This document provides an agenda and overview for a presentation on tactics to improve e-commerce business operations. It discusses outsourcing logistics to third-party logistics providers to save time and money. It also discusses how to reduce returns by automating return processes and outsourcing customer support to Amazon. Finally, it provides tips on improving product listings on Amazon through compelling content, titles, images and reviews to increase conversion rates and search visibility.

1. Chad rubin & eytan wiener
Golden Nuggets:
Breakthrough tactics to win

2. The ‘Aha’ Value
Highest Impact
Game Changer

3. The Price of Admission

4. Agenda
3PL
Returns
Warranty
Listing conversion & engagement
Lightning Round

5. WHY 3PL?
Save Time
& Money!
Expertise
Scalability &
Flexibility
Continuous
Optimization
Focus on what YOU
do best, GROWING
your Business!!Freedom to Focus on Your Core
Business

6. Is this something I
should be
considering?
Crossdock VS
Long Term
Storage
3PL VS ERP
Software - Will they
play nicely together?
SF
P
International- Global
Logistics
Losing site of the big
picture &
the Shipping
SAVINGS……. Or NOT!!
3PL Outsourcing Magic

7. Strength in numbers
What’s most
important?
Shippers say
Cost 30%
Service 70%
How many 3pls
Do you use?
Shippers say
One 28%
More than one 72%
One 11%
More than one 19%
It depends 70%
Shouldshipperspartnerwith
One3plormorethanone?
3PLs say
Source: Inboundlogistics.com

8. Life before

9. Life after

10. 3pl vs. In house cost over time
50
40
30
20
10
0
2013 2014 2015
In-house
3PL
Cost($)
Time
Inverse Cost Structure
3pl VS. Own Warehouse
Source: skubana.com

11. Massive Reduction in
Returns
& Customer Support Emails
Aug
1
Aug
8
Aug
15
Aug
22
replies
Current Previous

12. Life before

13. Life Before
2h
weekly
Unloading stock
from trucks &
containers
2h
weekly
Participation in
Inventory Cycle
Counting
13h
weekly
Working on the
line Picking &
Packing
8h
weekly
Managing 20
Warehouse
Employees
1h
weekly
Mistaken
Shipments &
Return
Processing
5h
weekly
Getting Orders
Ready for
Dispatch
2h
weekly
Handling, purchasing &
logistic coordination
oversight
2h
weekly
Liaising with
logistics
companies
1h
weekly
Completing &
maintaining
accurate purchase
orders
36 hours total

14. The ONE Nugget
Time saved
Per week
36h 22%
money saved
Intangibles - Health, Stress, Mindfulness, New Opportunities

15. Life Now

16. RETURNS EXPOSED
At least
VS
.
30%
Of all products
Ordered
Online Are returned
8.89%
In brick – and – mortar
store
Source :INVESPRCO.COM

17. Returns impact your conversion rate
92%
Of consumers will
buy something
Again if returns are
easy whereas
LEARN FROM THOSE ABSOLUTELY CRUSHING IT
79%
Of consumers
want free
Return shipping
Source :INVESPRCO.COM

18. Get Hands Off With Your
Returns

19. Return Automation

20. Returns center
How it works
Select items to
return
Send it off when
you can
Start a returnEnter your email
Get refund
confirmation

21. What’s your most returned
Item and WHY?
20%
RECEIVED
DAMAGED
PRODUCT
22%
PRODUCT
RECEIVED
LOOKS
DIFFERENT
23%RECEIVED
WRONG
ITEM
35%OTHER
REASONS
Source :INVESPRCO.COM

22. OUTSOURCE:
Amazon CUSTOMER
SUPPORT

23. CANNED RESPONSES

24. Pay On Use returns
Only Pay for the Return
Once It is injected
into USPS postage
system

25. THE AMAZON RETURNS
REVELATION
FBA Pick Fee
Removal Fee
FBA Pack Fee FBA Prep Fee Return
Commission
Destroy Fee Soft Lines- You are
also always paying the
return shipping cost
MFN – You are
now forced to
cover return
shipping
Completing &
maintaining
accurate POs

26. THE HIDDEN COST OF
RETURNSUNIT VALUE VS. FEES & LABOR INVOLVED
IS this something I can outsource?
RETURN SWAPS/WRONG PRODUCT
AMAZON FBA Cases
TIME IS OF THE ESSENCE
missing items/damaged items

27. The ONE NUGGET
AUTOMATION
& prevention
THE HIDDEN
RETURN
FEES

28. Warranty Club

29. Elite club Adds exclusivity

30. The ONE Nugget
Facebook
snippet
cookie’ing
the customer
adding them to
COME back &
join the club Are
easiest TO
CONVERT
2nd time buyers
are easiest
because you’ve
already dipped
into their wallet

31. Create Conversion Rate
Optimized Compelling
Content
Vs.

32. Amazon Best Sellers
(Anker #1 Biggest PL)

33. Amazon's A9 Search Algorithm
Separate incorporation
Palo alto, ca

34. Amazon's A9 Search
Algorithm
Amazon a9 patent
Tracks your searches
& conversions

35. Amazon's A9 Search
Tracking YOU
“Once we determine which items are good matches
to the customer’s query, our ranking algorithms score
them to present the most relevant results to the user.”
- Amazon

36. Amazon A9 Search
Intelligence
Compelling
Listings
WANT
Amazon A9
Virtuous
Cycle
need
Increase BSR
Search Visibility
More
Conversions
More
Sales

37. Compelling TITLES:
Learn from those that are CRUSHING it

38. Create Conversion Rate
That’s Where the Sales Are!
Do keyword
research (tools
like Moz,
ReviewMeta)
Write for humans
(to purchase), not
just bots
Explain not just
what you’re
selling, but your
VALUE Prop
Conversion JUST
AS important AS
clicks
Analyze negative
reviews on
competitors

39. Compelling IMAGES: Learn from
those that are CRUSHING it

40. Compelling BULLETS: Learn from
those that are CRUSHING it

41. Compelling PROMOS:
Learn from those that are CRUSHING it

42. Compelling A+ CONTENT:
Learn from those that are CRUSHING it
(ENHANCED)
Address pain points and what makes your product special%

43. REVIEWS: Learn from those that
are NOT CRUSHING it

44. Engagement

45. Amazon Premium Content
above the fold

46. Mobile vs. Desktop

47. PRODUCT VIDEOS

48. Amazon Premium Content
Below the fold

49. Focus on Mobile Conversion
That’s Where the Sales Are!
Amazon is the first Stop on
the online Shopping journey
300 mm
+
104 mm
+
108 mm
+
Mobile makes up 55% of all Amazon
Sales and it’s growing Rapidly
Mobile Apps AND Mobile Web
Surpassing Ebay’s mobile
numbers and Presence
Importance of Title and
Main Headline Photo

50. The ONE Nugget
It’s Not about Reviews
It’s about
Conversion
and Engagement cannot be
neglected
mobile

51. Lightning
Round
Eytan Wiener
COO &
Co-Founder
Chad Rubin
CEO &
Co-Founder
POWER OFFER
15-minute
consultation
Skubana.com /gold
password: nuggets