What if you could truly know - right from the start of every product and feature - exactly what your customers care about most?
Together we'll explore where iterative development works and where it doesn't.
With stories from 25+ years of building products, I'll illustrate how understanding Customer Perception of Value can shortcut your path to success. You'll learn - and get to try out - new ways to discover what your customers will value most and how this insight will help you move every product and feature from failing fast to succeeding fast.
Right from the Start : From Failing Fast to Succeeding Sooner
An Interactive Presentation + Mini-Workshop
Presented by Alan Albert, MarketFit
at ProductCamp Portland, March 7 2020
For All Audiences from beginner to expert
The Hidden ABCs of Product Management: Reveal Your Product Blind SpotsWes Galliher
The tricky thing about blind spots – they’re tough to see! As a product manager you likely make hundreds of decisions each day for your product & team, but are you aware of all the hidden factors and considerations that go into making them?
This presentation focuses on how to identify & account for these blind spots (hint: assumptions are one example). It includes tips & learnings from my experience as a PM on how to avoid the risks involved in ignoring these crucial factors when you & your team make key product decisions.
How to Ditch your Timeline Roadmap for GoodJanna Bastow
It's clear that timeline roadmaps cause all sorts of tension in product teams, and in this talk, Janna Bastow explains exactly why that is, and shows viable alternatives by looking at lean roadmapping methods and how to get your boss on board with them.
The Hidden ABCs of Product Management: Reveal Your Product Blind SpotsWes Galliher
The tricky thing about blind spots – they’re tough to see! As a product manager you likely make hundreds of decisions each day for your product & team, but are you aware of all the hidden factors and considerations that go into making them?
This presentation focuses on how to identify & account for these blind spots (hint: assumptions are one example). It includes tips & learnings from my experience as a PM on how to avoid the risks involved in ignoring these crucial factors when you & your team make key product decisions.
How to Ditch your Timeline Roadmap for GoodJanna Bastow
It's clear that timeline roadmaps cause all sorts of tension in product teams, and in this talk, Janna Bastow explains exactly why that is, and shows viable alternatives by looking at lean roadmapping methods and how to get your boss on board with them.
Customer Development: How to Understand, Empathize and Validate Ideas With Yo...Jake Nielson
Based on the ideas popularized by the Lean Startup movement, this presentation provides an overview of the customer development process. Customer development is the process of honing your idea of your ideal customer into a real, referenceable customer known as an Earlyvangelist.
This presentation builds on the ideas of Steve Blank, Marty Cagan and Alex Osterwalder to help product leaders reduce market risk by inexpensively validating ideas in parallel to creating the actual solution.
Quick introduction to the lean startup. Covers the basic ground for customer development, build measure learn loops and the MVP. Contact us for training: franck@tangostart.com
Intercom co-founder and Chief Strategy Officer Des Traynor discusses why retention is more important than conversion in modern subscription businesses.
At every job fair, there's a company missing: yours. Here's a quick look at the types of companies you might start (pursuing scale, reliability, or freedom) and how to get started.
Book coming soon at http://startupcareerguide.com
Customer interview presentation at Lean Startup Machine Amman-Jordan.
Describe best practice, what to do, what not, where to find your customers and what to ask them, as part of customer discovery process (Cus_Dev & Lean Startup methodology)
A regular talk I give across the globe for both corporate innovation and startup ideation. I took a great group of Hubbers through the process of finding product market fit with their ideas, startups and products
Customer Development: How to Understand, Empathize and Validate Ideas With Yo...Jake Nielson
Based on the ideas popularized by the Lean Startup movement, this presentation provides an overview of the customer development process. Customer development is the process of honing your idea of your ideal customer into a real, referenceable customer known as an Earlyvangelist.
This presentation builds on the ideas of Steve Blank, Marty Cagan and Alex Osterwalder to help product leaders reduce market risk by inexpensively validating ideas in parallel to creating the actual solution.
Quick introduction to the lean startup. Covers the basic ground for customer development, build measure learn loops and the MVP. Contact us for training: franck@tangostart.com
Intercom co-founder and Chief Strategy Officer Des Traynor discusses why retention is more important than conversion in modern subscription businesses.
At every job fair, there's a company missing: yours. Here's a quick look at the types of companies you might start (pursuing scale, reliability, or freedom) and how to get started.
Book coming soon at http://startupcareerguide.com
Customer interview presentation at Lean Startup Machine Amman-Jordan.
Describe best practice, what to do, what not, where to find your customers and what to ask them, as part of customer discovery process (Cus_Dev & Lean Startup methodology)
A regular talk I give across the globe for both corporate innovation and startup ideation. I took a great group of Hubbers through the process of finding product market fit with their ideas, startups and products
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
Des Traynor speaking at WebSummit 2018. We spend a lot of time talking about how companies can get to the point where their product resonates in the market. But this is not the only thing that matters.
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
You know how to build great software. The real question is - // What software do customers actually want to buy? // Do you have a new product / business idea? Learn how to validate new product concepts.
Join our Precon 3 Hour Master Class:
* You will learn the latest best practices for taking new products to market
* Live B2C Customer Interview
* Hands-on Collaboration with other attendees
Learn how to transform product ideas into a successful business. Learn how to interview customers. Learn how to create business models using a test-driven approach. Learn how to avoid the top reasons for startup failure. Learn how to run experiments to validate your assumptions and navigate the uncertainty of new products. Meet some awesome people & expand your new product chops. WARNING: New products are hard, exciting, and may become highly addictive. Only come if you want to make a dent in the world.
ProductCamp Austin - Looking for Innovation In All the Wrong PlacesRichard Eppel
Designing Products and Services Customers Want To Buy
Why is the batting average for product development approximately 20%? Why should you re-look at the traditional “voice of the customer” approach? If the traditional approach worked, then why do you have such a low batting average? If we had an accurate method of defining product requirements, then why do we call the product definition phase, the “fuzzy front end?” The primary reason is that companies are looking for innovation in the wrong places.
This session will discuss what it takes to look for innovation in the right places and in the right way by taking a concern oriented rather than a solutions oriented approach. Customers know what job they want to get done, its importance, and their level of satisfaction with the current approaches. Approached this way developers can do what they do best. Provide innovative solutions.
Learn build measure building products customers loveRahul PruthI
An in depth introduction to building products with a focus on software. Slides are from the Product Management Bootcamp at General Assembly, Austin, Texas.
The focus is on the basics of learning, building and measuring as a cycle.
Lead Gen Best Practices by Andy CrestodinaAnton Shulke
Lead Generation Best Practices (learned from 500+ website redesigns)
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
What are the key elements of high-performing service pages?
What features are common to blog templates but probably shouldn’t be?
What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to contact forms, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
R&D today: Addressing and enhancing Research & Development’s effectivenessKenny Ong
ABF Research & Development 2009, Singapore
*Applying theory to practice
*Matching R&D to Business Strategy and Organization’s Goals
*Enhancing R&D efficiency by selecting a key component criteria
*Keeping R&D close to where strategic decisions are made
Customer, market and business validation for early-stage startupsJeff McClelland
A collection of tips on how to go about validating your offer to customers, choose a market, and scope a business. Touches on JTBD, lean startup, business model canvas. Also a brief case study on TransferWise and the keys to it's success.
Similar to Right from the Start : From Failing Fast to Succeeding Sooner - Alan Albert at ProductCamp Portland 2020 (20)
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Right from the Start : From Failing Fast to Succeeding Sooner - Alan Albert at ProductCamp Portland 2020
1. Right From The Start
From Failing Fast to Succeeding Sooner
Alan Albert
marketfit.com
alan@marketfit.com
linkedin.com/in/alanalbert
@a_albert
#values-first
2. What are our most difficult product challenges?
?
55. This is not about
Just talking to customers
Asking about their problems
Finding the job to be done
Building what they ask for
Showing your idea, design, or product
Measuring how they react
56. This is about finding a way to discover
what drives your customers’ decision making
57. This is about finding a way to discover
the values that drive their decision making
58. If Henry Ford had...
asked what customers want
“Faster horse”
59. If Henry Ford had...
asked what customers want discovered what customers value
“Faster horse” “Get me there fast”
“Keep me dry”
“Stop paying for hay”
60. If Steve Jobs had...
asked what customers want
“Faster CPU, more memory”
“More ports & peripherals”
61. If Steve Jobs had...
asked what customers want discovered what customers value
“Faster CPU, more memory”
“More ports & peripherals”
“Light enough to carry all day”
“Power that lasts all day”
63. Not Enough Features
Missing Features
Wrong Features
Doesn’t Work
Doesn’t Solve the Problem
Poor Marketing
Bad Sales Process
Why do products fail?
64. Not Enough Features
Missing Features
Wrong Features
Doesn’t Work
Doesn’t Solve the Problem
Poor Marketing
Bad Sales Process
Why do products fail?
Not enough customers
find them valuable enough
67. What makes your product valuable?
Customer
Perception of Value
If they value your product,
then it is valuable
If they don’t value your product,
then it’s not valuable
68. Understanding Customer Perception of Value
• Definition
• Segmentation
• Value Layers
• Audiences
• Context
• Differentiation
• Lots more…
A very quick tour
For another day
69. What are customer values?
What people care about in a particular context
The “why” that makes them buy
• Preferences, reasons & criteria
• Motivations, goals & aspirations
• Fears, concerns & worries
• Limits, standards & ideals
75. Choose your target market segment carefully
Large audience with shared values
76. Choose your target market segment carefully
Large audience with shared values
Small audience with shared values
77. Value Layer
Product or Feature
Solution Type
Problem /
Job to be Done
Role / Identity
Customer Values exist in different layers
78. Example: Value Layers for AirBNB
Value Layer Example
Product or Feature Online Apartment Booking
Solution Type Online Marketplace
Problem /
Job to be Done
Find a Place to Stay
Role / Identity Experiential Traveler
79. Value Layer Example
Product or Feature Online Apartment Booking
Solution Type Online Marketplace
Problem /
Job to be Done
Find a Place to Stay
Role / Identity Experiential Traveler
Example: Value Layers for AirBNB
Ways they know it’s great
when they see it
Why they want it
80. Successful products focus on specific values
Value Layer Example Values
Product or Feature Online Apartment Booking
Accuracy of Description,
Completeness of Photos
Solution Type Online Marketplace
Number of Listings,
Searchability
Problem /
Job to be Done
Find a Place to Stay Comfort, Price
Role / Identity Experiential Traveler
Local Experiences,
Low Risk
81. Value Layers determine how innovative you can be
Value Layer Example
Product or Feature Online Apartment Booking
Solution Type Online Marketplace
Problem /
Job to be Done
Find a Place to Stay
Role / Identity Experiential Traveler
Incremental Disruptive
82. Audiences
Each audience perceives value differently
Buyers /
Purchasers
Evaluators Decision Makers
Scouts /
Influencers
Users Approvers
83. Context
Perception of Value changes throughout the customer journey
Awareness Consideration Purchase Usage Advocacy
84. Putting it all together
Customer values
at each layer
drive decisions
for a specific audience
in a specific segment
in a particular context
85. Values-First Design for Product-Market Fit
CUSTOMER
VALUES
PRODUCT
VALUES
MARKETING
“PROMISE OF
VALUE”
PRODUCT
- MARKET
FIT
100. Some ways we’ve tried to do Discovery
Surveys
Talk to customers
Focus groups
Anthropological research
Product testing
A/B tests
Product analytics
We need a different approach,
focused on
Customer Perception of Value
105. We must focus exclusively on discovering values
one audience at a time…
Buyers /
Purchasers
Evaluators Decision Makers
Scouts /
Influencers
Users Approvers
106. We must focus exclusively on discovering values
one context at a time
Awareness Consideration Purchase Usage Advocacy
107. Interviewing for Customer Perception of Value
1. Ask them to describe their past behavior in your chosen context
2. Then ask about their thinking throughout that part of the journey
108. Interviewing for Customer Perception of Value
1. Ask them to describe their past behavior in your chosen context
2. Then ask about their thinking throughout that part of the journey
• Listen for how they made their decision, which values mattered most
• Don’t mention any features or your ideas
• Focus on discovering why. Don’t ask “why” or mention “values”
109. Value Discovery Interviewing Tips
Don’t pay interviewees Talk only to people who care
Use surveys to screen interviewees Gain insight with live interviews
Let them use their own words Avoid yes/no, a/b or forced choices
Don’t mention your product or feature Learn what they care about
Quantify the intensity of their values Learn which values matter most
Don’t disagree, prove or sell Learn what they think
110. Customer Perception of Value Mini-Workshop
1. Ask a neighbour to name a recent considered purchase
2. Ask them to describe their buying behavior in detail, start to finish
Ask only about the past — not the present or future
3. Ask about their thinking along the journey they described
Listen
What led them to do the things that they did?
How did they go about evaluating and arriving at their final decision?
Listen carefully for their values and be empathetic!
129. Right From The Start
From Failing Fast to Succeeding Sooner
Alan Albert
marketfit.com
alan@marketfit.com
linkedin.com/in/alanalbert
@a_albert
#values-first