Boston Consortium: Web 2.0

Expanding Your Libraries Outreach Marketing with Low-cost Technological Tools Tiffini Travis Director of Information Literacy & Outreach Services California State University, Long Beach February 2009 http://flickr.com/photos/vikavalter/

Why use technology for Outreach? Why use Social Media? How Do You Define Outreach?

Point of need information 8/28/2008 8/28/2008 8/28/2008 8/28/2008 Expand use of services Improve attitudes about your organization Advertising underused services

Types of Social Media Outreach ,[object Object],[object Object],[object Object],Posting bulletins Individualized profile Soft sell of services Direct Indirect

[object Object],Best practices for outreach Assess Plan Go where patrons are Take Risks Consistent

Every library has their own unique set of users or non-users they want to reach….

Understanding your Learners ,[object Object],Who are your users? How are they most likely to receive your message? How do you make sure they are aware of your services?

Audience Sketch a profile of your target audience(s) Age, socioeconomic status, connectivity, interests, technology literacy, special needs Find your Pew Internet & Life Campus Demographics Census Data

Who’s online? Pew Internet. Latinos Online 2007 67% Of Latinos 77% of African Americans 86% of Whites Age 18-29 Age 42-51 58% Latinos 69% of African Americans 80% of white Age 52-60 46% of Latinos 49% African Americans 75%whites

Figures are for Aug/Sept, 2007 in millions of unique visits from ComScore. Image from http://videovoo.com/wp-content/uploads/2007/10/total-unique-visitors-on-youtube-2007.png Where are they going?

The influence of social media ,[object Object],Fraser, M., & Dutta, S. (2008, November 24). Obama and the Facebook Effect. MediaWeek , pp. 10,10 On Twitter, Obama had more than 112,000 supporters "tweeting" to get him elected.

Using SWOT Analysis to pick your outreach tools http://flickr.com/photos/dixonbaxi/

Issues to consider… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8/28/2008 8/28/2008 8/28/2008 8/28/2008

8/28/2008 8/28/2008 8/28/2008 8/28/2008 Trendspotting

If we build it will they come? If you could contact a librarian via Facebook or MySpace for help with your research, would you? If not, why? Undergrads had a slightly higher than average percentage of 34%. 14% said no because they felt it was inappropriate or that Facebook/MySpace is a social tool, not a research tool. http://www.lib.umich.edu/usability/projects/ProjectReports/WebSurvey_Fall2007_Formal.pdf

MySpace ,[object Object],[object Object],[object Object],[object Object]

MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],125 Million Users

Facebook ,[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],150 million users

A Facebook Ad is how a business or brand can start to promote their product or service on Facebook. Can link to a Facebook Page, application or external website. A Social Ad is a Facebook Ad with a user’s friends’ interactions with a Facebook Page or Application as the headline. It includes the branded image and copy from the advertiser alongside the social action. 2 types of ads on facebook

Facebook Ads Pay for Clicks allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad. Pay for Views allows you to specify how much you are willing to pay for 1000 views of your ad.

Other notable sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outreach applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/28/2008 8/28/2008 Links to Best Practice Examples Denver Public Library New York Public Library

50-60 million Net users will participate in a virtual world by 2011

Second Life 1.3 million users 8/28/2008

Second Life New Media Consortium Survey ,[object Object],[object Object],[object Object],8/28/2008 of respondents never use Myspace or Facebook 71% of 18- to 24-year-olds participate in social networks vs. 10% participating in virtual worlds *Linden Lab Survey

Educational applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/28/2008 8/28/2008 8/28/2008 SJSU Second Life Campus

Feedback Entries Reviews Library events

Educational applications ,[object Object],[object Object],[object Object],[object Object],8/28/2008 8/28/2008 8/28/2008 8/28/2008 Boston Public Library Seattle Public Library

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication

Educational applications ,[object Object],[object Object],[object Object],[object Object],8/28/2008 8/28/2008 8/28/2008 Elluminate Live Librarian Ohio State

http://flickr.com/photos/maddito/

F acebook A pplications ,[object Object],[object Object],[object Object],[object Object]

Outreach applications ,[object Object],[object Object],[object Object],[object Object],[object Object],8/28/2008 8/28/2008 8/28/2008 8/28/2008 Facebook Apps Ryerson University Library App DC Public Library Catalog App Library Google Gadgets Meebo Widget

Podcasting ,[object Object],[object Object],8/28/2008 8/28/2008 8/28/2008 8/28/2008 Garage Band Mac Software that enables the creation of Podcasts

Podcasting ,[object Object],[object Object],[object Object],[object Object]

Decrease bandwidth issues on websites Allow students to post to groups Develop slideshows 8/28/2008 8/28/2008 8/28/2008

YouTube ,[object Object],[object Object],8/28/2008 8/28/2008 teachertube

Outreach applications ,[object Object],[object Object],[object Object],[object Object],[object Object],8/28/2008 8/28/2008 8/28/2008 8/28/2008 Fairfield Virtual Tour Fairfield Video Tour Teen outreach podcasts

Blogs 8/28/2008 8/28/2008 8/28/2008 8/28/2008

Live feeds of an individuals status

Educational applications ,[object Object],[object Object],Las Vegas Clark County Public Library Georgia State University Library

[object Object],8/28/2008 http://pbwiki.com/ www.wetpaint.com Google Sites

Outreach applications ,[object Object],[object Object],[object Object],University of North Texas CSULB Learning 2.0 for faculty

Learning Objects ,[object Object],[object Object],[object Object],Pachyderm instructables

Educational applications ,[object Object],[object Object],[object Object],How to make a paper appear longer How to write a great paper SURF tutorial (CSULB)

Steps of Action Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing measurable outcomes for outreach ,[object Object],[object Object],[object Object]

http://www.dok.info/ The Future….

[object Object],[object Object],8/28/2008 8/28/2008 8/28/2008 8/28/2008

Photo Credit S ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boston Consortium: Web 2.0

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Boston Consortium: Web 2.0