This document summarizes information about Mahagun group of projects in Noida, including its ongoing projects, unique selling points, green certifications, and comparisons to other builders. It outlines the objectives of surveying Mahagun's brand and projects, such as understanding their USPs and how their projects compare to competitors in terms of quality, price, and other factors. Some negatives highlighted are the projects' high prices, slow construction pace, and lack of green spaces. Recommendations include improving construction quality, on-time delivery, transparency, and reasonable pricing.

1. WELCOME TO
MAHAGUN
A NAME THAT PERFORMS
SUBMITTED BY :
Bhupender Singh

2. OBJECTIVE
BRAND MANAGEMENT

3. Objectives of MAHAGUN Builder Survey
 USPs of MAHAGUN ongoing projects
 How its projects are better than other builder projects
 In & Around competition for MAHAGUN
 How other builders are better & not better
 Price comparison

4. ONGOING PROJECTS
• Mahagun Meadows
• Mahagun Mantra
• Mahagunpuram
• Mahagun Mirabella
• Mahagun Mywoods
• Mahagun Mezzaria
• Mahagun Moderne
• Mahagun Marvella
• Mahagunpuram II
• Mahagun Mascot

5. Logos of All under Construction Projects

6. Unique Selling Points
• Located on main NH-24 thus providing good connectivity to NCR
• Well Connected to NH-91
• Good Connectivity to Greater Noida
• Proposed metro (phase-2) next to project
• Same rate from all brokers. No corporate no cashback.
• one of the few builder who did not launch project after project.
• 2/3/4 BHK
• Sizes : 840 sq.ft. to 6000 sq.ft.
• Rainwater Harvesting Institutions
• Finest Academic Institutions Nearby
• When big firms are facing heat of defaults due to high debt,mahagunpurum
gives call to their flat owners to collect their late possession checks.

7. GREEN CERTIFICATION
• Use of recycled water for flush tanks and horticulture.
• Energy saving devices like solar heaters, LED & Solar lamps in public areas & parking lot.
• High SRI materials like tiles/paint used on roof surfaces to maximize energy saving.
• Electrical charging facility to promote use of electrical vehicles.
• Ramps, lifts with Braille, separate toilets, special parking facilities for differently abled.
• Rainwater harvesting system to capture runoff from roof & non roof surface.
• Low flow water fixtures and CP fittings used to reduce water consumption.
• Dual plumbing system to reuse treated water from STP for flushing purposes.
• Use of CFC-free and BEE certified electrical appliances.
• Low U-value material used in wall and roof for better energy efficiency.
• Separate car wash area, garbage room within the project.

8. CONTRUCTION IMAGES

9. NEGATIVES
• Too expensive
• High tension wire close projects
• Project work is slow
• Samshaan & graveyard around
• Location is not good for high end product
• Builder Credibility on High End Product. (Good builder in MIG segment but no good
for luxury Product
• Mahagun has left no space for any park or any green area.

10. Name of Other Builders
 SUPERTECH
 ATS
 GAUR SONS
 BRYS
 OMAXE
 AMARAPALI
 SUBHKAMNA
 ADITYA
 PRATEEK

11. Conclusion & Recommendations
• Construction quality should improve
• Delivery time should not be delayed
• Should not play with law
• Properties should not be overprized
• Should not play with customers money