This document provides an overview of a 48-hour event called the Global Service Jam where participants design new services. It includes tips for participants such as keeping ideas small in scope, being playful yet focused, trying new techniques, emphasizing doing over just talking, engaging in co-creation, and not becoming too attached to initial ideas. Locations of past jams and hashtags for sharing on social media are also listed. The overall purpose is to give attendees guidance on getting the most out of the jam by designing innovative new services within the tight 48-hour timeframe.

1. 11-13 March 2011
48 HOURS TO DESIGN A NEW SERVICE

4. Every product is already a service
Tim Brown

9. Business, just as architecture and painting,
are concerned, not with how things are,
but how they might be - in short with
DESIGN.
The manager is a Form-Giver who
shapes organizations and economic
processes.
Herbert Simon

11. Efficient
Distinctive

12. Useful
Efficient
Usable
Desirable Distinctive

13. Useful
Efficient
Usable
Desirable Distinctive
Experience

17. ANTWERP ANTWERP ANTWERP

18. ANTWERP ANTWERP ANTWERP
Design a Service in 48 hours

22. Perspective on the
theme

23. User-centered

24. What customers
Do
Say ≠ Think
Feel

25. Ideas & Concepts

26. Sketch!

27. Be different

28. Serious play

29. Tangible
presentation

30. Make Stuff Have Fun
Make Friends Learn

31. Global Service Jam
Just 48 hours to design a service
SIX JAM TIPS
(presented by the GSJ Global Council)
ADJUST EXPECTATIONS
(Kleber Puchaski, Curitiba Jam)
No one expects you to design, prototype and present an entire education system or future
transportation network in only 48 hours. So don't try. The best innovative ideas for a Jam are small, self-
contained and have one really cool new aspect. So that's what you should aim for.
PLAY, SERIOUSLY
(Patti Hunt, Melbourne Jam)
Being playful makes you more creative. It lets you make mistakes, and is a really enjoyable way of
working together. But - keep your play focused on your goals.
So laugh a lot, be playful & enjoy the weekend!
TRY NEW THINGS
(Bengi Turgan, Istanbul Jam)
You probably brought your own tools and techniques to the Jam, and that's great. Share them, but
please don't forget to use and try out other people's methods too. Learning other ways to work - or
developing brand new ones - is one of the best things that can happen in the next two days.
DOING, NOT TALKING
(Joel Van Dyke, Greenville Jam)
In 48 hours, there's no time to discuss stuff. If you spend too much time talking, maybe your ideas
are too complex? Turn your ideas into something you can DO, then get up and try it out. It's a faster
and more creative way to make decisions and move forward.
CO-CREATE
(JaEun/Joanne Kim, Seoul Jam)
Co-creation is a key concept of service design - we say "don't be a prophet, be a wise guide". But
you might not have your real service users or customers in the room to work with you this
weekend. So think about ways to get out, bring in ideas from outside, and use other people around
you to co-create your design.
DON'T FALL IN LOVE
(Adam Lawrence & Markus Hormess, Nürnberg Jam & GSJ)
Your first ideas might be great, but your later ones will be better - if you give them a chance. So
never fall in love with an idea, or with a prototype. Always be happy to throw everything away for
the next idea. Work fast, and work dirty.

32. Eat carbs Play & Laugh
Jürgen’s survival guide for
Think visually Move around

33. GLOBAL Jam
http://planet.globalservicejam.org
#gsj11
#gsjantwerp

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