This document discusses the evolution of cloud computing and technologies related to "The Cloud". It begins in 1995 with the author's experience at the Comdex computer trade show and involvement in an early internet service provider. The document then covers the development of key cloud concepts from the 1990s to present day, including the definition of cloud computing, the emergence of terms like "fog" and how technologies like containers, big data analytics, and the internet of things are expanding what is considered "The Cloud". The author argues that security will be the most important issue going forward as more personal data and devices are connected. With millions of devices and more data sharing, protecting personal information will be critical beyond the cloud.

1. 0
Jamin Andrews
Beyond the Cloud

2. 1995 I took a trip to Comdex in U.S. – Largest computer tradeshow in the world
It was .com everything.
In 1995 I started a ISP to ride the new tech wave
Background

3. In 1998 I gave a presentation about the future of the Internet
My talk centred around the Clicks and Mortar revolution and how
ecommerce would change business
At the end of the presentation I was told by several attendees that …
Background

4. “People will never buy things over the Internet”
Background

5. Stats from: https://www.statista.com
Background
E-retail sales in Australia in billions (US$)

6. The Cloud
What is it?

7. The Cloud:
“Services which run over the Internet instead of from
your local computer”
Easiest way to remember is The Cloud is “someone else’s problem”.
The Cloud - Definition

8. 2006
Google's Eric Schmidt's reference to Google services as
belonging
"in a cloud somewhere"
The Cloud - Past

9. 2001
Blogger, programmer Dave Winer may also have a claim for referring to the
Internet in a 2001 NYT article as a "cloud" of computers, though an effort by a
defunct company called NetCentric to trademark the term in 1997 predates
him.
The Cloud - Past

10. 1996
Meeting of Internet and startup-company executives at Compaq offices in
Houston who's imagineering team described:
“the universe being transformed by the Internet as one in which 'cloud-
computing' enabled applications would become commonly available via the
web.”
The Cloud - Past

11. IT professionals
everywhere draw a fluffy
cloud to describe ”The
Cloud”.
Great marketing term that succinctly describes what it is and where it is.
Some customer quotes:
“I don’t know where my data is but it is in the Cloud somewhere”
“Up there, in the Cloud”
The Cloud

12. We have see cloud technology evolve rapidly
15 years ago Conetix started hosting using container technology running Virtuozzo
Now container technology for hosting is considered the next big thing..
Eg:
Docker
Google - spins up and down over 2 Billion containers a week
The Cloud – Present and Future

13. So the next big thing may not actually be the new.
Big data and data analytics
Always had big data however it maybe about how we use it?
The Cloud – Future

14. Being sold to councils and town planners.
Emergency services
- better response routes.
Ipswich City Council
- purchased data to work out where they would put a mountain bike track
Designed as a simple riding and running app
Big Data Example

15. Coined by Cisco the term “fog” was introduced in 2015.
What Is It?
“The fog extends the cloud to be closer to the things that produce and act on IoT data“
Devices that are powering apps or small applications anywhere
No longer in a data centre or where the perception of where the cloud is or should be.
Is this Beyond the Cloud?
Edge of Cloud

16. Let’s retake for a second.
Cloud
Edge of Cloud
Personal Devices running apps local and remote cloud
Fog
IoT
All considered to be in “the cloud”
Cloud of Confusion

17. Fluid Cloud
Moving from local to location and having apps or personal information following
Using container technology to spin up you personal requirements likes etc
where you are in real time.
Targeted Advertising combined with IoT – eg bike tyre pressures
Cloud – What’s Next?

18. Heavily personalised advertising
Example – Clothing store
Facial recognition and pics accessories to your previous purchase
Gives you ideas based around previous purchases
AI to best determine what else you may purchase
This is already happening!
Cloud – What’s Next?

19. Cloud – Sharing of Personal Data
Locational data - Google makes suggestions based on your interest and location
Finding your car park - Google already displays where you parked.
Fitness Apps – Weight loss
Connected VR – combined with a treadmill to make you fit while you play

20. Emergency response in health care
Diabetes monitoring – Real time alerts
Crashed car – Auto report of location to emergency responders, family
Older generation living longer in unassisted homes
- Details such as household activity, power usage etc to determine health
Cloud – Sharing of Personal Data

21. Millions of connected devices
Fluid movement between Cloud and Fog
Personal information spun up and spun down
Information shared everywhere
What’s the real big next thing that we should all consider?
Cloud – Sharing of Personal Data

22. I believe it is going to be all about
Security
Security
Security
Cloud – Sharing of Personal Data

23. The largest DDoS on record against Dyn DNS Services
21st October 2016 (two weeks ago)
Estimated attack of 1.2 terabits per second
Cloud – Security

24. Cloud – Security

25. The DDoS attack
- Compromised Internet of Things devices, including DVRs and webcams
More devices
- More interconnectivity with homes, electricity every aspect of our lives
Cloud – Security

26. The number of data breaches in past 12 months alone is staggering
- Estimated 30,000 websites are hacked each day – Forbes
- 78% were WordPress websites not updated.
Cloud – Security

27. Federal Bureau of Investigation, Department of Homeland Security
In February, hackers threatened to, and ultimately did, dump the records of nearly
30,000 FBI and Department of Homeland Security workers.
Seagate
Seagate was one of the many victims of a W-2 attack this tax season, with security
reporter Krebs reporting in March that the data storage company had been breached
of all of its W-2 tax documents.
LinkedIn, MySpace
Within the space of two weeks in May, a hacker called Peace posted data on the dark
web to sell, which allegedly included information on 167 million LinkedIn accounts and,
in the following week, 360 million emails and passwords for MySpace users.
Cloud – Security

28. Not all doom and gloom
Hosting software companies like Plesk are building in security for your hosting
CloudFlare – Easy, Automatic DDOS Protection
IoT – Standards are evolving (but not there yet)
Two Factor Authentication – Nearly all major cloud providers support it
- Apple and others setting it as a default rather than an option
Cloud – Security

29. Google are forcing the issue
- The use of SSL certificates is now an
SEO ranking factor to encourage wider use
Cloud – Encryption

30. FREE SSL companies like Let’s Encrypt making it simple via a one touch install
New blockchain apps being introduced
– decentralised ledger to protect integrity
Cloud – Encryption

31. So I guess my take on the next BIG thing and Beyond the Cloud
Personal Data Security
The more we share, the more we need to protect the data
Is YOU and your data security
We have to think.
Go back to basics on what we share, when we share, why we share and how we
share information.
A hacker only needs to get it right once
Beyond The Cloud

32. Jamin Andrews – Conetix
Twitter: @conetix
https://www.conetix.com.au/events/click-digital-expo-2016
We are at Booth 33
Questions?