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How can Financial Services companies meet growing customer demands for personalized, high-quality service while satisfying regulatory obligations? In this session, learn how Amazon Connect, a self-service, cloud-based contact center, can integrate with machine learning services on AWS such as Amazon Transcribe, Amazon Comprehend, and Amazon Lex to enable financial institutions to deliver transformational omni-channel experiences to their customers while complying with regulations like MiFID II, the GDPR, and the SEC's data retention rules. Learn how to use Amazon Connect to easily set up a cloud-based contact center solution that scales to support businesses of any size. Then learn how to integrate Amazon Connect with machine learning services on AWS to make contact center content available for search and analysis by natural language processing tools, which can yield valuable insights into customer sentiment, customer preferences, and the most common issues customers raise during service interactions.