This document discusses how the colors of company logos can manipulate emotions by their psychological associations. It provides examples of how red in the Red Bull logo suggests intensity to fit their athletic brand image. Research on color psychology found that red suggests intensity and passion, blue suggests trust and calm, yellow suggests energy and freshness, and the colors of other company logos like McDonald's, Starbucks, and UPS are intentionally chosen to trigger specific positive emotions in viewers' subconscious minds related to the company and its products or services.

1. How A Logo's Color Manipulates Your Emotions
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Red Bull's logo is a great fit for the intense, athletic image of the brand.
Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you
know a McDonald's is nearby. There's a good chance a big brown truck is delivering packages for UPS.
These colors are forever associated with these companies, but what emotions are they triggering in your
subconscious?
FinancesOnline.com and Ruby Media Group gathered some findings from color psychology research and put
together a report explaining the primary color associations behind some of the most recognizable logos:

2. Red is associated with fire and blood, and evokes intensity, action, emotion, passion, trust,
and aggression.
Red Bull
Blue is associated with the sky and sea, and evokes comfort, faith, conservativeness,
understanding, clarity, calm, and trust.
Ford

3. Yellow is associated with sunshine, and evokes joy, vivacity, energy, and freshness.
McDonald's
Green is associated with nature, and evokes calm, relaxation, harmony, trust, peace, and
hope.
Starbucks

4. Purple is associated with royalty, and evokes luxury, glamour, power, nostalgia, romance,
and introspection.
Yahoo
Orange is associated with sunshine and the tropics, and evokes happiness, enthusiasm,
creativity, determination, and stimulation of mental activity.
Fanta

5. Black is associated with the night, and evokes mystery, formality, boldness, seriousness, and
luxury.
Louis Vuitton
Pink is associated with femininity, and evokes love, sweetness, warmth, sexuality, and
nurturing.
Mattel

6. Brown is associated with Mother Earth, and evokes reliability, nurturing, support, and
dependability.
UPS