One of the toughest problems in business especially for startups is to consistently acquire and grow customers. Many startups fail because of insufficient customer numbers. Google (Search) is one of few startups that have not only acquired more customers in less time and at lower cost but developed a system that offers similar benefits to customers. The Business DNA Pyramid, a minimum version of which is presented above, shows the basic framework that Google used to rapidly acquire customers at lower cost. The key assumption is that Google always aspires to be a game-changing organization with a game-changing (winning) vision, strategy, and product. And Google has greatly succeeded. What do you think?