How to build a BIG brand for Non-Profits and Startup?

1. BUILD
A
B I G
I D E A

2. B I G I D E A
BRAND DNA
DNA
SOLUTION
CUSTOMER PRINT
TARGET
BRAND AMBITION
FUTURE
Product Image Target
Channel Visual Influence
“ ”

3. BRAND DNA
DNA
SOLUTION
Product Image Target
Channel Visual Influence

4. Hit < 25
Product Image Target

5. Mall Small & Colorful Jordan
Channel Visual Influence

6. BRAND DNA
DNA
SOLUTION
Product Image Target
Channel Visual Influence

7. CUSTOMER PRINT
TARGET

11. BRAND AMBITION
FUTURE

12. • A S S U M E T H AT T H E R E I S S O M E T H I N G W R O N G W I T H
T H E W O R L D T H AT N E E D S C H A N G I N G , A N D D O E S Y O U R
B R A N D C A N A D D R E S S T H E P R O B L E M ?

13. “Your product is a …
Your brand believes the world would be a better place if …”

14. “KODAK projector is a carousel.
KODAK believes the world would be a better place if we
could bring the most valuable memory back to people.”

15. “Your product is a…
Your brand believes the world would be a better
place if …”
BIG IDEA TIME!

16. ><
IDEACLOUD
IDEA CLOUD
IDEA CLOUD
17

17. ><
“
”
18
STARTUP

18. >< 19
“
”
NONPROFIT

19. ><
CREATIVE
20
“
idea ”

20. 21
IDEA CLOUD
“ ”

21. ><IDEA CLOUD
4A
IDEA CLOUD
10%
I D E A
CLOUD
01 02 03 04
IDEA CLOUD
22

22. 360i
Emerson College, IMC
New York
N/A
Beijing Beijing
BoostInsider.com
Account Manager
San Francisco
Torque Digital
Social Media Manager
Chicago Jasmine Zhang
Ogilvy PR
Senior Consultant
Boston
AcceptU
Marketing Associate
Boston
Timezone
Media Operation Manager
Guangzhou
Account Manager
BeijingCecilia Yan
Brand Manager
Beijing

23. Mercedes-Benz China, MTV,
inSegment
Emerson College, IMC
New York
Assistant Account Exec.
Guangzhou Mulan
MIT PRESS
Marketing Associate
Boston

24. Thank you!