It doesn't make a difference if we are identifying customers, employees, investors or suppliers. We are always thinking of the future as the main driver for our work. Being successful is not a cause of reaction, but of action towards a certain goal. To understand what we are thinking of, we want to share a few slides from our series A pitchdeck with you.

2. The World today
Today, the internet is everywhere. It is the centerpiece of our
global connectivity. It has democratized knowledge, created
new markets and changed the power equation.
But we see that these ideals are in danger. Who builds, owns
and controls what we call the net? Giant corporations and
big governments. Why shouldn’t the users be the ones building and owning these networks?
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3. Our Vision of the Future
The reason is simple – complexity. Just as mainframes were
impossible to run and maintain by private persons, servers
and infrastructure components today are unmanageable by
the common user. Make building and owning these things as
fun and simple as using an iPhone - and the paradigms shift.
We will be the company to enable this idea. The cloud as it
is now is just the status quo. One day, it will be personal and
it will be owned by every single one of us. We are aiming to
bring a piece of infrastructure into every company, into every
home. And we’ve got help!
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4. Three forces are transforming the digital world today
First Force: A connected world
The use of technology is moving from niches to broad
parts of our society. The adoption of social features
is producing increasing amounts of relevant data and
will be the default in all interactions.
Second Force: Constant threats
Huge amounts of data are like honey-pots, not only
for governments but also for criminals. Data scandals
will increase and users will react, both rationally and
irrationally.
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Third Force: Data centers in our pockets
Moore‘s law will continue to shrink the cost and size
of hardware. The computing power of yesterday‘s
server racks will fit into something that is as big as a
smartphone tomorrow.

5. 05
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Development of Computing Technology
Personal Cloud
Personal COmputer
Computer
Cloud

6. The Personal Cloud will only be
possible if the infrastructure becomes
very simple and very sexy.

7. This is our first Move
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„It can pack a punch and the real value is
in the zeroconfiguration Protonet SOUL
OS software package.“
„Up to now, the only company we know
that pays as much attention to detail as
Protonet, is Apple [...] with the new software release, Protonet makes services
like Yammer look outdated.“
Washington Post
t3n / a leading German technology magazine
„If have one of these boxes in
you
your office, you can skip services
the
of Google, Microsoft, Apple etc.“
Die Welt / a leading German society paper

8. 08
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The personal server
Cloud
SERVER / NAS
Protonet is a one-button social infrastructure. It can be set
up in three minutes and combines a fully grown intelligent
server with a couple of collaboration features that have
been proven to make teams work faster and more efficient. It’s highly encrypted but still accessible anywhere and
anytime from any device without installation.
We are taking the best of the collaboration and NAS space
and are integrating them in one interface and making it
work together seamlessly. In other words: we are aggregating the top-20 % and are putting them together in the best
possible way.
Soon, Protonet will be offering a market place for thirdparty apps. Customers will be able to make the Personal
Server even more personal. Add apps to it to make it work
for your purpose.
Collaboration

9. 09
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Our success to date
Companies
using Protonet
First prototype
Official company foundation
and € 200.000 crowdfunding
2012
Official launch of product
and € 900.000 seedround
2013
First time hitting
€ 100.000
revenue per month

10. 10
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Relevant Market segments
Protonet
Average price 4.000 €
Protonet Light
Average price 1.000 €
Protonet Home
Average price 600 €
For small businesses
5 - 50 employees
For micro businesses
1 - 5 employees
For households
Market size (Germany):
550.000
Market size (Germany):
1.400.000
Market size (Germany):
40.000.000
NOW
2013
2014
2015

11. Product Roadmap: Three levers we haven‘t event touched yet!
Protonet for mobile devices:
We aim to make mobile devices first-class citizens
in the Protonet world.
Network effects:
Protonet is already valuable when one out of two
partners working together owns a box. We aim to
design interactions that let the value grow exponentially the more companies own a box.
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Market place:
Third party applications will enable a deeper customization for every user, making Protonet even more
important. User engagement and monetization possibilities will grow.

12. OUR SALES STRATEGY
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30 %
Direct Sales
70 %
Partner Sales
Direct Sales
Building up a regional sales force
and talking directly to the customer.
Partner Sales
Extending our network with distributors and sharing our learnings for a
fast set-up.
NOW

13. At this moment three massive forces are combining to create the perfect wave.
And we’re ready to lead the next transformation in technology.

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COMPANY SHAREHOLDERS
87.5%
12.5%
Founders & first
employees
Business Angels