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The Lean Business Model Gameboard: Deeply Understand and Predict Customer Behavior
The document describes a Lean Business Model Gameboard as a tool for developing and refining a business model. It presents the gameboard as having three sections representing the upstream, midstream, and downstream aspects of a business - the Enterprise Engine, Growth Engine, and Value Engine. The gameboard is intended to help users visualize their business as a 3-engine aircraft and guide them in creating, delivering, and capturing value at each stage of the business model. Mastery of the Lean Business Model Gameboard is described as key to the success and direction of an organization.
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The Lean Business Model Gameboard: Deeply Understand and Predict Customer Behavior
- 1. LEAN BUSINESS MODEL GAMEBOARD To boldly go where no man or organiza3on has gone before, You need a Lean Business Model Gameboard. To go where everyone has gone before, You need a Lean Business Model Gameboard. To go where everyone is going, You need a Lean Business Model Gameboard. At all =mes, You need a Lean Business Model Gameboard. What really makes a difference is Your level of mastery in using the Lean Business Model Gameboard. TUP AR LEAN ST
- 2. Generic LEAN BUSINESS MODEL “To Boldly Go Where No Man Has Gone Before” Value Crea)on Upstream ENTERPRISE ENGINE Value Delivery Midstream GROWTH ENGINE TUP AR LEAN ST Value Sharing (Profit): Downstream VALUE ENGINE
- 3. Strategic LEAN BUSINESS MODEL “To Boldly Go Where No Man Has Gone Before” Value Crea)on Upstream ENTERPRISE ENGINE: Product Value Delivery Midstream GROWTH ENGINE: Strategy TUP AR LEAN ST Value Sharing (Profit): Downstream VALUE ENGINE: Vision
- 4. Tac3cal LEAN BUSINESS MODEL “To Boldly Go Where No Man Has Gone Before” Value Crea)on Upstream ENTERPRISE ENGINE: Build Value Delivery Midstream GROWTH ENGINE: Measure TUP AR LEAN ST Value Sharing (Profit): Downstream VALUE ENGINE: Learn
- 5. Opera3onal LEAN BUSINESS MODEL “To Boldly Go Where No Man Has Gone Before” Value Crea)on Upstream ENTERPRISE ENGINE: Trigger (Cue) Value Delivery Midstream GROWTH ENGINE: Ac)on (RouFne) TUP AR LEAN ST Value Sharing (Profit): Downstream VALUE ENGINE: Reward (Craving)
- 6. LEAN BUSINESS MODEL GAMEBOARD
- 7. LEAN BUSINESS MODEL GAMEBOARD MISSION/VISION/PURPOSE/Leap of Faith: ……………………………………………………………………………………………………………………………… ENVIRONMENT #4ROD. Dr. Rod King. rodkuhnhking@gmail.com & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
- 8. LEAN BUSINESS MODEL GAMEBOARD MISSION/VISION/PURPOSE/Leap of Faith: ……………………………………………………………………………………………………………………………… (Short/Medium/Long-‐term) LEAN BUSINESS MODEL ENVIRONMENT #4ROD. Dr. Rod King. rodkuhnhking@gmail.com & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
- 9. LEAN BUSINESS MODEL GAMEBOARD MISSION/VISION/PURPOSE/Leap of Faith: ……………………………………………………………………………………………………………………………… (Short/Medium/Long-‐term) LEAN BUSINESS MODEL Value Crea)on (M.V.P.): Upstream Value Delivery (E.A.R.): Midstream ENVIRONMENT Value Sharing (Profit): Downstream #4ROD. Dr. Rod King. rodkuhnhking@gmail.com & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
- 10. LEAN BUSINESS MODEL GAMEBOARD MISSION/VISION/PURPOSE/Leap of Faith: ……………………………………………………………………………………………………………………………… (Short/Medium/Long-‐term) LEAN BUSINESS MODEL Value Crea)on (M.V.P.): Upstream ENTERPRISE ENGINE: Build (Trigger) Value Delivery (E.A.R.): Midstream GROWTH ENGINE: Measure (Ac=on) Value Sharing (Profit): Downstream VALUE ENGINE: Learn (Reward/Craving) (Investment: Lock-‐in Ac=on) Cue Rou=ne (Job To Get Done/Tool) ENVIRONMENT Reward #4ROD. Dr. Rod King. rodkuhnhking@gmail.com & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
- 11. LEAN BUSINESS MODEL GAMEBOARD MISSION/VISION/PURPOSE/Leap of Faith: ……………………………………………………………………………………………………………………………… (Short/Medium/Long-‐term) LEAN BUSINESS MODEL Value Crea)on (M.V.P.): Upstream Build Enterprise Engine Value Delivery (E.A.R.): Midstream Value Sharing (Profit): Downstream Measure Learn Growth Engine Value Engine Key Partners Value Proposi=on PAIN: Cost Structure Key Resources Key Ac=vi=es Channels & Customer Rela=onships DELIGHT: Revenue Streams Customer Segments VALUE: Profit Margin ENVIRONMENT #4ROD. Dr. Rod King. rodkuhnhking@gmail.com & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
- 12. LEAN BUSINESS MODEL GAMEBOARD MISSION/VISION/PURPOSE/Leap of Faith: ……………………………………………………………………………………………………………………………… (Short/Medium/Long-‐term) LEAN BUSINESS MODEL Value Crea)on (M.V.P.): Upstream Build Enterprise Engine Value Delivery (E.A.R.): Midstream Value Sharing (Profit): Downstream Measure Learn Growth Engine Value Engine Key Partners Value Proposi=on PAIN: Cost Structure Key Resources Key Ac=vi=es Channels & Customer Rela=onships DELIGHT: Revenue Streams Customer Segments VALUE: Profit Margin ENVIRONMENT #4ROD. Dr. Rod King. rodkuhnhking@gmail.com & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
- 13. LEAN BUSINESS MODEL GAMEBOARD MISSION/VISION/PURPOSE/Leap of Faith: ……………………………………………………………………………………………………………………………… (Short/Medium/Long-‐term) LEAN BUSINESS MODEL Past (Done) Present (Doing) ENVIRONMENT Future (To Do) #4ROD. Dr. Rod King. rodkuhnhking@gmail.com & hSp://businessmodels.ning.com & hSp://twiSer.com/RodKuhnKing
- 14. Visualize Your Business (Model) As A 3-‐Engine AircraZ With q Enterprise Engine q Growth Engine q Value Engine
- 15. Get Out Of the Building & Observe Customer Habits