Get The **** Up And Market
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The document is a presentation by Robert Dempsey on marketing as a non-marketer. It recommends creating engaging content and distributing it across multiple channels to start conversations and bring people back to your website. It provides examples of using webinars, embedding videos and slides on blogs, and capturing email addresses to continue conversations through newsletters. The presentation emphasizes creating content people want and engaging with audiences across online channels.
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Get The **** Up And Market
- 1. Get The **** Up and Market thenonmarketer.com presented by: Robert Dempsey 1
- 2. Thank You 2
- 3. Welcome! Robert Dempsey CEO & Founder Twitter: @rdempsey @thenonmarketer FB: robertdempsey LinkedIn: robertwdempsey 3
- 4. The Non Marketer http://thenonmarketer.com http://twitter.com/thenonmarketer 4
- 5. Not Marketing 5
- 6. This is Marketing 6
- 7. Get Up Off Your *** 7
- 8. A Great Book 8
- 9. Another Great Book 9
- 10. Time? What Time?! 10
- 11. It’s Not Complicated 11
- 12. Everyone’s Talking http://theconversationprism.com/ 12
- 13. Formula • Create awesome content that people want • Distribute it via many channels • Engage your readers where the live online • Bring those conversations back to your home base • Get out and meet more people • Content + Engagement = Marketing 13
- 14. Here’s How 14
- 15. Example • Daily blog posts Twitter • Hold a monthly webinar Promote via the blog and social media • Capture emails on signups; some sign up for newsletter • Send follow-up email after webinar Webinar materials Poll 15
- 16. Spread the Love • Webinar materials - slides, video Video Blip.tv, Vimeo, Viddler Embed in a blog post Slides Slideshare Embed in blog post Additional resources Put them in the post too 16
- 17. Future Connections • Two options Add all attendees to a list and email about future webinars Only email newsletter subscribers • Iʼm testing 17
- 18. Take it Back • Create awesome content that people want • Distribute it via many channels • Engage your readers where the live online • Bring those conversations back to your home base • Get out and meet more people 18
- 19. Q&A 19
- 20. Thank You! The Non Marketer http://thenonmarketer.com Robert Dempsey CEO & Founder LinkedIn: robertwdempsey Twitter: @thenonmarketer, @rdempsey 20