The document outlines strategies for small businesses to enhance customer loyalty through mobile technology, emphasizing the effectiveness of mobile stamp cards, push notifications, and mobile ordering. It highlights that retaining existing customers is significantly more cost-effective than acquiring new ones and that mobile engagement can lead to increased sales and customer satisfaction. Additionally, it discusses trends in mobile commerce and the importance of online booking systems for customer convenience.

1. Features
That Help Small
Businesses
Grow

2. Loyalty
Programs
01

3. The cost of acquiring a new customer is seven times higher than the
cost of keeping an existing one. By providing a mobile stamp card,
you can offer discounts and benefits to build a loyal customer base.
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Food & Dining Health & Beauty
of companies that saw a
decrease in customer loyalty
over the past year do not have
a mobile app.
66%
of mobile coupon users say
they will “gladly switch brands
to use a coupon”
60%
Customers are only
loyal to a single retailer but they represent 55-70% of total sales.
12-15%

4. Push
Notifications
(& Geo-fencing)
02

5. Push notifications inform users on new information
related to an app, providing valuable and relevant updates,
even when the app is closed. Unlike texts, they have a wide
range of customization options that can increase user
engagement.
Food & Dining
Retail
Health & Beauty
of mobile push notes
have response rate, and
90% are read within 3
minutes of receipt.
97%
Push notification
lead to a
30%
increase in social
sharing on
Facebook and
Twitter
Users who opt in
to push messages
average
more app launches
than those who opt
out, representing a
171% increase in app
engagement
3x
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6. Mobile Food
Ordering
03

7. Mobile ordering is becoming a critical strategy for
restaurants because of what it can bring in improved sales,
operational efficiencies, and marketing ROI. Customers
spend more and visit more often, when they’re using a
phone to order food.
Food & Dining
70%
of customers order food
online using a mobile device
69%
Online ordering represents
30%
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of smartphone users view
restaurant menus on their
phones.
of the daily takeaway ordering

8. Mobile
Shopping
04

9. Mobile shopping trends are pointing to m-commerce
as the future for shoppers. Build your own in-app
marketplace or integrate your online store using the
e-commerce feature.
M-commerce (mobile commerce)
will reach $284 billion, or
of the total U.S. e-commerce
market, by 2020
45%
Retail Health & Beauty
Over
mobile phone or tablet users
will make some form of mobile
commerce transaction globally
by the end of 2017, up from 1.6
billion in 2014
two
billion
The preferred shopping
method for smartphone users
is via a
shopping app
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10. Reservation
System
05

11. The booking feature lets customers schedule appointments
with your business anytime, anywhere using their mobile
devices. It also allows you to send out appointment reminders,
increasing customer satisfaction and reducing no-shows.
Food & Dining Health & Beauty
of clients want to schedule
appointments during non-
business hours
35%
Offering online booking can
boost appointments by 5% to 25%
of millenials (those under 35) will
only book appointments online
25%
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