John Snow used geographic information system (GIS) techniques in 1854 to map cholera cases in London and discover the source of the outbreak. He mapped locations of cases, roads, property boundaries, and water lines, and saw that cases clustered along the water line of a specific pump. This was an early example of using layers on a map for analysis and helped identify the water source as causing the outbreak. Since then, GIS has evolved from static paper maps to dynamic digital maps that allow more complex analysis and problem solving across various domains like conservation, policing, education, and retail site selection and inventory.
Geospatial services, product and data hosting company specialized in crafting customized geospatial solutions that solves your organization’s complex challenges.
Using senseFly Mapping Drones to Map Geomorphological Features in the Subanta...senseFly
Landscape mapping with drones (UAVs/UAS/RPAS) doesn’t get more challenging than flying over remote, windy islands without disturbing the birds, as one team of climate change researchers discovered…
Geospatial services, product and data hosting company specialized in crafting customized geospatial solutions that solves your organization’s complex challenges.
Using senseFly Mapping Drones to Map Geomorphological Features in the Subanta...senseFly
Landscape mapping with drones (UAVs/UAS/RPAS) doesn’t get more challenging than flying over remote, windy islands without disturbing the birds, as one team of climate change researchers discovered…
GeoWeb Concepts, Tools and ApplicationsMatthew Dance
This was an invited presentation to the University of Alberta's Human Geography and Planning 100 class. As the title implies, I provided a brief overview of GeoWeb concepts, tools and provided an overview of the maps I found most interesting in the past couple of months.
Abstract:
Public Participation GIS (PPGIS) defines a practice where GIS technology and methods are used in support of public participation and decision making in a number of domain applications (Sieber, 2000). PPGIS is viewed as a top-down process where a central authority identifies a problem, the stakeholders and the best way to address it (Ghose, 2007). Current advances in the GeoWeb are challenging the top-down purview of PPGIS in that more citizens are directly engaging with tools that enable the collection and communication of place-based knowledge by non-experts. This emerging process raises pertinent questions, including: How is knowledge of place expressed, and to what extent is it relevant to PPGIS? This talk will highlight local research that centered on Edmonton’s river valley trail network where 17 informants were interviewed regarding their knowledge of place, in addition to their collection and communication of place-based information. This research will address the crowdsourcing of such information through the GeoWeb as a means of replacing traditional, authority controlled, PPGIS processes. We will demonstrate that individuals possess a complex, detailed and nuanced understanding of place. And, finally, we will discuss the current limits and future trends of the GeoWeb’s ability to capture that depth of understanding.
GeoWeb Concepts, Tools and ApplicationsMatthew Dance
This was an invited presentation to the University of Alberta's Human Geography and Planning 100 class. As the title implies, I provided a brief overview of GeoWeb concepts, tools and provided an overview of the maps I found most interesting in the past couple of months.
Abstract:
Public Participation GIS (PPGIS) defines a practice where GIS technology and methods are used in support of public participation and decision making in a number of domain applications (Sieber, 2000). PPGIS is viewed as a top-down process where a central authority identifies a problem, the stakeholders and the best way to address it (Ghose, 2007). Current advances in the GeoWeb are challenging the top-down purview of PPGIS in that more citizens are directly engaging with tools that enable the collection and communication of place-based knowledge by non-experts. This emerging process raises pertinent questions, including: How is knowledge of place expressed, and to what extent is it relevant to PPGIS? This talk will highlight local research that centered on Edmonton’s river valley trail network where 17 informants were interviewed regarding their knowledge of place, in addition to their collection and communication of place-based information. This research will address the crowdsourcing of such information through the GeoWeb as a means of replacing traditional, authority controlled, PPGIS processes. We will demonstrate that individuals possess a complex, detailed and nuanced understanding of place. And, finally, we will discuss the current limits and future trends of the GeoWeb’s ability to capture that depth of understanding.
Spatial distribution of disease has always been one of the major concern in public health. Epidemiology, as a science, use different kinds of the information system to study data related to health-related states and events. GIS has been a newer technology for the health system of Nepal.
The concept of GIS was first introduced in the early 1960s, and it was subsequently researched and developed as a new discipline. The GIS history views Roger Tomlinson as a pioneer of the concept, where the first iteration was designed to store, collate, and analyze data about land usage in Canada.
This PPT contains the study regarding the Poland import stats and Inida's export. in this we have selected a product which can be exported to Poland from India and a bit about the marketing plan
this ppt tells more about legal aspect in different types of company. various types of company ha been compared on different aspects. the simple comparison that tells much more about the Indian company and law they have to follow.
Rural Marketing on rashtriya Chemical FertilizersNiraj Patel
it is a small presentation on Rashtriya Cemical & Fertilizer which give a small insight and data regarding the cmpany and how it works in the rural part of india.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. The remarkable history of GIS
• In 1854, Cholera hit the city of London, England.
• British physician John Snow began mapping outbreak locations, roads, property
boundaries and water lines.
• When he added these features to a map, he saw that Cholera cases were
commonly found along the water line.
• John Snow’s Cholera map was a major event connecting geography and public
health safety.
• The work of John Snow demonstrated that GIS is a problem-solving tool. He put
geographic layers on a paper map and made a life-saving discovery.
• We go from static paper maps to dynamic digital maps.
• We go from basic analysis to more complex problem solving.
4.
5. GIS
• GIS software is designed to capture, manage, analyze, and display all forms
of geographically referenced information.
• It allows us to view, understand, question, interpret, and visualize our world
in ways that reveal relationships, patterns, and trends in the form of maps,
globes, reports, and charts.
• Resulting patterns and trends seen on a digital map much easier than
viewing the data on spreadsheets
6. GIS maps are put together in layers so that we can see a geography that
we can analyse.
Each layer contains similar features such as streets or rivers.
Not just about cartography or creating maps, it also gives us the power of
spatial analysis where we see relationships across physical spaces.
7. Application of GIS
CONSERVATION ORGANIZATIONS:
• Predict the likely consequences of global warming.
• Manage conservation in national parks.
• Maintain the biodiversity of our landscape.
POLICE FORCES
• To discover patterns in criminal activities and plan operations much more
strategically
Department of Education
• to make sure they provide the right number of school places for children in
the right locations
8. GIS in Retail
Retailers like Nike and Levis use GIS:
• To pinpoint the best locations for new stores and stock items that
match local customers needs
• To avoid making costly mistakes while opening new retail locations.
• Complex analysis become simple and decisions become clear because
Knowing where things happen matter to a business.
A collection of maps on a computer. Maps are important decision making tools.
They help us get to places. And they are becoming more immersed in our everyday lives.
In the past, we’ve used paper and ink to draw and visualize our world.
Today, we’re using computer technology to draw and manipulate our different maps
If John Snow would have been alive today, those layers would have been stored in a database. He could’ve turned them on and off to visualize possible contamination causes. He could have even used spatial statistics to solve London’s problem.