Personal Information
Organization / Workplace
Tampere Area, Finland Finland
Industry
Design
About
Is your Customer Experience already like the red sheep? You get noticed? I am here to help you with it.
It was November 2006, a sunny day but bad weather, as it sometimes can be in Finland. I was sitting at the back of a tram called 3T in Helsinki. After working almost a decade on tv and film industry, I felt there was something else I should be doing.
Later I found out why this tram was called 3T. It contained the basic elements for a story: a 3-act structure with a beginning, middle and end. Letter T stands for Finnish words tunne (emotion), tarina (story) and toiminta (action).
I found a strand of red thread in the tram next to my seat and started to tie it around my fingers in my...
Tags
tarinallistaminen
tarinalähtöinen palvelumuotoilu
asiakaskokemus
storytelling
customer experience
palvelumuotoilu
palvelukokemus
storification
story design
brändi
tarinamarkkinointi
yrityskulttuuri
erottuminen
servicedesign
storifiation
tarinakone
tarina design
service design
matkailubrändi
matkailu
elämystuote. matkailubrändi
elämykset
ydintarina
tarinakokemus
järjestöt
strategia
internet of things
tourism
film tourism
service experience
strategicdesign
placebranding
experiencedesign
storyexperience
brandstorytelling
yritystarinat
strateginen muotoilu
yritystä stadiin
brändiyhteistyö
av-sisällöt
story based service design
gsjam
story identity
lähiruuan tuotteistaminen
lähiruuan markkinointi
matkailupalveluiden kehittäminen
matkailun kehittäminen
lähiruoka
tarinat
See more
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Presentations
(15)
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Personal Information
Organization / Workplace
Tampere Area, Finland Finland
Industry
Design
About
Is your Customer Experience already like the red sheep? You get noticed? I am here to help you with it.
It was November 2006, a sunny day but bad weather, as it sometimes can be in Finland. I was sitting at the back of a tram called 3T in Helsinki. After working almost a decade on tv and film industry, I felt there was something else I should be doing.
Later I found out why this tram was called 3T. It contained the basic elements for a story: a 3-act structure with a beginning, middle and end. Letter T stands for Finnish words tunne (emotion), tarina (story) and toiminta (action).
I found a strand of red thread in the tram next to my seat and started to tie it around my fingers in my...
Tags
tarinallistaminen
tarinalähtöinen palvelumuotoilu
asiakaskokemus
storytelling
customer experience
palvelumuotoilu
palvelukokemus
storification
story design
brändi
tarinamarkkinointi
yrityskulttuuri
erottuminen
servicedesign
storifiation
tarinakone
tarina design
service design
matkailubrändi
matkailu
elämystuote. matkailubrändi
elämykset
ydintarina
tarinakokemus
järjestöt
strategia
internet of things
tourism
film tourism
service experience
strategicdesign
placebranding
experiencedesign
storyexperience
brandstorytelling
yritystarinat
strateginen muotoilu
yritystä stadiin
brändiyhteistyö
av-sisällöt
story based service design
gsjam
story identity
lähiruuan tuotteistaminen
lähiruuan markkinointi
matkailupalveluiden kehittäminen
matkailun kehittäminen
lähiruoka
tarinat
See more