Navigating the Cloud Conundrum:
                                                     Public vs. Hybrid vs. Private

                                                             Chris Pick
                                                    CMO, Apptio & President, TBM Council




1   © 2012 Apptio, Inc. All Rights Reserved.
IT Leaders Ask…




       Is “the cloud”
          cheaper?


2   © 2012 Apptio, Inc. All Rights Reserved.
Let’s Take a Look!
    Traditional Tower - Seibel




                                                SaaS Tower – Salesforce.com

3    © 2012 Apptio, Inc. All Rights Reserved.
It’s Cheaper Here: But Why?



                                                                       $29K/Month in Savings
                                                                        Software Costs:
                                                                        ď‚§ On-Prem: $40K
    Backup

Depreciation

                                                                        ď‚§ SaaS: $63K
Data Centers

                                                        Labor

     Storage                                                            Non-Software Costs:
       Labor                                                            ď‚§ On-Prem: $61K
                                                                        ď‚§ SaaS: $8K
   Software
Maintenance
                                                       SaaS Software
                                                       Licenses

  Software
                                                                         Even if on-prem software was
Amortization
                                                                          free, it would be difficult to
                                                                            compete on cost alone.

4     © 2012 Apptio, Inc. All Rights Reserved.
Instead Ask …

                  Is “the Cloud” the right
                       delivery model
              for us today…and tomorrow?

               How can I exploit the
           advantages of the Cloud in my
                 delivery model?
5   © 2012 Apptio, Inc. All Rights Reserved.
Six Factors Exploited by Cloud Providers
     1. Services Orientation
     2. Capacity Utilization
     3. Process Efficiency
     4. Cost-Effective Architecture
     5. Accountability for Cost
     6. Transparency of Consumption
6   © 2012 Apptio, Inc. All Rights Reserved.
Services Orientation
           Business Processes

               Applications

           DBMS/Middleware

            Server/Compute

                  Storage

                 Network

                 Security


       Tower Orientation


           Non-IT
                                               ď‚§ Emphasis on cost reduction
      Tower Owners                             ď‚§ Unit benchmarks to assess performance
                                               ď‚§ Little linkage of cost to value




7   © 2012 Apptio, Inc. All Rights Reserved.
Services Orientation
           Business Processes                                              Business Processes

               Applications                                                        Applications




                                                     Software
           DBMS/Middleware                                                         DBMS/Middleware




                                                                Platform
             Server/Compute                                                            Server/Compute




                                                                           Infra
                  Storage                                                                     Storage

                 Network                                                           Network

                  Security                                                         Security


       Tower Orientation                                   Selective Cloud-Sourcing


           Non-IT
                                               ď‚§ Reduce costs on a selective basis
      Tower Owners                             ď‚§ Compare TCO of internal/cloud options
     Public Providers                          ď‚§ Understand retained costs, etc.




8   © 2012 Apptio, Inc. All Rights Reserved.
Services Orientation
           Business Processes                                              Business Processes                                  Business Processes

               Applications                                                        Applications                                        Applications




                                                     Software




                                                                                                        Software
           DBMS/Middleware                                                         DBMS/Middleware                                     DBMS/Middleware




                                                                                                                                                                     Business Services
                                                                Platform




                                                                                                                    Platform




                                                                                                                                           Tech Services
             Server/Compute                                                            Server/Compute                                      Server/Compute




                                                                           Infra




                                                                                                                               Infra
                  Storage                                                                     Storage                                                      Storage

                 Network                                                           Network                                             Network

                  Security                                                         Security                                            Security


       Tower Orientation                                   Selective Cloud-Sourcing                                Services Transformation


           Non-IT
                                               ď‚§ Be more competitive (IT-as-a-Service)
      Tower Owners                             ď‚§ Better link cost to value
     Public Providers                          ď‚§ Improve agility, respond to business
     Service Owners




9   © 2012 Apptio, Inc. All Rights Reserved.
Services Orientation
            Business Processes                                              Business Processes                                  Business Processes

                Applications                                                        Applications                                        Applications




                                                      Software




                                                                                                         Software
            DBMS/Middleware                                                         DBMS/Middleware                                     DBMS/Middleware




                                                                                                                                                                      Business Services
                                                                 Platform




                                                                                                                     Platform




                                                                                                                                            Tech Services
             Server/Compute                                                             Server/Compute                                      Server/Compute




                                                                            Infra




                                                                                                                                Infra
                   Storage                                                                     Storage                                                      Storage

                  Network                                                           Network                                             Network

                  Security                                                          Security                                            Security


        Tower Orientation                                   Selective Cloud-Sourcing                                Services Transformation


            Non-IT
                                                ď‚§ Be more competitive (IT-as-a-Service)
       Tower Owners                             ď‚§ Better link cost to value
      Public Providers                          ď‚§ Improve agility, respond to business
      Service Owners




10   © 2012 Apptio, Inc. All Rights Reserved.
Services Orientation
                        Business Processes                                                     Business Processes

                                Applications                                                         Applications
Software




                                DBMS/Middleware                                                DBMS/Middleware




                                                              Business Services
             Platform




                                    Tech Services

                                    Server/Compute                                              Server/Compute
                        Infra




                                                    Storage                                            Storage

                                Network                                                               Network
                                                                                           Tech                     Business
                                Security                                                  Services     Security     Services


           Services Transformation                                                        Portfolio Optimization


                        Non-IT
                                                                                  ď‚§ Optimize the investment portfolio
                 Tower Owners                                                     ď‚§ Improve financial performance of services
              Public Providers                                                    ď‚§ Focus on core competencies
               Service Owners




11          © 2012 Apptio, Inc. All Rights Reserved.
Services Orientation
                        Business Processes                                                     Business Processes                         Business Processes

                                Applications                                                         Applications                            Applications
Software




                                DBMS/Middleware                                                DBMS/Middleware                            DBMS/Middleware




                                                              Business Services
             Platform




                                    Tech Services

                                    Server/Compute                                              Server/Compute                             Server/Compute
                        Infra




                                                    Storage                                            Storage                                 Storage

                                Network                                                               Network                                 Network
                                                                                           Tech                     Business    Tech          Business         Business
                                Security                                                  Services     Security     Services   Services       Security
                                                                                                                                              Services         Processes


           Services Transformation                                                        Portfolio Optimization                     Value Partnership


                        Non-IT
                                                                                  ď‚§ Make process-level tradeoffs
                 Tower Owners                                                     ď‚§ Justify greater automation
              Public Providers                                                    ď‚§ Drive business efficiency
               Service Owners


              Process Owners



12          © 2012 Apptio, Inc. All Rights Reserved.
Capacity Utilization
Choose sourcing strategies and time purchases to optimize
capacity utilization and avoid waste
                                    “On and Off “                            “Growing Fast“




                                                                Compute
                Compute




                                         Inactivity

                                          Period                                                  Average Usage
                          Average                     Usage


                                           Time                                       Time




                          “Unpredictable Bursting“                        “Predictable Bursting“
            Compute




                                                                Compute
                                      Average Usage                               Average Usage


                                         Time                                        Time




13   © 2012 Apptio, Inc. All Rights Reserved.
Process Efficiency




Assess labor and contract service costs across the board to
identify and root out inefficiencies
14   © 2012 Apptio, Inc. All Rights Reserved.
Architecture




Help your architects
understand the cost
impact of their
standards and for
non-compliance

15   © 2012 Apptio, Inc. All Rights Reserved.
Accountability for Cost
                                                       Empower your tower
                                                       and service owners
                                                       with true TCO metrics




16   © 2012 Apptio, Inc. All Rights Reserved.
Transparency of Consumption




Provide chargeback or
showback to create
accountability for consumption
 17   © 2012 Apptio, Inc. All Rights Reserved.
A Different Outcome
Services                         Structured around service
Orientation                      delivery
Capacity                         Maximizing capacity
Utilization                      utilization through timed
                                 purchasing
Efficient                        Reduced labor costs
Processes                        through automation and
                                 repeatability
Cost-Effective                   Standardized technologies      Shifted $300 million
Architecture                     to reduce TCO
                                                                 from RtB to CtB
Accountability                   Incentivized service
for Cost                         owners to manage unit
                                 costs (their “Ps”)               CIO now runs the
Transparency   Enabled business partners                         cloud business unit
of Consumption to manage their volumes
               (their “Qs”)


18   © 2012 Apptio, Inc. All Rights Reserved.
Apptio Mission
                                                                                                         FY2012 – 120 Customers



   “Enable IT to breakthrough and                                                                   FY2011 – 80 Customers


      transform from cost center
    to strategic service provider”                                              FY2010 – 40 Customers




                                                           FY2009 – 25 Customers




                               FY2008 – 10 Customers

October 2007
Company Founding




    19   © 2012 Apptio, Inc. All Rights Reserved.
             2008                                   2009                 2010                           2011                      2012
THANK YOU!




20   © 2012 Apptio, Inc. All Rights Reserved.

Apptio up cloud conference 2012 [final].pptx

  • 1.
    Navigating the CloudConundrum: Public vs. Hybrid vs. Private Chris Pick CMO, Apptio & President, TBM Council 1 © 2012 Apptio, Inc. All Rights Reserved.
  • 2.
    IT Leaders Ask… Is “the cloud” cheaper? 2 © 2012 Apptio, Inc. All Rights Reserved.
  • 3.
    Let’s Take aLook! Traditional Tower - Seibel SaaS Tower – Salesforce.com 3 © 2012 Apptio, Inc. All Rights Reserved.
  • 4.
    It’s Cheaper Here:But Why? $29K/Month in Savings Software Costs:  On-Prem: $40K Backup Depreciation  SaaS: $63K Data Centers Labor Storage Non-Software Costs: Labor  On-Prem: $61K  SaaS: $8K Software Maintenance SaaS Software Licenses Software Even if on-prem software was Amortization free, it would be difficult to compete on cost alone. 4 © 2012 Apptio, Inc. All Rights Reserved.
  • 5.
    Instead Ask … Is “the Cloud” the right delivery model for us today…and tomorrow? How can I exploit the advantages of the Cloud in my delivery model? 5 © 2012 Apptio, Inc. All Rights Reserved.
  • 6.
    Six Factors Exploitedby Cloud Providers 1. Services Orientation 2. Capacity Utilization 3. Process Efficiency 4. Cost-Effective Architecture 5. Accountability for Cost 6. Transparency of Consumption 6 © 2012 Apptio, Inc. All Rights Reserved.
  • 7.
    Services Orientation Business Processes Applications DBMS/Middleware Server/Compute Storage Network Security Tower Orientation Non-IT  Emphasis on cost reduction Tower Owners  Unit benchmarks to assess performance  Little linkage of cost to value 7 © 2012 Apptio, Inc. All Rights Reserved.
  • 8.
    Services Orientation Business Processes Business Processes Applications Applications Software DBMS/Middleware DBMS/Middleware Platform Server/Compute Server/Compute Infra Storage Storage Network Network Security Security Tower Orientation Selective Cloud-Sourcing Non-IT  Reduce costs on a selective basis Tower Owners  Compare TCO of internal/cloud options Public Providers  Understand retained costs, etc. 8 © 2012 Apptio, Inc. All Rights Reserved.
  • 9.
    Services Orientation Business Processes Business Processes Business Processes Applications Applications Applications Software Software DBMS/Middleware DBMS/Middleware DBMS/Middleware Business Services Platform Platform Tech Services Server/Compute Server/Compute Server/Compute Infra Infra Storage Storage Storage Network Network Network Security Security Security Tower Orientation Selective Cloud-Sourcing Services Transformation Non-IT  Be more competitive (IT-as-a-Service) Tower Owners  Better link cost to value Public Providers  Improve agility, respond to business Service Owners 9 © 2012 Apptio, Inc. All Rights Reserved.
  • 10.
    Services Orientation Business Processes Business Processes Business Processes Applications Applications Applications Software Software DBMS/Middleware DBMS/Middleware DBMS/Middleware Business Services Platform Platform Tech Services Server/Compute Server/Compute Server/Compute Infra Infra Storage Storage Storage Network Network Network Security Security Security Tower Orientation Selective Cloud-Sourcing Services Transformation Non-IT  Be more competitive (IT-as-a-Service) Tower Owners  Better link cost to value Public Providers  Improve agility, respond to business Service Owners 10 © 2012 Apptio, Inc. All Rights Reserved.
  • 11.
    Services Orientation Business Processes Business Processes Applications Applications Software DBMS/Middleware DBMS/Middleware Business Services Platform Tech Services Server/Compute Server/Compute Infra Storage Storage Network Network Tech Business Security Services Security Services Services Transformation Portfolio Optimization Non-IT  Optimize the investment portfolio Tower Owners  Improve financial performance of services Public Providers  Focus on core competencies Service Owners 11 © 2012 Apptio, Inc. All Rights Reserved.
  • 12.
    Services Orientation Business Processes Business Processes Business Processes Applications Applications Applications Software DBMS/Middleware DBMS/Middleware DBMS/Middleware Business Services Platform Tech Services Server/Compute Server/Compute Server/Compute Infra Storage Storage Storage Network Network Network Tech Business Tech Business Business Security Services Security Services Services Security Services Processes Services Transformation Portfolio Optimization Value Partnership Non-IT  Make process-level tradeoffs Tower Owners  Justify greater automation Public Providers  Drive business efficiency Service Owners Process Owners 12 © 2012 Apptio, Inc. All Rights Reserved.
  • 13.
    Capacity Utilization Choose sourcingstrategies and time purchases to optimize capacity utilization and avoid waste “On and Off “ “Growing Fast“ Compute Compute Inactivity Period Average Usage Average Usage Time Time “Unpredictable Bursting“ “Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time 13 © 2012 Apptio, Inc. All Rights Reserved.
  • 14.
    Process Efficiency Assess laborand contract service costs across the board to identify and root out inefficiencies 14 © 2012 Apptio, Inc. All Rights Reserved.
  • 15.
    Architecture Help your architects understandthe cost impact of their standards and for non-compliance 15 © 2012 Apptio, Inc. All Rights Reserved.
  • 16.
    Accountability for Cost Empower your tower and service owners with true TCO metrics 16 © 2012 Apptio, Inc. All Rights Reserved.
  • 17.
    Transparency of Consumption Providechargeback or showback to create accountability for consumption 17 © 2012 Apptio, Inc. All Rights Reserved.
  • 18.
    A Different Outcome Services Structured around service Orientation delivery Capacity Maximizing capacity Utilization utilization through timed purchasing Efficient Reduced labor costs Processes through automation and repeatability Cost-Effective Standardized technologies Shifted $300 million Architecture to reduce TCO from RtB to CtB Accountability Incentivized service for Cost owners to manage unit costs (their “Ps”) CIO now runs the Transparency Enabled business partners cloud business unit of Consumption to manage their volumes (their “Qs”) 18 © 2012 Apptio, Inc. All Rights Reserved.
  • 19.
    Apptio Mission FY2012 – 120 Customers “Enable IT to breakthrough and FY2011 – 80 Customers transform from cost center to strategic service provider” FY2010 – 40 Customers FY2009 – 25 Customers FY2008 – 10 Customers October 2007 Company Founding 19 © 2012 Apptio, Inc. All Rights Reserved. 2008 2009 2010 2011 2012
  • 20.
    THANK YOU! 20 © 2012 Apptio, Inc. All Rights Reserved.

Editor's Notes

  • #3 Is the cloud the right choice?What are the considerations?
  • #5 Results identified $5M (12% of total app costs) in annual hard savingsTCO of SaaS and other cloud services is simpler, but…Don’t forget about additional costs for both models, including security, integration, training, etc.Many times these are a wash between the two optionsWork with Finance to understand your “appetite” for OpEx vs. CapEx when cost differential is small
  • #6 Is the cloud the right choice?What are the considerations?
  • #15 Worst OffendersProvisioningIncident managementApp supportCommon CausesTroublesome technologies/appsRepetitive processes Potential SolutionsIdentify burdensome apps and technologiesBenchmark your incident management to peers
  • #16 Common ProblemsLack of standardsStandards include costly technologiesPotential SolutionsAssess TCO impact of standardsEvaluate cost of non-standard technologies
  • #17 Common ProblemsService owners unaware of their costsService owners lack financial goalsPotential SolutionsService-level “P&Ls”Compare unit costs to benchmarks / cloud
  • #18 Common ProblemsConsumers drive costs but lack accountabilityConsumers have no leversPotential SolutionProvide “bills” based on consumptionShow clear options (levers) for savings