Giorgio Armani is an international Italian fashion house founded by Giorgio Armani in 1975. It designs and retails haute couture, ready-to-wear clothing, leather goods, shoes, watches, jewelry, and home furnishings. Over time, Armani expanded its brand to include diffusion lines like Emporio Armani and Armani Jeans to appeal to younger consumers. The brand architecture includes ultra-premium Giorgio Armani lines to more contemporary and trendy diffusion brands at various price points to attract different age groups while maintaining the luxury quality associated with Armani.