Preeti Furniture Ltd. is introducing a new modular office furniture product called Modular Furniture. It was developed based on customer and market research which found a need for affordable, long-lasting furniture that is protected from fire, water and insects. The modular blocks can be easily assembled and disassembled for flexible design and lower transportation costs. Beta testing showed the furniture provides 80% protection from fire, water and 85% protection from insects. Market analysis of customers who tested prototypes provided positive feedback on its space-saving design, durability and protection features. Preeti Furniture expects Modular Furniture to increase their sales and profits by fulfilling customer needs for functional yet stylish office furniture.
Fotosfera is a pioneering collection made from a yarn with 63% bio-based content. The key ingredient? Oil from the seeds of the castor bean plants.
Fast-growing castor bean plants are rapidly renewable, and grow in hot, dry climates, in sandy loam soil. Hardier than many other crops, they can thrive in land prone to erosion, and only require water once in up to 25 days.
The crops are typically harvested twice each season to maximise yield. It is the high oil content of the castor beans which is extracted and then used as the key ingredient in the further processing of the bio-based nylon. This minimises the use of petroleum- based materials in Fotosfera.
Fotosfera is a pioneering collection made from a yarn with 63% bio-based content. The key ingredient? Oil from the seeds of the castor bean plants.
Fast-growing castor bean plants are rapidly renewable, and grow in hot, dry climates, in sandy loam soil. Hardier than many other crops, they can thrive in land prone to erosion, and only require water once in up to 25 days.
The crops are typically harvested twice each season to maximise yield. It is the high oil content of the castor beans which is extracted and then used as the key ingredient in the further processing of the bio-based nylon. This minimises the use of petroleum- based materials in Fotosfera.
0205 Product Design - Part II.docxProduct Design – Part II.docxmercysuttle
0205 Product Design - Part II.docx
Product Design – Part II
Product Life Cycle
Define the stages of the product life cycle as it relates to both generations of your product.
The four stages of this cycle are
· Introduction
· Very low sales at first and the greatest costs are consumer testing, R&D, as well as competition. Sales have the potential to increase.
· Growth
· The company will start to benefit from economies of scale which will lead to a surge in profit/profit margin. The company will be able to use this cash to invest in worthy business ventures
· Maturity
· Inquisition Inc. will need to maintain market share and this is the most competitive time. Product modifications in order to maintain competitive advantage need to be considered.
· Decline
· The market will start to shrink which can be attributed to market saturation and substitute goods. Switching to cheaper markets and saving money on overhead can ensure a company remains profitable.
Prototype Stage
Preproduction Stage
· When will it start?
· When will it be completed?
· What resources do you need? (money, time, people, tooling, etc.)
· How many units will you produce?
· What tasks need to be completed before proceeding on to the Production Stage (tollgate)?
Production Stage
· When will it start?
· When will it be completed?
· What resources do you need? (money, time, people, tooling, etc.)
· How many units will you produce?
· What tasks need to be completed before proceeding on to the Decline Stage (tollgate)?
Decline Stage
· When will it start?
· When will it be completed?
· What resources do you need? (money, time, people, tooling, etc.)
· How many units will you produce?
· What tasks need to be completed before proceeding on to the Support Stage (tollgate)?
End of Life Stage
· When will it start?
· When will it be completed?
· What resources do you need? (money, time, people, tooling, etc.)
· How many units will you produce?
· What tasks need to be completed to fully end the product’s useful life (tollgate)?
· Using SmartArt, create a product life cycle diagram for your 1st generation product.
Reverse Process Engineering
· Who is/are your closest competitor(s)?
· If you were to deconstruct their product(s), what types of components would you find? What types of trade secrets you would be able to discover?
· How does your design and quality compare to your competitors?
· How are you going to protect your trade secrets and intellectual property? Can you design in safeguards that protect your company against design “piracy”? Is it worth it?
· It is suggested that you take pictures of the various levels of assembly (or disassembly); add notes to each picture describing what appears in the picture(s).
Bills of Material
(
Widget
) (
10-00010-00
)Create a costed bill of material in Excel or WORD for the product that you were just given. You may use the sample table format below or create one of your own. This will be part of your documentation package to be se ...
Guerilla Human Computer Interaction and Customer Based DesignQuentin Christensen
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A comprehensive training program for wood product manufacturers with finishing operations. Includes tips for complying with NESHAP regulations, safety, spray booths and spraying equipment,
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Promotion on our company based in International Islamic University Malaysia. This new invention will compete with the veteran company all over the world especially re-design company in China.
Patterns of Evolutionary Architecture - Agile and Beyond 2018Shawn Button
In Agile you should start with the simplest thing that will give you value, and iteratively build on top of that. But how does that work with a Legacy Enterprise Application that everyone is terrified to touch? Or what if we need to build an application that handles millions of transactions a day? How can we make sure that our architecture will meet our needs two years from now, when we don’t know what the application will look like? And how does the process of architecture work in an Agile environment? Join Chris and Shawn in this interactive session, as they explore these topics. Learn architectural patterns that allow you to evolve your architecture. Examine techniques to help you work with legacy apps and dependencies. Learn how good architecture allows us to manage technical risk. See how business and technical people can work together to build an incremental plan for your product.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
0205 Product Design - Part II.docxProduct Design – Part II.docxmercysuttle
0205 Product Design - Part II.docx
Product Design – Part II
Product Life Cycle
Define the stages of the product life cycle as it relates to both generations of your product.
The four stages of this cycle are
· Introduction
· Very low sales at first and the greatest costs are consumer testing, R&D, as well as competition. Sales have the potential to increase.
· Growth
· The company will start to benefit from economies of scale which will lead to a surge in profit/profit margin. The company will be able to use this cash to invest in worthy business ventures
· Maturity
· Inquisition Inc. will need to maintain market share and this is the most competitive time. Product modifications in order to maintain competitive advantage need to be considered.
· Decline
· The market will start to shrink which can be attributed to market saturation and substitute goods. Switching to cheaper markets and saving money on overhead can ensure a company remains profitable.
Prototype Stage
Preproduction Stage
· When will it start?
· When will it be completed?
· What resources do you need? (money, time, people, tooling, etc.)
· How many units will you produce?
· What tasks need to be completed before proceeding on to the Production Stage (tollgate)?
Production Stage
· When will it start?
· When will it be completed?
· What resources do you need? (money, time, people, tooling, etc.)
· How many units will you produce?
· What tasks need to be completed before proceeding on to the Decline Stage (tollgate)?
Decline Stage
· When will it start?
· When will it be completed?
· What resources do you need? (money, time, people, tooling, etc.)
· How many units will you produce?
· What tasks need to be completed before proceeding on to the Support Stage (tollgate)?
End of Life Stage
· When will it start?
· When will it be completed?
· What resources do you need? (money, time, people, tooling, etc.)
· How many units will you produce?
· What tasks need to be completed to fully end the product’s useful life (tollgate)?
· Using SmartArt, create a product life cycle diagram for your 1st generation product.
Reverse Process Engineering
· Who is/are your closest competitor(s)?
· If you were to deconstruct their product(s), what types of components would you find? What types of trade secrets you would be able to discover?
· How does your design and quality compare to your competitors?
· How are you going to protect your trade secrets and intellectual property? Can you design in safeguards that protect your company against design “piracy”? Is it worth it?
· It is suggested that you take pictures of the various levels of assembly (or disassembly); add notes to each picture describing what appears in the picture(s).
Bills of Material
(
Widget
) (
10-00010-00
)Create a costed bill of material in Excel or WORD for the product that you were just given. You may use the sample table format below or create one of your own. This will be part of your documentation package to be se ...
Guerilla Human Computer Interaction and Customer Based DesignQuentin Christensen
Guerilla HCI is low cost methods of learning from customers and testing your products to improve them. Learn about the different types of guerilla HCI methods you can use to build great products when you don't have unlimited resources to interact with customers and run expensive research studies.
A comprehensive training program for wood product manufacturers with finishing operations. Includes tips for complying with NESHAP regulations, safety, spray booths and spraying equipment,
The project topic is Ceramic Coated Non-Stick Fry Pan. In this project, I have explained how to produce ceramic-coated non-stick pans. Besides, there are various non-stick pan is available in the market these days; for this reason, I have explained which non-stick pan is better & maintains health awareness. You will be able to buy a perfect non-stick pan after reviewing this project as well.
Promotion on our company based in International Islamic University Malaysia. This new invention will compete with the veteran company all over the world especially re-design company in China.
Patterns of Evolutionary Architecture - Agile and Beyond 2018Shawn Button
In Agile you should start with the simplest thing that will give you value, and iteratively build on top of that. But how does that work with a Legacy Enterprise Application that everyone is terrified to touch? Or what if we need to build an application that handles millions of transactions a day? How can we make sure that our architecture will meet our needs two years from now, when we don’t know what the application will look like? And how does the process of architecture work in an Agile environment? Join Chris and Shawn in this interactive session, as they explore these topics. Learn architectural patterns that allow you to evolve your architecture. Examine techniques to help you work with legacy apps and dependencies. Learn how good architecture allows us to manage technical risk. See how business and technical people can work together to build an incremental plan for your product.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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1. Name: Preeti Hemant Bharade
Roll no. 6015
Div: B, 1st Yr. MMS
Topic: New Product Development of Office Furniture
Subject: Marketing Management Subjected to: Professor Suhas
2. What is product
• The new product introduced by Preeti Furniture Ltd. is Modular Furniture.
• The Company has introduced this product with the help of its Customer’s,
Marketing & PRO team feedback, & Research & development SWOT Analysis
of product in order to further survive in market & growing competition.
• Size of Modular Furniture :
1. Full-size block: 30.48cmL x 15.24cmW x 15.24cmH (+2.54cm for lugs) - 1kg
2. Half-size block: 15.24cm (Long) x 15.24cm (Wide) x 15.24cm (High) (+2.54cm
for lugs) - 0.45kg
3. Quarter-size block: 7.62cm (Long) x 15.24cm (Wide) x 15.24cm (High)
(+2.54cm for lugs) - 0.23kg
4. Finishing cap block: 30.48cm (Long) x 15.24 (Wide) x 2.8cm (High) - 0.11kg.
3. What is product
• Weight of Modular Furniture:
1. Full-size block: 12"L x 6"W x 6"H (+1" for lugs) - 2.2 lbs.
2. Half-size block: 6"L x 6"W x 6"H (+1" for lugs) - 1.0 lb.
3. Quarter-size block: 3"L x 6"W x 6"H (+1" for lugs) - 0.5 lb.
4. Finishing cap block: 12"L x 6"W x 1.1"H - 0.25 lb.
• Features of Modular Furniture:
1. Fire Extinguish: Modular Furniture protection from fire 80 %. As it signifies
that Ever Block material embodies a slow burn rate of 2” per minute for a
2” wide by 0.5” in thickness test sample.
2. Less transportation cost: Components are packed and transported to the site.
Pacing of components is far more compact and easier as compared to packing of
assembled piece. Hence it leads to less transportation cost.
3. Design Flexibility: Above two features, provides designer a better design
flexibility. You can extend, reduce or even can change the shape of furniture at
any point of time, if required. This will led to better space utilization.
4. What is product
4. Durable, Waterproof, & Easy to Clean, Recyclable: Modular Furniture
Every Block modules are water and chemical resistant and can stand up to
abuse. Use them indoors or outdoors and in wet or dry environments.
Every Blocks are manufactured using a durable, high-quality, polypropylene
co-polymer and as such can handle the stresses of repetitive use. This
material is non-absorbent, easily cleaned, and won't leach harmful
chemicals.
5. Protection From Insects: Modular Furniture Every Block modules
are chemical resistant and can stand up to abuse insects upto 85 %.
7. Easy Separateable: Modular furniture parts are designed and manufactured
in a way that can be separated and can be rejoined many time without any
damage to products.
5. Idea Generation
• The idea of developing Modular furniture developed with the help of
survey made by PRO Team on Preeti Furniture past Corporate
Customers found that –
1. Many Corporate Companies in our Market in Banda Kurla Complex are
finding difficulties to manage heavy office’s.
2. Due to large amount of electric current use in Corporate companies
buildings once in 4 months they are getting shock current problem.
So many office furniture's are also burning with it.
3. During rainy season Office furniture get damage at large amount.
4. Office furniture large get damage by insects so employees problem
to work.
5. Office furniture life is less than 5 yrs. So every 5 yr. they have change
office furniture.
6. Idea Generation
• So Preeti Furniture Ltd. has decided to create a fire & water extinguish,
affordable, long life all weather form of Office Furniture for the
Corporate Companies.
• To option for Corporate Companies who want move from Heavy
corporate design Office Furniture to Simple Royal less space Office
Furniture.
• To provide customers with wide sizes & choices of design for selection of
office furniture.
7. Idea Screening
• A Office furniture with long life benefit be affordable for future growth of
Preeti Furniture Ltd.?
• Do the cost for preservative chemicals for protection of Insects, Water, &
Fire for Modular Office furniture be affordable by Company ?
• Do the market requires Water, Fire, Insects protection Office Furniture ?
• Is it possible to make Office furniture of less size ?
But Market want a Office Furniture which should look royal, less space,
easy Separateable, Long life, Protection from insects, fire, water.
Not something that people should say that “ AH! That’s just a office
hall with Tables & Chairs!”.
8. Concept Development & Testing
• Ms. Preeti Marketing Manager & her team of Preeti Furniture Ltd. Talked
with our Corporate Companies Managers, Employees. And found that.
In talk with Rahul HR Manager of TCS Company in BKC by Ms. Preeti
Marketing Manager, Rahul said to Preeti, “ With heavy big office furniture
its difficult to manage, separate, costly, & very dangerous when set on
fire”
So when Preeti ask for solution he said, “ Office furniture should less
size, easily Separateable, less cost, Protection from furniture, water,
insects
Finally Preeti Marketing Manager & team found that Corporate companies
want a Office Furniture which should look royal, less space, easy
Separateable, Long life, Protection from insects, fire, water.
9. Product Design & development
• Design inputs of costs from Indian
Institute of design, Mumbai every yr.
will be 1,50,000.
• Constant design changes.
• Design adaptations from Lifestyle &
Godrej interior.
• 50 patents with the design of Modular furniture.
•Modular design revolution: Modular furniture is built & constructed
of components that can be built & shipped separately to be
assembled in various locations.
10. So what type of New Product to
be Developed
• To develop a Office Furniture truly at Low cost, with long life, Safety from
fire, water, insects.
• To must meet all safety & regulatory requirements of Customers.
• It should be built on a scale which is double than the early launches.
• The Price of the Modular Office Furniture:
1. Portable Systems:
Single - 25000
Long - 35000
Set - 50000
Portable System Office
Furniture
11. 2. Storage based System:
Tables with 6 Chairs - 25000
Tables with 8 Chairs - 40000
Tables with 10 Chairs - 50000
Tables with 12 Chairs - 60000
3. Modular Storage:
Small - 250000
Medium - 350000
Large - 400000
Storage Based System Office
Modular Storage Furniture
Furniture
12. Target Market
• The Target Market Of Modular Furniture are:
1. Bandar Kurla Complex
2. Thane
3. Goregoen
4. Vashi
5. Malad
6. Mulund
7. Airoli
• Preeti Furniture Ltd. Has selected this market as target as this is commercial area
& there is huge demand for office furniture’s product, & they are highly need for
those office furniture which occupies less space, protection from water, insects,
insects.
13. Business Analysis
• Cost: What makes Modular Furniture so Cheap ?
1. Less Size:
Full-size block: 30.48cmL x 15.24cmW x
15.24cmH (+2.54cm for lugs) - 1kg
Half-size block: 15.24cm (Long) x 15.24cm
(Wide) x 15.24cm (High) (+2.54cm
for lugs) - 0.45kg
2. Less Weight:
Full-size block: 12"L x 6"W x 6"H (+1" for lugs) - 2.2 lbs.
Half-size block: 6"L x 6"W x 6"H (+1" for lugs) - 1.0 lb.
3. Less Transportation cost: Components are packed and transported to the
site. Pacing of components is far more compact and easier as compared to
packing of assembled piece. Hence it leads to less transportation cost.
14. Business Analysis
4. Design Flexibility: Above two features, provides designer a better design
flexibility. You can extend, reduce or even can change the shape of
furniture at any point of time, if required. This will led to better space
utilization.
• Increase in Profitability: Modular Furniture is unique & 1st time such
product lunch in market with cost advantage, less competitors.
15. Total Sales Estimation
• Demand for Modular furniture shall be atleast more than Life Style &
Godrej Interior.
• Initial Projections were 500000 lakhs per year
• Assumption: 50% of 10 lakhs Corporate Companies Market will
transmit to Modular furniture & that will increase demand.
16.
17. Beta Testing & Market Analysis
• Beta Testing:
Research & development of Preeti Furniture Ltd. did testing
of Modular furniture by :
1. Portable Appliance Testing: This test showed that it 80 % safe from
electric current & fire.
2. Water extinguish Testing: This test showed that its 80 % safe from
water.
3. Pesticides Testing of Insects: This test showed that it can be crockroaches,
ants, small bees, etc. insects away from it upon to 85 %.
18. Market Analysis
• Mr. Sonu Sales Manager & his team focus on some Selected past
Customers & all target markets of Preeti Furniture Ltd. For & gave
them some Modular Furniture Product for use. For 8 months.
• The feedback which they got from all their customers was, “ Modular
Furniture is Comfortable, occupies less space, easily Separateable,
excellent royal look , less weight & size, good durability.”
19. Results of Beta Testing & Market
Analysis
• Beta Testing & Market Analysis proof that Modular Furniture
has the ability to fulfill all Corporate Companies Needs.
• By providing Royal look design, Less weight, size, Comfortable to
to customers, Protection from insects, water, fire.
• Modular Furniture will increase demand for Sales of Preeti Furniture
& increase profit for it in future.
20. Technical Implementation
1. Less Wastage of resources
2. Reduction in Cost
3. Planning of resources required by collaboration with suppliers
4. Introduced of new machine name Alibaba to increase volume
5. Use of Internet for publication of Advertisement
6. Departmental Scheduling
7. Logistics Plan is Flexible
8. Engineering operation planning
21. Commercialization
• Launch the product in target markets of Modular Furniture like
Bandar Kurla Complex, Vashi, Thane, Airoli, etc.
• Modular Furniture productions factory will be located at Biwandi,
Warehouse also at Biwandi & office at Phoenix Mall Kurla.
• Modular Furniture Promotion will be done on TV Advertisement,
Word of Mouth, Posters on Roads of Kurla & Andheri Highway.
• Modular Furniture product customers are IT Firms, Call Centre
Companies, Small firms, Infrastructure companies.
22. New product pricing
• The Price of the Modular Office Furniture:
1. Portable Systems:
Single - 25000
Long - 35000
Set - 50000
2. Storage based System:
Tables with 6 Chairs - 25000
Tables with 8 Chairs - 40000
Tables with 10 Chairs - 50000
Tables with 12 Chairs - 60000
3. Modular Storage:
Small - 250000
Medium - 350000
Large - 400000
23. New product pricing
• Modular Furniture will satisfy the need of customers of protection
from insects, fire, water, Royal design Office furniture, Less size
& weight, excellent comfortableness, etc.
• Modular Furniture as its 1st time launch in office furniture in market
in initial stage it will have no competitors.