This document discusses rhetoric and persuasive techniques. It provides examples of exercises where students practice persuading others by appealing to their interests, such as selling a pen to fellow students or customers. The document emphasizes gathering information about the other person to tailor the persuasive message to their specific interests and concerns. It also notes there are four key sales skills an interviewer would look for: gathering information, responding to information, delivering information, and asking for something. The document then provides classroom policies and expectations for an AP Language and Composition course.