Godrej Interio is the largest furniture company in India with a 20% market share. It offers a wide range of home, office, and institutional furniture. The document discusses Godrej Interio's products and pricing, target segments, distribution channels, competitors, marketing strategies including sales promotions, public relations, and green initiatives. It also provides a SWOT analysis of the company and discusses its direct marketing approaches.

7. PRODUCT & PRICE OF GODREJ INTERIO .

42. MATTRESS

57. Godrej Interio - Upto 20% Discount - New Year 2011 Offer Sale on: Furnishing, Kitchen, Furniture, Household Starts: 12 Dec 2010 Ends : Limited Period Offer Expired: Godrej Interio Home - Stylish Offer Sal e on: Furnishing, Furniture, Household Started: 31 Jan 2010 Ended : Limited Period Offer Expired: Godrej Interio - Mega Clearance SALE Sale on: Household Started: 25 Dec 2008 Ended : Limited Period Offer SALES PROMOTION

60. ADVERTISEMENT

61. Godrej Interio - Up to 20% Discount - New Year 2011 Offer Sale on: Furnishing, Kitchen, Furniture, Household Starts: 12 Dec 2010 Ends : Limited Period Offer Expired: Godrej Interio Home - Stylish Offer Sale on: Furnishing, Furniture, Household Started: 31 Jan 2010 Ended : Limited Period Offer Expired: Godrej Interio - Mega Clearance SALE Sale on: Household Started: 25 Dec 2008 Ended : Limited Period Offer SALES PROMOTION

69. DIRECT MARKETING Direct Mail Although many believe Direct Mail marketing has seen its best days already passed; there is still some life in this powerful, traditional form of advertising. Direct Mail refers to postcards, brochures and flyers that are sent through the mail and generally contain a direct response call-to-action. Using direct mail means having to purchase some necessities for the campaign, including printing materials, postage and the address lists of the demographic you wish to target