Goldstar shoes company
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The Goldstar brand was established in the 1970s in Nepal by Noor Pratap Rana as a family business. It began with the production of Hattichaap chappal slippers, which were successful. This led to the establishment of Goldstar's first factory in Shanka park. Goldstar became one of the most popular footwear brands in Nepal and other countries like India, Malaysia, and Australia. However, during Nepal's civil war, Goldstar shoes were associated with rebels and wearing them could result in imprisonment. After the war, Goldstar reinvented itself with a focus on more fashionable and durable shoes to appeal to younger customers. Today, Goldstar employs over 3,000 people and produces
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The document summarizes the history and background of Goldstar Shoes, a popular shoe brand in Nepal. It discusses how the company was founded over 35 years ago and has since become Nepal's largest footwear producer. Goldstar faced challenges during Nepal's civil war when its affordable shoes were profiled as being worn by Maoist guerillas. However, the company reinvented itself to focus on fashionable yet durable shoes. It now employs over 3,000 workers and produces 75,000 pairs of shoes per day. The key to Goldstar's success has been its high quality, affordable prices, and ability to cater to customers across demographics.
Factors influencing-the-usage-of-Goldstar-shoes
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Factors Influencing the Usage of Goldstar Shoes
This document examines factors influencing the usage of Goldstar shoes in Nepal. Goldstar has been a popular Nepali brand for 23 years known for its affordable prices and styles. It is the biggest shoe factory in Kathmandu, employing over 3,000 workers. The study surveyed 55 college students to determine how price, quality, satisfaction, competition and other factors influence usage. It found most respondents use Goldstar due to affordable prices and variety. The majority reported satisfaction with Goldstar shoes while some were neutral. Price was found to have a strong correlation with customer satisfaction. In conclusion, reasonable prices, durability and word-of-mouth are the main reasons for Goldstar's popularity in Nepal.
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The document summarizes the history and background of Goldstar Shoes, a popular shoe brand in Nepal. It discusses how the company was founded over 35 years ago and has since become Nepal's largest footwear producer. Goldstar faced challenges during Nepal's civil war when its affordable shoes were profiled as being worn by Maoist guerillas. However, the company reinvented itself to focus on fashionable yet durable shoes. It now employs over 3,000 workers and produces 75,000 pairs of shoes per day. The key to Goldstar's success has been its high quality, affordable prices, and ability to cater to customers across demographics.
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This document examines factors influencing the usage of Goldstar shoes in Nepal. Goldstar has been a popular Nepali brand for 23 years known for its affordable prices and styles. It is the biggest shoe factory in Kathmandu, employing over 3,000 workers. The study surveyed 55 college students to determine how price, quality, satisfaction, competition and other factors influence usage. It found most respondents use Goldstar due to affordable prices and variety. The majority reported satisfaction with Goldstar shoes while some were neutral. Price was found to have a strong correlation with customer satisfaction. In conclusion, reasonable prices, durability and word-of-mouth are the main reasons for Goldstar's popularity in Nepal.
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1. Royal Enfield was founded in 1891 in the UK and began motorcycle production in India in 1955 through a partnership with Madras Motors.
2. Their vision is to be the industry leader for modernizing motorcycling in India and developing countries, while their mission focuses on improving motorcycling and prioritizing customers.
3. Their target market is mainly men aged 20 and older from India's middle and upper middle class who want a stylish and powerful bike.
4. Their product line includes several cruiser, street, and classic motorcycle models priced between 1,16,000 to 2,10,000 rupees, and they promote through rides and social media with over 500 sales and service centers
Sales presentation on Bata
Bata is a leading footwear manufacturer founded in 1894 in Czechoslovakia. Bata Pakistan is one of 65 Bata companies worldwide. It started operations in Pakistan in 1942 and has 60-40% foreign and local ownership. Bata Pakistan sells over 17 million pairs of shoes annually. The company aims to achieve 100% estimated sales targets in each category, maintain a line of 700 shoe styles, and introduce new lines based on fashion trends. Bata Pakistan uses promotional strategies during religious and seasonal events, and maintains city storefronts and limited advertisements. The company has departments for finance, purchasing, marketing, production, and merchandising.
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Bata Limited is a footwear company that was established in India in 1931. It has since grown to operate over 1200 stores across India and cater to millions of customers. Bata sells a wide range of footwear including shoes, sandals, and accessories for men, women, and children. Some recommendations to further improve Bata's business include improving their online presence and social media marketing, focusing more on the growing kids footwear category, and increasing their product range in the sports category.
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R City Mall is a 1.2 million square foot shopping mall located in Ghatkopar, Mumbai owned by Runwal Group. The mall houses over 139 stores and restaurants spread across various floors catering to youth, women, families and entertainment. It has seen increasing footfall over the years reaching over 20 million annually. The mall aims to provide an international shopping experience while highlighting local brands and culture.
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Goldstar shoes company
- 2. The Goldstar brand was initiated by Noor Pratap Rana in mid 1970s as a family business.
- 3. First started with the production of first pair of slipper, Hattichaap chappal.
- 4. After the success of Hattichaap the first factory of Goldstar was established at Shanka park.
- 5. One of the most popular footwear having outlet inside and outside country like India, Malaysia, Australia and some western country.
- 9. History / Downfall • The shoes is tied with the Maoist insurgency in Nepal that continued for a decade . • During civil war, anyone seen wearing a pair of Goldstar shoes was enough to wind up in Prision accused of being part of the rebel force due to its easy availability and cheapness.
- 10. Raising After the end of civil war Goldstar now decided to reinvent the brand from durable to fashionable shoes brand with durability.
- 11. Raising • Goldstar hired expert in order to make its shoes stylish and fashionable to attract younger age groups. • They started continous improvement in the product line and always looking to adapt to the changing environment.
- 12. Current situation • The company envision themselves to be a benchmark in the footwear industry serving consumer with quality products. • More than 3000 employes are working in several part of country producing 75000 pair every day. (70% of female)
- 13. Goldstar Brands
- 14. • Price range : From RS 450 to RS 12000 • Market : Australia, Malaysia, India, etc. • Annual growth : 25% to 30% for last 5 years.
- 15. They produce about 25000 shoes in 1 day.
- 16. Selling channels are online website or through local stores where products are sold directly to customer.