This document provides a marketing plan for introducing Agora milk powder into the markets of Bangladesh and Malaysia. It begins with an analysis of the attractiveness of these two countries' dairy industries using the GE matrix. Bangladesh is found to be a more attractive market due to its large potential market size and high demand for powdered milk.
The document then analyzes the political, economic, social and technological factors in each country using PEST analysis. Key differences are noted, such as Malaysia having more stringent trade policies while Bangladesh offers lower costs. Finally, customized marketing strategies are proposed for each country based on the opportunities and threats identified, focusing on segmentation, positioning, product, price, promotion and distribution strategies.
Strategic management, Analyzing the building blocks of WaltonMd. Ismail Hossen
An assignment prepared for the purpose of analyzing the four building blocks of Walton ( Refrigeration Department)
1) Achieving Superior Efficiency
2) Achieving Superior Quality
3) Achieving Superior Innovation
4) Achieving Superior Customer Responsiveness
McDonald’s is one of the largest chains of hamburger fast food restaurants in the world. Since its foundation in the year 1940, McDonald’s has successfully increased its prominence globally.
For more visit - https://myassignmenthelp.com/case-study/mcdonalds-pestle-analysis-marketing-case-study.html
This document contains a PESTLE analysis report for McDonald's strategic management done by a group of students. It includes an introduction to PESTLE analysis and discusses the political, economic, social, technological, legal and environmental factors affecting McDonald's operations in various markets. The analysis finds that McDonald's should conduct thorough market research, comply with local laws, adapt products to social and religious norms, leverage technology and minimize environmental impact to successfully manage risks in different country contexts. The report provides recommendations for McDonald's to address issues under each factor.
Supply Chain Management of Nestle CompanyAsad Rehman
Nestle Pakistan operates an extensive supply chain network to efficiently distribute milk and dairy products across Pakistan. The supply chain involves milk collection centers, factories for processing and packaging, warehouses for storage, and distribution centers that deliver products to retailers through a network of distributors. Nestle aims to optimize resources through this supply chain to provide high quality dairy products at low cost while maintaining high customer satisfaction.
The document provides an overview of Hershey's Kisses chocolates. It discusses the origin and history of the product, including how it was first introduced in 1907 and gets its name from the machine that produces it. Over time, the company introduced different colored wrappers to coincide with holidays like Christmas, Easter and Valentine's Day. Now there are various seasonal flavors available as well. The document also gives background information on the overall Hershey company, outlining its stages of development from the late 1800s to present day. It establishes Hershey as the largest chocolate producer in North America with a wide range of iconic brands that are known globally.
The document discusses various types of process strategies including repetitive-focused, product-focused, and process-focused strategies. It also discusses tools for process analysis and design such as value stream mapping, flow diagrams, time-function mapping, process charts, and service blueprints. Finally, it covers areas of technology that impact processes like machine technology, process control systems, robotics, and computer-integrated manufacturing.
Gourmet Sweets Baker - Final Report - Marketing - 2017FaHaD .H. NooR
Best and Final Report of Gourmet Sweets
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom.
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Strategic management, Analyzing the building blocks of WaltonMd. Ismail Hossen
An assignment prepared for the purpose of analyzing the four building blocks of Walton ( Refrigeration Department)
1) Achieving Superior Efficiency
2) Achieving Superior Quality
3) Achieving Superior Innovation
4) Achieving Superior Customer Responsiveness
McDonald’s is one of the largest chains of hamburger fast food restaurants in the world. Since its foundation in the year 1940, McDonald’s has successfully increased its prominence globally.
For more visit - https://myassignmenthelp.com/case-study/mcdonalds-pestle-analysis-marketing-case-study.html
This document contains a PESTLE analysis report for McDonald's strategic management done by a group of students. It includes an introduction to PESTLE analysis and discusses the political, economic, social, technological, legal and environmental factors affecting McDonald's operations in various markets. The analysis finds that McDonald's should conduct thorough market research, comply with local laws, adapt products to social and religious norms, leverage technology and minimize environmental impact to successfully manage risks in different country contexts. The report provides recommendations for McDonald's to address issues under each factor.
Supply Chain Management of Nestle CompanyAsad Rehman
Nestle Pakistan operates an extensive supply chain network to efficiently distribute milk and dairy products across Pakistan. The supply chain involves milk collection centers, factories for processing and packaging, warehouses for storage, and distribution centers that deliver products to retailers through a network of distributors. Nestle aims to optimize resources through this supply chain to provide high quality dairy products at low cost while maintaining high customer satisfaction.
The document provides an overview of Hershey's Kisses chocolates. It discusses the origin and history of the product, including how it was first introduced in 1907 and gets its name from the machine that produces it. Over time, the company introduced different colored wrappers to coincide with holidays like Christmas, Easter and Valentine's Day. Now there are various seasonal flavors available as well. The document also gives background information on the overall Hershey company, outlining its stages of development from the late 1800s to present day. It establishes Hershey as the largest chocolate producer in North America with a wide range of iconic brands that are known globally.
The document discusses various types of process strategies including repetitive-focused, product-focused, and process-focused strategies. It also discusses tools for process analysis and design such as value stream mapping, flow diagrams, time-function mapping, process charts, and service blueprints. Finally, it covers areas of technology that impact processes like machine technology, process control systems, robotics, and computer-integrated manufacturing.
Gourmet Sweets Baker - Final Report - Marketing - 2017FaHaD .H. NooR
Best and Final Report of Gourmet Sweets
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom.
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
The document summarizes information about the Bashundhara Group, a leading Bangladeshi corporate group. It lists the group members presenting on the topic and provides details about when the group was founded and its growth. It notes the group originally started in real estate but now owns over 16 major business concerns in different industries across Bangladesh. It also provides background on Ahmed Akbar Sobhan, the chairman and founder of Bashundhara Group.
KFC In Norway (Reentry Of KFC In Norway)AbuHuzaifa17
KFC is considering expanding into Norway and must understand the country's cultural environment, which values fish and vegetables over chicken. A SWOT analysis shows opportunities in vegetarian options but threats from competition and prices. Using Porter's Diamond Model, KFC's international strategy in Norway should focus on factor conditions, related industries, and adapting its menu and demand to the local market.
Document content PESTAL and SWOT analysis of NESTLE with examples and detailed analytics. #PESTAL #SWOT #NESTLE
Useful for education. Content is from different verified websites.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
The document discusses product lines and product mixes. A product line consists of a group of related products that serve similar functions, target the same customer groups, or fall within the same price ranges. A product mix refers to the complete set of products and items offered for sale by a seller. The document then lists and describes Nestle's various product lines, including milk and nutrition products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending and food services.
Transcom Group is one of the leading diversified business houses in Bangladesh with over 14,000 employees. It originated from tea plantations in 1885. The group owns several holding companies that operate in various industries like electronics, beverages, insurance, distribution, foods, and consumer products. Transcom manufactures and distributes its own products as well as other companies' products through its large distribution network across Bangladesh. It utilizes supply chain management and distribution strategies to produce and deliver goods to over 8,000 outlets nationwide. While the group has been successful due to its long history and nationwide reach, it also faces challenges like high production costs, delays in product delivery, and an inability to serve all areas of the country.
The document discusses departmentalization in organizations. It describes departmentalization as the process of dividing an organization into departments that group similar jobs, functions, or resources. Common bases for departmentalization include function, product, customer, and location. The document uses Coca-Cola as an example, describing its functional departments like production, sales and marketing, finance, and human resources. Departmentalization allows for specialization, helps with growth and responsibility, and facilitates better management, control and customer service.
This document provides an overview of mobile banking. It discusses how mobile banking allows customers to access banking services anytime from anywhere using their mobile devices. It notes that mobile banking helps reach the billions of people around the world who have mobile phones, including those in remote areas or who lack access to traditional banking. The document also compares mobile banking to internet banking, noting mobile banking has less security risks and does not require computer skills. It states that while mobile banking is still growing in some countries, it is already having an impact on the global economy.
The document provides information about Baup Company, a Bangladeshi conglomerate operating in real estate, manufacturing, and other industries. It employs approximately 8,100 people. The company's mission is to serve customers and the country. A survey of 30 Baup employees found that while most are satisfied with communications, some face occasional problems, especially related to informal networks and non-verbal communication. The research also uncovered potential issues like gender discrimination and favoritism that could undermine effective communication within the company. Recommendations include standardizing information sharing, addressing favoritism, and improving communications across departments.
This document provides an overview of Bru Coffee, a leading coffee brand in India owned by Hindustan Unilever Limited. It discusses Bru Coffee's marketing mix, including its products, pricing, promotion, and distribution strategies. Bru Coffee offers a variety of international and Indian coffee products and has positioned itself as providing premium and authentic coffee tastes. It maintains reasonable pricing and uses promotions such as celebrity endorsements and special offers to attract customers. Bru Coffee has a wide distribution network and presence across Indian markets.
Cadbury Dairy Milk chocolate was launched in the UK in 1905 and became very popular in India after its introduction in 1948. However, over time its target audience became limited to children. In the 1990s, Cadbury shifted its focus to appeal to both children and adults through campaigns showing the "kid in all of us". This helped boost sales. Later, Cadbury expanded rural distribution and introduced variants to strengthen its brand against growing competition. It also implemented stronger packaging after a 2003 worm infestation issue and hired Amitabh Bachchan as its ambassador to rebuild its image. Cadbury continues working to adapt to new challenges through creative branding.
The document is a presentation by Essence Group about Bashundhara Group Ltd, a large Bangladeshi conglomerate. It details that Bashundhara Group was founded in 1987 and has grown to over 17 major businesses including real estate development, manufacturing, trading and Bashundhara City, a large shopping mall. It provides information on key subsidiaries such as Meghna Cement Mills, Bashundhara Paper Mills and Bashundhara City Development Ltd. The presentation concludes that Bashundhara Group strives to work with the government on sustainable development and poverty reduction initiatives.
Challenges that Nestle face in Bangladesh and the Solution by mamun preferMamun Prefer
Nestle faced several challenges operating in Bangladesh including a lack of skilled local managers and workers, an aging workforce, and climate change risks. Other multinational companies in Bangladesh also struggle with public relations, ethics, leadership, and future challenges. When setting up operations in Bangladesh, factors to consider include competitors, taxes, costs, customer preferences, the environment, language, market strategy, culture, customers, distribution, politics, products, transportation, communication, and taxes. As an HR manager, addressing challenges involves competing for talent, flexible HR policies, developing younger employees, and evaluating performance.
Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years. It was established in 1929 in Mumbai and began manufacturing biscuits in 1939, including their famous Parle-G biscuits. Their vision is to focus on consumer tastes and preferences, ensuring quality across India. They are headquartered in Mumbai and have diversified into foods, beverages, biscuits, sweets, snacks and beverages. They have used various advertising campaigns over the years and compete with other snack manufacturers in India.
KFC aims to be the leading food service provider in Asia. Its vision is to deliver consistent, high-quality products and excellent customer service. KFC targets young consumers and the upper class by focusing on chicken products. It differentiates itself through its secret recipe and emphasis on a positive dining environment. KFC's marketing strategy involves market segmentation, targeting, positioning and differentiation. It uses the four P's of marketing - promoting through various channels, pricing for different segments, placing products directly to consumers, and offering a variety of chicken products.
Procter & Gamble has a wide product mix across beauty and grooming, health and well-being, and household care brands. The company offers deep product lines in categories like Head & Shoulders with multiple compositions, and long product lines that include over 10 brands. P&G's product mix is defined by the combination of its product width across three lines, product length within each line, and product depth within popular brands.
New product development presentation on marketingHina Tahir
This document provides information for a presentation on developing a new natural sugar product. It introduces the product as a blend of nature and health offering natural sweetness. The core value is customers' health. Natural sugar is described as having high nutrients, vitamins and no additives or chemicals. It is differentiated from white sugar which contains additives and bleaches. Market research found 80% familiarity with the product and 20% previous usage, with positive consumer responses. The local market is targeted, including mini-marts and supermarkets. Cost analysis sets the manufacturing cost at Rs. 135 per unit and sale price at Rs. 140 per unit. Promotion will use personal selling and flex advertisements. Expected sales of 80 units at Rs.
The document discusses moving the NHS supply chain from a push to a pull model. Currently, the NHS uses a push supply chain where equipment and supplies are ordered based on forecasts of estimated demand. However, demand is difficult to accurately predict and this model has led to failures like shortages during unexpected increases in demand or waste of expired supplies when too much is ordered. The document proposes transitioning to a pull supply chain where suppliers automatically replenish stock based on actual customer orders rather than forecasts. This could help the NHS supply chain better match supply to variable demand and improve efficiency.
Amul is launching an ice cream line in Pakistan with unique marketing strategies. It will offer high quality dairy ice creams made from fresh milk without vegetable oils. Amul plans to target all customer segments by distributing affordably priced products nationwide through retailers initially in major cities. Its marketing mix will emphasize product variety, quality packaging and competitive pricing. Promotion efforts will include colorful advertising reminiscent of product designs to link ice cream with happiness. The goal is to capture market share by satisfying customers and gaining a loyal following.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
The document outlines marketing and event strategies for J. Black's Feel Good Lounge in Dallas, including hosting live music and barbecue events, utilizing social media and grassroots marketing, and partnering with local non-profits, businesses, and community groups to promote the brand and increase customer traffic. Advertising tactics like targeting local print and online publications and using direct mail offers are also discussed. The goal is to effectively market the brand and build business in the new Dallas neighborhood through positive community involvement and partnerships.
The document provides a revision guide for GCSE case studies covering various countries and regions around the world. It lists the main country and regional case studies students should focus on, including the UK, France, Japan, Brazil, and others. For each case study location, it identifies the key themes, topics, and events students should revise, such as population distribution, climate, industry, natural hazards, economic development, and more. The guide aims to help students answer exam questions by highlighting the most important people, places, and topics to know for each case study location.
The document summarizes information about the Bashundhara Group, a leading Bangladeshi corporate group. It lists the group members presenting on the topic and provides details about when the group was founded and its growth. It notes the group originally started in real estate but now owns over 16 major business concerns in different industries across Bangladesh. It also provides background on Ahmed Akbar Sobhan, the chairman and founder of Bashundhara Group.
KFC In Norway (Reentry Of KFC In Norway)AbuHuzaifa17
KFC is considering expanding into Norway and must understand the country's cultural environment, which values fish and vegetables over chicken. A SWOT analysis shows opportunities in vegetarian options but threats from competition and prices. Using Porter's Diamond Model, KFC's international strategy in Norway should focus on factor conditions, related industries, and adapting its menu and demand to the local market.
Document content PESTAL and SWOT analysis of NESTLE with examples and detailed analytics. #PESTAL #SWOT #NESTLE
Useful for education. Content is from different verified websites.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
The document discusses product lines and product mixes. A product line consists of a group of related products that serve similar functions, target the same customer groups, or fall within the same price ranges. A product mix refers to the complete set of products and items offered for sale by a seller. The document then lists and describes Nestle's various product lines, including milk and nutrition products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending and food services.
Transcom Group is one of the leading diversified business houses in Bangladesh with over 14,000 employees. It originated from tea plantations in 1885. The group owns several holding companies that operate in various industries like electronics, beverages, insurance, distribution, foods, and consumer products. Transcom manufactures and distributes its own products as well as other companies' products through its large distribution network across Bangladesh. It utilizes supply chain management and distribution strategies to produce and deliver goods to over 8,000 outlets nationwide. While the group has been successful due to its long history and nationwide reach, it also faces challenges like high production costs, delays in product delivery, and an inability to serve all areas of the country.
The document discusses departmentalization in organizations. It describes departmentalization as the process of dividing an organization into departments that group similar jobs, functions, or resources. Common bases for departmentalization include function, product, customer, and location. The document uses Coca-Cola as an example, describing its functional departments like production, sales and marketing, finance, and human resources. Departmentalization allows for specialization, helps with growth and responsibility, and facilitates better management, control and customer service.
This document provides an overview of mobile banking. It discusses how mobile banking allows customers to access banking services anytime from anywhere using their mobile devices. It notes that mobile banking helps reach the billions of people around the world who have mobile phones, including those in remote areas or who lack access to traditional banking. The document also compares mobile banking to internet banking, noting mobile banking has less security risks and does not require computer skills. It states that while mobile banking is still growing in some countries, it is already having an impact on the global economy.
The document provides information about Baup Company, a Bangladeshi conglomerate operating in real estate, manufacturing, and other industries. It employs approximately 8,100 people. The company's mission is to serve customers and the country. A survey of 30 Baup employees found that while most are satisfied with communications, some face occasional problems, especially related to informal networks and non-verbal communication. The research also uncovered potential issues like gender discrimination and favoritism that could undermine effective communication within the company. Recommendations include standardizing information sharing, addressing favoritism, and improving communications across departments.
This document provides an overview of Bru Coffee, a leading coffee brand in India owned by Hindustan Unilever Limited. It discusses Bru Coffee's marketing mix, including its products, pricing, promotion, and distribution strategies. Bru Coffee offers a variety of international and Indian coffee products and has positioned itself as providing premium and authentic coffee tastes. It maintains reasonable pricing and uses promotions such as celebrity endorsements and special offers to attract customers. Bru Coffee has a wide distribution network and presence across Indian markets.
Cadbury Dairy Milk chocolate was launched in the UK in 1905 and became very popular in India after its introduction in 1948. However, over time its target audience became limited to children. In the 1990s, Cadbury shifted its focus to appeal to both children and adults through campaigns showing the "kid in all of us". This helped boost sales. Later, Cadbury expanded rural distribution and introduced variants to strengthen its brand against growing competition. It also implemented stronger packaging after a 2003 worm infestation issue and hired Amitabh Bachchan as its ambassador to rebuild its image. Cadbury continues working to adapt to new challenges through creative branding.
The document is a presentation by Essence Group about Bashundhara Group Ltd, a large Bangladeshi conglomerate. It details that Bashundhara Group was founded in 1987 and has grown to over 17 major businesses including real estate development, manufacturing, trading and Bashundhara City, a large shopping mall. It provides information on key subsidiaries such as Meghna Cement Mills, Bashundhara Paper Mills and Bashundhara City Development Ltd. The presentation concludes that Bashundhara Group strives to work with the government on sustainable development and poverty reduction initiatives.
Challenges that Nestle face in Bangladesh and the Solution by mamun preferMamun Prefer
Nestle faced several challenges operating in Bangladesh including a lack of skilled local managers and workers, an aging workforce, and climate change risks. Other multinational companies in Bangladesh also struggle with public relations, ethics, leadership, and future challenges. When setting up operations in Bangladesh, factors to consider include competitors, taxes, costs, customer preferences, the environment, language, market strategy, culture, customers, distribution, politics, products, transportation, communication, and taxes. As an HR manager, addressing challenges involves competing for talent, flexible HR policies, developing younger employees, and evaluating performance.
Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years. It was established in 1929 in Mumbai and began manufacturing biscuits in 1939, including their famous Parle-G biscuits. Their vision is to focus on consumer tastes and preferences, ensuring quality across India. They are headquartered in Mumbai and have diversified into foods, beverages, biscuits, sweets, snacks and beverages. They have used various advertising campaigns over the years and compete with other snack manufacturers in India.
KFC aims to be the leading food service provider in Asia. Its vision is to deliver consistent, high-quality products and excellent customer service. KFC targets young consumers and the upper class by focusing on chicken products. It differentiates itself through its secret recipe and emphasis on a positive dining environment. KFC's marketing strategy involves market segmentation, targeting, positioning and differentiation. It uses the four P's of marketing - promoting through various channels, pricing for different segments, placing products directly to consumers, and offering a variety of chicken products.
Procter & Gamble has a wide product mix across beauty and grooming, health and well-being, and household care brands. The company offers deep product lines in categories like Head & Shoulders with multiple compositions, and long product lines that include over 10 brands. P&G's product mix is defined by the combination of its product width across three lines, product length within each line, and product depth within popular brands.
New product development presentation on marketingHina Tahir
This document provides information for a presentation on developing a new natural sugar product. It introduces the product as a blend of nature and health offering natural sweetness. The core value is customers' health. Natural sugar is described as having high nutrients, vitamins and no additives or chemicals. It is differentiated from white sugar which contains additives and bleaches. Market research found 80% familiarity with the product and 20% previous usage, with positive consumer responses. The local market is targeted, including mini-marts and supermarkets. Cost analysis sets the manufacturing cost at Rs. 135 per unit and sale price at Rs. 140 per unit. Promotion will use personal selling and flex advertisements. Expected sales of 80 units at Rs.
The document discusses moving the NHS supply chain from a push to a pull model. Currently, the NHS uses a push supply chain where equipment and supplies are ordered based on forecasts of estimated demand. However, demand is difficult to accurately predict and this model has led to failures like shortages during unexpected increases in demand or waste of expired supplies when too much is ordered. The document proposes transitioning to a pull supply chain where suppliers automatically replenish stock based on actual customer orders rather than forecasts. This could help the NHS supply chain better match supply to variable demand and improve efficiency.
Amul is launching an ice cream line in Pakistan with unique marketing strategies. It will offer high quality dairy ice creams made from fresh milk without vegetable oils. Amul plans to target all customer segments by distributing affordably priced products nationwide through retailers initially in major cities. Its marketing mix will emphasize product variety, quality packaging and competitive pricing. Promotion efforts will include colorful advertising reminiscent of product designs to link ice cream with happiness. The goal is to capture market share by satisfying customers and gaining a loyal following.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
The document outlines marketing and event strategies for J. Black's Feel Good Lounge in Dallas, including hosting live music and barbecue events, utilizing social media and grassroots marketing, and partnering with local non-profits, businesses, and community groups to promote the brand and increase customer traffic. Advertising tactics like targeting local print and online publications and using direct mail offers are also discussed. The goal is to effectively market the brand and build business in the new Dallas neighborhood through positive community involvement and partnerships.
The document provides a revision guide for GCSE case studies covering various countries and regions around the world. It lists the main country and regional case studies students should focus on, including the UK, France, Japan, Brazil, and others. For each case study location, it identifies the key themes, topics, and events students should revise, such as population distribution, climate, industry, natural hazards, economic development, and more. The guide aims to help students answer exam questions by highlighting the most important people, places, and topics to know for each case study location.
Buyer enquiry & global products of bangladeshMuzibur Rahman
Buyer enquiries involve requesting information about a company such as their industry, location, products, capacity, and pricing. International buyers gather information from various sources like embassies, websites, trade publications, and trade fairs. When making an inquiry, buyers first check the company's profile, records, certifications, and facilities before negotiating terms and requesting a price quote. If satisfied, they provide details on shipment, product specifications, payment terms, and other requirements.
This paper quantifies transparency of monetary policy in the three EU New Member States that have adopted direct inflation targeting strategy. Two measures of transparency are applied. The institutional measure reflects the extent to which a central bank discloses information that is related to the policymaking process. The behavioural measure reflects the clarity among the financial market participants about the true course of monetary policy. The paper shows an ambiguous association between the two measures of transparency, which may be attributed to the active exchange rate management policy that undermines the actual transparency proxied by the behavioural measure.
Authored by: Mariusz Jarmuzek, Lucjan T. Orlowski, Artur Radziwill
Published in 2004
This document discusses the fiscal positions and deficits of countries acceding to the European Union. It finds that most acceding countries are arriving with unstable fiscal positions and high budget deficits. The document analyzes how EU transfers and expenditures required for accession will impact the fiscal situations of these countries. It calculates the net financial position of each country based on EU transfers versus contributions to determine the overall fiscal effect of accession. The key finding is that negotiated EU transfers will barely cover the new budget obligations required for accession.
This document provides a global marketing plan for introducing the Korean cosmetic brand IOPE into the Australian market. It begins with an executive summary and overview of the company and product. It then analyzes the political, economic, sociocultural and technological environment in Australia. Market segmentation identifies primary and secondary target segments. Objectives are to increase sales and market share while elevating the brand. Strategies address product positioning, pricing, distribution, and promotional communication tactics to successfully launch IOPE in Australia.
International Marketing- Plan for Global Rollout of Google Android Mobile OSAnnabell Satterfield
I wrote this international expansion plan for the world’s first Google-Android OS-based smart phone. I define potential adaptations, create a quantitative model to determine global markets for expansion and rank these markets according to their market potential. Finally, two of these markets, Korea and the United Kingdom, are described in some detail and a marketing plan is defined for these markets.
Case Interviews and Work Sample Questions in Marketing, Sales and Customer Se...Eleonora Sharef
Have you always wanted to use work samples to interview your applicants? This quick guide gives a list of questions you can use. Each questions is a real world scenario that the candidate needs to solve. Research shows that work samples are the most effective way to hire. A Don't waste more time.
Nestlé was established in 1866 as a producer of infant food and has since grown to become the largest food and beverage company in the world through acquisitions and expanding its product portfolio. Over the decades, Nestlé has diversified its business through mergers and acquisitions of companies involved in coffee, bottled water, frozen foods, pet food and pharmaceuticals. The company now operates globally across various product categories including beverages, milk, ice cream, prepared meals, confectionery and pet care through various brands like Nescafé, Nespresso, Maggi, Stouffer's, Purina and Friskies.
This document provides an overview of jute cultivation and its future in Bangladesh. It discusses the cultivation methods of jute, including climate, soil, variety, seeding, spacing, intercropping practices. It also covers disease and insect pests that affect jute as well as methods for controlling pests. Harvesting and typical yields are mentioned. The document lists major jute mills in Bangladesh and notes that jute production is important to Bangladesh's economy and export earnings. It concludes by thanking the audience.
This document presents a business model for producing and selling jute products. The objectives are to create eco-friendly products from jute, produce low-cost carry bags and fashionable jute goods, and raise awareness about jute. The proposed product range includes jute bags, printed shopping bags, laptop bags, folders, and men's handbags. The manufacturing process and financial projections are also outlined, including capital requirements, production costs, sales estimates, and profitability analysis. The business aims to take advantage of growing demand for sustainable alternatives to plastic while supporting the jute industry.
The document is a marketing plan analysis for Mountain Dew in India. It provides an overview of the soft drink industry in India and analyzes Mountain Dew's position in the market. Key points covered include an industry analysis, company analysis of PepsiCo, competitor analysis of Coca-Cola, segmentation of Mountain Dew's target market as youth, and an analysis of Mountain Dew's marketing mix strategies.
MARKETING PLAN OF HOT ICE TEA BY SHAYAN MAQSOODshayanmaqsood
Hot Ice Tea is a new ready-to-drink tea product being introduced by Pepsi. It can be served hot or cold, making it convenient to drink throughout the year. The product will target health-conscious consumers and those seeking convenience. Pepsi has strong distribution capabilities and will position Hot Ice Tea as the only ready-to-drink product that can be served hot or cold. The main competitors will be other tea and functional drink brands, though Hot Ice Tea occupies an untapped segment as a ready-to-drink product that bridges hot and cold offerings.
This marketing plan summary provides an overview of Saucy Grill's business and competitive situation:
- Saucy Grill operates in the casual dining restaurant market in Vancouver. It has experienced steady growth in sales and market share over the past three years. Its target market is adults aged 25-45.
- Saucy Grill faces competition from restaurants like The Keg, Moxie's Classic Grill, and Michael's Back Door. These competitors have similar target markets and positioning as casual dining establishments.
- Market research identified consumer preferences for high quality ingredients, variety of menu options, and a relaxed atmosphere. Younger consumers place more importance on value pricing and promotions. The macro environment is favorable with projected population and income growth
Calavenna Juices International Marketing PlanErica Swallow
This document provides a 4-stage marketing strategy for the international expansion of Calavenna Juices, a premium juice company, into a new foreign market. The stages include: 1) an initial screening of 18 countries, 2) analyzing country indicators to narrow the list to 10 countries, 3) evaluating product market factors to identify the top 3 countries, and 4) analyzing market infrastructure to select the United Kingdom. The primary objectives for expanding to the UK are to achieve high brand awareness and market penetration in London initially.
This document provides a marketing plan for a garments company in Bangladesh. It begins with an introduction and overview of the Bangladeshi readymade garments industry. It then analyzes the industry and market trends. A SWOT analysis is presented, identifying strengths such as environmentally friendly products and weaknesses like ineffective operations. Market research information and a marketing strategy are proposed, including target markets, positioning, and the marketing mix. An operational plan, sales forecasts, and controls for implementation are also outlined. The marketing plan concludes with a reference section.
A Cultural & Economic Analysis of Singapore for making Market Entry DecisionsUniversity of Connecticut
This document, a group presentation effort by SDMIMD students including me, was meant to be an assignment for the Capstone course. This will help marketers make a business entry decision into Singapore.
This document provides information about an internship report submitted by Muhammad Sajid Majeed to the Department of Management Sciences at the University of Education in partial fulfillment of an MBA degree. The report details Muhammad's 6-week internship at Sapphire Dairies (Pvt) Limited, including an overview of the dairy industry in Pakistan, organizational structure of Sapphire Dairies, description of internship activities in the marketing department, and analysis of the company and industry.
In this report, the stress has been put over the challenges or the issues which a company has to face while expanding its business into other countries. The report has been divided into two different sections where the focus has been given into diverse perspective of international business. In the first section, the report carries out a discussion on the strategic issues confronted by the Arla Food. Then, in section two, different advantages and disadvantages for a global giant in the food industry has been discussed. Then, the international strategy of the Arla food industry has been reviewed and all this procedure will help to obtain certain recommendations for accomplishing improved international business strategy. Here Arla Food industry is facing various issues while expanding their business in other countries. The strategic issues facing by the Arla foods have been discussed in order to understand the challenges and the different steps to deal with the challenges while expanding business into other countries.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's history, beginning in 1946 as a response to exploitation of milk producers. Amul was formed under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai and Tribhuvandas Patel. It is jointly owned by 3.6 million milk producers in Gujarat. The document outlines Amul's product portfolio and provides background on the dairy industry in India. It also gives a brief company profile, covering Amul's leadership, area served, and operational highlights.
The document provides an analysis of Blackmores, an Australian company that produces natural health products. It includes a PESTLE analysis, Porter's Five Forces analysis, SWOT analysis and VRIO analysis of Blackmores. It identifies Blackmores' key competitive advantages as its strong brand recognition in Australia and Asia, particularly China, its investment in R&D and product quality, and its established distribution channels. However, it faces challenges from increased regulation and competition from other brands. The analysis concludes by outlining Blackmores' business strategy to focus on product differentiation, its Asian markets and leveraging its reputation for quality.
This document is a project report on brand and product awareness of Marico's Saffola Fittify product. It includes an introduction to the FMCG sector and Marico company. It discusses Marico's competitors and products. The report outlines the research methodology used which was a survey of 100 customers at a Hypercity store in Navi Mumbai over 1.5 months. Graphs of the survey results are presented on customer satisfaction, how well products meet needs, quality ratings, and brand opinion. Analysis found 30% were highly satisfied, 55% found quality high, and 55% had a positive brand opinion but 30% had not heard of the product. The report concludes with learning points and suggestions for Marico.
Study of customer satisfaction for selected milk products at Desi Farms , PuneDurgeshRaje1
The document discusses the dairy industry in India. It provides background on the growth of the dairy industry in India, noting that India is now the largest producer of milk in the world. It discusses the key players in the formal and informal dairy sectors. The formal sector is dominated by cooperatives, while the informal sector consists of village milk vendors. It also discusses factors affecting competitiveness in the dairy industry, including demand conditions, market structure, factor conditions, and the role of government. Overall, the document provides a comprehensive overview of the dairy industry in India, its history, current structure, challenges and opportunities for further growth.
This document discusses strategies for attracting and retaining top talent in emerging markets like Brazil, Russia, India and China (BRIC countries). It summarizes the results of a survey of over 1,100 professionals in high-demand roles in the BRIC countries. The survey aimed to understand what attracts and engages talent in these markets.
The document identifies five key strategies for attracting and retaining talent in the BRIC countries: 1) Accommodating different career goals across countries and professions, 2) Building a differentiated employer brand, 3) Developing leadership styles to enhance engagement, 4) Crafting work environments to match country preferences, and 5) Tailoring compensation and benefits to cultural differences. It provides an
The document provides an overview of the dairy industry in Bangladesh and India. It discusses Bangladesh's dairy industry including production challenges like poor feed/fodder, animal breeding and health issues. It also outlines India's large and successful dairy cooperative system managed through state federations. The dairy industries in both countries are analyzed using the STEEPLED framework which examines political, economic, social, technological and other macroenvironmental factors influencing industry.
The document discusses The ACME Agrovet & Beverages Ltd., a leading conglomerate in Bangladesh. It operates in several sectors including pharmaceuticals, FMCG, IT, and aviation. As part of an internship, the report aims to analyze the company's integrated marketing programs and their role in the FMCG sector. It outlines the company's history, operations, objectives of the study, and methodology which includes interviews and reviewing sales reports. Limitations include lack of prior research and limited access to information.
The GCC food retail sector is fragmented with many small, local retailers. However, the sector is gradually consolidating with international and domestic retailers competing for market share. Large hypermarkets are expected to dominate the future landscape, with further consolidation seen as imminent. The top retailers currently hold 13% of the market in Saudi Arabia and 36% in the UAE. Regional players have engaged in M&A activity to maintain market share against international competitors. Family businesses in the fragmented GCC market face challenges from global players and may need to collaborate or restructure to remain competitive.
This document provides an analysis of the sugar industry and marketing strategies of Daurala Sugar Works, a unit of DCM Shriram Group located in Daurala, Uttar Pradesh, India. It begins with an executive summary that outlines the purpose and scope of the study. It then discusses the sugar industry in India, providing statistics on production levels and the key role of the industry. An introduction to Daurala Sugar Works is given. The document analyzes the competitive landscape of the sugar industry using Porter's Five Forces model. It also discusses the cyclical nature of the sugar industry and Daurala Sugar Works' marketing strategies. The conclusion provides a future outlook and recommendations.
Marketin Plan of Crystal Cola 2016 - written by Hussain HashimyHussain Hashimy
This document provides a marketing plan for Crystal Cola over 14 pages. It includes an executive summary, product overview, SWOT and PEST analyses, marketing strategy and objectives, target marketing and positioning, the marketing mix of 4Ps, marketing budget, and plans for review, evaluation, control and contingency. The goal is to develop an understanding of how Crystal Cola is marketed and distributed in the market through various analyses.
Hello Friends. This project is represent that what they suffer(like - claims regarding for leakage in pack milk or other customer complains regarding milk, margin on pack milk). All those things has been included in this project and at last i have given some suggestion what should to do for increase in sales and with agents and customer satisfaction also.
The document provides a feasibility report for establishing a dairy industry in Bangladesh. It discusses the country's dairy industry background and current challenges in meeting domestic milk demand. The report then assesses various feasibility dimensions for a proposed dairy venture, including legal/partnership structure, technical requirements, market potential, financial projections, and evaluation metrics. It finds the project financially viable based on expected profits, returns exceeding costs within 4 years, and an internal rate of return of 9.41%. The report recommends establishing the dairy to address the industry's supply shortage and contribute to the national economy.
This document analyzes the financial performance of the sugar industry in India from 2013-2014. It examines various financial ratios to understand the industry's liquidity, leverage, turnover, and profitability. The current ratio and quick ratio indicate the industry had adequate current assets to cover short-term debts. The debt-equity ratio shows low leverage. Interest coverage ratios demonstrate the industry's ability to pay financial obligations. Inventory and asset turnover ratios measure efficient use of assets. Gross profit ratios fluctuated significantly year-to-year due to the seasonal nature of sugar production. Overall, the analysis uses financial ratios to provide insight into the sugar industry's viability and profitability in India.
Term Paper on Pran Agricultural Marketing Company ltdMuwas Mia
This document contains an analysis of the financial ratios of Agricultural Marketing Company Ltd. over five years from 2011-2012 to 2015-2016. It includes calculations and interpretations of liquidity, activity, leverage, and profitability ratios. Key findings are that the company's liquidity, inventory management, and debt levels were strongest in 2014-2015, while profit margins declined slightly over the period. The analysis uses the ratios to evaluate the company's financial performance and efficiency in different areas over time.
ACKNOWLEDGMENT
COMPANY CERTIFICATE
Acknowledgment 0
Company Certificate 2
3
Project Synopsis 4
About the Sector 5
1.1 Introduction 5
1.2 Historical Growth of the sector observed in the last 5 years 6
1.3 Reasons for the Growth observed in the sector 6
1.4 Government initiatives 7
1.5 Porter’s Five Forces Model for the sector 8
1.6 Overview of Indian dairy 9
About the Company 12
2.1 Company Snapshot 12
2.2 Introduction to the company 14
2.3 Product/services range 15
2.4 Internship at Pride of cows 17
2.5 COMPETITORS INFORMATION 19
2.6 OBJECTIVE OF THE PROJECT 19
2.7 SWOT ANALYSIS 20
Project Methodology 24
3.1 INTRODUCTION 24
Action Plan 25
Observations 29
Work in Internship 30
Conclusion 33
References 34
To study the ice cream market in Patna town and analyse the performance of Sudha Ice-Cream in Patna market also suggest some strategies of Leading Players.
This document contains a marketing plan for Juhayna Juice. It includes a situational analysis with a SWOT analysis and PESTEL analysis identifying strengths, weaknesses, opportunities, and threats. It also includes a competitive analysis and market analysis. The marketing plan then outlines marketing objectives and strategies including segmentation, targeting, positioning, and a perceptual map. Finally, it discusses the marketing mix of product, price, place, and promotion strategies and includes a budget.
GCC Dairy Market by Product Type, Distribution Channel, End User 2024-2032IMARC Group
The GCC dairy market size reached US$ 10.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 16.5 Billion by 2032, exhibiting a growth rate (CAGR) of 5.59% during 2024-2032.
More Info:- https://www.imarcgroup.com/gcc-dairy-market
Similar to Global Marketing (Case study of bangladesh and malaysia) (20)
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Global Marketing (Case study of bangladesh and malaysia)
1. 9/9/2012
BY:
MOMINUL GLOBAL MARKETING PROJECT
PLABON
A case study of Bangladesh and Malaysia | Mominul Plabon
2. Executive Summary
The following marketing plan forms the basis for introduction of a milk powder named Agora
milk powder in two countries like Bangladesh and Malaysia. This study combines the
selection of the countries based on their income level as the purpose of the study is to
identify the distinctions of marketing strategies in developed, less developed and developing
countries. During the analysis there are several remarkable trends found in two countries
such as it seen developing countries have a large demand for foreign product while
developed country have good level of self sufficiency. Furthermore, in developing country
entry barriers are low as compared to developed country. The key opportunities found in
Bangladesh are; a great demand of powder milk due the vast shortage of liquid milk
production, low-cost labour force, increasing use of technology and so on. On the other
hand, in Malaysia the social, economical and technological structure are very attractive for
Agora milk powder while a few trade restrictions also exist. However, based on the analysis
two different marketing strategies have been adopted with the reason that both country differ
to each other in terms of their structure and culture. In this term, a careful design of the
marketing mix have been considered for both countries so that Agora milk powder can be
presented in way that the competitors find difficult to imitate.
Key words: strategy, quality, market.
4. 1. Introduction
As a marketing manager of Agora Dairy Company based in UK, my project is about to
market the company’s high quality (halal) milk powder in two overseas markets. First of all,
Agora powdered milk is high quality product which is frequently used to make desserts, tea,
dairy foods, cakes, ice-cream and so on. Furthermore, powder milk is also considered as a
substitute of liquid milk and a source of high protein and calcium for all aged people. Here,
my focus on this project is to analyse the dairy industries of two selected countries and
identify the opportunities there in order to market our company’s product. However, in the
first section of this report, I will analyse the industrial attractiveness of milk powder in two
selected countries using General Electric matrix. In the second section, a brief summary of
report will be given on the competitive structure, rivalry in the selected industries using the
PESTEL framework. Furthermore, in the last section, I will propose marketing mix strategies
for the chosen country based on the opportunities and threats found in part 1 and 2.
1.1 Country Selection method
Choosing two appropriate countries for product marketing is a crucial part of this project.
However, the following criteria have been considered to choose the appropriate countries for
marketing the Agora powder milk (Paul, 2008:54) such as;
Present income of the country (per-capita)
Population rate
Growth rate in income and population
1.2 Bangladesh
With over 150,493,658 (150m) population, Bangladesh is located in South Asia. The country
has had several remarkable economical growths in the last decades despite frequent natural
and external shocks. The present income rate (GNI) of the country is $700 per capita (lower
5. income). From 1990 to 2010, the poverty rate declined from 57% to 31.5% which is an
indication of gradual development. According to Central Intelligence Agency, the population
growth rate of Bangladesh is now measured at 1.578% while the income growth rate of the
country is at good condition such as from 2010-2011 periods the rate increased by 6% and it
is expected that it will rise or remain same in 2012 (CIA, 2011).
1.3 Malaysia
Malaysia is one of the growing economic countries with over 29,179, 952 (30m) population
and located in South-eastern Asia (CIA, 2012). The present income rate (GNI) of the country
is $8,420 per capita (upper middle income) and it is expected that the income rate will
increase by 4% in 2012 (Worldbank, 2012: Tradineconomics: 2012). However, over the past
decades the population growth rate of Malaysia fluctuated between 1.6% -1.7% and it is
forecasted to remain same in the coming 2-3 years (Worldbank, 2012).
1.4 Industrial attractiveness assessment
In order to assess the opportunity for Agora dairy products in the selected countries, first the
definition of industry should be understood. According to Matson and Hardy (2004:264),
“Industry is a group of companies that compete for the same market, by offering products or
services with similar functions to essentially the same pool of customers”. In this term, my
focus is to analyse the opportunity and market attractiveness for our products in Bangladeshi
and Malaysian dairy industry. To analyse the opportunity in a particular industry, GE matrix
is very helpful for understanding the current business strengths and the market
attractiveness of the products or services in the particular industry (Proctor, 2000). However,
an overview of the analysis is revealed below;
6. Product Strength Analysis
Rating scale 1-9 (1=Extremely unattractive, 5=Industry average, 9= Extremely attractive
Milk Powder
Characteristics Weight Rating (1-5) Value
Quality 20% 9 1.8
Price 20% 9 1.8
Cost Base 20% 8 1.6
Brand Strength 20% 8 1.6
Profitability 20% 8 1.6
Total= (weight value) 8.4
* The sum of the weightings assigned to the different factors are added up to 100%
Table 1: Product Strengths analysis of Agora Powder milk
Opportunity in Bangladesh
Rating scale 1-9 (1=Extremely unattractive, 5=Industry average, 9= Extremely attractive
Dairy Industry
Characteristics Weight Rating (1-5) Value
Overall market size 20% 9 1.8
Projected market growth rate 20% 9 1.8
projected profit margin 15% 8 1.2
Global Opportunity 10% 8 0.8
Opportunity to Differentiate 5% 8 0.4
Regulatory Regime 5% 7 0.35
Demand Patterns 5% 9 0.45
Entry Barriers 5% 9 0.45
Distribution Structure 5% 7 0.35
Total= (weight value) 7.6
* The sum of the weightings assigned to the different factors are added up to 100%
Table 2: Industrial opportunity analysis in Bangladesh
7. Opportunity in Malaysia
Rating scale 1-9 (1=Extremely unattractive, 5=Industry average, 9= Extremely attractive
Dairy Industry
Characteristics Weight Rating (1-5) Value
Overall market size 20% 6 1.2
Projected market
20% 6 1.2
growth rate
projected profit margin 15% 5 0.75
Global Opportunity 10% 5 0.5
Opportunity to
5% 5 0.25
Differentiate
Regulatory Regime 5% 9 0.45
Demand Patterns 5% 8 0.4
Entry Barriers 5% 3 0.15
Distribution Structure 5% 9 0.45
Total= (weight value) 5.35
* The sum of the weightings assigned to the different factors are added up to 100%
Table 3: Industrial opportunity analysis in Malaysia
8. GE Matrix
9
High
6
Industry Attractiveness
Medium
3
Low
0 3 6 9
Low Medium High
Product Strengths
B= Bangladesh, M= Malaysia
Table 4: GE matrix grid, positioning the country according their market attractiveness level.
1.5 Key summary of analysis
According to the GE matrix grid it can be seen that, Agora powder milk have potential
opportunity in both Bangladesh and Malaysia but, ranking-wise Bangladeshi market looks
more attractive than Malaysian market for the following reason;
According to the dairy industry of Bangladesh, the potential market for Agora powder milk is
very big while the country needs 7.227 million ton milk calculating 120ml per head (Iedap,
2012). With the 4.9 million of milking cows and 0.3 million of milking buffalo, the country is
9. producing only 2.686 million ton. Further 52 thousand ton milk is imported from aboard and
there is still shortage of 3.91 million ton. According to the growth rate of population in
Bangladesh, the potential market growth for milk consumers can be considered large and it
will also continue increasing in the future as the population rises (fao, 2012). Bangladesh
has high demand for the powder milk due the shortage of liquid milk production and the
country has revealed a green signal to the foreign companies by reducing the entry barriers
such as foreign investment in Bangladesh can be either 100% foreign owned or joint
ventures. Furthermore, the import tariff for milk powder is set at 20% which is also a good
indication for foreign products entry (fao, 2012).
However, with total 30 million populations Malaysia is average attractive market for Agora
powder milk. The country was heavily reliant on imported milk powder due to a vast shortage
of production in liquid milk but now in the livestock sub-sector (milk production), they are
achieving high growth (Fao, 2012). In line with many developing South Asian countries they
are becoming more rigorous and strict on foreign investment whereas the entry barriers for
foreign products are relatively high if Malaysia already has reputable position in that sector
(WTO, 2011). Currently, it is seen that Malaysia is having stable financial and legal systems
although not overly transparent, that support and encourage open trade. However,
opportunities still exist; there are still prospects for UK brand milk powders which can be sold
directly to the consumers. The Malaysian dairy industry is willing to import any source as
long as the price is competitive and the quality is good.
2.1 Background
From the industrial analysis it is found that Agora powder milk have a sizable market in both
Bangladesh and Malaysia but, it is still unknown that what is the present environment of the
country such as; how much suitable it is for Agora milk powder to enter in those selected
country? Who are the potential customers for Agora? What business policies the countries
10. have right now? What are the structures of the country? How much competition exists in
both countries?
However, to analyse the macro-environment PEST analysis is very useful to identify the
issues that create both business opportunity and threats in a host country (Meldrum and
McDonald, 2007). There are four key elements of a country are assessed through PEST
analysis, such as Political, Economical, Social and Technological (Meldrum and McDonald,
2007). An analysis of both countries’ condition is described below using the PESTEL
framework.
2.2 Political factors
According to Witcher and Chau (2010: 91), “political matters concern the influence that
government have on industries”. One of the major notable trends in political situation of
Malaysia is that the country is having a stable political environment compared to
Bangladesh. Due to conflicts between several political parties, Bangladeshi government is
facing difficulties to sustain stability in the country, and as a result several strikes and
protests are taken place by different parties (BBC, 2012). However, Bangladeshi
government is overcoming these barriers by implementing several rules and regulations and
acting on its best to reduce the intensity. In addition, Business in Bangladesh can be carried
out by a company incorporated locally or a company outside Bangladesh (bhclondon, 2012),
while the tariff rates for imported goods such as dairy product (powdered milk) is
comparatively lower than the other items (Worldbank, 2012: FAO, 2012). Furthermore,
investment is welcome at all sectors of Bangladesh and there is no limit for equity share thus
a foreign company can get the whole ownership of its business (Raa, 2010).
On the other hand, there is comparatively stringent trade policy in Malaysia than Bangladesh
as seen on the report of World Trade Organisation (WTO) such as any foreign investment or
distribution service must be locally incorporated with 30% of equity reserved for bumiputera
11. (WTO, 2010). Although Malaysian government is welcoming foreign products with good
quality but in reality the government is encouraging the foreign company only in the sector
where products are produced in low amount by Malaysia and also import taxes are relatively
high for those products (WTO, 2010).
2.3 Economical factors
Before entering into a country it is crucial to analyse the economical condition of the country
as depicted by Witcher and Chau (2010: 91) “economic factors concern the cost-related
matters for the organisation”. The analysis includes the inspection of economic growth,
exchange rate, GDP growth, purchasing power parity, GNP growth of a country. However,
Malaysia has one of the strongest and fastest-growing economies in Southeast Asia. As
concluded by Marshall Cavendish Corporation (2009), “Since the federation of Malaysia
gained independence from Great Britain in 1957, there has been significant structural
change in the economy”. Malaysia is an upper middle income level country with a great
improvement of standard of living while it is the 30th largest economy in the world by
purchasing power parity (CIA, 2012). The current growth rate of Malaysian national income
is 4% which is 2% less than Bangladesh. Although, Bangladesh is a less developing country
than Malaysia, comparatively it has satisfactory history of economical progression since
1996. The economic growth of the country increased by 6% every year accordingly from
1996-2011 and it is the 46th largest country according to their purchasing power parity
(Worldbank, 2012: CIA, 2012). A great advantage of Bangladesh is its low-cost labour force
which is a green signal for any foreign company that wants to distribute or market their
products using the Bangladeshi labours.
2.4 Social Factors
According to Henry (2008), “Social factors include cultural changes within the environment
and are often referred to as socio-cultural” and it includes demographics, education, culture,
12. health and environmental consciousness of the population of the country. According to CIA
(2012), Bangladesh is the 8th largest country of the world on the basis of population ranking
and most of its people are Muslim. It is seen from the CIA report that most of its population
are between 15-64 years (61% of the whole population) while between 1-14 years are the
second largest group (34.3%) and the rest of the people are the elder generation. A major
concern about the country is a significant percentage of the people live in the rural area
while the level of poverty is high in the country (major income level people live in the city)
Although, the milk consumption trends in urban and rural area may differ in Bangladesh but
there has been a significant change in the trends since there is a rising concern of quality
and safety as the population is receiving more education than before. Furthermore, a
growing health consciousness is also driving the people towards quality products while the
media/TV channel plays a great role to fill the gap between concern and demand (such as
people concern about the product they are using and they see advertisement on the TV
about a better product thus it becomes their new demand). However, according to the major
trends in the consumer behaviour in Bangladesh it is seen that foreign products like US and
UK brands have a positive image among the consumers and they are not attached to a
single brand while it changes as they find a better product, which is a great opportunity for
Agora milk powder. On the other hand, there are significant structural and cultural changes
seen in Malaysia while from every sector they are developing faster. Malaysia has a
multicultural and multiracial population consisting of Malays, Chinese, Indians and numerous
indigenous peoples (CIA, 2012). As a result of an outstanding literacy rate in Malaysia, the
country has a growing concern for health and environmental issues and there is also a great
need of high quality products. Competition is high within the country whereas, the powder
milk market is heavily dominated by Nestle Malaysia, Dumex Malaysia, Dutch baby milk
industries, New Zealand milk products (Ibp, 2010). The major trends seen in powder milk
buying behaviour is that halal products have a high preference (Halal is something that is
purely processed with maintaining the standard set by Muslim religion) while 60% of the
13. population are Muslim (Mida, 2012: CIA, 2012). Furthermore, poverty is reduced at a
satisfactory level in Malaysia while only 3% of the population are below the poverty line.
However, it is seen that both countries have a good rate of social development while the
distinction can be seen above. Considering the factors it can be argued that Agora milk
powder need to be presented in different ways in the selected countries because there is a
large gap between the countries according to their development speed and purchasing
power parity.
2.5 Technological factors
According to William and Green (2007), “technological factors involve changes in technology
and advances in the process of production”. As compared to Malaysia, Bangladesh has not
been much developed in the technological sectors, for instance; Malaysia is on the way to a
successful transformation from labour based industry to technology based industry (Jomo,
1999) while production process in Bangladesh is still heavily reliant on their labour force
(Sillitoe, 2000). However, a good point is that almost 70% of the people in Bangladesh have
access to media and television (Thedailystar, 2012), while the percentage of internet, mobile
phone users in Bangladesh is rapidly increasing. This is an indication that advertisement
thorough TV channel and online can reach a significant numbers of people in Bangladesh.
2.6 Summary of the analysis
From the PEST analysis it is seen that both countries have opportunity and threats for agora
milk powder. Compared to Bangladesh, Malaysia is more industrialised and fast developing
country which creates several entry barriers to foreign companies. On the other hand,
Bangladesh is less industrialised and less stable country which creates opportunities for
foreign companies whereas the entry barriers are relatively low. In this stage, the product
14. marketing strategies for Agora powder milk need to be very sensitive and carefully
considered so that the company can survive in those market (Proctor, 2000).
3.1 International Marketing Strategy
A strong global marketing strategy combines a broader analysis of segmentation, targeting
and positioning (Kleindl, 2007).
3.2 Segmentation
According to Stone (2007), “Segmentation involves and analysis of the nature and
composition of a market to identify groups of potential buyers who have similar needs or
characteristics, or display similar behaviour”. In this term, the segmentation for Bangladesh
and Malaysia are as follows;
15. Segmentation variables and breakdown for Bangladeshi and Malaysian market of Powder milk
Main Dimension Variables Breakdowns (Bangladesh) Breakdowns (Malaysia)
Emphasis on Major Cities and Metropolitan
Region Nationwide
area
Geographic
Segmentation Density Urban Everywhere
Climate All (east, west) All (east, west)
Age 6-60 years old 6-60 years old
Gender male and female male and female
Income all above 1500$ all above 1500$
Demographic
Segmentation Occupation Housewives, Bachelors, student, officials Housewives, Bachelors, student, officials
Elementary 4th grade, High school and
Education Elementary 4th grade, High school and above
above
Race Bangladeshi Malay, Chinese, Indians and others
Brand conscious, inclined for differentiation,
Brand conscious, inclined for differentiation
Personality health conscious and quick maturation with
and looking value for money product
foreign product
Psychographic
Segmentation
Most of them are dependent on the head of
Lifestyle the family (father/husband). Not very open freedom of choice, cultural
society like western
communication benefit- communication benefit-
Nutritional information on Bengali and Nutritional information on Malay, English,
English language Chinese and Indian language
information text of the origin of product information text of the origin of the product
functional benefit- Functional Benefit-
Benefit Sought
healthier than liquid milk easy to use
Behavioural easy to process healthy, quick disposable
Segmentation
Perceptual benefit- Perceptual Benefit-
good quality, competitive price good quality, competitive price
UK brand, good looking UK brand, good looking, standard size
Occasional (religious, cultural, officials), daily Occasional (religious, cultural, officials), daily
Usage Rate
basis, weekly basis basis, weekly basis
User Status Non-user, regular user Non-user, regular user
Loyalty Status none, medium, strong none, medium, strong
Table 5: market segmentation for Agora milk powder in Bangladesh and Malaysia
16. 3.2.1 Evaluation of segmentation
As it seen on the table, the market segment in Bangladesh is different to Malaysia thus will
require different marketing strategies for each country (Havaldar, 2005), because the
structure and competition within the countries are different to each other.
3.3 Target market
Targeting the potential market is consisted of the willingness of the marketer such as how
many segments will be served in terms of the feasibility and acceptability of the segments
(Havaldar, 2005). However, based on the segmentation Agora milk powder will adopt
concentrated marketing strategy for Bangladesh on the basis of geographic segmentation
this is because the purchasing power of the urban people is considered higher and for a UK
brand product it will be hard to gain the attractiveness in the rural area (also it is found that,
in technology sectors Bangladesh is still struggling thus it can be assumed that the
transportation is not at satisfactory level between urban and rural area). On the other hand,
country with high purchasing power parity like Malaysia needs an undifferentiated marketing
strategy whereas the market will be considered as combination of all segments (Cant et al.,
2009)
3.3.1 Undifferentiated marketing strategy
With an undifferentiated marketing strategy the business choose to ignore the difference in
the market (Cant et al., 2009). As it is found in the analysis part that Malaysia is a high
economical growth country with satisfactory level of educated people, thus it can be
assumed that the residents are aware of the brand image and quality of the products around
17. them. In this regard a carefully designed product for mass market can be considered at the
initially stage of entry.
3.3.2 Concentrated marketing strategy
According to Havaldar (2005), “concentrated marketing focuses all the marketing efforts on a
single or relatively few, carefully defined segment (s)” in this term, the marketing strategy for
Bangladesh will focus on the consumers based on the geographic areas such as the people
who live in major cities.
3.4 Brand positioning
Brand or product position is the crucial part of marketing such as product is designed and
positioned based on considering the criteria that are needed to satisfy the target market
(Cant et al., 2009). According to Havaldar (2005), “positioning is how the firm wants its
products to be perceived by the target customers on important attributes or benefits”.
However, product positioning strategy in Bangladesh and Malaysia includes the following
steps;
3.5 Brand positioning in Malaysia and Bangladesh
Agora milk powder has several objectives to achieve in Malaysian and Bangladeshi market
from which the major objectives are; creating strong consumer awareness towards a new
UK brand powder milk, to establish wide brand recognition through the capture of market
shares in the powder milk industry and become the market penetrator in the particular
segment through continuous advertisement and promotion. However, to achieve the
objectives the following steps are crucial to success (Cant et al., 2009);
3.5.1 Product strategy
As in Malaysia the product will be for mass market a careful design of the product is very
essential in this stage. In contrast, agora milk powder in Bangladeshi market needs to be
very presentable as it will be only available in the city area. The core function of Agora milk
18. powder is to satisfy the needs of the consumers as a substitute of liquid milk. Thus for
Malaysian and Bangladeshi consumers the product will be designed according to the
following chart;
Product Strategy in Malaysia and Bangladesh
Packaging and labelling easy to open and close, agora milk powder easy to open and close, agora milk
label, plastic box powder label, plastic box
Branding colourful but moderately, aspects of quality, colourful but moderately, aspects of
square shaped, agora milk powder logo with quality, square shaped, agora milk
modern font powder logo with modern font
Trade name Agora milk Powder™ , an UK product Agora milk Powder™ , an UK product
Brand personality high physical growth, energy, quick disposal, high physical growth, energy, quick
quality disposal, high quality, substitute of liquid
milk
Language Arabic, Chinese, Indian, English and Malay English, Arabic and Bengali
Nutritional information calcium, mineral, GDA and so on calcium, mineral, GDA and so on
Product class Foods→ Dairy products→ Milk→ Powder milk Foods→ Dairy products→ Milk→ Powder
milk
Table 6: Product Strategy in Bangladesh and Malaysia.
3.5.2 Price Strategy
The appropriate price for product is demanded by all levels of customers. For a competitive
market like Malaysia the pricing strategy must be effective and sensitive otherwise the long
term growth will not be achieved (Paley, 2006). In this term, Agora milk powder will initially
follow the current market leader like Dumex Malaysia, Nestle Malaysia to give a choice to
the potential consumers who perceive foreign products have high quality than local. This
strategy is very effective such as Paley (2006), professes “when launching new products,
pricing strategies can range from skimming a market with high prices, penetrating with low
prices or following the market leader”. In contrast, pricing strategy for Bangladesh will be
penetrating the market through slightly lowering the price than local market. This strategy is
suitable for entering into Bangladeshi market whereas it will drive customers from two points
such as low price versus foreign product.
19. 3.5.3 Promotion Strategy
According to Lawrence et al., (2008) “promotion is the most exciting part of the marketing
mix which covers personal selling, advertising, public relations and sales promotion”. It is
found in the analysis part that the culture, economy, structure, belief, idea, shared views vary
in the selected countries so the promotion strategy will also vary as the same strategy
cannot be viable for two countries (Paley, 2006).
Promotion Strategy for Malaysia and Bangladesh
Objective To create awareness among the milk consumers about the launch of UK brand powder milk
Bangladesh Malaysia
Message "Agora milk powder is for all aged people " high quality product, price local but brand
and has been processed through highest global"
standard of quality checks in UK"
Concept "choose the right product for healthy life" "think different" "smart people judge the
"give pure milk to your family" "every day difference"
healthy day"
TV Chanel BTV, ATN Bangla, Channel i, TV Chanel TV3, NTV7, 8TV, TV9 etc.
Desh TV etc.
Radio Radio Foorti, Radio today, Radio Klasik Nasional FM, One FM,
Chanel Radio Amar Chanel Capital FM
Magazine National, Food related, Magazine National, Food related,
Occasional Occasional
Media
Internet Facebook marketing, banners Internet Facebook marketing, banners on
Selection
on food related website food related website official
official website: website: www.agoramilk.com
www.agoramilk.com
Outdoors Banner on the bus stand Outdoors Banner on the bus stand
Billboard, large screen tv on Billboard, large screen TV on the
the street street
Table 7: Promotion Strategy in Bangladesh and Malaysia
Different types of media will be selected on the basis that the new generation’s consumers
are not attached to a single media as their media preference is broadening day by day such
20. as there are about 2.8 million users of facebook in Bangladesh and 11 million in Malaysia
(socialbakers, 2012).
3.5.4 Advertising concept
The product presentation into consumers mind is a crucial part of brand positioning such as
how the product will be presented in the major media like TV (Paley, 2006). In this regard,
advertising in Bangladesh can focus on the difference between good quality products and
poor quality products, health awareness related advertisement, different use of milk powder
and so on. In contrast, for a mass market like Malaysia the product advertisement can
combine continuous advertisement through big celebrities, renowned face. The advertising
activities can also include arranging quiz show, talk show, cooking program on the television.
3.5.5 Promotional mix
During a product launch it is very crucial to add promotional mix so that the consumers can
be driven towards the product (Lawrence et al., 2008). It is argued that promotion of
consumer products has great impact on the developing countries and it drives sales
(Havaldar, 2006), so that promotional activities in Bangladesh can combine giving spoon
free with each packet, collecting six stickers from the package and getting one free and so
on.
3.6 Place strategy
Agora milk powder will be distributed through shopping complex, super shop, and large size
confectionaries in the major cities (Dhaka, Chittagong, Barisal, and Shylet) of Bangladesh. In
Malaysia the product will be available in the super shops, medium sized confectionaries
located nationwide.
21. 3.7 Entry mode
According to Jones (2009:8), “international market entry modes refer to the methods of
business organisation employed by companies to enter international markets for the purpose
of undertaking value-creating activities”. However, there are four effective entry modes
available to Agora milk powder such as; Indirect exporting via export management
companies, Direct exporting via foreign distributors and sales agents, licensing and joint
ventures. Licensing and joint venture is suitable for the company who wants to produce the
product abroad (Jones, 2009), while at the initial stage Agora milk powder will keep its
manufacturing and production process in UK and choose to directly export the product to the
local agents in Malaysia and Bangladesh. The benefits of distributing the product through
local agents are;
The avoidance of the recruitment, training and payroll cost of the employees to enter
into overseas market
Agents are well placed to identify and exploit opportunities
Agents have a good relationships with the potential buyers and for a new company
like us it will take longer
Agents have clear understanding of the competitions
Using an agent allows to maintain more control over matters such as final price and
brand image compared to distributor.
Quick and easy to reach the target market compared to finding and selling to end
users.
22. 3.7.1 Export to local agents
In this stage the sales representative team will visit the market in the selected countries and
choose the agents on the basis of their expertise. The agents will be given the exclusivity so
that the concentration can be given on only Agora milk powder thus they will represent
Agora milk powder in the foreign country on behalf of the company. Furthermore, this
strategy will be beneficial for Agora milk powder as there can be greater control over the
marketing mix (Andexer, 2008). However, there some export related problem exist such as
which need to be taken into account before exporting the product into foreign market such
as;
3.7.1 Agent agreements
The agreement between exporter and agents are crucial to success (Andexer, 2008). In this
stage, the agreements will be clearly stated using legal documentary and the issues will be
stated like; the commission rate, pricing strategy, promotional activities, liabilities of both
parties, payment terms, agreement period, exclusivity, clear descriptions of products,
intellectual property and so on (Andexer, 2008).
3.7.2 Export risk
There are certain export risk exist such as logistical, financial, political, exchange rate and so
on. “The quality of trade logistics, particularly port logistics, has an enormous impact on
trade” (UN, 2012). In analysis part, it found that the Malaysia have good structure overall
such as the port infrastructure and transportation process is as a satisfactory level while
23. Bangladesh have a less favourable structure. In this stage, the careful consideration for
exporting to these countries includes (Andexer, 2008);
Choosing the right method of shipping i.e. by road, by sea, by air, by rail
Analysing the potential shipment risk
Contracting with logistics insurance company
Payment method and exchange rate and so on.
4. Concluding Remarks
An attempt has been made in this study to analyse the potential market of Agora milk
powder in two selected countries (Malysia and Bangladesh) and to offer the product in terms
of opportunities and threats found in the selected countries. The major notable trends found
in the analysis that both countries have certain level of risk and opportunities for foreign
company such as in Bangladesh the opportunities for foreign product is high whereas the
infrastructure of the country is relatively poor. In contrast, the opportunities for foreign
product are comparatively low in Malaysia whereas the infrastructure of the country is ideal
for doing business. However, considering the threats and opportunities two different
marketing strategies have been adopted so that each strategy suits the market in terms of
the consumer behaviour of the countries. In this way, Agora powder milk can position itself in
the selected country to achieve a long term growth.
24. References:
Andexer, T. (2008). Analysis and Evaluation of Market Entry Modes into the Asia-Pacific
Region. GRIN Verlag.
Cant, M. C., Strydom, J. W., Jooste, P. J. and Plesis, D. Marketing Management. 5 th
edition. Juta and company limited.
Henry, A. (2008). Understanding Strategic Management. Oxford University Press.
Ibp USA (2010). Malaysia business and Investment Opportunities yearbook. 6th edition.
International Business Publications.
Jomo, K. S. (1999). Industrial Technology Development in Malaysia: Industry and Firm
Studies. Volume 22. Routledge Studies in the Growth Economics of Asia.
Jones, M. (2009). Internationalisation, Entrepreneurship and the smaller Firm: Evidence
from Around the world. Edward Elgar Publishing.
Lawrence, J., Gitaman and McDaniel, C. (2008). 4th edition. Cengage Learning.
Marshall Cavendish Corporation. (2009). World and its people: Eastern and Southern
Asia. Vol. 9. Marshall Cavendish.
Meldrum, M. and McDonald, M. (2007). Marketing in a nutshell: Key Concepts for Non-
Specialists. Butterworth- Heinemann.
Matson, B. and Hardy, M. R. (2004). Data Driven Investing: Professional Edition.
Cognition Capital Management.
Paley, N. (2006). The Manager’s Guide to Competitive Marketing Strategies. 3rd edition.
Thorogood Publishing.
Paul, J. (2008). International Marketing: Text and Cases. Tata McGraw-Hill.
Proctor, T. (2000). Strategic Marketing: An Introduction. (2010). Routledge.
Raa, T. T. (2010). Input- Output Economics: theory and Application: Featuring Asian
Economics. World Scientific.
25. Sillitoe, P. (2000). Indigenous knowledge development in Bangladesh: present and
future. Intermediate Technology.
Stone, M. (2007). Fundamentals of Markets: A Critical Evaluation. Taylor and Francis.
United Nations (2010). Impact of Trade Facilitation Mechanism on Export
Competitiveness: A Regional Perspective. Volume 66 of Studies in Trade and
Investment. United Nations Publications.
Williams, T and Green, A. (1997). The Business Approach to Training. Gower
Publishing.
Web Reference:
AGTR, ILRI: Development of Mafriwal dairy cattle of Malaysia. Available from:
<http://agtr.ilri.cgiar.org/agtrweb/index.php?option=com_content&task=view&id=89&It
emid=106> [accessed August 2012]
Bangladesh Profile: Available from <http://www.bbc.co.uk/news/world-south-asia-
12651483> [accessed August 2012]
Bangladesh High Commission in London. Available from:
<http://www.bhclondon.org.uk/> [accessed August 2012]
Central Intelligence Agency: The world Factbook of Malaysia. Available from:
<https://www.cia.gov/library/publications/the-world-factbook/geos/my.html>
[Accessed August 2012].
Central Intelligence Agency: The world Factbook of Bangladesh. Available from:
<https://www.cia.gov/library/publications/the-world-factbook/geos/bg.html> [Accessed
August 2012]
Food and Agriculture organisation: Developing countries and the global dairy sector
part 2, the country case study. Available from:
26. <http://www.fao.org/ag/againfo/programmes/en/pplpi/docarc/wp31.pdf> [accessed
August 2012]
Malaysia Profile: Available from:<http://www.bbc.co.uk/news/world-asia-pacific-
15356257> [accessed August 2012]
Malaysian Investment Development Authority: Industries in Malaysia. Available
from:<http://www.mida.gov.my/env3/index.php?page=food-industries> [Accessed
August 2012]
The daily Star: The TV user number in Bangladesh, Volume 3 issue 6. Available
from:<http://www.thedailystar.net/forum/2010/june/TV.htm> [accessed August 2012]
United State Trade Representative: Malaysian Trade. Available from:
<http://www.ustr.gov/sites/default/files/uploads/reports/2010/NTE/2010_NTE_Malaysi
a_final.pdf> [accessed August 2012]
World Trade Organisation: Malaysia and WTO. Available from:
<http://www.wto.org/english/thewto_e/countries_e/malaysia_e.htm> [Accessed
August 2012].
27. Appendix:
CIA at a glance
The Central Intelligence Agency (CIA) is an independent US Government agency
responsible for providing national security intelligence to senior US policymakers. CIA is
mostly renowned because it holds the overall Geographic, demographic, economic, Defence
information of every country thus it is a very reliable source of data bank.
World Bank at a Glance
Established in 1944, the World Bank is headquartered in Washington, D. C. and have more
than 9000 employees in more than 100 offices worldwide. In general sense Worldbank is not
a bank like others but a unique organisation with the aim of reducing poverty and supporting
development. Worldbank is also considered as a valid and reliable source of data about
different countries while most of the data are updated constantly.