2. DENIS PARKHOMENKO
VP of Product at StopAd, ZEO Alliance 8+ experience in IT
Cross platform B2C products
9+ projects
20+ millions happy users
1+ million added revenue/month
11. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
A GOOD STRATEGY SHOULD
ANSWER 3 QUESTIONS
Does anyone want it?
VIABILITY
1. Can it be done?
FEASIBILITY
2. Can it make money?
PROFITABILITY
3.
12. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
4 THINGS
TO FOCUS ON
Problem Solution Market Brand
1. 2. 3. 4.
13. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
ELEVATOR PITCH
FRAMEWORK
FOR (target customer), WHO HAS (customer need or pain), (product name),
IS A (market category), THAT (one key benefit) UNLIKE (competitors),
THE PRODUCT (unique different iation)
14. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
For not tech savvy affluent males 40+, who need to block intrusive ads,
StopAd is adblocker that brings smooth and confident online experience.
Unlike ABP or uBlock Origin, StopAd is a professional adblcoker
with premium service
16. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
STAGING A STARTUP
One step at a time. Skipping a stage is dangerous and usually leads to immature failure.
Ideas, structure,
funds, team
Get the product
out there in market
Ready to change;
Dramatic change
at times
Nail it before you
scale
Go big with people,
process & money
Decisions of plenty
CREATE RELEASE MORPH MODEL SCALE HARVEST
17. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
THE STARTUP
J-CURVE
$
Time1. Create
2. Release
3. Morph
4. Model
5. Scale
6. Harvest
Valley of
DEATH
18. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
1. Find a good idea
2. Build a strong team
3. Raise money
CREATE PHASE
$
Time1. Create
2. Release
3. Morph
4. Model
5. Scale
6. Harvest
19. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
1. Define and create MVP
2. Release as soon as possible
3. Gather as much feedback as you can
RELEASE PHASE
$
Time1. Create
2. Release
3. Morph
4. Model
5. Scale
6. Harvest
20. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
$
Time1. Create
2. Release
3. Morph
4. Model
5. Scale
6. Harvest
1. Analyze customers' feedback.
2. Find key patterns.
3. Change product or positioning. Or both.
MORPH PHASE
21. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
$
Time1. Create
2. Release
3. Morph
4. Model
5. Scale
6. Harvest
1. Figure out the economics.
2. Make sure that you have a business BEFORE you scale it.
3. You have a dream, now it’s a reality.
MODEL PHASE
22. WWW.STOPAD.IOStopAd | It’s our name. It’s what we do.
SCALE!!
$
Time1. Create
2. Release
3. Morph
4. Model
5. Scale
6. Harvest
SCALE PHASE
