14.10.22 becoming a better designer for the futureSooshin Choi
This presentation illustrates how design has been evolving and what is the meanings of design. Then it describes what are the ket attributes of designers in the future context.
Employees That Play Together Stay Together: Creating a Culture That Sticks by...Idean
Idean's Chief Operating Officer, Ville Kurki, was a keynote speaker at San Francisco's largest hiring event, Hirepalooza on June 2, 2015. His talk was based on the theme of Employees that play together stay together: Creating a culture that sticks.
Here Ville shares Idean's secret sauce for creating and maintaining its unique culture.
Introduction to Design Thinking, a way to produce better products! Concepts of design thinking can be helpful no matter your background, IT, business, design, art, etc.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
Hey Bro! Are you a Designer? And are you trying to figure out what this whole UX thing is about? And have you heard that this UX thingy pays way more than what you are currently making? And if so, are you trying to apply to those so called UX positions but everybody always says that you don’t have enough experience for the job? Yes? Well, then you should come and listen to this arrogant dude, talking for a WHOLE HOUR, on what you need to do to escape that trap you are in.
A talk on the challenges facing market research, especially qualitative research, in an era of ROI.
Is qual actually helping us make better decisions? Or has it failed to keep up with the world around it?
14.10.22 becoming a better designer for the futureSooshin Choi
This presentation illustrates how design has been evolving and what is the meanings of design. Then it describes what are the ket attributes of designers in the future context.
Employees That Play Together Stay Together: Creating a Culture That Sticks by...Idean
Idean's Chief Operating Officer, Ville Kurki, was a keynote speaker at San Francisco's largest hiring event, Hirepalooza on June 2, 2015. His talk was based on the theme of Employees that play together stay together: Creating a culture that sticks.
Here Ville shares Idean's secret sauce for creating and maintaining its unique culture.
Introduction to Design Thinking, a way to produce better products! Concepts of design thinking can be helpful no matter your background, IT, business, design, art, etc.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
Hey Bro! Are you a Designer? And are you trying to figure out what this whole UX thing is about? And have you heard that this UX thingy pays way more than what you are currently making? And if so, are you trying to apply to those so called UX positions but everybody always says that you don’t have enough experience for the job? Yes? Well, then you should come and listen to this arrogant dude, talking for a WHOLE HOUR, on what you need to do to escape that trap you are in.
A talk on the challenges facing market research, especially qualitative research, in an era of ROI.
Is qual actually helping us make better decisions? Or has it failed to keep up with the world around it?
The communications industry is in a period of massive change. It is a time when more than ever, we need to be grounded in an understanding of people’s evolving behaviour and needs. But at this moment of opportunity the industry is waking up to the fact that instead of leading the way, a lot of qualitative research is based on faulty assumptions, has not kept up with cultural change or scientific learning about how the brain works, and may actually be hindering success. This is not the fault of researchers: most companies use market research poorly and don’t ask for innovation in research. But this situation runs the risk of damaging qualitative research’s value and credibility at a time when it is most needed; and researchers, clients, and agencies need to work together to win that credibility back.
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
Wayfinding design that supports cognitive diversity - Open Inclusion 240402019Christine Hemphill
A presentation from Open Inclusion on designing wayfinding for people with hidden impairments from the April session of the Sign Design Society in London. Our presentation focussed most heavily on considerations and a methodology to design effectively for neuro-diverse users.
How do you drive innovation? Through insights uncovered by new ways of looking at the world. Data, testing, and looking at the middle of the bell curve can only get you so far. So how do you break through the innovation barrier? By working with anthropologists.
Anthropology looks at the world, and how it relates to your business, in a different way than traditional methods of business research. It is grounded in the principle that to understand the world; you have to engage with it in an up-close, context-sensitive, experimental way. Customers are complex human beings, and it takes a deep understanding of the social sciences to delve into what drives their behavior, beliefs, and desires. It takes that same deep understanding to translate those insights into actionable strategies and tactics. The result? A stronger, more relevant brand that resonates with your customers. Brands that rise to capture their share of culture become fixtures in the hearts and minds of those customers.
This webcast will take you through the basics of what anthropologists can do to grow your business, what to look for when hiring them, and how to harness their skills for your strategic advantage.
Join us as our AIPMM Anthropologist, Paula Gray presents Gavin Johnston; a working Business Anthropologist who will share some of his past projects, how he goes about studying a business’ customers and what innovations he has seen resulting from his work and the work of his colleagues.
The key points:
▫️Empathy in business and how to measure it?
▫️Design thinking tools
▫️How to handle uncertainty as the project evolves?
▫️Design thinking in IT — how does it work?
▫️Tips and tricks on design thinking methodology.
Anyone can be a ux designer: Not everyone IS one.Dave Malouf
This talk was given at The Junction (http://thejunciton.co.il) a coworking space organized by Genesis Partners (http://genesispartners.com/) a Venture Capital organization in Israel.
The premise of the talk is to explain that anyone can be a UX designer but it means taking on A LOT of work!
Version 2.0 of Emotion Driven Design (an earlier talk)
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
Participatory Design Workshop at the UX Strategies Summit 2015Katie McCurdy
Susan Dybbs and Katie McCurdy co-led a workshop to help attendees at the UX Strategies Summit learn about Participatory Design. We led the group through exercises intended to help them understand what it is like to be a participant in a participatory design session, and then we helped them understand what went into that exercise and how to plan their own session. I've captured resources about participatory design, for anyone who is interested, here: http://katiemccurdy.com/participatory-design/
5 Corporate cultures that inhibit designing creative solutionsWendy Castleman
Presentation for the Fifth Annual Design Research Conference at the Interdisciplinary Design Institute of Washington State University- January 15-16, 2009
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
The communications industry is in a period of massive change. It is a time when more than ever, we need to be grounded in an understanding of people’s evolving behaviour and needs. But at this moment of opportunity the industry is waking up to the fact that instead of leading the way, a lot of qualitative research is based on faulty assumptions, has not kept up with cultural change or scientific learning about how the brain works, and may actually be hindering success. This is not the fault of researchers: most companies use market research poorly and don’t ask for innovation in research. But this situation runs the risk of damaging qualitative research’s value and credibility at a time when it is most needed; and researchers, clients, and agencies need to work together to win that credibility back.
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
Wayfinding design that supports cognitive diversity - Open Inclusion 240402019Christine Hemphill
A presentation from Open Inclusion on designing wayfinding for people with hidden impairments from the April session of the Sign Design Society in London. Our presentation focussed most heavily on considerations and a methodology to design effectively for neuro-diverse users.
How do you drive innovation? Through insights uncovered by new ways of looking at the world. Data, testing, and looking at the middle of the bell curve can only get you so far. So how do you break through the innovation barrier? By working with anthropologists.
Anthropology looks at the world, and how it relates to your business, in a different way than traditional methods of business research. It is grounded in the principle that to understand the world; you have to engage with it in an up-close, context-sensitive, experimental way. Customers are complex human beings, and it takes a deep understanding of the social sciences to delve into what drives their behavior, beliefs, and desires. It takes that same deep understanding to translate those insights into actionable strategies and tactics. The result? A stronger, more relevant brand that resonates with your customers. Brands that rise to capture their share of culture become fixtures in the hearts and minds of those customers.
This webcast will take you through the basics of what anthropologists can do to grow your business, what to look for when hiring them, and how to harness their skills for your strategic advantage.
Join us as our AIPMM Anthropologist, Paula Gray presents Gavin Johnston; a working Business Anthropologist who will share some of his past projects, how he goes about studying a business’ customers and what innovations he has seen resulting from his work and the work of his colleagues.
The key points:
▫️Empathy in business and how to measure it?
▫️Design thinking tools
▫️How to handle uncertainty as the project evolves?
▫️Design thinking in IT — how does it work?
▫️Tips and tricks on design thinking methodology.
Anyone can be a ux designer: Not everyone IS one.Dave Malouf
This talk was given at The Junction (http://thejunciton.co.il) a coworking space organized by Genesis Partners (http://genesispartners.com/) a Venture Capital organization in Israel.
The premise of the talk is to explain that anyone can be a UX designer but it means taking on A LOT of work!
Version 2.0 of Emotion Driven Design (an earlier talk)
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
Participatory Design Workshop at the UX Strategies Summit 2015Katie McCurdy
Susan Dybbs and Katie McCurdy co-led a workshop to help attendees at the UX Strategies Summit learn about Participatory Design. We led the group through exercises intended to help them understand what it is like to be a participant in a participatory design session, and then we helped them understand what went into that exercise and how to plan their own session. I've captured resources about participatory design, for anyone who is interested, here: http://katiemccurdy.com/participatory-design/
5 Corporate cultures that inhibit designing creative solutionsWendy Castleman
Presentation for the Fifth Annual Design Research Conference at the Interdisciplinary Design Institute of Washington State University- January 15-16, 2009
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
Design thinking helps to capture audience insights, feedback, aspirations, pain points, wants, and needs. Learn how you can incorporate design thinking into all you do.
Design Thinking for Social Innovation at IEMax Oliva
How might we provide drinkable water to low income rural communities? How might we provide premature baby incubation solutions for the Base of the Pyramid? How might we create a process and culture which enables innovaiton to be at the core of our organization, be it from a social enteprise, a responsible business or a cross collaboration with unlikely allies? We need to re-imagine, re-invent and re-design the way that we do business, the way in which we create and deliver value. Design is too important to be left to designers alone. During this workshop, you will learn the key concepts of Design Thinking with a focus on social innovation, experimenting with collective creativity, and practicing with key tools to apply in future social challenges. Design thinking you can learn at a workshop; it takes a lifetime to master it.
In an ever changing economic environment, it is essential that analysts demonstrate added value by developing creative and imaginative solutions to our everyday business challenges. Creativity, as the root of innovation needs to be nurtured and encouraged in any business, yet it is all too often neglected. It is true that some analysts are naturally more creative than others, however there are tools and techniques that can be learned and practiced by all analysts that will drive out better business solutions when applied. This thought provoking and interactive session will explore a range of creative techniques and methods of ensuring that the most suitable innovation is achieved as a result, arming delegates with tools, approaches and a re-invigorated creative outlook to take back to the workplace.
Slides from February 2018 meetup hosted by Design Thinking Seattle. The topic for the evening was "Empathy: Driving more human connections at home and at work"
Using Design thinking to create great customer experiencesWendy Castleman
Slides used in a webinar given on January 19 2016 for Medallia. Learn what design thinking is, how to do it, and hear many examples from different fields.
Innovation Catalysts at Intuit headed to Disneyland to learn about how Disney designs for emotion. They learned a lot, and compiled a list of things you should notice when you are at Disneyland.
Shift: 5 lessons for changing a corporate cultureWendy Castleman
Changing a corporate culture is not an instant process... it's a shift, rather than a switch. Learn 5 lessons based on a change happening at Intuit for how to shift a corporate culture. Slides used in a Web Seminar for UPA on September 7, 2011.
Research Traps: 7 ways of thinking that keep you from doing great customer re...Wendy Castleman
Presentation given at the joint Silicon Valley UPA/ BayCHI Usability Engineering BOF on September 16, 2008 in Mountain View, CA.
The slides are from a talk about common traps that professional usability researchers make. It also includes suggestions for how to avoid the traps.
Research Traps: 7 ways of thinking that keep you from doing great customer re...
Is your corporate culture keeping you from designing
1. Is your corporate culture keeping you from designing great solutions? UPA 2010 27 May 2010 Wendy A. Castleman, Ph.D. Principal XD Research Scientist
11. Cultural environment My Proposal:Ideal CulturalEnvironment for Designing Creative Solutions Perspectives Iterative Experiments Customer Input & Feedback This is fun!
13. Culture of Approval belief that the best answers are high-up in the organization
14. There is no reason anyone would want a computer in their home. – Ken Olsen (founder of Digital Equipment Corporation) Culture of Approval: Radical Ideas get killed off too easily. Perspectives Customer Input & Feedback
15. Culture of Planning belief that you can always be successful if you strictly adhere to plans
16. We are a software company Iterative Experiments Culture of Planning: Closed off to new ideas too soon.
19. Culture of Committee where everyone must be on-board for things to move forward ???
20. A camel is a horse designed by a committee. - Sir Alec Issigonis, Designer of the Mini Culture of Committee: Fosters needless complexity and delay Perspectives
21. Culture of Talk where employees are encouraged to tell others what their ideas are and why they are good before experimenting
24. Feels naturalIterative Experiments This isn’t fun! Culture of Talk: Don’t test crazy ideasand don’t focuson the experience http://www.flickr.com/photos/myuibe/4310116720/
33. No man is an island… - John Donne Perspectives Iterative Experiments Approval Planning Correct Committee Talk <your culture> Customer Input & Feedback This is fun!
34. What can you do to make your culture a better place to design in?
35. Activity: Making a plan Identify 1 to 3 cultural barriers that you face Fill out the 2 left columns of the page Find a partner Discuss each other’s cultural barriers and generate at least 2 ideas for how to counteract or overcome those barriers Fill in the 2 right columns of the page
– What we think of… Last November, I travelled to India. I noticed differences in the culture… how different life was: the things, the flavors, the expectations…
What I mean by cultural environment is the expectations, attitudes and mythology embodied by the culture.
For a little more context, this is my world… the place where Creativity is supposed to happen.Conference room… cube…
I’m going to make the proposal that creativity is influenced by 3 main factors:Personal Character, Personality and Skills – Who you are.Physical Environment – Where you areCultural Environment -
So let’s say you have a team of people who, given the right cultural environment, could design really creative solutions.
And you place them into a physical environment that supports their creativity…
Then, I am proposing that an ideal cultural environment for designing creative solutions will be one that values and seeks out diverse perspectives, embraces iterative prototyping and experimentation, includes customers in all phases of the process, and embraces fun and play.
I’m going to talk today, quickly, about 5 corporate cultures that inhibit designing creative solutions.
The culture of approval comes about from two sources: childhood experience and business experience. Childhood is full of examples where the person higher in status (or age) has the right answers... parents, teachers, coaches... if you get approval from those sources, you are doing well. If you do not get their approval, you are "bad". The business experience comes from the war stories of those executives and managers that have had similar experiences, successes and failures in the past. Keeping in mind George Santayana's famous quote, "those who cannot remember the past are doomed to repeat it", we are persuaded to put undo importance on the approval of those who have recognized experience in the area. In both cases, it is wise to learn from those knowledgeable sources. However, just because these people are in positions higher up in an organization, does not mean that they have the right answers all of the time. Especially when it comes to changes in the way we do or think about things. For example, Ken Olsen, president and founder of Digital Equipment Corporation, was known to have said "There is no reason anyone would want a computer in their home." Leaders do not necessarily have better vision into the future, so a culture of approval can kill off really radical new ideas far too easily.
The problem with a culture of approval is that it doesn’t value diverse perspectives, and radical ideas can get killed off too easily. Leaders may be wrong…
The culture of planning comes about from lessons learned from NOT planning. Without plans, projects tend to flounder and get out of control. The output of projects without planning tends to be incomplete or bad. The problem comes about when teams are too focused on the plan, rather than the ultimate outcome. If you want to build an airplane, you will be able to do so if you follow the plan. But, if you want to build a new, effective means of flying... you may not build an airplane at all. It isn't that plans are bad at all... it's just that you need to be clear on what it is that you are aiming for. Most successful startups actually started building things other than what they became famous for... their plans changed when they realized opportunity elsewhere. For example, PayPal started off as a mobile encryption company... but turned to web payments when it was clear that they'd found a medium with much more traction than their original thought. Similarly, Flickr started off as a gaming company, but ended up with one of the best photo sharing sites around!
The culture of correct is one that comes from math. In math, there is a correct answer. Any other answer is wrong. Math is about the only area that is so absolute... but we grow up thinking that there are absolute answers elsewhere. Since there is only one right answer, you need not look for alternatives. In product design, however, it is not clear that there is, necessarily, a right answer. One approach may be better than another... but sometimes multiple approaches can solve the problem well. For example, both airplanes and helicopters fly. When it comes to inventing new things, looking for the one "right" answer can inhibit your exploration.
The problem with the culture of correct is that all efforts tend to stop when you’ve found something that works. By not continuing to explore the space, you don’t necessarily come up with innovations. For example, if you were trying to come up with a way to fly in a culture of correct, you might stop at the hot air balloon, and maybe never come to a plane, helicopter or rocket.
The culture of committee comes from a deep respect for the other employees, and the belief that everyone may have important contributions. The problem is that getting "buy in" from all of the relevant parties before actually trying stuff out can be a huge waste of time. It may become clear right away that something is or isn't a good approach once a team moves forward with testing out the idea. When committees are involved in design, all kinds of inconsistencies and feature creep can occur. Think about Congress... most laws that get passed these days have multiple layers of laws that don't actually have anything in common with the legislation that's being passed. Wikipedia states: "The defining characteristics of "design by committee" are needless complexity, internal inconsistency, logical flaws, banality, and the lack of a unifying vision." It is sad when a great idea is smothered in mediocre ones...
I recently was brought in to help a team tasked to come up with a solution to a specific problem that accountants have. The team was large and had been finding it difficult to make progress. My help didn’t help a lot, but after that interaction, the team was downsized to 3 people, with the same goal. They came up with a new solution in weeks. This phenomena is not unheard of. Many of the most successful companies out there started off with 2 men in a garage.2-men in a garage…HPGoogleYouTubePayPalEtc.
The culture of "talk" is difficult to overcome. It comes about for many of the prior cultural reasons. Intuit is particularly fond of the PowerPoint Presentation method of pitching ideas. The problem is that telling is not as useful or accurate as showing. When people rely on making decisions from stated ideas, rather than on proof of concept or experiences, it makes it more likely that they will overlook or dismiss the absurd, unique, innovative approaches.
Think about the Nintendo Wii. It is a solution that you can talk about in a power-point deck: "Instead of focusing on the visual design, we'll focus on the interaction between the user and the machine." Or, you can show it: "try swinging the tennis racket!
One way I’ve had success in working with the culture of approval is to test out everyone’s ideas with customers (without the customer knowing which came from who). Then, the customers feedback makes the case for the best ideas and weeds out the poor ones.
We’ve learned that the way to deal with unexpected changes and insights in a planning culture is to build it into the plan itself.
I find that working in the culture of correct can be a great way to pull in hypotheses testing. So, if we think we have a solution that we think will work, we should always test it against an idea that should be wrong. And, then, test it against an idea that is crazy, and one that might work… and so on. Pretty soon, you can move from correct as a stopping point to correct as a starting point.
Break away and try things out then come back to the committee with persuasive stories to get everyone on board.
Stories… showing…prototype…have customers try it out! Let people see!
What can you do to make your culture a better place to design in?