Gluu's mission is to offer an affordable access management utility service while advancing open source software to improve Internet security. When starting Gluu in 2009, the founder felt existing access management tools were too expensive, so open source software and an affordable hosting model could make security available to more organizations. Like early electric utilities lowered costs to reach more users, Gluu's service funds development of open source identity standards and software to decentralize control online and realize a safer, more innovative Internet.