Ardy Roberto and Go Negosyo's Negosem caravan went to the city of Tuna and Manny Pacquiao. This time Ardy presented a talk on Entrepreneurial Marketing.
The document discusses three secrets to startup success: achieving product-market fit, convincing investors of a large potential market, and starting in a small initial market. It defines product-market fit as customers eagerly buying a product as fast as a startup can produce it. Total addressable market, serviceable addressable market, and serviceable obtainable market are described as ways to estimate market size to investors. The author advocates starting in a small, pain-filled initial market and gradually expanding to larger groups over time.
This document provides guidance on starting a startup by outlining what defines a startup, how the startup process works by taking high risks for high growth opportunities, and how to generate startup ideas, find product-market fit, setup a founding team, raise funds, and common mistakes to avoid. It emphasizes the importance of targeting a large market with a unique and disruptive product that is 10 times better than alternatives, driven by a strong mission and launched at the right technological timing to have the greatest chance of success.
This document summarizes a study on consumer perspectives of authenticity and branding in food products. It discusses tensions between branded authenticity and authentic branding. The study involved interviews and observations of 40 middle-class consumers in Denmark and Sweden. Key findings include:
1) Consumers value perceived craftsmanship and question highly processed or industrialized products. They prefer to source directly from producers.
2) Some appreciate brands that promise convenience without compromising quality or health. Others are empowered to make food themselves to control ingredients.
3) Authenticity is experienced differently based on consumers' views of appropriate production modes and work ethics. The relationship between generic versus branded products and crafting versus industrialization is
The document discusses the concept of a unique selling proposition (USP) and argues that it is an outdated concept in today's fast-paced digital world. It provides examples of famous USPs from Domino's Pizza and FedEx that are no longer used because competitors have copied them. The author asserts that with the internet, competition moves too quickly for a USP to remain unique for long. Instead of relying on a USP, the author recommends building relationships with customers by becoming a trusted provider of multiple low-cost, easy-to-use products over time.
This document provides an introduction and overview of 10 truths that have positively impacted the author's online business over the past 10+ years. The truths discussed include: focusing on great content over short-term salesmanship; keeping customers happy through quality products and customer service to gain repeats, referrals, and residuals; leveraging partner traffic through affiliates and JVs; utilizing email lists through regular communication and quality content/offers to build relationships; and generating long-term income through transparent subscription programs.
Steve Chazin is a marketing expert who worked with Steve Jobs to help rebuild Apple's marketing in the late 1990s. The document discusses the secrets behind Apple's remarkable retail success. It explains that Apple thought differently about retail by focusing on simplifying the customer experience, selling a lifestyle and sense of community rather than just products, and empowering customers through helpful employees and self-service tools. Apple aims to enrich customers' lives rather than just complete transactions. This approach has made Apple the most profitable retailer in history.
Pop Shop aims to connect online brands with brick-and-mortar retailers to leverage the trend of "showrooming." Their vision is to disrupt the traditional relationship between brands and stores by allowing online brands to showcase their products in a network of stores. This gives brands increased visibility and customers the ability to see, touch and feel products. It also drives new foot traffic for retailers. Pop Shop's platform will match brands with well-suited stores and handle the logistics of "pop-in" campaigns. They will track sales data to provide value to both brands and retailers.
The document discusses three secrets to startup success: achieving product-market fit, convincing investors of a large potential market, and starting in a small initial market. It defines product-market fit as customers eagerly buying a product as fast as a startup can produce it. Total addressable market, serviceable addressable market, and serviceable obtainable market are described as ways to estimate market size to investors. The author advocates starting in a small, pain-filled initial market and gradually expanding to larger groups over time.
This document provides guidance on starting a startup by outlining what defines a startup, how the startup process works by taking high risks for high growth opportunities, and how to generate startup ideas, find product-market fit, setup a founding team, raise funds, and common mistakes to avoid. It emphasizes the importance of targeting a large market with a unique and disruptive product that is 10 times better than alternatives, driven by a strong mission and launched at the right technological timing to have the greatest chance of success.
This document summarizes a study on consumer perspectives of authenticity and branding in food products. It discusses tensions between branded authenticity and authentic branding. The study involved interviews and observations of 40 middle-class consumers in Denmark and Sweden. Key findings include:
1) Consumers value perceived craftsmanship and question highly processed or industrialized products. They prefer to source directly from producers.
2) Some appreciate brands that promise convenience without compromising quality or health. Others are empowered to make food themselves to control ingredients.
3) Authenticity is experienced differently based on consumers' views of appropriate production modes and work ethics. The relationship between generic versus branded products and crafting versus industrialization is
The document discusses the concept of a unique selling proposition (USP) and argues that it is an outdated concept in today's fast-paced digital world. It provides examples of famous USPs from Domino's Pizza and FedEx that are no longer used because competitors have copied them. The author asserts that with the internet, competition moves too quickly for a USP to remain unique for long. Instead of relying on a USP, the author recommends building relationships with customers by becoming a trusted provider of multiple low-cost, easy-to-use products over time.
This document provides an introduction and overview of 10 truths that have positively impacted the author's online business over the past 10+ years. The truths discussed include: focusing on great content over short-term salesmanship; keeping customers happy through quality products and customer service to gain repeats, referrals, and residuals; leveraging partner traffic through affiliates and JVs; utilizing email lists through regular communication and quality content/offers to build relationships; and generating long-term income through transparent subscription programs.
Steve Chazin is a marketing expert who worked with Steve Jobs to help rebuild Apple's marketing in the late 1990s. The document discusses the secrets behind Apple's remarkable retail success. It explains that Apple thought differently about retail by focusing on simplifying the customer experience, selling a lifestyle and sense of community rather than just products, and empowering customers through helpful employees and self-service tools. Apple aims to enrich customers' lives rather than just complete transactions. This approach has made Apple the most profitable retailer in history.
Pop Shop aims to connect online brands with brick-and-mortar retailers to leverage the trend of "showrooming." Their vision is to disrupt the traditional relationship between brands and stores by allowing online brands to showcase their products in a network of stores. This gives brands increased visibility and customers the ability to see, touch and feel products. It also drives new foot traffic for retailers. Pop Shop's platform will match brands with well-suited stores and handle the logistics of "pop-in" campaigns. They will track sales data to provide value to both brands and retailers.
This document provides a summary of marketing strategies and tactics discussed by Ardy Roberto at a seminar in Pampanga, Philippines in June 2010. It covers the relevance of marketing, developing a marketing mindset, and marketing basics. Specific topics discussed include defining the marketing mix, differentiating products, guerrilla marketing tactics like databases/lists and mobile/SMS marketing, and examples of successful companies that expanded into new categories or found new uses for existing products.
This document provides an overview of digital marketing and content marketing strategies. It discusses the shift from traditional to digital marketing, key digital marketing tactics like SEO, social media marketing, and email marketing. It also covers buyer personas, measuring customer lifetime value, copywriting strategies, and content marketing tactics. The goal of digital and content marketing is to educate potential customers and drive brand awareness, traffic, leads, and revenue through online content and campaigns.
The document provides advice on how to effectively pitch a startup to venture capitalists (VCs). It recommends focusing the pitch on:
1) A concise elevator pitch that explains the problem, solution, and market opportunity in 2 sentences or less.
2) Demonstrating the size and growth of the target market with statistics.
3) Showcasing the startup's solution and any proprietary technology advantages over competitors through a demo, screenshots, or video.
4) Explaining the business model and how the startup plans to generate revenue and become profitable or break even.
The document provides tips and advice for starting a new business or product, including setting yourself as a thought leader, getting feedback, joining an incubator, moving fast and adjusting based on feedback, focusing on customers rather than competitors, setting goals, acquiring customers through social media and referrals, and resources for building a site, learning news, co-working spaces, and applying to incubators and accelerators.
ZapMeals is an online meal ordering and delivery service that connects local food preparers with hungry consumers. It aims to solve the problems of finding good fast food options and long wait times for delivery that both preparers and consumers currently face. ZapMeals uses a proprietary algorithm to optimize ordering, preparation times, and delivery routes to provide the fastest delivery. It plans to generate revenue from transaction fees from both preparers and consumers, as well as advertising and supplies. The founders believe the $100 billion online food delivery market is primed for disruption and that ZapMeals' focus on speed and optimization gives it an unfair advantage over competitors.
The document discusses how integrating physical and virtual experiences is important for marketing. It emphasizes engaging in two-way conversations with customers on social networks and online to better understand their needs and provide value. It also stresses the need to differentiate one's business by focusing on the customer experience rather than common advertising or promotional tactics.
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
Design thinking for social business .1Fionn Dobbin
Here are the key steps in a two week roadmap to test a business:
1. Build an MVP (minimum viable product) - Develop a basic version of your product or service with core functionality but without extra features to validate your idea quickly.
2. Identify target customers - Conduct customer interviews and market research to define your ideal early adopters and learn their needs.
3. Launch marketing campaign - Promote your MVP through paid and organic channels like social media ads, blogs, and networking to generate initial awareness and interest.
4. Track customer acquisition - Monitor website traffic and conversions to understand what is driving engagement and how people are interacting with your offering.
5. Gather customer feedback - Survey and interview
For years, the Four P's of Marketing have helped guide businesses with products and services. This presentation looks at an alternative Four P's - Persuasion, Intent, Traction and Sketchability.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
For New Entrepreneurs- Ecommerce BusinessRavi Fotedar
The document provides guidance on finding product ideas to sell online. It outlines eight types of product opportunities, including solving customer pain points, following trends, and utilizing one's own expertise. The document then lists ten places to look for product ideas, such as starting with one's own ideas, local businesses, and trend publications. The goal is to help aspiring entrepreneurs identify viable product options by considering different opportunities and sources of inspiration.
- The document discusses various business models for monetizing products and services, including free models supported by advertising, paid user models, and models where a third party pays.
- Many examples are provided of companies using different business model patterns like "freemium", "razor and blades", broker/matchmaking models, and mixed/subsidized models.
- The key message is that there is no single best model and companies should experiment to find the right fit between creating, delivering, and capturing value.
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
Nick from Belgium introduces business model innovation and how to help companies innovate like startups. He discusses how they help companies with innovation strategy and execution, such as designing and running internal accelerators. They also help with talent development through intrapreneurship training. The document then provides examples of different business models and revenue streams that can be explored, including free, paid, third party pays, broker/matchmaking, and mixed/subsidized models.
LTK - FC - Supply Chain - Startup Challenge v3.pdfjeroen_tjepkema
Slides from our session at the FC Supply Chain event. It contains a short introduction into Lean Startup and innovation within FrieslandCampina, as well as 3 exercises for quickly deconstructing a complex challenges into experiments
Relationship Marketing: How to Get Others to Talk About Your BusinessLaura Kinoshita Nyström
This document provides an overview of relationship marketing and outlines an 8-step guide to creating a relationship marketing plan. The steps include defining your brand, designing a content-driven website, setting goals and measurable objectives, building an integrated campaign across search, marketing, PR and social media, establishing budgets, timelines and responsibilities, and measuring results. The goal is to build a true community around your business through shared experiences and natural engagement online and drive ROI.
Vince Stanzione Business Start Up Show Slides 18th NovemberVince Stanzione
http://www.themillionairedropout.com Slides used by Vince Stanzione 18th November talk at the business start up show. Start your own business with £100
Customer Experience In The Digital Forward World By Hero MINDMINEHero CX
Hero CX (customer experience) is Hero MINDMINE's offering to help businesses transform with incredible customer experience.
Hero CX maps business growth across product - marketing and support, the critical business touch-points that a customer engages with.
Hero MINDMINE is part of the $5.6 Billion Hero Group.
Success Mindsets of Entrepreneurs 2017 by ardy robertoArdy Roberto
A talk by Angelpreneur Ardy Roberto for Go Negosyo and DTI at the launch of the Big Brother (Kapatid Mentor Me) program in Manila. Held at Manila Central University (MCU) last June 15, 2017.
Discover the mindsets that make the happiest entrepreneurs successful.
Go Negosyo Success Mindsets of Entrepreneurs by Ardy Roberto @Cagayan De Oro DTIArdy Roberto
An inspirational values formation talk delivered by Go Negosyo Angelpreneur, best-selling author and award-winning entrepreneur, Ardy Roberto.
Ardy presents 12 winning mindsets that will lead to success in business and in life when applied by anyone.
This document provides a summary of marketing strategies and tactics discussed by Ardy Roberto at a seminar in Pampanga, Philippines in June 2010. It covers the relevance of marketing, developing a marketing mindset, and marketing basics. Specific topics discussed include defining the marketing mix, differentiating products, guerrilla marketing tactics like databases/lists and mobile/SMS marketing, and examples of successful companies that expanded into new categories or found new uses for existing products.
This document provides an overview of digital marketing and content marketing strategies. It discusses the shift from traditional to digital marketing, key digital marketing tactics like SEO, social media marketing, and email marketing. It also covers buyer personas, measuring customer lifetime value, copywriting strategies, and content marketing tactics. The goal of digital and content marketing is to educate potential customers and drive brand awareness, traffic, leads, and revenue through online content and campaigns.
The document provides advice on how to effectively pitch a startup to venture capitalists (VCs). It recommends focusing the pitch on:
1) A concise elevator pitch that explains the problem, solution, and market opportunity in 2 sentences or less.
2) Demonstrating the size and growth of the target market with statistics.
3) Showcasing the startup's solution and any proprietary technology advantages over competitors through a demo, screenshots, or video.
4) Explaining the business model and how the startup plans to generate revenue and become profitable or break even.
The document provides tips and advice for starting a new business or product, including setting yourself as a thought leader, getting feedback, joining an incubator, moving fast and adjusting based on feedback, focusing on customers rather than competitors, setting goals, acquiring customers through social media and referrals, and resources for building a site, learning news, co-working spaces, and applying to incubators and accelerators.
ZapMeals is an online meal ordering and delivery service that connects local food preparers with hungry consumers. It aims to solve the problems of finding good fast food options and long wait times for delivery that both preparers and consumers currently face. ZapMeals uses a proprietary algorithm to optimize ordering, preparation times, and delivery routes to provide the fastest delivery. It plans to generate revenue from transaction fees from both preparers and consumers, as well as advertising and supplies. The founders believe the $100 billion online food delivery market is primed for disruption and that ZapMeals' focus on speed and optimization gives it an unfair advantage over competitors.
The document discusses how integrating physical and virtual experiences is important for marketing. It emphasizes engaging in two-way conversations with customers on social networks and online to better understand their needs and provide value. It also stresses the need to differentiate one's business by focusing on the customer experience rather than common advertising or promotional tactics.
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
Design thinking for social business .1Fionn Dobbin
Here are the key steps in a two week roadmap to test a business:
1. Build an MVP (minimum viable product) - Develop a basic version of your product or service with core functionality but without extra features to validate your idea quickly.
2. Identify target customers - Conduct customer interviews and market research to define your ideal early adopters and learn their needs.
3. Launch marketing campaign - Promote your MVP through paid and organic channels like social media ads, blogs, and networking to generate initial awareness and interest.
4. Track customer acquisition - Monitor website traffic and conversions to understand what is driving engagement and how people are interacting with your offering.
5. Gather customer feedback - Survey and interview
For years, the Four P's of Marketing have helped guide businesses with products and services. This presentation looks at an alternative Four P's - Persuasion, Intent, Traction and Sketchability.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
For New Entrepreneurs- Ecommerce BusinessRavi Fotedar
The document provides guidance on finding product ideas to sell online. It outlines eight types of product opportunities, including solving customer pain points, following trends, and utilizing one's own expertise. The document then lists ten places to look for product ideas, such as starting with one's own ideas, local businesses, and trend publications. The goal is to help aspiring entrepreneurs identify viable product options by considering different opportunities and sources of inspiration.
- The document discusses various business models for monetizing products and services, including free models supported by advertising, paid user models, and models where a third party pays.
- Many examples are provided of companies using different business model patterns like "freemium", "razor and blades", broker/matchmaking models, and mixed/subsidized models.
- The key message is that there is no single best model and companies should experiment to find the right fit between creating, delivering, and capturing value.
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
Nick from Belgium introduces business model innovation and how to help companies innovate like startups. He discusses how they help companies with innovation strategy and execution, such as designing and running internal accelerators. They also help with talent development through intrapreneurship training. The document then provides examples of different business models and revenue streams that can be explored, including free, paid, third party pays, broker/matchmaking, and mixed/subsidized models.
LTK - FC - Supply Chain - Startup Challenge v3.pdfjeroen_tjepkema
Slides from our session at the FC Supply Chain event. It contains a short introduction into Lean Startup and innovation within FrieslandCampina, as well as 3 exercises for quickly deconstructing a complex challenges into experiments
Relationship Marketing: How to Get Others to Talk About Your BusinessLaura Kinoshita Nyström
This document provides an overview of relationship marketing and outlines an 8-step guide to creating a relationship marketing plan. The steps include defining your brand, designing a content-driven website, setting goals and measurable objectives, building an integrated campaign across search, marketing, PR and social media, establishing budgets, timelines and responsibilities, and measuring results. The goal is to build a true community around your business through shared experiences and natural engagement online and drive ROI.
Vince Stanzione Business Start Up Show Slides 18th NovemberVince Stanzione
http://www.themillionairedropout.com Slides used by Vince Stanzione 18th November talk at the business start up show. Start your own business with £100
Customer Experience In The Digital Forward World By Hero MINDMINEHero CX
Hero CX (customer experience) is Hero MINDMINE's offering to help businesses transform with incredible customer experience.
Hero CX maps business growth across product - marketing and support, the critical business touch-points that a customer engages with.
Hero MINDMINE is part of the $5.6 Billion Hero Group.
Similar to Gonegosyo marketing-ardy-gensan2010 (20)
Success Mindsets of Entrepreneurs 2017 by ardy robertoArdy Roberto
A talk by Angelpreneur Ardy Roberto for Go Negosyo and DTI at the launch of the Big Brother (Kapatid Mentor Me) program in Manila. Held at Manila Central University (MCU) last June 15, 2017.
Discover the mindsets that make the happiest entrepreneurs successful.
Go Negosyo Success Mindsets of Entrepreneurs by Ardy Roberto @Cagayan De Oro DTIArdy Roberto
An inspirational values formation talk delivered by Go Negosyo Angelpreneur, best-selling author and award-winning entrepreneur, Ardy Roberto.
Ardy presents 12 winning mindsets that will lead to success in business and in life when applied by anyone.
DTI SUCCESS MINDSETS OF ENTREPRENEURS by Ardy RobertoArdy Roberto
What are the eight mindsets that make an entrepreneur successful? Ardy Roberto shares his story and stories of entrepreneurs and their mindsets that made them successful.
This presentation was made at the DTI SSF Summit in Bicol last August 31, 2016.
Managing Life Transitions - Choose to lead with LIFE - CSI Conference Cebu - ...Ardy Roberto
MANAGING TRANSITIONS IN LIFE
by Ardy Roberto
a talk delivered at the Civil Servants Institute Conference in Cebu City, Philippines. 1,200 audience. Waterfront Hotel, Cebu.
Managing transitions in LIFE with Love, Integrity, Faith and Excellence.
Everyone will go
through adversities, trials and challenges in life. How does one manage to not just survive but thrive and be joyful in the midst of change and challenges? Ardy Roberto shares his journey of LIFE and reveals the answers he’s discovered that can help you be victorious in whatever situation or change that is coming that you will find yourself in.
Outline:
A. What are Transitions?
1. Defining Transitions. The 3 stages
2.The difference between change and transitions
B. The four values and qualities that followers look for in a LEADER especially during times of transition, change and crisis.
C. Managing Transitions in LIFE by Leading with:
1. LOVE. Love your people, love your job, love your neighbor.
- Harvard: "Love is a competitive advantage".
- "People don't care how much you know, until they know how much you care." - John Maxwell
- Meaning of Hanap Buhay.
2. INTEGRITY.
- Defining integrity.
- How to lead with integrity.
3. FAITH.
- Why people need a leader with faith and vision during times of transition.
- What is faith?
- Examples of leaders with faith and vision
4. EXCELLENT EXPECTATIONS
- The "Rosenthal effect"
- People rise to your expectations of them
- Mediocrity or Excellence?
Conclusion
Wrap up.
email ardy.roberto@gmail.com if you would like him to deliver this talk to your organization.
BPI Ka-Negosyo Seminar: Success Mindsets of Entrepreneurs by Ardy Roberto - v...Ardy Roberto
Ardy Roberto shares the one thing that will predict your success as an entrepreneur, the PISO business model for finding a good business to start, and the 5 mindsets that one must have to succeed as an entrepreneur.
These are the slides shared by Ardy Roberto during his July 2016 runs with the PFA-BPI Ka Negosyo seminar series.
Success mindsets of entreps 2016 ardy roberto bpi-pfa ver for pdf Ardy Roberto
Ardy Roberto shares his entrepreneurial journey of failure and success in this series of talks for the Philippine Franchising Association (PFA) and BPI-Family Bank Ka Negosyo.
Ardy, best-selling author and award winning entrepreneur in the Philippines, also shares the 5 Success Mindsets of Entrepreneurs.
(c) Ardy Roberto
Success in crises promise keepers - mindanao business conf - davao - march ...Ardy Roberto
This document summarizes a presentation given by Ardy Roberto on successfully navigating crises. Some key points include:
- Crises are now the new reality as change happens through crises.
- To survive and thrive in crises, one must innovate and get out of their comfort zone, as seen in the example of Insect Inter in Thailand.
- One's mindset is crucial, as your mind can be your best friend or worst enemy. Negative thoughts can become self-fulfilling prophecies while positive thoughts pave the way for success and prosperity.
Pera na hindi bitin 2 hrs seminar - ardy robertoArdy Roberto
The document outlines Ardy Roberto's seminar on experiencing breakthroughs in one's finances, beginning with changing one's attitude and mindset about money from viewing it as something that will solve problems to seeing it as a tool for stewardship to help others. The seminar then discusses strategies for managing money well through saving, giving generously, and applying a seven point plan for financial management in order to experience greater blessings and be entrusted with more resources.
Ravi sits by the window watching his friends play outside as an escape from his mother's constant scolding and criticism at home. He contemplates running away but encounters a boy with polio who is in much greater suffering. Reflecting on his mother's medical condition causing her mood changes, Ravi decides to return home where his mother and sister embrace him, signaling an understanding has been reached.
Help for leaders nov 2011-ardy roberto - grace christianArdy Roberto
The document discusses creating an encouraging environment for leadership. It suggests placing pictures or paintings that bring up happy memories or encourage smiles. It also notes that a study found patients' blood pressure and anxiety levels increased when looking at paintings of Elizabethan Queens in a hospital waiting room. The overall message is that the visual environment can impact mood and encouragement, so leaders should design spaces to uplift others.
Heart of healing hma-2011-ardy roberto slidesArdy Roberto
This document discusses the importance of hope in healing. It provides the story of the author's wife who was misdiagnosed with a terminal illness but miraculously recovered. It argues that as leaders in healthcare, doctors, nurses, and hospital administrators must act as dispensers of hope through their words, actions, and attitudes. Specifically, it emphasizes that hope has been shown scientifically to have medicinal benefits for patients. Therefore, healthcare leaders should prioritize giving patients hope as part of the healing process.
Happy at work war and peace maloi salumbidesArdy Roberto
1) The document discusses conflict and how it arises from human desires and demands that are not met, which can lead people to judge others.
2) At the heart of conflict is an "idol" - something a person feels they need or deserve. When others fail to satisfy this idol, it demands that they suffer.
3) Effective conflict resolution involves love that forgives by suspending judgment, giving people a second chance, allowing them to maintain dignity, and prioritizing understanding over immediate condemnation.
Happy at work the secret recipe for joy at work john victor tenceArdy Roberto
The document discusses a study conducted by Chiumento, a UK talent management firm, on employee happiness in the workplace. Some key findings from the study include:
- The overall happiness index of employees was 6.5 out of 10. One quarter of employees described themselves as "very happy" while around half were "fairly happy" and one in five were unhappy.
- Relationships with colleagues was cited as the top factor in workplace happiness by 73% of respondents. Lack of communication from management was a leading cause of unhappiness.
- Happiness varied depending on tenure, with those with 8+ years in the same role being the least happy and new hires being the happiest
Happy at work the generosity factor oscar chanArdy Roberto
The document summarizes the profit sharing system of San Jose Kitchen Cabinets Manufacturing, which allocates 50% of annual profits to employees. It outlines the company profile, mission, strategy, and principles of allocating profits based on responsibility and performance. An example income statement shows how conventional accounting is adjusted to incorporate the 50% profit share for employees. The system aims to benefit both the company and employees over the long term through increased employee engagement and motivation. Results over 24 years of implementation show sustained long-term viability and average 34% return on equity.
Happy at work happiness health and wellbeing at work annette santiagoArdy Roberto
This document outlines 10 smart moves for promoting employee happiness, health, and wellbeing at work. It discusses establishing the right mindset and anchoring wellness programs on business needs. It emphasizes taking a holistic approach to wellness by addressing physical, financial, social, and spiritual dimensions. The document also provides examples of how to brand, launch, implement, and ensure sustainability of wellness initiatives through technology, partnerships, employee involvement, and leadership.
Happy at work delivering the numbers delivering the people lito de guzmanArdy Roberto
The document discusses resilience and how to build physical, mental, emotional, and spiritual energy. It provides tips on fueling physical energy through nutrition, hydration, exercise, and renewal. For mental energy, it recommends effective organization, mindfulness, and effective thinking techniques. Emotional energy can be built through self-awareness, self-management, social awareness, and relationships. Spiritual energy connects to deeply held values and purpose beyond self-interest. Building resilience in these areas leads to engaged, focused, creative, optimistic, and confident individuals who are passionate and energetic.
Happy at work delighting your internal customers rene domingoArdy Roberto
The document discusses internal customer service and identifies 7 deadly sins: 1) no internal customer culture 2) failure to empower employees 3) a blaming culture 4) overworking and understaffing 5) employees having no direct access to management 6) only focusing on tangible benefits and 7) failure to satisfy the spirit of employees. It provides examples of each sin and emphasizes the importance of treating internal customers - employees - well to deliver excellent external customer service.
Happy at work work life balance myth or reality-dr aggie sarthouArdy Roberto
The document provides strategies for maintaining life balance. It suggests being intentional about priorities and life goals. The first step is choosing priorities. It also recommends employing "CODE R.E.D" which stands for Rest/Relax, Exercise, and Diet to maintain physical health. Additional tips include scheduling downtime, focusing on what works in life rather than what is missing, and relying on family and faith during difficult times.
Mindset go negosyo thinking well - negosemArdy Roberto
This document outlines 10 mindsets of success according to Ardy Roberto. The mindsets discussed include having an attitude of gratitude, having the right self-worth formula where net worth is not equal to self-worth, welcoming trials as they increase adversity quotient, mastering your mind by controlling your thoughts, mastering fear by getting out of your comfort zone, nurturing your dreams and thinking big but starting small. Examples are given of people who exemplified being fearless, the placebo effect showing the power of positive thinking, and growing a seminar business from small workshops to events with thousands of attendees.
This document discusses human-centered design and how to create innovative products, services, and processes. It advocates using design thinking principles like observing users, identifying patterns, developing solutions, and testing prototypes. It provides examples of how companies can promote collaboration and innovation through establishing defined processes for new ideas and measuring success beyond traditional financial metrics. The document also outlines nine design thinking habits like taking risks, questioning assumptions, focusing on consumer values, and collaborating with others.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Gonegosyo marketing-ardy-gensan2010
1. Marketing Secrets of SuccessfulEntrepreneurs General Santos City May 25, 2010 Ardy Roberto Co-Founder, Salt & Light Ventures, Inc Inspire Leadership Consultancy, Inc. Entrep10 Awardee, Microsoft Most Inspiring Entrepreneur Co-Columnist, Philippine Daily Inquirer’s MarketingRx Author, S4, Heart of Healing, Buhayna Hindi Bitin www.saltandlight.ph
2. Diagnostic Test: Stare for a few seconds at each of the following patterns. Are the patterns moving? Or are they perfectly still??
3.
4.
5.
6. The patterns are used to test the level of stress a person can handle. The slower the pictures move, the better your ability of handling stress. Alleged criminals that were tested see them spinning around madly. However, senior citizens and kids see them standing still. None of these images are animated - they are perfectly still. How did you do with the test??
8. Started 1894 Czechoslovakia Tomas Bata Now: 50 countries, Production: 26 countries Has sold over 14 billion pairs of shoes 1939 - Bata Shoe Co, Kenya Bata Kenya Now with over 80 stores in Kenya, leading retailer
11. Mentor. Dr Ned – AIM Professor Encourager “You don’t need an MBA from AIM, you’re an entrepreneur!” Stories of “SMEs” like... Tony, Cecilio, Amable
12. Basics of marketing. 4 Ps of marketing1 -Product2 - Pricing3- Promotions(A&P) – using Guerrilla Mktg4- Place (distribution) www.saltandlight.ph
13.
14. Why would your market want to buy your product? (Motivation?)
15. What problem does it solve better than competition? What benefits does it provide?www.saltandlight.ph
16.
17. How much will they be willing to pay for your product? (cheaper/same/more)www.saltandlight.ph
38. Al Ries’ 22 Immutable Laws of Marketing:#2 -The Law of the Category“If you can’t be first in a category, change the nature of the category or set up a new category you can be first in.”
47. Category: First and #1 in Budget Chicken Inasalwith Unlimited Rice Founder: Edgar InjapSia Iloilo City (2003) Now over 150 stores Entrep10 Awardee in 2009
49. …BUT WILL THE MARKET WANT to buy your new product? Will there be a demand for it? Invention (no or little market) Innovation (market demand larger than supply; e.g. iPad) www.saltandlight.ph
51. Read Part 2: Mastering Opportunities To get ideas Stories of ... Splash – Hortaleza Buhi Worldwide – Live Fish Binalot – Rommel Juan www.saltandlight.ph
58. Sewing machines sponsored by SingerTo get ideas Subscribe to online newsletters like Springwise.com www.saltandlight.ph
59. Ways to expand your market What was Listerine originally for? www.saltandlight.ph
60. Ways to expand your market What was Listerine originally for? www.saltandlight.ph
61. Ways to expand your market 1. Find a new use for your product – Ad in 1952e.g. Listerine can also cure dandruff by washing hair 2x a day… www.saltandlight.ph
62. Ways to expand your market Then was finally launched as cure for “Halitosis” www.saltandlight.ph
63. Targeted executives and salesmen who talked a lot. Result: revived “old-dead” product www.saltandlight.ph
78. PROMOTIONS – Guerrilla Marketing Guerrilla Marketing Definition: An unconventional, low-cost way of performing marketing activities. +uses a combination of cheap or free unconventional, non-traditional media or traditional media purchased or negotiated via barter or ex-deal +invest time, energy, imagination and knowledge instead +profits, not sales, as the main yardstick. ARE YOU USING GUERRILLA MARKETING TACTICS? .
79. Guerrilla Marketing was coined and defined by Jay Conrad Levinson in his 1983 book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks. Over 14 million copies sold worldwide (best-selling marketing series). Translated in over 1 dozen languages.
82. Weapon #1: [ ] Database / list [ ] A list of customers with relevant data. [ ] Purpose – to communicate relevant offers “It is 6 x more expensive to sell to a new prospect than to an old customer.”
83. How do you start a database of customers? 1. Registrations – e.g. Hotel – upon checking in 2. During Ordering – Pizza chain (Yellow Cab – keeps your info to avoid repetition; customer convenience) 3. Get business cards – use business card reader to encode (restaurants use fishbowl for raffles) 4. Warranty cards, invoices, receipts, raffle entries, webstie, etc …then encode and organize it. No need for IT guy. Even admin or sec can do it. Very low cost!
89. Do you have Guerrilla Weapon #1: Database/List? [ ] Yes [ ] No/Not yet
90. Guerrilla Weapon # 2: [ ] Email “Sending product information and regular updates is a customer service.” – Drayton Bird
91. Guerrilla Weapon # 2: [ ] Email “Sending product information and regular updates is a customer service.” – Drayton Bird
92. Guerrilla Weapon # 2: Email Benefits/Advantages: [ ] Inexpensive [ ] Fast [ ] “Dummy proof” [ ] Personal “media” Latest stats: 2008 Nielsen survey – 20% of population now have internet access/email addys =16 million pinoys. 4 out of 5 users: aged under 29. Internet usage: email and chatting
102. Email marketing example : Or just plain text with links to your website Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 74
105. Keep on using the P.S. to repeat your offer. It’s still the most read part of the letter
106. Summary of some practical email marketing and advertising copy tips: [ ] Opt-in (Permission based) [ ] Personalize [ ] Use BCC (keep your dbase confidential!) [ ]Check before sending [ ] Use subject line to increase stats of people opening your email (don’t leave it empty!)
107. Some practical email marketing and advertising copy tips (cont.) [ ] Use links to website [ ] Use a P.S to repeat your offer (still the most read part of the letter) [ ] Highlight benefits [ ] Testimonials increase response [ ] Test a new email letter or offer before rolling out to everyone.
108. Are you using Guerrilla Weapon #2: Email? [ ] Yes [ ] No/Not yet
109. Guerrilla Weapon # 3: [ ] Mobile marketing SMS Blast Text coupons Blue tooth / GPRS marketing
110. Guerrilla Weapon # 3 Mobile marketing Advantages: 1. Personal and Deliverable- Celphone is almost always with the person 2. Inexpensive (vs. Printed coupons/brochures) e.g. P.70 via Globe TxtConnect 3. Higher response rates (see CH8 of MarketingRx for Entrepreneurs) 10-30% vs 1-2% for email or direct mail.
111. Guerrilla Weapon # 3 Mobile marketing Sample SMS marketing plan: 1. Build Celphone list of customers 2. Create your offer (free or discount/sale) and keep within 160 characters 3. Launch! (Timing: e.g. If Resto, send between 11.30am and 12noon or 5-6pm) 4. Measure. Track down responses and do ROI.
112. Singapore Can Lah! SINGAPORE GOV’T CAMPAIGN SMS Singapore Govt WHO declared Singapore SARS Free Objectives SMS info campaign to disseminate good news SARS free party invite 1. CONVERSATION STARTERS 84
119. Drive Sales thru periodic promotional activities MIAMI HEAT RETIRE JORDAN'S No. 23 Michael Jordan showd little emotion as he stared @ a hilight video of hs career on d giant tv screen. He watchd d hi-flying,
128. FREE! Text your name, company and email address to me: +0920-9519618 Get FREE copy of this presentation. + First 21 who text also get FREE copy (Send text only after my presentation.) 22ndtexter onwards gets free ebook
129. Are you using Guerrilla Weapon #3: SMS/Mobile Marketing? [ ] Yes [ ] No/Not yet
131. Case Study: The Tom Peters Seminar Client – IBM Partner – BCD Pinpoint Event Goal – Gather top CEOs Challenge – 6 weeks to put together Tom Peters is the author of In Search of Excellence (1980s).
132.
133. Had to be more than just a brochure or an ordinary invite
140. Awards: Best Creative work in DMAsia, and Best use of Medium iCongressJajo Quintos, CEO, IBM, Joey Cuisia, CEO, Philam, Tessie Sy Coson, CEO/COO, SM, Fernando Zobel, Ayala Corp. Etc.
141.
142. Case Study:BCD Pinpoint - Philippine Animal Welfare Society Key Challenge: using as little cash as possible, raise funds for PAWS to save stray dogs (in a country where people catch dogs to eat them). Results: 55% response from the mail-out donations amounting to US$ 3,220 ROI of 26,833.33%
143. Are you using Guerrilla Weapon #4: Direct Mail? [ ] Yes [ ] No/Not yet
144. Guerrilla Weapon # 5: [ ] Barter/ Ex-deal Barter = big savings on marketing budget Case study: John Maxwell Leadership Summit
145. Case Study: Largest ever leadership seminar in the Philippines John Maxwell 2004 BAHG: 11,500 people in two venues Araneta: 9,000 + PICC: 2,500 Massive Guerrilla Marketing action
146. Q: Could we fill up PICC and Araneta Coliseum? Case Study: Simple Guerrilla Market Research: How many Maxwell titles have been sold in the Philippines? In 2003 – 100,000 copies! Decision – Go! Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 107
147. Print Ads in PDI, BusinessWorld, etc. Print ad budget: P4.5Million Cost: P 0.00 (all sponsored /barter) 108
148. Case study: John Maxwell Live 2004 Billboards at South Superhighway and EDSA for 45 days Cost: Zero c/o sponsor
149. Postcards : 10,000+ pcs Cost: P 0.00 (sponsored) Producing, Organizing and Promoting Life Changing Events (c) Ardy Roberto 2008 110
150. Raffy David of Pilipinas Teleserv GM Weapon: FUSION Marketing Delivery of Seminar Tickets
165. Are you using Guerrilla Weapon #5: Barter/Ex-Deal? [ ] Yes [ ] No/Not yet
166. Guerrilla Weapon # 6: [ ] Customer Relationship Management (CRM) When was the last time you had lunch or visited your top 12 clients? Or called just to say “thank you!” Benefits: No overhead, low cost
173. PRICING Pricing is a marketing strategy How do you price your products or services? Charge what we can get away with (or cost + maximum profit) -- or Find out what the market can afford and work back... www.saltandlight.ph
174. PRICING Overview: + Case: Ford Model T, Cebu Pacific, Lucky Me! - Case: TV Shopping experience (+Packaging, +Promotions) 123 Marketing by the Book (c) Ardy Roberto 2008
175. Lucky Me! At P3.50 to P5.00 has become staple in homes across SEC markets A-E. DE market rely on it as daily sustenance Monde Nissin has not increased price in 4 years although price of wheat has increased by 200% Owner feels social responsibility to keep price low 124 Marketing by the Book (c) Ardy Roberto 2008
176. 125 Best practice in CSR pricing: Ford “Set the price where the market wants it. Then let those in purchasing, finance and manufacturing manage costs so that you can sell at the price that the market wants.” ~ Henry Ford Result: Model T democratized car ownership from 1909-1927 (more than 15 million cars sold!) Marketing by the Book (c) Ardy Roberto 2008 Model T Prices 1909 :US$1850; 1913: $550, 1915: $440
177. "I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be low in price that no man making a good salary will be unable to own one--and enjoy with his family the blessing of hours of pleasure in God's great open spaces.“ - Henry Ford in 1908/9(Source: Wikipedia) Marketing by the Book (c) Ardy Roberto 2008 126
178. Marketing by the Book (c) Ardy Roberto 2008 127 Case study: Cebu Pacific’s P1 price promos Democratization of air travel in Philippines through socially responsible pricing “Now every Juan can fly”
179. “People curse the man who hoards grain, but blessing crowns him who is willing to sell.” – Proverbs 11:26 128 Marketing by the Book (c) Ardy Roberto 2008
180. My TV shopping experience... 129 Marketing by the Book (c) Ardy Roberto 2008
181. 130 Value Vision Price per table: P1,995 or P1,331.66 (if you buy 3) ACE Hardware Price@ table: P 750.00! Marketing by the Book (c) Ardy Roberto 2008
182. Formula of short-sighted entrepreneur out for quick bucks S = P x Q Sales = Price x Quantity Formula of long-sighted entrepreneur out for quick bucks S = P x Q x F Sales = Price x Quantity x Frequency 131 Marketing by the Book (c) Ardy Roberto 2008
183. WHAT’S THE KEY? Sales = Price x Quantity x Frequency FREQUENCY! Repeat Customers - Sukis! (or else you keep on looking for new customers to replace those who tried and gave up on you…) 132 Marketing by the Book (c) Ardy Roberto 2008
185. Segment Market Size: The Case of the Vitamins Market Segment Market Size = (segment population size) x (usage frequency) x (price paid)
186. For example, target Metro Manila: Class AB: (5%) x (365 days x 2) x (P50) = how much segment market size? Class DE: (74%) x (3 days x 2/yr) x (P7) = how much segment market size?
187. Conclusion: In population size: Which segment is larger? By how much? In market size: Which segment is larger? By how much?
188. World’s most expensive wedding – US$60m – almost P350m wedding held in paris last June – the bill was footed by the billionaire Indian father of the groom. US$60 MILLION WEDDING
189. Wine menu at a Greenbelt2 restaurant2002 Crane Lake Merlot : P1,2002000 Chateau Mouton Rothschild: P84,380(marketed as the ‘wine of the century’)1997 Harlan Estate Cabernet: P138,0941996 Screaming Eagle Cabernet: P195,705
190. Space travel. Virgin Air. Richard Branson is going into space tourism.Ticket price: US$20M++Why would someone pay US$20M++ to go into space or around the milky way?
196. “Thanks to the creative marketing of MundoCristao publishers (MC), Brazilian women are ordering their cosmetics and quality Christian books and Bibles all via the Avon catalog. In only two years, women have purchased more than 1.2 million MC books and bibles via Avon.”"Go where the readers are," exhorted ClaudineiFranzini, marketing director of MC www.saltandlight.ph
197. E-store / E-commerce Multiply is used by over 30,000 SMEs in the Philippines www.saltandlight.ph
198. Fresh Direct: New York City online grocer does US$215M in sales per year! www.saltandlight.ph
199. Bring the store to your customers (City Delivery etc) www.saltandlight.ph
200. Bring the store to your customers (Quick Delivery etc) www.saltandlight.ph
202. Exciting Times Crisis, Cry-sis. Syn. – Adventure Adventurer, French = Entrepreneur! Guerrilla entrepreneurs learn and earn from these crises, problems and adventures!
204. An AQ Story / Adventure Early 90s - 2X Swindled… Mid 90s - Bankrupt… 2000 - Almost lost wife to lupus (almost widower) ; went bankrupt again AQ Developed: 2001 > Started 4 different businesses Recognized as 1 of EntrepTop10 in ’06* Enjoying new adventures…
205. PRAYER Many are the plans in a man’s heart but it’s the Lord’s purpose that prevails... www.saltandlight.ph
206. 154 Raising Funds by Producing, Organizing and Promoting Events (c) Ardy Roberto 2008
207. How Salt & Light Ventures became #1 niche seminar producer and promoter We started small and dreamed BIG
208. Start up: Salt & Light Ventures 2000 How do I grow this business?
209. Start small: 15 to 50 people workshops How do I grow this business?
217. My “Miracle” Patient @ Sea of Galilee Miracle: From bankrupt to giving back www.saltandlight.ph
218. “Everyone wants success, but most people lack two very important qualities: persistence and patience.” - Denis Waitley
219. So follow up! 80% of orders are written during or after the 5th call…butonly 10% of salespeople persist to call or follow up 5 times …and only 2% persist up to 7 times. – S4 Success Secrets of Sales Superstars
220. “God has a purpose behind every problem. …He uses circumstances to develop our character.” - Rick Warren, The Purpose Driven Life
221. “Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.” - Helen Keller
222. Daghansalamat! From the Roberto family. +0920-9519618 ardy@saltandlight.ph www.Saltandlight.ph www.saltandlight.ph
Editor's Notes
Bata is a large, family owned shoe company.It was started in 1894 in Zlín by Mr.Tomas Bata. It is currently headquartered in Lausanne, Switzerland , and operates 4 business units worldwide : Bata Europe, Bata Emerging Markets, Bata Branded Business and Bata North America.Bata has a retail presence in over 50 countries and production facilities in 26 countries. In its history, the company has sold more than 14 billion pairs of shoes,servingatleast 1 million customers every day.Bata Shoe Company Kenya Ltd was started in 1939. It is the leading shoe manufacturer and retailer in Kenya with over 80 stores around the country.The Bata retail chain also includes ladies handbags,school and travelling bags and the Athlete's World sports shoes offering the latest in world-renowned sports and leisure brands such as Power.
Founded by George Quek, a former art student and food court concessionaire (for 11 years in Taiwan and Singapore) in Singapore in 2000. A rags to riches story. Today does $123M in sales in 30+ different countries including the Philippines.IT IS the classic rags-to-riches story. Only this one involves the success of a ‘Uniquely Singapore’ business. You would have heard of BreadTalk that is most famed for its cream-filled buns topped with pork floss.Touted as Singapore’s first “bread boutique”, BreadTalk has made the humdrum task of buying bread into the most enjoyable experience for consumers.BreadTalk Group Limited’s founder and chairman, Mr George Quek, 51, grew up in a wooden attap hut in Hougang.He was the second child in a family of four sons.He recalled: “My dad was a vegetable farmer and later a seaman; my mum was a housewife. Both my parents were illiterate. We rented the hut at $10 a month then. Times were tough.”Poverty made him prudent about money.“I was given 20 cents a day when I went to school. With the money, I could take a bus, 5 cents each way or I could save up to eat a bowl of noodles for 20 cents. I couldn’t go hungry so I chose to walk 45 minutes to school and another 45 minutes back, and eat a bowl of noodles instead,” said Mr Quek.As he was good at drawing, he drew art pieces and sold them to his friends. “That way, I earned money to buy my own food,” he recounted.Some rags-to-riches tales tell of clever kids who did well in school. Well, not Mr Quek, an old boy of Xin Min Secondary School.“I did poorly in school and had more red than blue marks on my report card. Studying was just not my forte. My interests lay in leisurely pursuits. My creativity ignited a passion for artistic pursuits. It led me to enter art competitions where I won some awards and trophies. I had always been fascinated and intrigued by the rich Chinese culture and heritage,” he recalled.He added, “After I completed Secondary Four, I went to the now defunct Singapore Art Academy. After graduation, I joined the army. Following that, I went to Taiwan and stayed there for 11 years.”He was in the food business in Taiwan, where he sold dragon candy in 1982. Subsequently, he moved into the foodcourt business in 1993.The man who has been nicknamed Foodcourt King related: “It became apparent after much observation that there is still much room to grow in the confectionary business within Asia. I stepped down from Food Junction and invested $500,000 with a founding member to start BreadTalk in July 2000.”Though I was confident of my ability based on my experience in the food business in Taiwan, I never imagined that we would be able to expand so rapidly. In less than seven years, we made about $100 million in sales turnover.”BreadTalk is now all over the region, including Bangkok, Dubai, Hong Kong, and China.BreakTalk’s international marketsAfter the initial year, the company had plans to break new frontiersin international markets. “We worked to develop BreadTalk as a global brand, leading the trend to break into international markets,” said Mr Quek.To date, BreadTalk has 32 outlets in Singapore and 139 others in Beijing, Bangkok, Kuala Lumpur and Shanghai, and franchises in Dubai, Hong Kong, Indonesia,Kuwait, Nanjing, the Philippines, Shenzhen and Taiwan. He has also established three foodcourts in Singapore, 17 in China and one in Hong Kong, and six restaurant concepts in Singapore.Wife Katherine is deputy chairman of BreadTalkIn September, he took Food Republic to Malaysia.The owner of BreadTalk also owns Din Tai Fung restaurants, Food Republic food malls and has recently added Toast Box to the family.Despite the initial setback of not performing well in school, Mr Quek has beaten the odds and was conferred with an honorary business doctorate for his entrepreneurial spirit and career successby Wisconsin International University two years after launching BreadTalk.“To me, it was akin to a report card for my career. It represented a milestone, a personal achievement in my life. I celebrated this with my parents, family, friends, colleagues, landlords and even contractors who had helped me make this possible,” he remarked.Mr Quek acknowledged that he owes his entrepreneurial streak to his parents.“My parents were quite lenient. We were given free reign to do whatever we pleased, as long as we did it with a clear conscience. This ultimately nurtured the entrepreneurial spirit in me as I dared to venture and try new things,” he explained. Mr Quek added that his parents also played an instrumental role in teaching him the importance of hard work. “They inculcated in me the codes of behaviour that enabled me to achieve the success that I have attained today. If you come across as a caring, cooperative, reliable, trustworthy and respectful person, people will feel that you are someone they can trust. They will then give you opportunities that may open new doors for you. This was what happened to me - I was fortunate to have met my benefactors who are my friends, tenants, landlords, working partner at Food Republic,” pointed out Mr Quek.What his parents taught him about frugality, he is passing it onto his three children. “My eldest daughter, Weirou, is 14 and my two sons, Jonathan is 12 and Matthew is 10. I give each of my children $20 every week. I would query them if they require more money. They have a piggy bank each. Just the other day, my son showed me that he had saved about $300,” he shared. Family finances are left to his wife, Katherine, who created BreadTalk’s signature bun – ‘Flosss’.From as low as 19.5 cents, BreadTalk shares surged to as high as 69 cents.Strong returnsAt work, Mr Quek manages the finances of the company. “I would invest in things that generate multiple returns for shareholdersand ROI (return on investment),” he said. Both he and his wife hold a 52 per cent stake in BreadTalk.The group’s philosophy is to be transparent with shareholders.“We communicate with them via email, sharing ideas on how we can further generate value for them,” noted Mr Quek.As for his employees, he urged them to focus on creativity and learning. “We let them try out and make mistakes as long as they learn from their mistakes. I employ people of good character, who are honest and trustworthy,” added Mr Quek.Today, the group has around 2,000 employees worldwide, of whom 800 are based in Singapore.He considers his customers as bosses. “We strive not only forcustomer satisfaction but customer delight, time and time again. Whichever of our outlets you visit, you are assured of fresh, qualityfood, comfortable ambience, good service and clean environment,” stressed Mr Quek, who won last year's Ernst & Young Emerging Entrepreneur Award.Mr Quek has this piece of advice for the younger generation: “If you have little to lose, you can afford to try, venture out and be entrepreneurial. The world is very dynamic - you need to be flexible and adapt to changing circumstances. Learning is a continual process. If you stop learning, you will be left behind in the race of life.” Yes, one never stops learning. And if you are not that young, you can still take this advice to mean that one is never too old to learn.
Founded by George Quek, a former art student and food court concessionaire (for 11 years in Taiwan and Singapore) in Singapore in 2000. A rags to riches story. Today does $123M in sales in 30+ different countries including the Philippines.IT IS the classic rags-to-riches story. Only this one involves the success of a ‘Uniquely Singapore’ business. You would have heard of BreadTalk that is most famed for its cream-filled buns topped with pork floss.Touted as Singapore’s first “bread boutique”, BreadTalk has made the humdrum task of buying bread into the most enjoyable experience for consumers.BreadTalk Group Limited’s founder and chairman, Mr George Quek, 51, grew up in a wooden attap hut in Hougang.He was the second child in a family of four sons.He recalled: “My dad was a vegetable farmer and later a seaman; my mum was a housewife. Both my parents were illiterate. We rented the hut at $10 a month then. Times were tough.”Poverty made him prudent about money.“I was given 20 cents a day when I went to school. With the money, I could take a bus, 5 cents each way or I could save up to eat a bowl of noodles for 20 cents. I couldn’t go hungry so I chose to walk 45 minutes to school and another 45 minutes back, and eat a bowl of noodles instead,” said Mr Quek.As he was good at drawing, he drew art pieces and sold them to his friends. “That way, I earned money to buy my own food,” he recounted.Some rags-to-riches tales tell of clever kids who did well in school. Well, not Mr Quek, an old boy of Xin Min Secondary School.“I did poorly in school and had more red than blue marks on my report card. Studying was just not my forte. My interests lay in leisurely pursuits. My creativity ignited a passion for artistic pursuits. It led me to enter art competitions where I won some awards and trophies. I had always been fascinated and intrigued by the rich Chinese culture and heritage,” he recalled.He added, “After I completed Secondary Four, I went to the now defunct Singapore Art Academy. After graduation, I joined the army. Following that, I went to Taiwan and stayed there for 11 years.”He was in the food business in Taiwan, where he sold dragon candy in 1982. Subsequently, he moved into the foodcourt business in 1993.The man who has been nicknamed Foodcourt King related: “It became apparent after much observation that there is still much room to grow in the confectionary business within Asia. I stepped down from Food Junction and invested $500,000 with a founding member to start BreadTalk in July 2000.”Though I was confident of my ability based on my experience in the food business in Taiwan, I never imagined that we would be able to expand so rapidly. In less than seven years, we made about $100 million in sales turnover.”BreadTalk is now all over the region, including Bangkok, Dubai, Hong Kong, and China.BreakTalk’s international marketsAfter the initial year, the company had plans to break new frontiersin international markets. “We worked to develop BreadTalk as a global brand, leading the trend to break into international markets,” said Mr Quek.To date, BreadTalk has 32 outlets in Singapore and 139 others in Beijing, Bangkok, Kuala Lumpur and Shanghai, and franchises in Dubai, Hong Kong, Indonesia,Kuwait, Nanjing, the Philippines, Shenzhen and Taiwan. He has also established three foodcourts in Singapore, 17 in China and one in Hong Kong, and six restaurant concepts in Singapore.Wife Katherine is deputy chairman of BreadTalkIn September, he took Food Republic to Malaysia.The owner of BreadTalk also owns Din Tai Fung restaurants, Food Republic food malls and has recently added Toast Box to the family.Despite the initial setback of not performing well in school, Mr Quek has beaten the odds and was conferred with an honorary business doctorate for his entrepreneurial spirit and career successby Wisconsin International University two years after launching BreadTalk.“To me, it was akin to a report card for my career. It represented a milestone, a personal achievement in my life. I celebrated this with my parents, family, friends, colleagues, landlords and even contractors who had helped me make this possible,” he remarked.Mr Quek acknowledged that he owes his entrepreneurial streak to his parents.“My parents were quite lenient. We were given free reign to do whatever we pleased, as long as we did it with a clear conscience. This ultimately nurtured the entrepreneurial spirit in me as I dared to venture and try new things,” he explained. Mr Quek added that his parents also played an instrumental role in teaching him the importance of hard work. “They inculcated in me the codes of behaviour that enabled me to achieve the success that I have attained today. If you come across as a caring, cooperative, reliable, trustworthy and respectful person, people will feel that you are someone they can trust. They will then give you opportunities that may open new doors for you. This was what happened to me - I was fortunate to have met my benefactors who are my friends, tenants, landlords, working partner at Food Republic,” pointed out Mr Quek.What his parents taught him about frugality, he is passing it onto his three children. “My eldest daughter, Weirou, is 14 and my two sons, Jonathan is 12 and Matthew is 10. I give each of my children $20 every week. I would query them if they require more money. They have a piggy bank each. Just the other day, my son showed me that he had saved about $300,” he shared. Family finances are left to his wife, Katherine, who created BreadTalk’s signature bun – ‘Flosss’.From as low as 19.5 cents, BreadTalk shares surged to as high as 69 cents.Strong returnsAt work, Mr Quek manages the finances of the company. “I would invest in things that generate multiple returns for shareholdersand ROI (return on investment),” he said. Both he and his wife hold a 52 per cent stake in BreadTalk.The group’s philosophy is to be transparent with shareholders.“We communicate with them via email, sharing ideas on how we can further generate value for them,” noted Mr Quek.As for his employees, he urged them to focus on creativity and learning. “We let them try out and make mistakes as long as they learn from their mistakes. I employ people of good character, who are honest and trustworthy,” added Mr Quek.Today, the group has around 2,000 employees worldwide, of whom 800 are based in Singapore.He considers his customers as bosses. “We strive not only forcustomer satisfaction but customer delight, time and time again. Whichever of our outlets you visit, you are assured of fresh, qualityfood, comfortable ambience, good service and clean environment,” stressed Mr Quek, who won last year's Ernst & Young Emerging Entrepreneur Award.Mr Quek has this piece of advice for the younger generation: “If you have little to lose, you can afford to try, venture out and be entrepreneurial. The world is very dynamic - you need to be flexible and adapt to changing circumstances. Learning is a continual process. If you stop learning, you will be left behind in the race of life.” Yes, one never stops learning. And if you are not that young, you can still take this advice to mean that one is never too old to learn.
TUCKED in a corner near the supermarket checkouts at Bangkok's teeming Central Plaza Shopping Mall, the food stand raises more than a few eyebrows.On its brightly lit glass shelves sit trays piled with crispy crickets, grasshoppers, other insects and worms. Curious shoppers stop for a free taste and many pay 30 baht (US$0.70) for a 25-gram cup of the crunchy snacks.Along with this unique fare comes either ketchup or a spicy hot Thai chilli sauce for dipping."We sell about 4,000 baht a day at the weekend and a little less on weekdays," said a salesgirl, wearing a bright yellow Insects Inter uniform.The Insects Inter stand is part of Thailand's first insect fast food chain, a 31-kiosk network launched in March that has already made more money than its creator expected.Insects have long been a common staple for Thais, especially those from the country's northeast region. But for many Bangkok residents, they are seen as an unhygienic health risk.Insects Inter's founder SatapolPolprapas has taken the bold move of trying to elevate the business of selling fried insects from grimy sidewalk pushcarts to upmarket stalls next to sausages and chicken in modern supermarkets."The real challenge is to get people to give it a try. If you can do that, you are in business. Our slogan is: 'Never mind the look, it tastes great'," he said.Most of Satapol's customers now are young, middle-class Thais with a taste for exotic food. Some say it goes well as bites with beer or wine.Although Insect Inter's snacks are priced much higher than similar fare from roadside hawkers, the adventurous are prepared to pay more for better hygiene at supermarkets.No hygiene worryThe 29-year-old entrepreneur said urban Thais should discard a mistaken belief that worms and insects were dirty creatures."We buy only live insects free of insecticide from our 5,000 contracted farmers in central and southern provinces. Our insects are fed with vegetables, fruits or rice. Skeptical buyers will change their minds if they see how they are raised," he said.The Insects Inter owner expects the chain to earn him 10-15 million baht ($233,000) in revenue within a year, of which one third would come from a targeted 100-150 franchisees each paying 50,000 baht to be part of his new business."We impose strict quality control. The secret of success is our special recipe and the unique sesame oil used for frying our food," said Satapol's business partner and girlfriend, PailinThanomkait.Insects Inter's franchisees fry processed frozen worms and insects in cooking oil supplied by the company.Pailin said Insects Inter would add grasshopper salad and cricket tempura to its expanding menu in June, and vacuum packed frozen insects would soon hit supermarket shelves.Satapol has seen several ups and downs in his short business career since he got a computer engineering degree from a Bangkok university in 1996.Back in early 2000, the 29-year-old businessman was near bankrupt, saddled with 7 million baht ($163,000) of unpaid debt from a failed shrimp farming venture in Thailand's eastern Rayong province."Disaster struck one day. My farm was hit by a deadly virus that killed all the shrimps in three days. I was wiped out with nothing left except millions of baht of debt owed to shrimp feed suppliers," he said.Wheel of fortuneSatapol's wheel of fortune turned a few months later. Surfing the Internet aimlessly one day while still nursing wounds from the shrimp farming fiasco, he found an advertisement for an agriculture ministry seminar on commercial cricket breeding."I went to the seminar out of curiosity with only 160 baht in my pocket and returned with a bag of crickets. Little did I know that investment would change my life," said the businessman, his new found wealth evident by a 30,000-baht gold bracelet on his right wrist."I have absolutely no doubt that our crispy, crunchy crickets will replace popcorn as a favourite snack in cinemas," he said.The Thai insect king is not a man short of ideas. He plans to open Insects City, a restaurant with specialised insect menus, in the southern Thai tourist resort of Phuket later this year."It will be a restaurant-cum-living museum where patrons can observe and study the whole life cycle of a wide range of insects while having a unique meal," he said.(Agencies via Xinhua)
TUCKED in a corner near the supermarket checkouts at Bangkok's teeming Central Plaza Shopping Mall, the food stand raises more than a few eyebrows.On its brightly lit glass shelves sit trays piled with crispy crickets, grasshoppers, other insects and worms. Curious shoppers stop for a free taste and many pay 30 baht (US$0.70) for a 25-gram cup of the crunchy snacks.Along with this unique fare comes either ketchup or a spicy hot Thai chilli sauce for dipping."We sell about 4,000 baht a day at the weekend and a little less on weekdays," said a salesgirl, wearing a bright yellow Insects Inter uniform.The Insects Inter stand is part of Thailand's first insect fast food chain, a 31-kiosk network launched in March that has already made more money than its creator expected.Insects have long been a common staple for Thais, especially those from the country's northeast region. But for many Bangkok residents, they are seen as an unhygienic health risk.Insects Inter's founder SatapolPolprapas has taken the bold move of trying to elevate the business of selling fried insects from grimy sidewalk pushcarts to upmarket stalls next to sausages and chicken in modern supermarkets."The real challenge is to get people to give it a try. If you can do that, you are in business. Our slogan is: 'Never mind the look, it tastes great'," he said.Most of Satapol's customers now are young, middle-class Thais with a taste for exotic food. Some say it goes well as bites with beer or wine.Although Insect Inter's snacks are priced much higher than similar fare from roadside hawkers, the adventurous are prepared to pay more for better hygiene at supermarkets.No hygiene worryThe 29-year-old entrepreneur said urban Thais should discard a mistaken belief that worms and insects were dirty creatures."We buy only live insects free of insecticide from our 5,000 contracted farmers in central and southern provinces. Our insects are fed with vegetables, fruits or rice. Skeptical buyers will change their minds if they see how they are raised," he said.The Insects Inter owner expects the chain to earn him 10-15 million baht ($233,000) in revenue within a year, of which one third would come from a targeted 100-150 franchisees each paying 50,000 baht to be part of his new business."We impose strict quality control. The secret of success is our special recipe and the unique sesame oil used for frying our food," said Satapol's business partner and girlfriend, PailinThanomkait.Insects Inter's franchisees fry processed frozen worms and insects in cooking oil supplied by the company.Pailin said Insects Inter would add grasshopper salad and cricket tempura to its expanding menu in June, and vacuum packed frozen insects would soon hit supermarket shelves.Satapol has seen several ups and downs in his short business career since he got a computer engineering degree from a Bangkok university in 1996.Back in early 2000, the 29-year-old businessman was near bankrupt, saddled with 7 million baht ($163,000) of unpaid debt from a failed shrimp farming venture in Thailand's eastern Rayong province."Disaster struck one day. My farm was hit by a deadly virus that killed all the shrimps in three days. I was wiped out with nothing left except millions of baht of debt owed to shrimp feed suppliers," he said.Wheel of fortuneSatapol's wheel of fortune turned a few months later. Surfing the Internet aimlessly one day while still nursing wounds from the shrimp farming fiasco, he found an advertisement for an agriculture ministry seminar on commercial cricket breeding."I went to the seminar out of curiosity with only 160 baht in my pocket and returned with a bag of crickets. Little did I know that investment would change my life," said the businessman, his new found wealth evident by a 30,000-baht gold bracelet on his right wrist."I have absolutely no doubt that our crispy, crunchy crickets will replace popcorn as a favourite snack in cinemas," he said.The Thai insect king is not a man short of ideas. He plans to open Insects City, a restaurant with specialised insect menus, in the southern Thai tourist resort of Phuket later this year."It will be a restaurant-cum-living museum where patrons can observe and study the whole life cycle of a wide range of insects while having a unique meal," he said.(Agencies via Xinhua)
TUCKED in a corner near the supermarket checkouts at Bangkok's teeming Central Plaza Shopping Mall, the food stand raises more than a few eyebrows.On its brightly lit glass shelves sit trays piled with crispy crickets, grasshoppers, other insects and worms. Curious shoppers stop for a free taste and many pay 30 baht (US$0.70) for a 25-gram cup of the crunchy snacks.Along with this unique fare comes either ketchup or a spicy hot Thai chilli sauce for dipping."We sell about 4,000 baht a day at the weekend and a little less on weekdays," said a salesgirl, wearing a bright yellow Insects Inter uniform.The Insects Inter stand is part of Thailand's first insect fast food chain, a 31-kiosk network launched in March that has already made more money than its creator expected.Insects have long been a common staple for Thais, especially those from the country's northeast region. But for many Bangkok residents, they are seen as an unhygienic health risk.Insects Inter's founder SatapolPolprapas has taken the bold move of trying to elevate the business of selling fried insects from grimy sidewalk pushcarts to upmarket stalls next to sausages and chicken in modern supermarkets."The real challenge is to get people to give it a try. If you can do that, you are in business. Our slogan is: 'Never mind the look, it tastes great'," he said.Most of Satapol's customers now are young, middle-class Thais with a taste for exotic food. Some say it goes well as bites with beer or wine.Although Insect Inter's snacks are priced much higher than similar fare from roadside hawkers, the adventurous are prepared to pay more for better hygiene at supermarkets.No hygiene worryThe 29-year-old entrepreneur said urban Thais should discard a mistaken belief that worms and insects were dirty creatures."We buy only live insects free of insecticide from our 5,000 contracted farmers in central and southern provinces. Our insects are fed with vegetables, fruits or rice. Skeptical buyers will change their minds if they see how they are raised," he said.The Insects Inter owner expects the chain to earn him 10-15 million baht ($233,000) in revenue within a year, of which one third would come from a targeted 100-150 franchisees each paying 50,000 baht to be part of his new business."We impose strict quality control. The secret of success is our special recipe and the unique sesame oil used for frying our food," said Satapol's business partner and girlfriend, PailinThanomkait.Insects Inter's franchisees fry processed frozen worms and insects in cooking oil supplied by the company.Pailin said Insects Inter would add grasshopper salad and cricket tempura to its expanding menu in June, and vacuum packed frozen insects would soon hit supermarket shelves.Satapol has seen several ups and downs in his short business career since he got a computer engineering degree from a Bangkok university in 1996.Back in early 2000, the 29-year-old businessman was near bankrupt, saddled with 7 million baht ($163,000) of unpaid debt from a failed shrimp farming venture in Thailand's eastern Rayong province."Disaster struck one day. My farm was hit by a deadly virus that killed all the shrimps in three days. I was wiped out with nothing left except millions of baht of debt owed to shrimp feed suppliers," he said.Wheel of fortuneSatapol's wheel of fortune turned a few months later. Surfing the Internet aimlessly one day while still nursing wounds from the shrimp farming fiasco, he found an advertisement for an agriculture ministry seminar on commercial cricket breeding."I went to the seminar out of curiosity with only 160 baht in my pocket and returned with a bag of crickets. Little did I know that investment would change my life," said the businessman, his new found wealth evident by a 30,000-baht gold bracelet on his right wrist."I have absolutely no doubt that our crispy, crunchy crickets will replace popcorn as a favourite snack in cinemas," he said.The Thai insect king is not a man short of ideas. He plans to open Insects City, a restaurant with specialised insect menus, in the southern Thai tourist resort of Phuket later this year."It will be a restaurant-cum-living museum where patrons can observe and study the whole life cycle of a wide range of insects while having a unique meal," he said.(Agencies via Xinhua)
Did you read the story in PDI recently about the Philip Morris, CMO, CEO who doesn’t smoke?He probably knows it’s not healthy—so he won’t smoke, but he’ll sell it anyway…
King Solomon, the wisest ruler of all time, said,“Reckless words pierce like a sword, but the tongue of the wise brings healing.” Proverbs 12:18
Marketing Director friend of Dr Ned – biggest headache of his career806,038 persons from Aparri to Jolo came forward to Pepsi Cola office to claim the P1M prize with the “winning” 349 Pepsi caps they were keeping1992 coalition filed $400M class suit against Pepsi in New York Pepsi lawyers and executives reportedly harrassed the 349 coalition head.A "computer glitch" was blamed for "349" being announced as the winning numberWhose mistake was it?Is this marketing by the book?
Let’s go on to the 3rd part of the decision making framework. The “R” in LORD: Responsibility. And the 3rd basic P in marketing: PriceWhat would be the LORD’s way when it comes to pricing? Let’s use some case studies again to discern the answer.
Quick example:Talked with people from Monde Nissin; despite the increase in price of wheat by almost 200%, they have not increased the price of the best-selling Lucky Me! Noodles which has become a staple of the lower DE poor class. Is that marketing by the book? They still make money because of the volume…
My Dad uses Henry Ford’s mindset as an example of Pricing Strategy Best Practise.[Ask class or someone to read the quote from Henry Ford]Ask – how does he set the price?What’s the result? 15 million cars sold and the democratization of car ownership. (1/2 of all cars in the world were at one point, a Model T).Is this marketing by the book?What was Henry Ford’s motivation and vision? [go to the next slide]
Ford had a vision where he saw a great number of American families travelling together in his cars and enjoying the great outdoors.In my book, Henry Ford, was a marketer by the book.
Hats off to BJ’s employer: the Gokongwei’s, particularly Lance Gokongwei.Budget travel is not new in the world, but it is here in the Philippines. Prior to Cebu Pacific air travel was reserved for the middle class. With Cebu Pacific price promotions, they have succeeded in democratizing air travel. Now, truly every “Juan” can fly. Example: the husband of our household help, who is a jeepney driver, was able to fly to Zamboanga.
Wisdom from the good book says that :“People curse the man who hoards grain, but blessing crowns him who is willing to sell.” – Proverbs 11:26Overpricing is a form of hoarding for me. The marketer refuses to sell to the multitude and make his product more affordable. I know this is debatable, but it is something to think about. This convicts even me as I write and speak about this.
Have you ever bought products on TV shopping here in Manila? I have a story about the pricing and promotion strategy of one of these companies. They are very shrewd—they tell you about a special offer. In my case I got sucked up into buying a folding table, the Table Mate 2 at P1,995. [copy modulated voice of voice over] But “WAIT!” if I called now and ordered two instead of one, they would give me one more for FREE at just P3,995! Wow what an amazing offer! That made the average cost per table just P1,331.6666. Here are I am imagining how I will be enjoying the table while watching American Idol and NBA.
I call to order and feel good because I think I just got a good deal. But you know, it’s TV Shopping and you always have this nagging feeling…. About two weeks later, I find exactly the same table in Ace Hardware selling for P750.That’s my story about Value Vision and the Tablemate 2.
Wisdom from the good book says that :“People curse the man who hoards grain, but blessing crowns him who is willing to sell.” – Proverbs 11:26Overpricing is a form of hoarding for me. The marketer refuses to sell to the multitude and make his product more affordable. I know this is debatable, but it is something to think about. This convicts even me as I write and speak about this.
Wisdom from the good book says that :“People curse the man who hoards grain, but blessing crowns him who is willing to sell.” – Proverbs 11:26Overpricing is a form of hoarding for me. The marketer refuses to sell to the multitude and make his product more affordable. I know this is debatable, but it is something to think about. This convicts even me as I write and speak about this.
Marketer’s by the book need the discipline to follow through and finish well. Usually distribution and placement of product is the last step that is sometimes overlooked. Take the case of the re-launch of Sarsi. My Dad was involved in that relaunch when he was with Basic Advertising. They launched a fantastic ad campaign with the Ryan Cayabyab jingle, but failed to place Sarsi in stores and lost a lot of sales. They did catch up later on though.Another softdrink company had their products in place, but their promotion guys made a serious blunder. Was it a case of lack of discipline? A lack of attention to detail? Go to next slide...
Life changing event #3: Miracle healing of my wife from a life threatening illness called lupus. Miracle featured in Health Today and story in Reader’s Digest.This event caused us to form Salt & Light Ventures
And lo and behold, the projects started coming in one after another....from small to big to huge...