The document outlines the evolution of Facebook as a marketing platform, focusing on its value for brands through identity and scale, and highlights key statistics regarding small and medium businesses (SMBs) and Facebook advertising. It mentions that a significant opportunity exists for franchises, as only 4% of the 25 million SMBs with Facebook pages utilize paid advertising. Additionally, it discusses Facebook's growing ad revenue and the necessity for brands to adapt their marketing strategies in response to the platform's changing dynamics.

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2014
Evolution of Facebook
Franchise Consumer Marketing Conference
June 23, 2014

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2014
Tonight’s Agenda
I. Introductions
II. Overview on G/O Digital
III. The Evolution of Facebook
IV. Key Numbers for Key Business Drivers
V. Q-n-A & Social

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2014

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2014
Google Premier
SMB Partner
Facebook
PMD Partner
Who is G/O Digital?

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2014
Evolution of Facebook
Raj Choudhury
CEO, BLiNQ Media

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2014
BRANDING
IN THE PAST WE’VE USED FACEBOOK CAMPAIGNS
FOR:
FAN
ACQUISITION
POST
ENGAGEMENT
BRANDING
DIRECT
RESPONSE
E-COMMERCE
LEAD
GENERATION
DIRECT
RESPONSE
CPF | CPE ONLINE SALES
IN-STORE SALES

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2014
BRANDING
DIRECT
RESPONSE
IN-STORE
SALES
MEASUREMENT
FACEBOOK USED TO DIRECTLY DRIVE IN-STORE
SALES

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2014
THE FACEBOOK NARRATIVE
MARKETPLACE POSITIONING & USE CASES

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2014
RE-WRITING THE FACEBOOK NARRATIVE
SHIFTING HOW BRANDS THINK ABOUT
AND USE FACEBOOK.

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2014
-PHILLIP RATHER, FACEBOOK
“WHAT DOES ‘SOCIAL’ EVEN MEAN? THE
INTERNET HAS ALWAYS BEEN SOCIAL.”

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2014

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2014
SO WHAT IS THE VALUE
OF FACEBOOK FOR
BRANDS?

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2014
IT’S NOT THAT IT’S
“SOCIAL”

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2014
… IT IS IDENTITY & SCALE.

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2014
… IT IS IDENTITY & SCALE.

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2014
PARENTS WITH
CHILDREN IN SCHOOL IN
AURORA, IL
YOUNG ADULTS WHO
DINE OUT 3 DAYS A WEEK IN
NAPERVILLE, IL

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2014
WHERE THEY
SPEND THEIR TIME.
z

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2014
THE AVERAGE USER
CHECKS THEIR
FACEBOOK
13 TIMES A DAY
WHERE PEOPLE DISCOVER
WHAT MATTERS MOST
TO THEM.

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2014
BLINQ BUILDS TECHNOLOGY FOCUSED ON
MAKING IT POSSIBLE FOR ADVERTISERS TO TAKE
ADVANTAGE OF THAT VALUE.

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2014
Facebook Amplifies Local
Reach
Facebook complements and amplifies
newspaper circulation
Sunday Newspaper Circulation
Indianapolis Star
272,728
Sunday Circulation
Mass Increase in
Targeted Reach
Facebook Reach
Opportunity
594,620

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2014
4% Paid Advertising
Big opportunity for Franchises on Facebook
25M SMB’s have Facebook pages, yet only 4% implement paid
advertising.
25M SMBs

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2014
Key Numbers For
Key Business Drivers

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2014
Key Numbers For Key Business Drivers
• 25M SMB’s have Facebook pages, yet only 4% implement paid advertising
• Facebook’s Ad Revenue is projected to be $10.93 billion, a 56% increase from last
year
• Facebook only has a 7.8% market share of global digital ad spending, up from 4.1% in
’12
• eMarketer estimates that digital ad spending worldwide will reach $140.15 billion this
year
• Digital ad spending is estimated to grow by 17% compared to ‘13
• 60% of digital ad spend goes towards direct-response goals, according to e-Marketer
• Google’s market share of US digital ad revenues reached 39.7% in 2013
• Facebook’s market share of US digital ad revenues is only 7.6% in 2013
• So what do these numbers ultimately mean?

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2014
Updated Platform Just Waiting For You
• Facebook is FINALLY focusing on DIRECT-RESPONSE/STORE TRAFFIC marketing
goals
• Facebook has a huge vault of information about its users from:
• Activity on the site
• Piping in users’ web browsing habits and
• Piping in users’ app usage
• The RESULT is simple: there is a more complete profile on your potential audience
• It’s not new…but its STRONGER than ever
• Facebook continues to market itself as an alternative to TV
• Brands need to alter their strategies

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2014
Testimonial
"It appears that the free ride is nearly over for businesses that use
Facebook as a marketing tool. You'll have to decide if it's worth
paying for engagement on Facebook or consider using other
social networks that still have decent organic reach potential."
Ken Colburn, President and CEO of Data Doctors
& G/O Digital Client

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2014
Questions?