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‘ Going cloud’ ; IT Phoenix
from the flames
Jan Wiersma, International Director EMEA   May 23, 2011
Who is Data Center Pulse?

   Data Center End User Community: Customers representing billions
    in annual purchases that drive the IT economy.
   Goal: Influence the industry through end users – i.e. the consumers.
   End User Membership: 1,993 members, 66 countries (03/1/11)
   Industry Membership: 2,294 members




                    ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Day job

Jan.Wiersma@datacenterpulse.org
My day job:
Jan.Wiersma@vtspn.nl ;
J.Wiersma@evoswitch.com




                ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Looking back




          ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Evolution



Mainframe    Mini computer                              Workstation                                                   PC




            Netbooks                       Smart phones                                         Game consoles


                ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Evolution




            ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
IT on crash course
                                                    Crashing
                                                      apps
                      Crashing
                                                                          Crashing servers
                      Back ups



        Updates and
                                                                                             Growing IT Cost
          patches




                                                                                                70 -80 % of ICT
         Unreliable
                                                                                                     budget for
        connections
                                                                                                  maintenance
             ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org




                        Virus /                                                  Lack of
                       Hacking                                                  resources
                                                 Data growth
The end-user




          ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
The end-user -> Tech Gap




          ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Why should I care ?




          ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
FIRE !




         ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Focus




        ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Focus




        ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Leadership




             ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Cloud Governance
                  Traditioneel IT Governance                                                            Cloud Governance

                       Business User                                                                            Business User

                                                                                                                     Persoonlijk business




                                                                                                                                                 Gebruikerservaring
                        Proces standaardisatie
Data management




                                                                                                                           proces

                                                                                                                    Losse verbinding met
                        Master data / Meta data
                                                                                                                        datacenter


                         Technologie selectie                                                                      Technologie Populisme



                         Leveranciers selectie                                                                         Cloud Mash-Ups



                        Datacenter consolidatie                                                                       Flexibele sourcing




                      Traditionele CIO                                                                                 Nieuwe CIO

                                ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Creative destruction
IT’s Strategic Role: Move to strategic relevance based on competitive advantage.

IT Organization: Destroy technically oriented silos, create synergy

IT Processes: Processes need to be replaced with agile approaches that concentrate on
productivity and throughput.

IT Metrics: Use metrics that demonstrate real business
 impact.

IT Tech: Moving to cloud is hard. Choose
technologies that complement cloud use.

IT Personnel Skills: Cloud is a new way of thinking.



                          ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Smoke…
                                                                                                         Law
                                                                                                         Security
                                                                                                         Availability




         ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Cloud dev 1
        Internet
                                                                                     Corp. network



                                                                                                                         API
                                                                                                                                         Data




                                                                                                                              Private PAAS/IAAS



                                                                                         App Store



                                                                                                             User
                                                   Dev’s
                                                   (= any employee)

             ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Cloud future
                 Internet
                                                                                                                      Corp. network




Public PAAS
                                                API                                                                                        Data




   Public PAAS                                                                                                          App Store


                      Dev’s
                      (= anyone)                                                                                                    User




                  ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Phoenix from the flames
 (public)Cloud Computing is here to stay
 Cloud Computing changes your role

 Business empowerment, dont stop -> manage

 Cloud Computing puts governance upside down

 Experiment

 Get real legal advise

 Build an exit strategy




Look for the stuff that really generates a
competitive edge for the business


                    ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Q&A
©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
Join Us
 Join Data Center Pulse – http://datacenterpulse.org/JoinUs
 Keep Informed
   Website: http://datacenterpulse.org
   YouTube: http://youtube.datacenterpulse.org
   Twitter: http://www.twitter.com/datacenterpulse

 Participate - http://datacenterpulse.org/TheChillOff
 Let us know what else we can do:
   feedback@datacenterpulse.com



                    ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
EvoSwitch overview
Secure                                Cooling
• 24 x 7 security on site             • Efficient cooling 2N
• Electric security fence             • High density solutions
• Secure racks and cages              • Free-cooling
• Fully certified (ISO, PCI, etc..)   • Corridor concept
Sustainable                           Support
• CO2 Neutral                         • 24 x 7 remote hands
• PUE less then 1,2                   • High qualified engineers
• 100% green energy                   • Quick response
• Constant innovation                 • Logistieke support
Energy                                Connections
• 100% uptime 2N                      • Carrier Neutral
• High density option                 • 30+ carriers on site
• High quality UPS                    • Located in Amsterdam area
• 25 MVA with option for 60 MVA       • Managed cabling

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Going cloud ; IT Phoenix from the flames

  • 1. ‘ Going cloud’ ; IT Phoenix from the flames Jan Wiersma, International Director EMEA May 23, 2011
  • 2. Who is Data Center Pulse?  Data Center End User Community: Customers representing billions in annual purchases that drive the IT economy.  Goal: Influence the industry through end users – i.e. the consumers.  End User Membership: 1,993 members, 66 countries (03/1/11)  Industry Membership: 2,294 members ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 3. Day job Jan.Wiersma@datacenterpulse.org My day job: Jan.Wiersma@vtspn.nl ; J.Wiersma@evoswitch.com ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 4. Looking back ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 5. Evolution Mainframe Mini computer Workstation PC Netbooks Smart phones Game consoles ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 6. Evolution ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 7. IT on crash course Crashing apps Crashing Crashing servers Back ups Updates and Growing IT Cost patches 70 -80 % of ICT Unreliable budget for connections maintenance ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org Virus / Lack of Hacking resources Data growth
  • 8. The end-user ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 9. The end-user -> Tech Gap ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 10. Why should I care ? ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 11. FIRE ! ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 12. Focus ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 13. Focus ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 14. Leadership ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 15. Cloud Governance Traditioneel IT Governance Cloud Governance Business User Business User Persoonlijk business Gebruikerservaring Proces standaardisatie Data management proces Losse verbinding met Master data / Meta data datacenter Technologie selectie Technologie Populisme Leveranciers selectie Cloud Mash-Ups Datacenter consolidatie Flexibele sourcing Traditionele CIO Nieuwe CIO ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 16. Creative destruction IT’s Strategic Role: Move to strategic relevance based on competitive advantage. IT Organization: Destroy technically oriented silos, create synergy IT Processes: Processes need to be replaced with agile approaches that concentrate on productivity and throughput. IT Metrics: Use metrics that demonstrate real business impact. IT Tech: Moving to cloud is hard. Choose technologies that complement cloud use. IT Personnel Skills: Cloud is a new way of thinking. ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 17. Smoke…  Law  Security  Availability ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 18. Cloud dev 1 Internet Corp. network API Data Private PAAS/IAAS App Store User Dev’s (= any employee) ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 19. Cloud future Internet Corp. network Public PAAS API Data Public PAAS App Store Dev’s (= anyone) User ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 20. Phoenix from the flames  (public)Cloud Computing is here to stay  Cloud Computing changes your role  Business empowerment, dont stop -> manage  Cloud Computing puts governance upside down  Experiment  Get real legal advise  Build an exit strategy Look for the stuff that really generates a competitive edge for the business ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 21. Q&A ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 22. Join Us  Join Data Center Pulse – http://datacenterpulse.org/JoinUs  Keep Informed  Website: http://datacenterpulse.org  YouTube: http://youtube.datacenterpulse.org  Twitter: http://www.twitter.com/datacenterpulse  Participate - http://datacenterpulse.org/TheChillOff  Let us know what else we can do:  feedback@datacenterpulse.com ©2009 Data Center Pulse, All rights reserved - http://datacenterpulse.org - Info: feedback@datacenterpulse.org
  • 23. EvoSwitch overview Secure Cooling • 24 x 7 security on site • Efficient cooling 2N • Electric security fence • High density solutions • Secure racks and cages • Free-cooling • Fully certified (ISO, PCI, etc..) • Corridor concept Sustainable Support • CO2 Neutral • 24 x 7 remote hands • PUE less then 1,2 • High qualified engineers • 100% green energy • Quick response • Constant innovation • Logistieke support Energy Connections • 100% uptime 2N • Carrier Neutral • High density option • 30+ carriers on site • High quality UPS • Located in Amsterdam area • 25 MVA with option for 60 MVA • Managed cabling