Presentation during 27 May Enterprise Cloud Forum & 28-29 May Datacentres Europe Congress 2014, Monaco.

1. SDL Proprietary and Confidential
IT as Utility
Where is the world going according to a large
end-user
Jan Wiersma
May 28 2014

2. 2
Defining Global Customer Experience Management
PRE-
PURCHASE
Consider
Research
Evaluate
PURCHASE
POST-
PURCHASE
Engage
Advocate

3. 3
SDL Global CXM capabilities
Deliver personalized and relevant experiences throughout the customer journey
OMNI CHANNEL DELIVERY
REAL TIME TARGETING & PERSONALIZATION
CAMPAIGNS
CONTENT MANAGEMENT
GLOBALIZATION MANAGEMENT
ANALYTICS

4. 4

5. 5
Our technology vision – SaaS strategy
We believe the future
of all products is in
the cloud
On premise
Transition

6. 6
6
Machine Translation
A Big Data game

7. 7
7
Social Media analysis
A Big Data game

8. 8
8
Used to be in the
game of
Building own
datacenter and
infrastructure

9. 9
9
The start-up game changed
CAPEX investment in datacenter & infrastructure
– still a competitive advantage ?

10. Value is moving up the
stack.
Lower layers are all about
consumption

11. 11
1
Commodity delivery is
All about price

12. 12
1
Think of Utility model
Service abstraction

13. 13
1
Think layers
Loosely Coupled Systems design

14. 14
Generic layers
Monitoring&Reporting
Business Logic
Query
Data

15. 15
1
Utility models are also
about
Interfaces; API’s!

16. 16
1
Connect with Glue-code

17. 17
It’s a tough journey
But well worth it.

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This presentation and its content are SDL confidential unless otherwise specified, and may not be
copied, used or distributed except as authorised by SDL.
Global Customer Experience Management