Consumer Attitudes Toward Data Privacy and Security Survey Q3 2018

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Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data U.S. Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing

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Consumer Attitudes Toward
Data Privacy and Security
Survey
Q3 2018

Powered by
Q1: Could you forgive a company that falls victim to a data security breach if it immediately
informs you about the attack and what it’s doing to protect you?
Answered: 1,079 Skipped: 0

Powered by
Q2: Last May, new rules went into effect in Europe that force companies to provide consumers
with greater privacy, security and control of their personal data. How does this make you feel?
Answered: 1,079 Skipped: 0

Powered by
Q3: How likely are you to walk away from a business that requires you to provide highly
personal information (like phone number or email) in order to conduct business with them?
Answered: 1,079 Skipped: 0

Powered by
Q4: Which personal data are you most concerned about keeping secure/private?
Answered: 1,079 Skipped: 0

Powered by
Q5: If you could decide how businesses can use your personal data, what would you do?
Answered: 1,079 Skipped: 0

Powered by
Q6: If you had the power to let companies know when you were interested in certain products
so they can send you offers, would you use it?
Answered: 1,079 Skipped: 0

Powered by
Q7: Who do you think should be most responsible for protecting personal data?
Answered: 1,079 Skipped: 0

Powered by
Q8: About how often do online ads seem to understand what you want?
Answered: 1,079 Skipped: 0

Powered by
Q9: Which of the following is most true for you?
Answered: 1,079 Skipped: 0

Powered by
Q10: Are you currently using software that blocks ads, protects your data privacy or otherwise
helps you control your web experience?
Answered: 1,079 Skipped: 0

Powered by
Q11: Age
Answered: 1,078 Skipped: 1

Powered by
Q12: Gender
Answered: 1,078 Skipped: 1

Powered by
Survey Completed: Thursday, August 09, 2018
1079
Total Responses
Complete Responses: 1079

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Consumer Attitudes Toward Data Privacy and Security Survey Q3 2018

1. Powered by Consumer Attitudes Toward Data Privacy and Security Survey Q3 2018

2. Powered by Q1: Could you forgive a company that falls victim to a data security breach if it immediately informs you about the attack and what it’s doing to protect you? Answered: 1,079 Skipped: 0

3. Powered by Q1: Could you forgive a company that falls victim to a data security breach if it immediately informs you about the attack and what it’s doing to protect you? Answered: 1,079 Skipped: 0

4. Powered by Q2: Last May, new rules went into effect in Europe that force companies to provide consumers with greater privacy, security and control of their personal data. How does this make you feel? Answered: 1,079 Skipped: 0

5. Powered by Q2: Last May, new rules went into effect in Europe that force companies to provide consumers with greater privacy, security and control of their personal data. How does this make you feel? Answered: 1,079 Skipped: 0

6. Powered by Q3: How likely are you to walk away from a business that requires you to provide highly personal information (like phone number or email) in order to conduct business with them? Answered: 1,079 Skipped: 0

7. Powered by Q3: How likely are you to walk away from a business that requires you to provide highly personal information (like phone number or email) in order to conduct business with them? Answered: 1,079 Skipped: 0

8. Powered by Q4: Which personal data are you most concerned about keeping secure/private? Answered: 1,079 Skipped: 0

9. Powered by Q4: Which personal data are you most concerned about keeping secure/private? Answered: 1,079 Skipped: 0

10. Powered by Q5: If you could decide how businesses can use your personal data, what would you do? Answered: 1,079 Skipped: 0

11. Powered by Q5: If you could decide how businesses can use your personal data, what would you do? Answered: 1,079 Skipped: 0

12. Powered by Q6: If you had the power to let companies know when you were interested in certain products so they can send you offers, would you use it? Answered: 1,079 Skipped: 0

13. Powered by Q6: If you had the power to let companies know when you were interested in certain products so they can send you offers, would you use it? Answered: 1,079 Skipped: 0

14. Powered by Q7: Who do you think should be most responsible for protecting personal data? Answered: 1,079 Skipped: 0

15. Powered by Q7: Who do you think should be most responsible for protecting personal data? Answered: 1,079 Skipped: 0

16. Powered by Q8: About how often do online ads seem to understand what you want? Answered: 1,079 Skipped: 0

17. Powered by Q8: About how often do online ads seem to understand what you want? Answered: 1,079 Skipped: 0

18. Powered by Q9: Which of the following is most true for you? Answered: 1,079 Skipped: 0

19. Powered by Q9: Which of the following is most true for you? Answered: 1,079 Skipped: 0

20. Powered by Q10: Are you currently using software that blocks ads, protects your data privacy or otherwise helps you control your web experience? Answered: 1,079 Skipped: 0

21. Powered by Q10: Are you currently using software that blocks ads, protects your data privacy or otherwise helps you control your web experience? Answered: 1,079 Skipped: 0

22. Powered by Q11: Age Answered: 1,078 Skipped: 1

23. Powered by Q11: Age Answered: 1,078 Skipped: 1

24. Powered by Q12: Gender Answered: 1,078 Skipped: 1

25. Powered by Q12: Gender Answered: 1,078 Skipped: 1

26. Powered by Survey Completed: Thursday, August 09, 2018 1079 Total Responses Complete Responses: 1079

Consumer Attitudes Toward Data Privacy and Security Survey Q3 2018

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