Philippine mass Culture

1. Philippine
Mass Culture
By: Diana Sheine A. Vinculado
BSA 2-A

2. What is Mass Culture?

3. Mass Culture
• A common culture experienced by large number of
people.
• The culture that is widely disseminated via the mass
media.
• It is the set of ideas and values that develop or arise
from a common exposure to the same cultural
activities, media, news sources, music, and art..
• Made available to the masses either with the help of
mass media like broadcast, print, internet or by word
of mouth.

4. What influences
mass culture now?
Mass culture is an even bigger
epidemic now. The internet and
television are the biggest
reasons of why Philippines is
the was it is today. Many people
fear that celebrities cause
children to act different ways, or
influence them to do drugs or
drink alcohol.

5. PROS AND CONS
Pros:
• Mass culture heavily influences the Philippines today.
• It also allows us to get information very quickly.
• Mass culture also provides us with entertainment like
television.
Cons:
• Mass culture made us become more technology based and
move us away from outdoor activities.
• It also made us more sensitive.
• It also makes us have less common sense because we
focus more on technology and less on the real world.

6. In which media does the MASS
CULTURE or MASS MEDIA is
developed?
The MASS CULTURE is mainly developed in:
• Television
• Radio
• Movies
• Advertisings
• Books, Magazines and Newspaper
• Social Media
• Famous Persons
• Music

7. TELEVISION
The most popular shows on television are usually Game Shows, and
Dramas like Soap Operas.
Over the past several years, they have also adopted Reality Shows,
and put their own spin on it such as Pinoy Big Brother and Pinoy Idol.

10. RADIO
Radio continues to be a significant source
of information for Filipinos, as it reaches
even the ‘remotest areas’.

12. MOVIES
The Philippines produces genres such as Action,
Romance, Comedy, Fantasy etc.
Older movies depicted the average Filipino in Poverty.
Nowadays the majority of movies are portayed as
middle class.

14. ADVERTISING
The Philippines is a brand-conscious market.
Advertising plays a significant role in promoting the
sale of most consumer goods, and several of the
country’s top advertising agencies are affiliated with
international companies.

16. BOOKS, MAGAZINES, AND NEWSPAPERS
Magazine – a regularly published collection of articles that might
focus on any topic in general or on topics of interest to a specific
group, such as sports fans or music fans or home decorators.
Newspaper – a regularly published collection of fairly brief articles
that provide updates on current events and interests.
Book – introducing the readers to a world of imagination, providing
knowledge of outside world, improving their reading, writing, and
speaking skills as well as boosting memory and intelligence.

17. MAGAZINE

18. BOOK NEWSPAPER

19. SOCIAL MEDIA
Ranked #1 in the usage of Social Media
98% of the Philippine population have at least 2 mobile phones for every
individual
33% of Filipinos access the internet, five percentage points below the Southeast
Asian regional average of 38%
52% of Filipinos have a computer with high speed internet connection at home.
74% of 15-19 years identify internet cafes as their main point of internet access.

22. FAMOUS PERSONS

23. MUSIC
The Philippines produces as many kinds of music
including Rock, Hip-Hop, RnB, and traditional kinds of
music.
The Philippines also prides itself on it’s Female
Songstresses its Divas.

25. Mass Culture in the
Philippines
The Philippines still does not broadcast in
High definition for the majority of its content.
It borrows a lot of its ideas and influences
from Western culture of America, such as
music, movies, style, etc.
Fan adulation for their actors and actresses,
singers, and television hosts, sports stars
etc.

26. MAIN CONCEPT AND IMPORTANT
IDEAS OF MASS CULTURE
The main idea of mass culture was the masses (the people(
controlled the population view on things.
This was high influenced by the media.
What the mass culture is really the ideas that the masses of the
world make us believe, and most of the times, not only make us
believe them, they also makes us act in some way specifically.
The Mass Culture is changing depending the time, and what it
is important in that time and that can have some influence is the
way the people acts, and on the knowledge the people gets
through the years.

27. What Makes the Culture
Unique?
Colonized by the Spanish and then
America consecutively
Despite being influenced by foreign
invaders, the country still manages to
keep its own identity.
The media produced even while taking
ques from other foreign media, is still
very distinctive and unique on its own.

28. CONCLUSION
Everything that they had
is what started us to have
what we have now.

29. THANK YOU