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Success
Mindsets of
Entrepreneurs
Ardy Roberto
© 2016
Improve our
competitiveness
through winning
MINDSET
PICC: 4,000 people
Total for 2 days: 18,000 people
I am just in the middle of the mountain!
What is a
MINDSET?
Way of thinking;
set of attitudes
“One of the greatest
discoveries of my time, is
that a man can change
his life by changing his
attitude.”
William James
It starts with your thoughts
Difference between
“Sumpa” or
“Pagpapala”
“Blessings” or
“Curses”
> Sow a thought >
Ø  Reap an ACTION
Ø  Sow an ACTION >
Ø  Reap a HABIT >
Ø  Sow a Habit >
Ø  Reap a CHARACTER >
Ø  Sow a CHARACTER >
Ø  Reap a DESTINY
“As a man thinks in
his heart, so is he.”
King Solomon
– Proverbs 23:7
Success Mindset #1:
Gratefulness
Blessings...
C
Blessings...
Blessings...
Success Mindset #2:
Hopeful
#Habang May Buhay,
May Pag-asa
Never give up!
12
3.8
Who else has failed and lost?	

P10K	

P100K	

P500K	

P1M	

P5M	

P50M
“Consider it pure joy…whenever you
face trials of many kinds. 	

For when your faith is tested, your
endurance has a chance to grow. 	

So let it grow, for when your
endurance is fully developed, 	

you will be strong in character and
ready for anything.”	

-  - James
“Consider it pure joy…
whenever you face
trialsof many kinds.”
1
Dec ‘99-May 2000
Crisis situation – Very ill, suspected
to have bone cancer or leukemia
www.saltandlight.ph
www.saltandlight.ph
“Missed diagnosis”
June 2000
“SLE”
Systemic Lupus:
Attacked multiple
organs, esp
kidneys, nervous
system, etc
Very bad prognosis..
www.saltandlight.ph
October 2000
My “Miracle”:
Patient
•  Kidney damage
reversed
•  No chemotherapy
•  No Dialysis
•  Minimal medication
www.saltandlight.ph
“We were broke
(again) but full of
HOPE”
Start up: Salt & Light Ventures 2000	

How do I
grow this
business?
How Salt & LightVentures became #1
niche seminar producer and promoter	

We started small and
dreamed BIG
Start small: 15 to 50
people workshops	

How do I
grow this
business?
Then… 100 to 250 people
seminars
Then… 300 to
500 to 1,000
people
conferences
Okay – let’s go! Think BIG: 	

Araneta Coliseum and PICC
10 years after the “most successful failure” concert
business in CDO…a seminar with 14,000 people!
PICC: 4,000 people
Total for 2 days: 18,000 people
Living...second life
MyHeartofHealing.com (c) Ardy Roberto 2008 -
buy the Heart of Healing at OMF.com
Dream trips
My “Miracle”
Patient @ Sea
of Galilee
MyHeartofHealing.com (c) Ardy Roberto 2008 -
buy the Heart of Healing at OMF.com
Dream trips – Egypt/ Israel 2005
My “Miracle” Patient @ Sea of Galilee
MyHeartofHealing.com (c) Ardy Roberto 2008 -
buy the Heart of Healing at OMF.com
70Raising Funds by Producing, Organizing and
“God has a purpose
behind every problem. …
He uses circumstances to 	

develop our character.” 	

- RickWarren,The Purpose Driven Life
What has been the
most challenging, biggest
trial / test in your life?	

	

Stand up and share with a partner
How did you respond to that
trial in your life?	

What was your	

AQ?
The	
  difference	
  between	
  
losers	
  and	
  	
  
winners	
  
is	
  the	
  way	
  they	
  
respond	
  to	
  failure.	
  
Success Mindset #3:
Persistence
“Failure is my friend”
Satapol
Polpopras
failed in his shrimp farm
business but came back to set
up the most succesful…
Insect-fast food
Insect Inter
(Thailand)
Slogan:
“Never mind the look, it tastes great“
founder – Satapol Polprapas
Insect Inter (Thailand) Ø 60+
outlets
Ø Over
15M Baht
in sales
@ year
Ø 100 new
franchise
es
Aluminum
Container, Inc.
1978-1985
“From 1978-1985 his company, Aluminum
Container, Inc. made good money supplying
aluminum toothpaste tubes to Colgate and
Close-Up. Then he was caught by
surprise when they both switched
to plastic tubes.
In debt, he was forced to close his
business, and was left with millions
of aluminum tubes.”
“Character cannot be developed in
ease and quiet. 	

Only through experience of trial and
suffering can the soul be
strengthened, ambition inspired,
and success achieved.” 	

- Helen Keller
Adolf Merckle (World’s 94th richest,
Germany’s 5th richest) stressed out by
financial crisis: Commits Suicide (Jan 6-09)
“Everyone wants success, but
most people lack two very
important qualities: 	

persistence 	

and 	

patience.” 	

-  Denis Waitley
Success Mindset #4:
Possibility
Do you think:	

{“Di puede ‘pre”}	

Or	

“…PUEDE!!”
“Entrepreneurs are not just
positive thinkers – they are
possibility 	

thinkers”
I'm Inspired! - My 3 Most Successful Failures - (c) Ardy Roberto 2010.
ardyroberto.org
Case studies of
ordinary people
who asked,
“Why not?”
Answers questions like:
“What is a good
business to start?”
“Where are the
opportunities?”
PISO Start-Up Model
© Ardy Roberto
Look for
Problems and
Irritants that you can
Solve as
Opportunities
What problems
did these
entrepreneurs
solve?
Raffy David of Pilipinas Teleserv
DFA Passport Direct
•  Developed to relieve
DFA of crowd
congestion
•  DFA Pasay City Center
–  3,500 applicants per
day
–  Queueing starts as
early as 5am
Narayana Peesapaty, founder of Bakeys,
has already sold 1.5 million edible spoons
made from made of millet, rice and wheat
What will be your
“Why not?”
What’s the principle
lesson?
Success Mindset #4:
Problem Solvers
What is the common source of
light?
Bulbs
• Consume energy
• Cost of electricity
Bonus idea:
What is an opportunity?
Problem waiting to be solved
Find opportunities
Be successful
So that you can bless as many
people as you can
You are blessed to be a blessing!
Let’s keep in touch!
FB: ardyroberto
IG/Twitter: @ardyroberto
#successmindsets
To get a FREE pdf copy of this
presentation email:
ardy.roberto@gmail.com
Success Mindset #5:
Dream BIG
Ano ang mga pangarap nyo?	

What are your dreams?	

Why are you in business? 	

Have you written 	

down your dreams?	

(Translate your dreams into goals)	

{Take 2 mins to write it down}
Why is it important to write down your
dreams or goals?	

Harvard study says that 	

84% of graduates have no goals at all, 	

13%, have goals 	

(but they’re not written down); 	

only 3%have goals 	

that are written down…
Study showed 	

that 10 years later…	

People who write down their
goals earn 10Xmore
money than those who don’t!
- Hang out with
entrepreneurs who	

- Dream BIG!
Success Mindset #6:
“Hindi Ako Takot Sa
Trabaho”
Masipag
Matiyaga
WORK HARD
“Lazy people are
soon poor;
hard workers get
rich.”
King Solomon
- Proverbs 10:4, NLT
“All hard work
brings a profit,
but mere talk leads
only to poverty”
- King Solomon
(Proverbs 14:23)
Work HARD 	

vs 	

EASY Money
mentality
P80M Lotto Winner,
Naputulan ng Kuryente.
"Last Sunday’s debut telecast (True
Stories on QTV featured) the story of
a man who won over P80 million
playing the lotto sweeps—and
eventually lost most of it. In fact, his
fortunes have fallen so low that the
electricity in his “mansion” has been
cut off, and his kitchen shelves are
bare. (Inquirer.net, 1/29/10.
Mercy Evangelista
Mercy Evangelista	

“When you keep on
working hard… 	

success will
follow you”
80% of orders are written
during or after the 5th sales
call…but only 10% of salespeople
persist to call or follow up 5 times …
and only 2% persist up to 7 times.
– S4 Success Secrets of Sales Superstars
Winners do what losers hate to do:
work and PERSIST!
Success Mindset #7:
“Kailangan ko mag-aral”
Life-Long Learner
Successful Entrepreneurs
Invests in
EDUCATION
(vs entertainment)
200
“Masa” mentality
•  Spend for things they believe they
“need”:
•  Colored TV /DVD
•  Splurge on celebrated occasions:
Christmas, New Year, Valentine (Western influenced);
fiesta, jueteng (Native Filipino)
200
201
Lower/Middle Class Segment
•  Why downwardly mobile?
•  Because of their values and beliefs that are
anchored on magic and luck.
•  So frequenters of bingo
game halls and lotto
201
LEADERS ARE
READERS
Invest in books!
Like..E-Myth by
Michael Gerber
And
GoNegosyo books!
Guerrilla Marketing series
EVERY FRIDAY – PHIL DAILY INQUIRER
BUSINESS SECTION
1
1
Leadership series of books by John Maxwell
EVERY FRIDAY – PHIL DAILY INQUIRER
BUSINESS SECTION
www.saltandlight.ph
How do I
grow this
business?
How do I
grow this
business?
How do I
grow this
business?
How do I
grow this
business?
How do I
grow this
business?
How do I
grow this
business?
How do I
grow this
business?
How do I
grow this
business?
How do I
grow this
business?
How do I
grow this
business?
C
…and invests in
RELATIONSHIPS
Ask yourself:
How can I help others become
successful?
How can I help others become successful?
Training
Coaching
Mentoring
“There is no success
without a successor”
– Peter Drucker
Success Mindset #8:
Have a
Stewardship
Mindset
Deuteronomy 8:18
But remember the LORD your God,
for it is he who gives you the ability
to produce wealth, and so confirms
his covenant, which he swore to
your ancestors, as it is today.
The Stewardship Mindset:
Prove yourself worthy of
trust to the owner

The money you have now is a reflection
of your faithfulness. 

Puede ka bang pagkatiwalaan?
Can you be trusted with money?
Story of the three
managers 
(Matthew 25:14-30)

Mgr A : P5M
Mgr B: P2M
Mgr C: P1M

[according to abilidad]
Story of the three
managers

Mgr A : 
P5M puhunan +
P5M kita!
= P____M
“Well done, good and faithful
servant! You have been
faithful with a few things; I
will put you in charge of
many things. Come and share
your master's happiness!”

- Matthew 25:23. NIV
Mgr B :

P2M puhunan
+ P2M kita! =
P___
“Well done, good and faithful
servant! You have been
faithful with a few
things; I will put you in
charge of many things.
Come and share your master's
happiness!” 
- Matthew 25:23
Mgr C :

P1M puhunan
P1M kita?

“…I was afraid, and…hid your
money in the ground. Look,
there you have what is
yours.”
Naku, nagalit si bossing:
“You wicked and lazy servant!
…You ought to have deposited
my money with the bankers,
and at my coming I would have
received back my own with
interest….
…Cast the unprofitable servant
into the outer darkness!”
Lazy	
  people	
  irritate	
  
their	
  employers,	
  like	
  
vinegar	
  to	
  the	
  teeth	
  or	
  
smoke	
  in	
  the	
  eyes.
–	
  Proverbs	
  10:26	
  (NLT)	
  
"Ang mapagkakatiwalaan sa
maliit na bagay ay
mapagkakatiwalaan din sa
malaking bagay; ang
mandaraya sa maliit na
bagay ay mandaraya rin sa
malaking bagay.»
- Lucas 16:10 MBB
Q:What’s the principle lesson?

A: If you want to be entrusted
with more, you need to prove
yourself worthy by being
trustworthy with what has been
given to you already. Whether
it’s a lot or a little.
Our purpose is to be 
faithful stewards 
of whatever is entrusted to us.
Not just for safekeeping but to
multiply and make things
profitable!
So…
“Whatever you do,
Work at it with 
all your heart,
as working for the Lord, 
not for human masters,
Colossians 3:23
“To enjoy your work
and accept your lot in life—this is
indeed a gift from God.” 	

– Ecclesiastes 5:19
Stewardship of the work that
God has entrusted to you
Rate yourself from 1-10
(1 lowest, 10 highest)
Let’s keep in touch!
FB: ardyroberto
IG/Twitter: @ardyroberto
#successmindsets
To get a FREE pdf copy of this
presentation email:
ardy.roberto@gmail.com

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