 2010
Ardy Roberto
Co-Founder, Salt & Light Ventures, Inc
Inspire Leadership Consultancy, Inc.
Entrep10 Awardee,
Microsoft Most Inspiring Entrepreneur
Co-Columnist, Philippine Daily Inquirer’s MarketingRx
Author, S4, Heart of Healing, Buhay na Hindi Bitin
www.saltandlight.ph
2. + The Relevance of Marketing
+ Marketing Mindset
+ Basics of Marketing
3. Bebot: “Pangarap ko to earn
P250,000 a month – like my Papa!”
Tata: “Wow! You’re Papa is making
P250,000 a month?”
Bebot: Ah, hindi pangarap din niya
kumita ng P250,000 a month”
6. “How do you make money if you
don’t know or can’t define what
money is?”
7. Money is simply…
-A medium (or unit) that can be
exchanged for goods and service;
-Measure of value
8. Q: Now that you know what money is
and it's definition,
how do you get a million pesos or a
million units of money?
9. Answer:
Find a customer willing to exchange his
million units of money for your product
or service that he/she thinks is valued
at or worth his million units of money.
10. In other words provide a million units worth
of service or product (that will solve a
problem/frustration, or fill or supply a need
or want ) and you'll make a million units of
money -- whether it is in pesos, dollars, etc.
OkaY, SIMPLE LANG DIBA?
So, now everybody! Make your one million
units of money! Go! …
11. What's the problem?
You need to find someone -- or in business
terms -- a customer who will give you one
million units of money for that product or
service of yours.
Ah.. how do you find or reach and
“convince” that someone -- that customer?
A: MARKETING!
12. Now let’s learn marketing!
Whatever position or business you
are in, you will need to learn
marketing
26. Who is involved in
marketing?
a. The President/CEO/GM
b. The marketing manager
c. The receptionist
d. The messenger
e. The finance dept
www.saltandlight.ph
27. Everyone should be involved
in marketing.
Your enterprise should have a
marketing mindset!
www.saltandlight.ph
28. Everyone who has potential
contact with the customer
has a marketing impact
www.saltandlight.ph
29. A - Basic concepts :
marketing mix (4ps)
B – Practical advice on how
to reach market at little cost
www.saltandlight.ph
30. Basics of marketing.
4 Ps of marketing
1 - Product
2 - Pricing
3- Promotions (A&P) – using Guerrilla Mktg
4- Place (distribution)
www.saltandlight.ph
31. What is your PRODUCT or service?
-Describe it in 1 or 2 sentences
(for those who are employed, you are your
own product)
-Who is your market?
-Why would your market want to buy
your product? (Motivation?)
-What problem does it solve better than
competition? What benefits does it
provide?
www.saltandlight.ph
32. HOW will your customers buy your
PRODUCT or service?
-How often? (frequency –
daily/weekly/monthly/lifetime?)
-How many will they buy at a time?
(quantity) – Container load? Bulk,
individual, sachet/tingi
-How much will they be willing to pay for
your product? (cheaper/same/more)
www.saltandlight.ph
33. WHERE will your customers come from?
-MACRO
-International / Philippines?
-By province, Key Cities, etc?
-WWW (internet) ?
-MICRO
-Inside mall, food court, schools, offices?
-Facebook, Multiply, Friendster, Google?
www.saltandlight.ph
35. • Started 1894 • Bata Kenya
• Czechoslovakia • Now with over 80
• Tomas Bata stores in Kenya, leading
• Now: 50 countries, retailer
Production: 26
countries
• Has sold over 14 billion
pairs of shoes
• 1939 - Bata Shoe Co,
Kenya
42. HOW TO DIFFERENTIATE?
MODIFY
-SHAPE – Maggoo’s Pizza (Square not round)
-FORM – C2 (iced tea in pet bottle)
-MAGNIFY
-Enlarge (LCD TVs), Monster Burgers
-MINIFY
- Cars (Chery), Netbooks, Apple (iPod
mini, iPad)
-SUBSTITUTE
-Electric bikes, Human Nature (organic)
www.saltandlight.ph
43. Al Ries’
22 Immutable Laws of Marketing:
#2 -The Law of the Category
“If you can’t be first in a category, change
the nature of the category or set up a new
category you can be first in.”
44. * Annual World Wife Carrying Contest
(Sonkajarvi, Finland)
1st in new category:
Wife Carrying Content Category
Tourism market targeted at families looking at a
different kind of experience
45. * Annual World Wife Carrying Contest (Sonkajarvi, Finland)
July 3-4, 2010
46. * Annual World Wife Carrying Contest (Sonkajarvi, Finland)
July 3-4, 2010
47. * Annual World Wife Carrying Contest
(Sonkajarvi, Finland) - July 3-4, 2010
48. * Annual World Wife Carrying Contest
(Sonkajarvi, Finland)
Grand Prize:
Beer (equivalent to your weight) + “Fun”
49. * Annual World Wife Carrying Contest
(Sonkajarvi, Finland)
Result of marketing genius:
local economy turned around.
Contest generates over US$250 in
estimated economic benefits to the small
town of Sonkajarvi
50. What’s next? After Wife Carrying
Contest… what other category can
we be first in?
55. * Breadtalk (Singapore)
Started in 2000 by George Quek when he was 46
Today does $123M in sales
30+ different countries
Experiential buying of bread.
57. Insect Inter (Thailand).
Differentiators:
- Serves hygenic insects
-organically grown, grown and
harvested in a no pesticide-field
- located in supermarkets/malls vs side
walks
-Menu :
-Crispy Crickets, Deep Fried coco-
worms, Grasshopper salad
Cricket tempura
58. Insect Inter (Thailand).
#1 in Insect-fastfood category
Slogan:
“Never
mind the
look, it
tastes
great“
founder – Satapol
Polprapas
59. Insect Inter (Thailand)
RESULT
60+ outlets
Over 15M
Baht in
sales @ year
100 new
franchisees
60. Insect Inter (Thailand)
"I have absolutely no doubt that our crispy,
crunchy crickets will replace popcorn as a
favourite snack in cinemas“
- Mr Satapol Polprapas, InsectInter Founder, 29 yrs old
(started with just P160 investment)
62. Category:
First and #1 in
Budget Chicken Inasal with Unlimited Rice
Founder: Edgar Injap Sia
Iloilo City (2003)
Now over 150 stores
Entrep10 Awardee in 2009
64. …BUT WILL THE MARKET WANT to buy
your new product? Will there be a
demand for it?
Invention (no or little market)
Innovation (market demand larger
than supply; e.g. iPad)
www.saltandlight.ph
66. Read Part 2:
Mastering Opportunities
To get ideas
Stories of ...
Splash – Hortaleza
Buhi Worldwide – Live
Fish
Binalot – Rommel Juan
www.saltandlight.ph
67. Ways to expand
your market
What was Listerine
originally for?
www.saltandlight.ph
68. Ways to expand
your market
What was Listerine
originally for?
www.saltandlight.ph
69. Ways to expand
your market
1. Find a new use
for your product –
Ad in 1952
e.g. Listerine can
also cure dandruff
by washing hair 2x
a day…
www.saltandlight.ph
70. Ways to expand
your market
Then was finally
launched as cure
for “Halitosis”
www.saltandlight.ph
71. Targeted executives
and salesmen who
talked a lot.
Result: revived
“old-dead” product
www.saltandlight.ph
82. PROMOTIONS
– Guerrilla Marketing
Guerrilla Marketing
Definition: An unconventional, low-cost way of performing
marketing activities.
+uses a combination of cheap or free unconventional,
non-traditional media or traditional media purchased or
negotiated via barter or ex-deal
+invest time, energy, imagination and knowledge instead
+profits, not sales, as the main yardstick.
ARE YOU USING GUERRILLA MARKETING TACTICS?
.
83. Guerrilla Marketing was coined and defined by Jay Conrad
Levinson in his 1983 book Guerrilla Marketing. The term has since
entered the popular vocabulary and marketing textbooks. Over 14
million copies sold worldwide (best-selling marketing series).
Translated in over 1 dozen languages.
85. GUERRILLA MARKETING Weapons
Check list [ ]
Q? – How many of these weapons are you
using in your business?
86. Weapon #1:
[ ] Database / list
[ ] A list of customers with relevant data.
[ ] Purpose – to communicate relevant offers
“It is 6 x more expensive to sell to a new prospect
than to an old customer.”
87. How do you start a
database of customers?
1. Registrations –
e.g. Hotel – upon checking in
2. During Ordering – Pizza chain (Yellow Cab – keeps your info
to avoid repetition; customer convenience)
3. Get business cards – use business card reader to encode
(restaurants use fishbowl for raffles)
4. Warranty cards, invoices, receipts, raffle entries, webstie, etc
…then encode and organize it. No need for IT guy. Even admin
or sec can do it. Very low cost!
88.
89. Do you have Guerrilla
Weapon #1:
Database/List?
[ ] Yes
[ ] No/Not yet
90. Guerrilla Weapon # 2:
[ ] Email
“Sending product information and
regular updates is a customer
service.”
– Drayton Bird
95. “Successful marketers don’t talk about
features or even benefits. Instead, they tell
a story.
A story we want to
believe.”
– Seth Godin
107
96. Consumers will be able to tell if and when
you are not telling the truth / lie.
E.g. A property developer in
the south says:
“It’s only 15 minutes away from
Makati”
108
97. Guerrilla Weapon # 2:
[ ] Email
“Sending product information and
regular updates is a customer
service.”
– Drayton Bird
102. Guerrilla Weapon # 3:
[ ] Mobile marketing
SMS Blast
Text coupons
Blue tooth /
GPRS marketing
103. Guerrilla Weapon # 3 Mobile marketing
Advantages:
1. 1. Personal and Deliverable- Celphone is
almost always with the person
2. 2. Inexpensive (vs. Printed
coupons/brochures) e.g. P.70 via Globe
TxtConnect
3. 3. Higher response rates (see CH8 of
MarketingRx for Entrepreneurs) 10-30% vs
1-2% for email or direct mail.
104. Guerrilla Weapon # 3 Mobile marketing
Sample SMS marketing plan:
1. 1. Build Celphone list of customers
2. 2. Create your offer (free or discount/sale)
and keep within 160 characters
3. 3. Launch! (Timing: e.g. If Resto, send
between 11.30am and 12noon or 5-6pm)
4. 4. Measure. Track down responses and do
ROI.
105. SINGAPORE GOV’T CAMPAIGN
•Singapore Govt
–WHO declared Singapore
SARS Free
•Objectives
–SMS info campaign to
disseminate good news
–SARS free party invite
130
106. GOSSARD LINGERIE : G-STRING
Promote Gossard G-string
• Build Opt-in Dbase
• Name and address for
questionnaire
• Text in slogan and get
£1 OFF voucher
GET JUST WHAT YOU WANT
25,000 texted for
Voucher
62% info dbase
131
107. NIKE Sponsored NBA News
• NIKE could sponsor Sports News
• Advertisement thru Mobile Media
• Main Objectives:
Target Bulls-Eye NBA Sports
Fans
Value-for-Money Ad Spend
Drive Sales thru periodic
promotional activities
MIAMI HEAT RETIRE
JORDAN'S No. 23
Michael Jordan showd
little emotion as he
stared @ a hilight
video of hs career on d
giant tv screen. He
watchd d hi-flying,
132
115. FREE! Text your name, company,
comment/s and email address to me:
+0920-9519618
Get FREE copy of this presentation.
+ First 21 who text also get FREE copy
(Send text only
after my presentation.)
22nd texter onwards gets free ebook
116. Are you using Guerrilla
Weapon #3: SMS/Mobile
Marketing?
[ ] Yes
[ ] No/Not yet
118. Guerrilla marketing direct mailer to CEOs
• DM - Mailer to CEOs
of top corporations
• Had to be more than
just a brochure or an
ordinary invite
• Cost: +- P350 per
mailer - handmade
• Paid
• Delivered in DHL box
(sponsored)
120. Results of Straightjacket mailer
• Got through the
gate keepers
• Sold P22,000 seats
to target crowd of
CEOs
• Received “aliw”
calls from CEOs
(except banker
CEOs)
• Awards: Best
Creative work in
DMAsia, and Best
use of Medium
iCongress
Jajo Quintos, CEO, IBM, Joey Cuisia, CEO, Philam, Tessie
Sy Coson, CEO/COO, SM, Fernando Zobel, Ayala Corp.
Etc.
121.
122. Case Study:
BCD Pinpoint - Philippine Animal Welfare Society
• Key Challenge: using
as little cash as
possible, raise funds
for PAWS to save
stray dogs (in a
country where
people catch dogs to
eat them).
• Results:
– 55% response from the mail-out
– donations amounting to US$
3,220
– ROI of 26,833.33%
123. Are you using Guerrilla
Weapon #4: Direct Mail?
[ ] Yes
[ ] No/Not yet
124. Guerrilla Weapon # 5:
[ ] Barter/ Ex-deal
Barter = big savings on
marketing budget
Case study:
John Maxwell Leadership Summit
127. Are you using Guerrilla
Weapon #5:
Barter/Ex-Deal?
[ ] Yes
[ ] No/Not yet
128. PRICING
Pricing is a marketing strategy
How do you price your products or services?
A. Charge what we can get away with (or cost +
maximum profit) -- or
B. Find out what the market can afford and
work back...
www.saltandlight.ph
129. PRICING
Overview:
+ Case: Ford Model T, Cebu Pacific, Lucky Me!
- Case: TV Shopping experience
(+Packaging, +Promotions)
Marketing by the Book (c) Ardy Roberto
158
2008
130. Lucky Me!
• At P3.50 to P5.00 has become staple
in homes across SEC markets A-E.
• DE market rely on it as daily
sustenance
• Monde Nissin has not increased price
in 4 years although price of wheat
has increased by 200%
• Owner feels social responsibility to
keep price low
Marketing by the Book (c) Ardy Roberto
159
2008
131. Best practice in CSR pricing: Ford
“Set the price where the market
wants it. Then let those in
purchasing, finance and
manufacturing manage costs so
that you can sell at the price
that the market wants.”
~ Henry Ford Model T Prices
1909
Result:
Model T democratized car ownership from
:US$1850;
1909-1927 (more than 15 million cars 1913: $550,
sold!) 1915: $440
Marketing by the Book (c) Ardy Roberto
160
2008
132. "I will build a car for the great multitude. It
will be large enough for the family, but small
enough for the individual to run and care for.
It will be constructed of the best materials,
by the best men to be hired, after the
simplest designs that modern engineering
can devise.
But it will be low in price that no man making
a good salary will be unable to own one--and
enjoy with his family the blessing of hours of
pleasure in God's great open spaces.“
- Henry Ford in 1908/9 (Source: Wikipedia)
Marketing by the Book (c) Ardy Roberto
161
2008
133. Case study:
Cebu Pacific’s P1
price promos
Democratization
of air travel in
Philippines
through socially
responsible
pricing
“Now every Juan
can fly”
Marketing by the Book (c) Ardy Roberto
162
2008
134. Wine menu at a Greenbelt2 restaurant
2002 Crane Lake Merlot : P1,200
2000 Chateau Mouton Rothschild: P84,380
(marketed as the ‘wine of the century’)
1997 Harlan Estate Cabernet: P138,094
1996 Screaming Eagle Cabernet: P195,705
135. Space travel.
Virgin Air. Richard Branson is going into space
tourism.
Ticket price: US$20M++
Why would someone pay US$20M++ to go into space
or around the milky way?
136. Formula of short-sighted entrepreneur
out for quick bucks
S=PxQ
Sales = Price x Quantity
Formula of long-sighted entrepreneur
out for quick bucks
S=PxQxF
Sales = Price x Quantity x Frequency
Marketing by the Book (c) Ardy Roberto
168
2008
137. WHAT’S THE KEY?
Sales = Price x Quantity x Frequency
FREQUENCY!
Repeat Customers - Sukis!
(or else you keep on looking for new
customers to replace those who tried and
gave up on you…)
Marketing by the Book (c) Ardy Roberto
169
2008
141. “Thanks to the creative marketing of Mundo
Cristao publishers (MC), Brazilian women are
ordering their cosmetics and quality Christian
books and Bibles all via the Avon catalog. In
only two years, women have
purchased more than 1.2 million
MC books and bibles via Avon.”
"Go where the readers are," exhorted
Claudinei Franzini, marketing director of MC
www.saltandlight.ph
148. Exciting Times
Crisis, Cry-sis.
Syn. – Adventure
Adventurer, French
= Entrepreneur!
Guerrilla entrepreneurs learn and earn from
these crises, problems and adventures!
150. An AQ Story / Adventure
Early 90s - 2X Swindled…
Mid 90s - Bankrupt…
2000 - Almost lost wife to lupus (almost
widower) ; went bankrupt again
AQ Developed:
2001 > Started 4 different businesses
Recognized as 1 of EntrepTop10 in ’06*
Enjoying new adventures…
151. “Everyone wants success, but most
people lack two very important
qualities:
persistence
and
patience.”
- Denis Waitley
152. PRAYER
Many are the plans in a man’s
heart but it’s the Lord’s purpose
that prevails...
www.saltandlight.ph
153. “God has a purpose behind
every problem. …He uses
circumstances to
develop our character.”
- Rick Warren, The Purpose Driven Life
154. Salamat!
From the
Roberto
family.
+0920-9519618
ardy@saltandlight.ph
www.Saltandlight.ph
www.saltandlight.ph