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GolinHarris opened offices around the world from 1969-2011, launching in London in 1969. In the 1970s, McDonald's developed the TrustBank concept with Al and Ray Kroc while celebrating various anniversaries. GolinHarris created the first corporate sponsorship of a national telethon in 1977 and continued expanding, opening new international offices in Dubai, Hong Kong, Singapore, Romania and more over the following decades. McDonald's honored Al Golin's commitment to community service through an annual award established in his name in 1992.
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McDonald's is the world's largest fast food chain with over 31,000 restaurants globally. It was founded in 1948 and began franchising in 1955 under Ray Kroc. McDonald's success is built on its standard menu, franchising model, and focus on quality, service, cleanliness and value. It continues to diversify its menu and expand globally through franchising while facing challenges around health concerns and competition.
Case study on mc donald’s (2)(1)
This document summarizes the history and growth of McDonald's. It discusses how Ray Kroc opened the first McDonald's restaurant in 1955 in the US. By 1995, McDonald's had over 18,000 restaurants in 89 countries across six continents. The document also outlines McDonald's vision "to be the best and leading fast food provider around the globe" and its mission "to be the world's best quick service restaurant providing outstanding quality, service, cleanliness, and value." Finally, it discusses some of McDonald's success stories, such as being the first restaurant in Europe to welcome families with children.
Mc donalds part 1
The document provides a detailed literature review of the history and evolution of the McDonald's brand over time. It discusses McDonald's initial positioning as a family-friendly, low-cost fast food restaurant focusing on hamburgers, fries, and other kid-oriented options. It then summarizes McDonald's phenomenal growth in the 1960s-1980s through strategic advertising, franchising, and expanding its menu. The brand faced increased competition in later decades but continued to adapt and diversify its offerings to new market trends while maintaining consistent quality and service.
Mc donald
McDonald's is the world's largest fast food chain with over 30,000 restaurants globally generating over $40 billion in annual sales. It owns one of the most recognized brands and has a strong global infrastructure and competencies in operations, real estate, marketing and franchising. However, it has not met growth expectations in recent years. The history of McDonald's traces back to the 1940s when the McDonald brothers pioneered the fast food model of efficient operations and limited menu. Ray Kroc joined in 1955 and rapidly expanded the franchise model across the US and globally, making McDonald's a ubiquitous brand and changing eating habits worldwide. It has continued innovating its menu, operations and marketing to drive growth and maintain leadership in the highly competitive
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The Social Third: How Social Media is Transforming IT Sales
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
Has Real-Time Marketing Jumped the #Sharknado?
The night the lights went out during the Super Bowl, Oreo was ready, sending out the now-famous “dunk in the dark” tweet just four minutes later. Light bulbs went on for marketers, and since then, brands have tried to have their own “Oreo Moment” with every major media event from the Oscars to the Royal Baby with widely varying degrees of success. Recent real-time brand activations around the sci-fi Sharknado phenomenon produced a sea of sameness: image + clever wording = RTM. So has the idea of brands attaching themselves to trending stories jumped the shark, or the #Sharknado in this case? During Social Media Week in Chicago, the GolinHarris team took a look at the best and worst of RTM (ours and others) and explored the next generation of integrated engagement that delivers real results for brands. See how we backed up our insights with analytics and learn the value in making RTM a daily part of PR and marking plans.
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This document discusses real-time marketing and provides best practices for creating real-time content. It defines real-time marketing as authentic communication delivered at the right time and place with the right message. It discusses using opportunistic real-time marketing to comment on current events and changing consumer behaviors. Best practices include planning for various scenarios, creating hyper-relevant timely content, establishing a visual voice for each channel, and balancing speed and quality in the creative process and workflow. Challenges discussed are moving beyond Facebook and Twitter, dealing with subjectivity, and maintaining quality and legacy over time.
Black & Latino dominance on Twitter & Facebook, yet omission from Social Medi...
GolinHarris at Social Media Week 2013
Black & Latino dominance on Twitter & Facebook,
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Designing for Real-Time Marketing - SXSW 2013
Tyler Travitz, Digital Design Director at Golinharris, shares tips on rapid content creation and design in the age of real-time marketing. From SXSW 2013, delivered 3/10/13.
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The document provides statistics on the types of content posted on a page. Photos make up 50% of all content, while page posts account for 30% of content. The remaining 20% of content is not specified.
2012 Al's Day
GolinHarris employees around the world volunteered over 7,000 hours on Al's Day, the firm's annual community service initiative, to help various charitable organizations. Activities included preparing meals for the homeless in Dallas, painting a mural in Atlanta, and cleaning parks in Los Angeles. The theme for 2012 was "balancing high tech with high touch" by using technology to coordinate efforts but focusing on in-person engagement through activities like visiting retirement homes in Stockholm. Over 600 employees from offices globally participated in Al's Day 2012.
CES 2012: Trends, Technologies & Media Response
CES 2012 saw record attendance and media coverage. Social media played a large role, with 93.5% of online conversation occurring on platforms like Twitter. Microsoft, Samsung, and Sony generated the most social media buzz. The Nest smart thermostat in particular drew attention for its innovative design. While many products focused on incremental upgrades, CES continues to showcase new technologies that will be discussed throughout the year.
ANA Multicultural Conference
The document summarizes key themes and insights from the 2011 ANA Multicultural Conference. The top five recurring themes were: 1) blurring lines between general and multicultural markets, 2) total market/new mainstream approach, 3) multicultural responsibility of entire organizations, 4) need for culturally relevant content, and 5) purpose-based marketing. Speakers from PepsiCo, Google, and Yahoo discussed strategies for embedding multiculturalism, optimizing for consumer insights, and targeting multicultural audiences. Statistics highlighted the lack of diversity in marketing and disproportionate advertising spend between general and multicultural markets.
Zen and the Art of Social Media
If you didn't work for your company, would you follow it? This is the key question Playboy asks when developing its social media strategy. They focus on providing dynamic, exclusive content to engage fans and generate traffic, looking for monetization opportunities through partnerships, ads, and premium offerings. The goal is to make social channels a must-visit destination rather than a chance interaction.
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A few members of the GolinHarris Chicago team had the pleasure of attending the CUSP conference in Chicago, a 1 ½ day session focused on the design of everything. It was a terrific break from the ordinary and a great way to re-energize by witnessing the creative process of others. We created the Top 10 Tweets from Cusp 2011 to share some highlights from the session and to encourage others to see design in their everyday lives.
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If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
GolinHarris Multicultural: All-Markets Strategy (BSA Conference)
The document discusses the importance of adopting an all-markets strategy to effectively target growing multicultural audiences in the United States. It notes that ethnic minorities now comprise over 36% of the population, with Hispanics driving the majority of growth among youth. An all-markets approach allows consistent messaging across diverse audiences while maintaining flexibility. The document provides recommendations for how local councils can start engaging multicultural communities through research, partnership, authentic storytelling, and culturally relevant information.
2011 GolinHarris Al's Day
In 2011, over 500 GolinHarris employees from around the world volunteered nearly 25,000 hours for Al's Day, an annual community service initiative honoring the company's founder. Offices carried out service projects from May to July, including donating time and supplies to schools, homeless shelters, food banks, and other charities. Activities ranged from painting and cleaning facilities to preparing and delivering meals to those in need. The global event demonstrated the company's commitment to improving communities through volunteer work on and around founder Al Golin's birthday each year.
GH and Staples
To ensure its successful market entry, Staples planned a high-profile launch event for influential South Florida business leaders where the COO kicked off the launch. Outreach efforts resulted in media coverage across South Florida and beneficial ongoing relationships. Staples also partnered with Miami Heat star Dwyane Wade on a community park improvement program that engaged residents through voting and awarded funds, generating 52 million media impressions. Additionally, Staples surprised teachers at low-performing schools with breakfast and supplies to build awareness of its educational support and convert teachers into brand enthusiasts. Staples' first green store opening was planned and managed to communicate its environmental commitment and generated 13 million media impressions, helping solidify its reputation in South Florida.
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The document summarizes public relations efforts by GolinHarris to help the peanut industry recover from a major food recall in 2009 and promote peanuts. Key efforts included:
1) Training peanut farmers as spokespeople and launching a national tour to ease consumer concerns about safety.
2) Transforming Grand Central Terminal into an "Energy Central" exhibit promoting peanuts' health benefits which generated significant media coverage.
3) Helping establish a Scientific Advisory Council of allergy experts to provide facts on peanut allergies in the face of consumer emotions.
GH and McDonald's
This document discusses McDonald's marketing campaigns between 2008-2011 that generated billions of media impressions. It describes campaigns promoting the Big Mac's 40th anniversary through a remix contest on MySpace, the "Give A Hand" widget on Facebook that raised money for Ronald McDonald House Charities, and the "What Came First" viral campaign around the launch of Southern Style Chicken. It also discusses the McDonald's Moms program that shared mothers' experiences visiting McDonald's facilities, generating over 275 million impressions and improving consumers' views of McDonald's food quality. Finally, it mentions the McDonald's Champion Kids program at the 2008 Beijing Olympics that gave children exclusive Olympic access and the 2011 McDonald's All American basketball games that raised awareness for Ronald McDonald House Char
GH and Texas Instruments
The document discusses several marketing campaigns conducted by Texas Instruments (TI) to promote their products and services:
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GH and Toyota
Toyota hired GolinHarris to help with its entry into NASCAR racing in 2004 and promote its "Toyota in America" story to gain acceptance among fans. Over the following years, GolinHarris assisted with Toyota's environmental initiatives like the Mobile Hybrid Experience tour and LEAF program donating to national parks. The agency also supported Toyota's involvement in action sports and the Driving Expectations safe driving program for teens.
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GolinHarris helped Panasonic generate news for its annual declarations about green products and manufacturing in 2010 and 2011, providing recommendations to enhance news value and story angles of interest to both eco and business media. They also highlighted Panasonic's sustainability initiatives to local and foreign media. GolinHarris developed a children's news consumption survey for Panasonic's Kids Witness News program, generating interest from leading broadcast and print media. As a platinum sponsor of the Singapore International Energy Week conference, GolinHarris showcased Panasonic's perspective on sustainable lifestyles with zero CO2 through creative angles, articles, and media activities.
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GolinHarris Multicultural: All-Markets Strategy (BSA Conference)
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GH History
- 1. 1969: GH Opens an Office in London
- 2. 1969: GH Launches McDonald’s Big Mac Sandwich
- 3. 1970: McDonald’s celebrates its 15th anniversary and its 12-year partnership with Cooper & Golin. It was during the early 70’s that Al and Ray Kroc developed the concept of the TrustBank.
- 4. 1971: Al commissions Norman Rockwell to paint the McDonald’s annual report cover art.
- 5. 1976: GH Opens Los Angeles Office
- 6. 1977: Golin Communications creates the first corporate sponsorship of a national telethon by signing on with Jerry Lewis and his annual muscular dystrophy telethon.
- 7. 1992: To salute the man who helped make community services part of the McDonald’s way of life, McDonald’s establishes the “Al Golin TrustBank Award” and makes Al the first recipient. It is to be given annually to one of McDonald’s worldwide public relations firms that best reflects Al’s commitment to community service.
- 8. 2003: GolinHarris merges with the Benjamin Group and opens an office in Orange County.
- 9. 2007: McDonald’s 50 Year Tribute to Al Golin and GolinHarris
- 10. 2005: GolinHarris expands to the Middle East and opens an office in Dubai
- 11. 2007: The Hong Kong Office celebrates GH’s 50th Anniversary
- 12. 2007: Singapore celebrates the agency’s 50th Anniversary
- 13. 2007: GolinHarris is named PRWeek’s Editor’s Choice and Best Large PR Agency and Best Large Agency of the Year by the Holmes Report
- 14. 2011: GolinHarris Opens Office in Bucharest, Romania.