Learn how to create your own digital strategy - one that will last for many years, and does not have to change with the latest fad. One that will make sure you actually achieve some of your organisation's goals.
From good intentions to more web donations, AFP International Fundraising Con...Beate Sørum
Our donors are well intentioned, they support us. So why do so few end up making a gift on our website? It's usually because we make it too hard for them. This presentation teaches you how to make it easy.
Empowering Your Participants: How to Migrate Your Supporters from Offline to ...Kimbia, Inc
Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. The rise of crowdfunding coupled with changing donor demographics has led to an increasing number of organizations building peer-to-peer (also known as “DIY”) fundraising programs.
However, competing for supporters’ time and the funds they can raise through their networks is one of the biggest challenges organizations face with this new fundraising model.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program), proving their considerable growth potential.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Equally important, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
Smarter Not Harder! Your Questions AnsweredKelly Frost
If you took the “Are You Fundraising Smarter” assessment from our last webinar, it might have left you with a few questions as to how exactly you can inject some better strategies into your fundraising campaigns. Well, you are in luck! We are doing a part II webinar of “Fundraise Smarter Not Harder,” and we are going to answer all of YOUR questions! Our lovely fundraising expert, Miriam Kagan, will be hosting again and providing in-depth testing techniques based on your questions!
In this webinar, Beth Interactive talks about their work with 15 organizations, 280 forms, 23,000 transactions—1 fundraising platform. Learn how the three-person team at Beth Interactive maximized Kimbia’s flexible fundraising system to meet the disparate needs of many fundraising organizations for one of America’s top 10 hospitals—while maintaining overall brand consistency, streamlining the user experience and benefiting from best practices.
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
Trying to keep up with technology in today’s digital climate can sometimes leave you with a hamster-in-a-wheel mindset – you’re running and running, but it feels like you’re not getting anywhere! When you consider that in 2014 every $100 gained by nonprofits was offset by a loss of $95, it’s no wonder nonprofits are feeling this way. For a lot of organizations, there was so much work being done, but without the reward of stellar results.
In our new webinar series – Fundraise Smarter, Not Harder – we will teach you how to improve your results without straining your already exhausted resources. Kimbia fundraising strategist, Miriam Kagan, will be offering tips on monitoring the key metrics that should matter the most to your organization. You’ll be able to take a step back and gain a clearer picture of the actions you need to take in order to optimize your efforts and get those results in 2016! You’ll learn:
What you should be measuring and why
How building a foundation of testing and improvement can maximize results
Available tools to help you improve monitoring and optimization
And much, much more!
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
From good intentions to more web donations, AFP International Fundraising Con...Beate Sørum
Our donors are well intentioned, they support us. So why do so few end up making a gift on our website? It's usually because we make it too hard for them. This presentation teaches you how to make it easy.
Empowering Your Participants: How to Migrate Your Supporters from Offline to ...Kimbia, Inc
Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. The rise of crowdfunding coupled with changing donor demographics has led to an increasing number of organizations building peer-to-peer (also known as “DIY”) fundraising programs.
However, competing for supporters’ time and the funds they can raise through their networks is one of the biggest challenges organizations face with this new fundraising model.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program), proving their considerable growth potential.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Equally important, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
Smarter Not Harder! Your Questions AnsweredKelly Frost
If you took the “Are You Fundraising Smarter” assessment from our last webinar, it might have left you with a few questions as to how exactly you can inject some better strategies into your fundraising campaigns. Well, you are in luck! We are doing a part II webinar of “Fundraise Smarter Not Harder,” and we are going to answer all of YOUR questions! Our lovely fundraising expert, Miriam Kagan, will be hosting again and providing in-depth testing techniques based on your questions!
In this webinar, Beth Interactive talks about their work with 15 organizations, 280 forms, 23,000 transactions—1 fundraising platform. Learn how the three-person team at Beth Interactive maximized Kimbia’s flexible fundraising system to meet the disparate needs of many fundraising organizations for one of America’s top 10 hospitals—while maintaining overall brand consistency, streamlining the user experience and benefiting from best practices.
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
Trying to keep up with technology in today’s digital climate can sometimes leave you with a hamster-in-a-wheel mindset – you’re running and running, but it feels like you’re not getting anywhere! When you consider that in 2014 every $100 gained by nonprofits was offset by a loss of $95, it’s no wonder nonprofits are feeling this way. For a lot of organizations, there was so much work being done, but without the reward of stellar results.
In our new webinar series – Fundraise Smarter, Not Harder – we will teach you how to improve your results without straining your already exhausted resources. Kimbia fundraising strategist, Miriam Kagan, will be offering tips on monitoring the key metrics that should matter the most to your organization. You’ll be able to take a step back and gain a clearer picture of the actions you need to take in order to optimize your efforts and get those results in 2016! You’ll learn:
What you should be measuring and why
How building a foundation of testing and improvement can maximize results
Available tools to help you improve monitoring and optimization
And much, much more!
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
With the presidential election only a few months away and $6 billion predicted for ad spending, how can nonprofits make their fall fundraising campaigns heard? Join us to learn about the historic impact of presidential elections on fundraising—and discover strategies for successfully surviving the election season.
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
Watch this recorded webinar, and the team here at Kimbia will show you how. From everyday giving donation forms, to sustainer campaigns, peer-to-peer, corporate sponsors, and end-of-year fundraising, we’ve got you covered!
Walk in Your Donor Prospect's Shoes and Learn How to Drive Them to Action - R...RedEngine Digital
Presentation Summary:
Come to this session and walk a mile in your donor's shoes. We'll walk you through the donor conversion funnel - from the donor's perspective - from awareness to engagement to transaction, and help you understand how to use specific tactics to create your ideal donor multi-channel funnel. You'll learn how content marketing, advertising, social media, mobile and conversion optimization collaborate and integrate to form the funnel that drives a prospect to become your donor.
Learning Outcome #1:
Understand what a donor prospect sees during the process of first becoming interested in a cause, through finding a nonprofit, and finally making a donation
Learning Outcome #2:
See how different marketing strategies impact each other and eventually lead to compounding results
Learning Outcome #3:
Understand how collaboration is vital to success and apply learned tips and tactics to your fundraising efforts
- Liz Murphy, Founder, RedEngine Digital @lizred
- Rosa Del Angel, VP of Strategy, RedEngine Digital, @rdelangel
- Brian Rogel, Associate Director of SEO and SEM, RedEngine Digital, @BrianRogel
Holiday Fundraising Tips for Your Search and Display Advertising! RedEngine Digital
Download our presentation from the Engaging Networks conference where we shared tips and strategies for developing strategic and high-response search advertising and integrated display campaigns. Also learn more about the Google Grants program and how you can take advantage of it for your org!
Deconstructing Integration (and How to Put It All Together for Best Results) ...RedEngine Digital
Successful integrated marketing is made up of a lot of pieces - and isn't just about the various channels. Walk through all the elements you need to consider when planning and launching integrated, multi-channel campaigns, including organization, structure, technology, messaging, data, timing, budgeting, attribution and even competition. Hear how Special Olympics has aligned their internal staff and departments to efficiently integrate their channels and campaigns for both their national organization and also for its state programs. And see examples of successful integrated campaigns from Special Olympics and other organizations. This will be an interactive session, so bring your problems and solutions to the group!
Learning Outcome #1:
Discussion on the best organizational structure for integration
Learning Outcome #2:
Learn how each individual marketing element and channel can and should work in concert with others
Learning Outcome #3:
Tips on obstacles and solutions to integrated marketing
Presenters:
Olga Woltman, Director, Online Giving, Special Olympics
Liz Murphy, Founder, RedEngine Digital
My presentation on 'Brandraising: One Organization, Many Channels' with National Military Family Association and Cross-Cultural Solutions at the 2010 Nonprofit Technology Conference (NTC).
The Joys and Failures of the Holiday Season: What Worked, What Didn't in Digi...RedEngine Digital
Packed with digital fundraising, membership and lead-gen dos & don’ts, and ROI-driven ideas, this session will inspire your 2015 digital campaigns and supercharge your results. RedEngine Digital will highlight case studies from Special Olympics and other nonprofits and associations that will stimulate new ideas and deliver best-practice takeaways.
Twitter: @redengine | @DMANF
Liz Murphy
Founder
RedEngine Digital
Olga Woltman
Director, Online Giving
Special Olympics
Rosa Del Angel
VP of Strategy and Client Services
RedEngine Digital
Twitter: @rdelangel
Presentation slides from our April 8, 2009 webinar.
GivingPages are personalized fundraising pages on CanadaHelps. They are an easy, free, and unique way for fundraisers to reach out to people and make it easy for those people to donate.
Topics we'll cover:
- How to set up and manage a GivingPage
- Anatomy of a GivingPage
- Suggestions and tips on how to use them
- Success stories
- And much more!
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
DIY digital strategy, IoF National Convention 2017Beate Sørum
This is not rocket science. Still, so many businesses and organisations do not know how to create a good digital strategy - something that's anchored in your organisational strategic goals. Something that will let you know if you did help make the world a better place today, or if you just kept everyone entertained with likes.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
With the presidential election only a few months away and $6 billion predicted for ad spending, how can nonprofits make their fall fundraising campaigns heard? Join us to learn about the historic impact of presidential elections on fundraising—and discover strategies for successfully surviving the election season.
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
Watch this recorded webinar, and the team here at Kimbia will show you how. From everyday giving donation forms, to sustainer campaigns, peer-to-peer, corporate sponsors, and end-of-year fundraising, we’ve got you covered!
Walk in Your Donor Prospect's Shoes and Learn How to Drive Them to Action - R...RedEngine Digital
Presentation Summary:
Come to this session and walk a mile in your donor's shoes. We'll walk you through the donor conversion funnel - from the donor's perspective - from awareness to engagement to transaction, and help you understand how to use specific tactics to create your ideal donor multi-channel funnel. You'll learn how content marketing, advertising, social media, mobile and conversion optimization collaborate and integrate to form the funnel that drives a prospect to become your donor.
Learning Outcome #1:
Understand what a donor prospect sees during the process of first becoming interested in a cause, through finding a nonprofit, and finally making a donation
Learning Outcome #2:
See how different marketing strategies impact each other and eventually lead to compounding results
Learning Outcome #3:
Understand how collaboration is vital to success and apply learned tips and tactics to your fundraising efforts
- Liz Murphy, Founder, RedEngine Digital @lizred
- Rosa Del Angel, VP of Strategy, RedEngine Digital, @rdelangel
- Brian Rogel, Associate Director of SEO and SEM, RedEngine Digital, @BrianRogel
Holiday Fundraising Tips for Your Search and Display Advertising! RedEngine Digital
Download our presentation from the Engaging Networks conference where we shared tips and strategies for developing strategic and high-response search advertising and integrated display campaigns. Also learn more about the Google Grants program and how you can take advantage of it for your org!
Deconstructing Integration (and How to Put It All Together for Best Results) ...RedEngine Digital
Successful integrated marketing is made up of a lot of pieces - and isn't just about the various channels. Walk through all the elements you need to consider when planning and launching integrated, multi-channel campaigns, including organization, structure, technology, messaging, data, timing, budgeting, attribution and even competition. Hear how Special Olympics has aligned their internal staff and departments to efficiently integrate their channels and campaigns for both their national organization and also for its state programs. And see examples of successful integrated campaigns from Special Olympics and other organizations. This will be an interactive session, so bring your problems and solutions to the group!
Learning Outcome #1:
Discussion on the best organizational structure for integration
Learning Outcome #2:
Learn how each individual marketing element and channel can and should work in concert with others
Learning Outcome #3:
Tips on obstacles and solutions to integrated marketing
Presenters:
Olga Woltman, Director, Online Giving, Special Olympics
Liz Murphy, Founder, RedEngine Digital
My presentation on 'Brandraising: One Organization, Many Channels' with National Military Family Association and Cross-Cultural Solutions at the 2010 Nonprofit Technology Conference (NTC).
The Joys and Failures of the Holiday Season: What Worked, What Didn't in Digi...RedEngine Digital
Packed with digital fundraising, membership and lead-gen dos & don’ts, and ROI-driven ideas, this session will inspire your 2015 digital campaigns and supercharge your results. RedEngine Digital will highlight case studies from Special Olympics and other nonprofits and associations that will stimulate new ideas and deliver best-practice takeaways.
Twitter: @redengine | @DMANF
Liz Murphy
Founder
RedEngine Digital
Olga Woltman
Director, Online Giving
Special Olympics
Rosa Del Angel
VP of Strategy and Client Services
RedEngine Digital
Twitter: @rdelangel
Presentation slides from our April 8, 2009 webinar.
GivingPages are personalized fundraising pages on CanadaHelps. They are an easy, free, and unique way for fundraisers to reach out to people and make it easy for those people to donate.
Topics we'll cover:
- How to set up and manage a GivingPage
- Anatomy of a GivingPage
- Suggestions and tips on how to use them
- Success stories
- And much more!
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
DIY digital strategy, IoF National Convention 2017Beate Sørum
This is not rocket science. Still, so many businesses and organisations do not know how to create a good digital strategy - something that's anchored in your organisational strategic goals. Something that will let you know if you did help make the world a better place today, or if you just kept everyone entertained with likes.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
#GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Expe...DonorPath
Tim discusses how 'knowing who your donor is' can help you create an impactful relationship, and the importance of building a strategic donation experience to retain your donors.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
Optimise your website for donations - RaiseNow Zürich 2019Beate Sørum
How do we make sure those who are interested in supporting our causes are actually able to do so? 1. Look at web infrastructure as an investment - not a cost. 2. Grease the wheels by removing hurdles. 3. Guide your users towards the preferable action. 4. Prioritise your content and asks. 5. Restructure and rephrase questions to remove choice complexity. And finally, as a bonus, sprinkle some #DonorLove over it all!
Slides fra Norges Innsamlingsråd sitt introkurs til fundraising. Disse er fra delen som omhandlet digital fundraising. Sosiale medier, betalingsskjemaer, kampanjer med mer!
How to get people from intention to donationBeate Sørum
Session from International Fundraising Congress 2015 (#IFC2015).
We are leaving so much money on the table, by not making it easy enough to give. We leave the hard work on the donor - rather than making the investments and doing it ourselves. In this session, techiques and tools to start fixing our problems were delivered. How to design a good donation form. How to get a good web site strategy. How to use behavioral economics to ethically and in a good way influence your design in a way that influences the way your donors behave.
Sosiale medier - hvordan blir du god? Lynforedrag på medlemsmøte i Norges Inn...Beate Sørum
Lær av de beste, få mer nytte ut av dine sosiale medier. Fire ting som de beste bedriftene og organisasjonene gjør riktig i sosiale medier. Lynforedrag på medlemsmøte i Norges Innsamlingsråd.
#Insamlingsforum 2015 - How to get more donations from your web pageBeate Sørum
Too many nonprofits leave far too much money on the table with their websites. This presentation takes you through best practice on donation form design, and introduces you to the Core Model (by UX agency Netlife Research) to better help you guide your users towards your desired action. And in the end: Raise a LOT more money online.
Foredrag på TV2 sitt internseminar for alle ansatte i nyhetene og sporten. Foredraget handler om hvordan man driter seg ut i sosiale medier. Eller, hvordan man unngår det..
"Fra "eh" til effekt i sosiale medier" - Fagdag i historiefortelling, Kommuni...Beate Sørum
Mitt foredrag på Kommunikasjonsforeningen Hordaland sin fagdag i historiefortelling 03. februar 2015.
Foredraget forteller hvordan du kan få bedriftens sosiale medier-arbeid inn i system, slik at du får effekt av det i stedet for at det bare blir et tidsforbruk
Expect the unexpected, #AFPcongress 2014 on social media marketingBeate Sørum
My session from AFP congress, on how to be ready to discover and expand on current events that may or may not go viral.
The session also teaches how to make sure you are in a positision where your organisation can try to be the one chosen when something like the Ice Bucket Challenge happens.
Oh, and there's a rant about slacktivism in there too.
Content marketing and social media for fundraising, CEE Fundraising Conferenc...Beate Sørum
A 2x90 minute masterclass held by Beate Sørum of b.bold and Michael Hoffman of See3 Communications. The masterclass explored content strategy, strategy creation, ideas and messages in different channels and practical how to's for social media.
Digital dag med FRII - web- og sosiale medier-strategiBeate Sørum
Slides from my masterclass held in cooperation with FRII Sweden, in September 2014. The class was on social media strategy, content strategy, donation form design among other things.
IoF National Convention 2014: From good intentions to more web donationsBeate Sørum
How the Norwegian Cancer Society doubled its digital fundraising by fixing the website. This presentation held at the National Convention in London teaches you good web form design / donation form design, and how to use the core model in your content strategy. All easy techniques you can go home and use on your own NGO-website today!
How to fix your website to get more donations - french fundraising conferenceBeate Sørum
Fix donation forms, work with core pages, eliminate the paradox of choice, be mobile friendly - and your organizations website will raise a lot more money! Step by step instructions and a walk through the Norwegian Cancer Society case study.
ANFO-seminar: Social media ROI. "Redd verden, med sosiale medier?"Beate Sørum
For Kreftforeningen er det ekstremt viktig at pengene blir brukt fornuftig. Derfor er vi veldig opptatt av å måle effekt. I dette foredraget deles tall, statistikker og reelle resultater av sosiale medier-satsningen.
Engaging donors and users online - Nordic summit of Diabetes foundations June...Beate Sørum
How do you make someone listen, how do you reach out to people using digital media? Can you really get someone to care about your cause, and can you really help someone with their problems? Yes, and here's how.
Presentation given at the Nordic summit of Diabetes Foundations in June 2014.
Yggdrasil 2014: Fra gode intensjoner til flere donasjoner - Kreftforeningen.noBeate Sørum
Ida Aalen fra Netlife Research og Beate Sørum fra Kreftforeningen forteller om hvordan Kreftforeningen har lyktes med sitt nye nettstedet. Nettstedet gir nå flere donasjoner inn, flere henvendelser til kreftlinjen og langt flere og bedre besøk generelt. Dette foredraget handler om veien dit, og suksessfaktorene underveis,
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
19. (some of) the things we
call digital fundraising:
• payment online
(landing pages,
forms)
20. (some of) the things we
call digital fundraising:
• payment online
(landing pages,
forms)
• crowdfunding
21. (some of) the things we
call digital fundraising:
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
22. (some of) the things we
call digital fundraising:
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
23. (some of) the things we
call digital fundraising:
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
• sms
24. (some of) the things we
call digital fundraising:
• social media• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
• sms
25. (some of) the things we
call digital fundraising:
• social media
• apps
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
• sms
26. (some of) the things we
call digital fundraising:
• social media
• apps
• ads online
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
• sms
27. (some of) the things we
call digital fundraising:
• social media
• apps
• ads online
• video / VR
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
• sms
28. (some of) the things we
call digital fundraising:
• social media
• apps
• ads online
• video / VR
• various viral shit
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
• sms
29. (some of) the things we
call digital fundraising:
• social media
• apps
• ads online
• video / VR
• various viral shit
• analysis
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
• sms
30. (some of) the things we
call digital fundraising:
• social media
• apps
• ads online
• video / VR
• various viral shit
• analysis
• new payment
methods
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
• sms
31. (some of) the things we
call digital fundraising:
• social media
• apps
• ads online
• video / VR
• various viral shit
• analysis
• new payment
methods
• payment online
(landing pages,
forms)
• crowdfunding
• peer to peer
fundraising
• email-programs
• sms
CCBY-SA2.0:flickr.com/banger1977/
58. our digital report
• website visits
• most read articles web
1. This cool blog post
2. That awesome article
3. Letter from the CEO
• facebook likes
• facebook engagement
Jan Feb March April
10 000 12 000 9 000 10 000
Jan Feb March April
5 700 5 724 5 932 6 103
Jan Feb March April
123 2 392 343 291
80. «Think of the children in Africa», we were told when we were kids
and would not finish our meal. Millions of children in East Africa
are starving right now - maybe our children need to know that not
everyone is as lucky as they are? We are curious to know how
you feel - is this still okay to say?
Yes! No!
100. •acquire new donors
•more followers
•good menu structure
•interactive content
•improve retention
•more leads
•good donation forms
which ones are
goals?
101. •acquire new donors
•more followers
•good menu structure
•interactive content
•improve retention
•more leads
•good donation forms
which ones are
goals?
112. objectives partial objectives KPI’s
More people met + help line
+ people using shelter
+ people for food service
+ attendees at events
113. objectives partial objectives KPI’s
More people met + help line
+ people using shelter
+ people for food service
+ attendees at events
Increase income + monthly givers
+ one time / leads
+ money raised at events
+ petitions signed
114. objectives partial objectives KPI’s
More people met + help line
+ people using shelter
+ people for food service
+ attendees at events
Increase income + monthly givers
+ one time / leads
+ money raised at events
+ petitions signed
Increase loyalty + members
+ increase lifetime
+ more contact info
+ more volunteers
115. objectives partial objectives KPI’s
More people met + help line
+ people using shelter
+ people for food service
+ attendees at events
Increase income + monthly givers
+ one time / leads
+ money raised at events
+ petitions signed
Increase loyalty + members
+ increase lifetime
+ more contact info
+ more volunteers
Improve position x % know of ..x
x % of people under 45 know ..x
+ press mentions
+ applicants for our jobs
116. objectives partial objectives KPI’s
More people met + help line
+ people using shelter
+ people for food service
+ attendees at events
Increase income + monthly givers
+ one time / leads
+ money raised at events
+ petitions signed
Increase loyalty + members
+ increase lifetime
+ more contact info
+ more volunteers
Improve position x % know of ..x
x % of people under 45 know ..x
+ press mentions
+ applicants for our jobs
NUMBERS
ARE NEVER A
GOAL!
117. objectives partial objectives KPI’s
More people met + help line Help line
+ people using shelter More calls
+ people for food service More chats
+ attendees at events Higher quality score
Increase income + monthly givers Shelter
+ one time / leads New arrivals
+ money raised at events # of bed days
+ petitions signed % of beds occupied
Increase loyalty + members # of ppl naming website as source
+ increase lifetime
+ more contact info
+ more volunteers
Improve position x % know of ..x
x % of people under 45 know ..x
+ press mentions
+ applicants for our jobs
118. objectives partial objectives KPI’s
More people met + help line Help line
+ people using shelter More calls
+ people for food service More chats
+ attendees at events Higher quality score
Increase income + monthly givers Shelter
+ one time / leads New arrivals
+ money raised at events # of bed days
+ petitions signed % of beds occupied
Increase loyalty + members # of ppl naming website as source
+ increase lifetime
+ more contact info
+ more volunteers
Improve position x % know of ..x
x % of people under 45 know ..x
+ press mentions
+ applicants for our jobs
KPIs that
matter
119. objectives partial objectives KPI’s
More people met + help line Monthly donors
+ people using shelter Number signed up online
+ people for food service One time / leads
+ attendees at events Number of one time gifts
Increase income + monthly givers Number of one time donors
+ one time / leads Events
+ money raised at events Number fundraising online
+ petitions signed $ raised online
Increase loyalty + members Petitions
+ increase lifetime Number of petitions started
+ more contact info Avg. # of signatures pr petition
+ more volunteers Quality of leads (db index)
Improve position x % know of ..x
x % of people under 45 know ..x
+ press mentions
+ applicants for our jobs
KPIs that
matter
128. primary target audiences
1. Patients
2. New donors
3. Existing donors
indirect audiences
4. government
5. media
6. health care professionals
who we
put first
matters
129. primary target audiences
1. Patients
2. New donors
3. Existing donors
indirect audiences
4. government
5. media
6. health care professionals
who we
put first
matters
130. primary target audiences
1. Patients
2. New donors
3. Existing donors
indirect audiences
4. government
5. media
6. health care professionals
who we
put first
matters
131. Lorem ipsum dolor sit amet,
consectetur adipiscing elit,
sed do eiusmod tempor
incididunt ut labore et dolore
magna aliqua. Ut enim ad
minim veniam, quis nostrud
exercitation ullamco laboris
nisi ut aliquip ex ea commodo
consequat. Duis aute irure
dolor in reprehenderit in
voluptate velit esse cillum
dolore eu fugiat nulla pariatur.
133. The head bone connected to
the neck bone,
The neck bone connected to
the back bone,
The back bone connected to
the thigh bone,
The thigh bone connected to
the knee bone
162. Channel Goal Partial goal KPI Owner
website Increase income More regular
donors
# of RGs Beate
More one time
donations
# of gifts
163. Channel Goal Partial goal KPI Owner
website Increase income More regular
donors
# of RGs Beate
More one time
donations
# of gifts
Improve retention Prove impact
Read time on
stories
Letter to
sponsored child
% who send lette
164. Channel Goal Partial goal KPI Owner
website Increase income More regular
donors
# of RGs Beate
More one time
donations
# of gifts
Improve retention Prove impact
Read time on
stories
Letter to
sponsored child
% who send lette
Save money Fewer
unnecessary calls # of calls
165. Channel Goal Partial goal KPI Owner
website Increase income More regular
donors
# of RGs Beate
More one time
donations
# of gifts
Improve retention Prove impact
Read time on
stories
Letter to
sponsored child
% who send lette
Save money Fewer
unnecessary calls # of calls
Newsletter Improve retention Gifts from emails conversion-% Not Beate
High opening rate Opening rate over
60%
More subscribers # of subscribers
166. Channel Goal Partial goal KPI Owner
website Increase income More regular
donors
# of RGs Beate
More one time
donations
# of gifts
Improve retention Prove impact
Read time on
stories
Letter to
sponsored child
% who send lette
Save money Fewer
unnecessary calls # of calls
Newsletter Improve retention Gifts from emails conversion-% Not Beate
High opening rate Opening rate over
60%
More subscribers # of subscribers
Facebook
Snapchat
200. goals
1. This
2. That
3. Those things
channel map
Channel Goal Partial KPI
WEB €€€€ More RG # RG
€ Gifts # gifts
FACEBOOK Not likes..
our voice
1. This
2. That
3. Those things
1. This
2. That
3. Those things
we say
we do not say
204. increase income
• better donation form
• more facebook ads
• major donor Facebook group
• create e-mail program
• redesign to get more sponsor interaction
reduce costs
• redesign login page for self service
•
•
216. Your new digital
strategy
• Business goals -> digital goals
• KPI’s that matter
• Prioritised target audiences
217. Your new digital
strategy
• Business goals -> digital goals
• KPI’s that matter
• Prioritised target audiences
• Channel selection
218. Your new digital
strategy
• Business goals -> digital goals
• KPI’s that matter
• Prioritised target audiences
• Channel selection
• Organisation
219. Your new digital
strategy
• Business goals -> digital goals
• KPI’s that matter
• Prioritised target audiences
• Channel selection
• Organisation
• Action plan