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FNBE 0814 -ENGLISH II/ EPC - ASSIGNMENT 2
- 1. ENGLISH ii EFFECTIVE PUBLIC COMMUNICATION A TALE OF TWO BUSINESSES – A COMPARATIVE ANALYSIS OF 2 BUSINESSES OF SIMILAR INDUSTRY IN DIFFERENT GEOGRAPHICAL LOCATIONS
- 2. Group Members PANG KAI YUN SAM WEI YIN NG HUOY MIIN TRACE GEW YEE LIEW POH KA LEE KAILYN LEE SHZE HWA YEO KAI WEN 0319802 0320364 0319097 0320369 0320424 0320273 0320053 0319844
- 3. Description of the Furniture Trade in Malaysia
- 5. Undergone dynamic transformation 2,400 furniture companies One of Malaysia’s biggest revenue earners Offers a rich variety of options Quality designs that suit the lifestyle and taste of different generations Adopting green manufacturing methods Incorporate sustainable and chemical free fabrics fibres Penetrating high end applications Trade in MAlaysia
- 8. Heng Furnishing Location 23-E Mk13, Jalan Ayer Itam, 1500, Penang
- 9. Heng Furnishing Found in 1973 (42 years) Founder Yeoh Hun Beng Named after the owner Demand from the locals Passed his business to his son, Yeoh Tze Xiang
- 10. DESCRIPTION • Home base • One branch • 4 employees (locals) • Opens daily from 9am to 9pm Customers • People who live nearby • Average 30 customers in 1 day • Depends on festive seasons • Annual revenue figure of roughly RM 800,000.00
- 11. Main product and services sold • Ready made furniture • Interior decoration • Monopolize the mattress because his father is interested in mattress Future plan
- 15. The Curiousity Shop No.134, Jalan Sungai Besi, 57100, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur. Location
- 16. The Curiousity Shop Founded in 2005 (10 years) Founder Danny Ho and his co-partner Started this business with their hobby Name the shop as ''The Curiousity Shop'' because they want the customer to be surprise when they walk into the shop. When there is a “surprise”, they will be “curious”
- 17. DESCRIPTION • Commercial base • One branch • 2 employees (locals) • Warehouse (Sungai Besi) • Opens from 10am to 10pm daily Customer • Regular customers • Designer, developers and restaurants owner • Depends on festive seasons • Break-even condition
- 18. Main product and services sold • Vintage furniture • Decorative objects, lighting, collectable item, painting and fabric • Provide different services to their customers such as restoration, recreate, redesign, interior design, mass production, rental and consignment Future plan • Hope to build a better and stronger team
- 23. Heng Furnishing Kingkoil Corporation Sdn Bhd • Incorporate in 1983 • The leading manufacturer and supplier of high quality sleep related products in Malaysia • Services a network of over 2,000 furniture dealers, interior decorators, hospitals, hostels and hotel chains in addition to the export market VS
- 24. Newton Furnishing & Interior • Located in Jalan Air Itam • Produced office furniture • Services include furniture dealers and retail Heng Furnishing VS
- 25. Dekea Furniture Design Centre • Located in Jalan Air Itam • Modern furniture and provide interior design Heng Furnishing VS
- 27. Pricing Service and product different ❖ Reasonable and affordable ❖ Provides standard service that every furniture shop has such as delivery service ❖ Provide interior design for customers Strategy Employed
- 28. Strategy Employed Quality of Service Advertising ❖ Provides very good quality service ❖ Owner very friendly ❖ Workers will communicate with customers and understand their needs and provide advices for customer ❖ Facebook page and official website ❖ Overview of the company ❖ Description of their product
- 29. Competitors OF tHE CURIOUSITY SHOP
- 30. The Curiousity Shop Stanzo Collection • “Stanzo” is an Italian term, which literally means “rooms” • Retailer • Scandinavian design and Zen style furniture • Contemporary lighting VS
- 31. Harvey Norman • Australia company • A giant provider of a wide range of Electrical, Computers, Furniture and Bedding products • Prominent international presence • Stresses on 4-in-1 concept The Curiousity Shop VS
- 32. Stoolicious • Located at the lower ground floor of 1 Mont Kiara • Sells all sort of colourful stool, from adult stools to baby stools • Baby chair, coffee table, trolley and corner rack The Curiousity Shop VS
- 34. Pricing Service and product different ❖ Reasonable comparing to others furniture shop that sell vintage furniture ❖ Provides a lot of service such as as restoration recreate, redesign, interior design, mass production, rental and consignment to customers ❖ Decorative objects, lighting, collectable item, painting and fabric Strategy Employed
- 35. Strategy Employed Quality of Service Advertising ❖ Provides excellent quality service. The owner and his partner treat their customer with respect with interacting with them in a friendly way ❖ Listen and understand what their customers want and need ❖ Facebook page and official website ❖ Uses facebook to interact with their followers. They will create special events and limited-time promotions and invite their followers, and it helps them to grow their fan base
- 37. Difference Heng Furnishing Differences The Curiousity Shop 1973 When it was founded 2005 Yeoh Hun Beng Founder Danny Ho 1 Number of Founder 2 Demand of local What prompted to start this business Hobby Heng Furnishing is located in a double storey building at Jalan Ayer Itam, Penang Location The Curiousity Shop is located in a commercial building at Mont Kiara, Kuala Lumpur Eight hundred thousand RM 800 000 Annual Revenue Figure Break even
- 38. Heng Furnishing Differences The Curiousity Shop 0 Number of warehouse 1, at Sungai Besi near HELP University 4 Number of employees 2 Around 30 Number of customer - People live nearby Who are the customers Designer, developers and restaurants owner 6 Number of competitor 3 9am-9pm Business Hour 9am-7pm Difference
- 39. Heng Furnishing Differences The Curiousity Shop Mattress Future Plan Build a strong team Modern furniture Type of Product Vintage furniture, decorative objects, lighting, collectable item, painting and fabric Services and quality Strategy Different product and services Home base Business Operation Commercial Difference
- 41. Similarity Heng Furnishing Similarities The Curiosity Shop 0 Number of branches 0 Furniture Main Product Sold Furniture Lead by the owner Leader Lead by the owner Depends on season Best Seller Depends on season
- 42. CONCLUSION Heng Furnishing more commercially successful • Established earlier • Long-term customers who live nearby • Sell modern furniture • Longer business hour • Pricing is reasonable
- 43. Obstacle faced by new business Publicity Customers Location
- 44. Nature of the Market Perfect competitive • No barriers to entry • New firms can enter and exit the market freely • No pricing power
- 45. RecommendatioN
- 46. Heng Furnishing • Provide private parking for the customers - No parking at the roadside - Parking in front of the shop is always full - Prepare private parking
- 47. - Walkway is very narrow the shop is full of furniture - The shops look very messy because there is too many furniture inside and it is not organize - The signboard of the shop is quite small and hardly visible - Expand their shop so they can display their furniture neat and tidy Heng Furnishing • Expand their shop
- 48. The Curiousity Shop • Do more advertising about the shop. - Located at a corner inside of the highest floor of the shopping mall - Exposure of the shop is very low - Lack of advertisement and publicity - Very few people in the shopping mall - Advertising and publicity can be taken another further step through mass media such as newspaper and television
- 49. The Curiousity Shop • Rearrange all product based on categories. - Does not arrange their furniture properly - Looks very messy and unorganized - Hard for the customers that are searching for the specific category - Arrange all the products based on categories. - This will make the shop look tidy and neat - Easier for the customer to search the products they are looking for
- 50. Reference • N.Gregory, M, (2007), 14, In Principle Of Economics (4th ed.,pp. 289- 309). Thomson higher education. • Manser, J. (1994). 9. In Economics: A foundation course for the built environment (pp. 84-86). London: E & FN Spon • MARADE. (n.d.). Furniture. Retrieved from http://www.matrade.gov. my/en/foriegn-buyers-section/69-industry-write-up--products/621- furniture. Accessed on 14 May 2015. • Aronson, J. (1965). The encyclopedia of furniture (3rd ed.). New York: Crown. • Hiew, J., & Yap, J. (2008). INTERIOR SPACE. MY HOME INTERIOR AND IDEAS. • Tang, T. (2011, May 1). Nature comes home (D. Tan, Ed.). Eco Chic, 58-87.
- 51. Reference • Morley, J. (1999). A history of furniture (1st ed.). Bulfinch Press. • Furniture Design History. (n.d.). Retrieved May 30, 2015, from http: //www.onlinedesignteacher.com/furniture_design/furniture_design% 20history.html • The 73 by Heng Furnishing. (n.d.). Retrieved from http://www.the73. com/content/home/index/site:the73-link:1427. Accessed on 29 April 2015. • The Curiosity Shop. (n.d.). Retrieved from http://thecuriousitygallery. blogspot.com/. Accessed on 10 May 2015. • D.Ho (Personal communication, May 13, 2015) • TX.Yeoh (Personal communication, May 2, 2015)
- 52. Thank You !