Social selling and digital marketing are essential to B2B companies for a variety of reasons. Bryan O'Rourke explore why this is important, what you should be doing and how you should do it.

1. Social Media and Digital Sales
and Marketing Strategies
September 2014
Promoting your brand, strengthening relationships, and increasing sales
Relationships Solutions Innovation

2. bryankorourke.com
all presentation content is available here:
slideshare.net/bryankorourke
#OurPartnersRock @StarTracFitness

3. 3
#Questions

4. The Buying Process Has Changed
4
@bryankorourke

5. A New Paradigm Of Business & Marketing
5
@bryankorourke

6. Role of Content And Information In Buying
@bryankorourke 6

7. Role of Social Media in Research Process
7
@bryankorourke

8. #NEWRULES
8
@BrianSolis

9. 9
A New Paradigm Of Business & Marketing

10. 10

11. 11
#IHRSAINSTITUTE
Digital Transformation

12. For Many Strategy Is Stuck
The End Of Competitive Advantage
@RGMcGrath
12

13. Marketing
The process by which a firm profitably
translates customer needs into revenue.
Mark Burgess
13 States Of Marketing heidicohen.com/hot-marketing-tips/

14. Marketing
definitions
http://heidicohen.com/marketing-definition/ 72

15. #WWT Marketing Reflects What We Think About The Market

16. 16
@bryankorourke

17. “Youthification” Is Now A Word
“My Buyers Don’t Use Social Media” Yada Yada
bryankorourke.com | @bryankorourke

18. Social Selling
greater 31%
team quota attainment using SS
http://www.slideshare.net/linkedin-sales-solutions/social-selling-impact-aberdeen-report-2013

19. 19

20. DIGITAL PLATFORMS ARE NOT
JUST ANOTHER DISTRIBUTION CHANNEL
FOR ONE WAY COMMUNICATIONS

21. 21
“If you do not care about your end user immensely, especially in the
next few years, your brand will die.”

22. TWEET @Bryankorourke
about @StarTracFitness #OurPartnersRock
For A FREE COPY

23. 23

24. 24

25. Plan Plan Plan
Most organizations still don't know how to
reconcile social media into their everyday sales
and marketing routine.
#WTD
what to do

26. Evaluate, Determine
Your Budget & Strategy
trade offs
#WTD
what to do

27. Involve Team, Members & Community Partners
#WTD
what to do
SOCIAL MEDIA STRATEGY: http://www.bryankorourke.com/journal/2011/6/26/do-you-
have-a-social-media-policy-for-your-organization.html

28. 4 basics to your SM plan

29. Collect Artifacts

30. Curate Assets

31. Create
16 FREE TOOLS http://
blog.hubspot.com/marketing/free-content-marketing-
tools-list

32. Share & Engage

33. 33
@bryankorourke

34. Conveying Your Story In A Noisy World
34

35. 35 bryankorourke.com

36. 36
bryankorourke.com

37. See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8 37

38. 38
@bryankorourke
Different Platforms - Different Content
For Business
Development
Fitness Pros
I Emphasize
Linkedin,
Twitter And
Google+

39. http://blumenthals.com/blog/
39
@bryankorourke
This Is Important

40. Search Makes This Important
40

41. 41
@IHRSA Institute

42. http://www.slideshare.net/Bryankorourke/
Relationships
Solutions
Innovation

43. Successful Twitter Marketing
A guide to Twitter marketing for
businesses.

44. 44
Suceess

45. It’s Native

46. 45 Tips And Tricks For Facebook
http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips#.
46

47. 56 Ways To Market On Pinterest
http://www.copyblogger.com/pinterest-marketing/
47

48. 52 Tips For Marketing On Instagram
http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
48

49. It Doesn’t Interrupt

50. It Doesn’t Make Demands (Often)

51. It Leverages Pop Culture

52. It’s Micro

53. 53
B2B Campaign Content
Examples

54. 54
@bryankorourke
Campaign Content Examples

55. 55
@bryankorourke
Excellent Entertainment

56. 56
@bryankorourke
Repurposing Content

57. 57
@bryankorourke

58. 58
@bryankorourke
Campaign Content Examples

59. 59
@bryankorourke
Paid Ads

60. 60
@bryankorourke
Integration

61. BE VERY CAREFUL WITH SMS
61
Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com

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63. 63
How We Have
Limited
Resources

64. Leadership
Mindset
64
How
VISION LEADERSHIP #NEWMINDSET

65. BRIDGE THE GAP
HELPING YOU ACHIEVE YOUR OBJECTIVES WITH SPECIFIC TOOLS
http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-
social-media-policy-for-your-organization.html
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 65

66. CROWDSOURCING
Services delivered from a large online community
66

67. TOOLS THAT MAKE IT EASIER
67
How

68. 68

69. TOOLS THAT MAKE IT EASIER
69
How

70. By Embracing New Approaches
You Can Make A Bigger Difference.
I Promise...

71. bryankorourke.com
all presentation content is or will be available here:
slideshare.net/bryankorourke
#OurPartnersRock @StarTracFitness