10 Easy marketing tricks

10 Easy Online Marketing
Tricks
Every Business Should Follow

This presentation is for any business looking to
start a blog, build an online presence or develop
and online community to build leads.

By: David Frosdick
FREE Video Course
www.davidfrosdick.com/gomarketing

Get the full 10 Part Video Course
GET THE VIDEO COURSE AT

www.internetmarketingresource.com

Zero Cost Marketing
Implement these FREE strategies Online & Offline


10 Easy Marketing Tricks
Any business with a web site can use
• Topics
1. Blogs
• Lead capture
• Bookmarking
• Twitter
• Basic SEO
• RSS Feeds
• Video Marketing
• Continuity Model
• Free (Freemium)
• Value for money
• BONUS


Blogging
• Do you have a blog?
o Wordpress
o Blogger
o Self Hosted Wordpress


Blogging
• Do you have a blog?
o Wordpress
o Blogger
o Self Hosted Wordpress
• Have a blog
o Build a community
o Blog Commenting
o Write articles
 Niche relates
 Training and tutorials
 Local Niche Stories


“ Your blog will be one of the best sales
tools and lead generating tactics for your
business, if you use it correctly. ”
David Frosdick

2. Lead Capture

Tools
• Aweber
• Twitter
• Blogging

Go here:
order.aweber.com


2. Lead Capture

Tools How?
• Aweber • Free report
• Twitter • Free quote
• Blogging • Voucher/Coupon
• Free video
• Service
• Something of value
Go here:
order.aweber.com


3. Bookmarking

Social Bookmarking
• Digg
• Delicious
• Furlit
• Stumble
• Pop URL
• use them ALL


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CLICK HERE TO START THE VIDEO COURSE

3. Bookmarking

Social Bookmarking Why?
• Digg • Search engines crawl
• Delicious • User share sites
• Furlit • Indexed in Google within
• Stumble hours
• Pop URL • Bookmark your articles
• use them ALL


4. Twitter

Tweet
• Track popular stories
• Follow like minded
people
• Build a community


4. Twitter

Tweet Why ?
• Track popular stories • Build leads
• Follow like minded • Follow competitors
people • Nearly live news
• Build a community • Send people to your
blog
• Follow up offline


5. Basic SEO
• Keywords
o Use keywords in article
o Blog post
o Title tags
o Do not use link farms
o Do not link share with unrelated sites
o DO NOT try and cheat Google

Google search provides ethical relevant search
results.


5. Basic SEO
• Google Webmaster Tools
o Google reads form left to right
o Setup Google Webmaster Tools Account (FREE)
o Build a site map
 Submit you site map to Google Webmaster
 Make it easy for them to find your site


6. RSS
• Get your RSS feed (most blogs have these)
• Setup a Feedburner account
• Submit your RSS feed to Feedburner
• Add Feedburner to your site so members can
subscribe
• Setup a Google RSS Reader Account to track your
niche feeds
• Add you RSS feed to social sites which accept them


7. Video Marketing

Video Service
• YouTube
• Vimeo
• Vidler
• Google Video
• Yahoo Video


7. Video Marketing

Video Service Video has power
• YouTube • Easy to digest
• Vimeo • Easy to make
• Vidler • Gets in search result
• Google Video • Tag videos
• Yahoo Video • Every site has video
• Build a community


8. Continuity or Subscription Model

The business model
• It works!
• Membership Site
• Email Newsletter
• Print Newsletter
• Service


8. Continuity or Subscriptions Model

The business model Beneifts
• It works! • Residual Income
• Membership Site • No limits to growth
• Email Newsletter • Easy to setup
• Print Newsletter • Secure Income
• Service
• Value Trojan


9. Free
• The FREE model works
• Provide excellent information
• Build reputation
• Give some of value
• High perceived value, low cost
• Workshop
• Open day
• Webinar
• Speaking at a local event
• Every business can do this


“ Don't think you are under valuing your
service, if you provide good freemium
content then you WILL build trust and
long term customers. ”
David Frosdick

10. Value for money
• Provide good value
• Over deliver
• Follow up
• Earn from your existing customer base
• Sell to your existing customer
• Give value for money


BONUS Tip
• Test, Test, TEST
• Split test web pages
• Google Website Optimizer
• Split test email campaigns
• Split test pricing


Any business with a web site can use
• Topics
1. Blogs
• Lead capture
• Bookmarking
• Twitter
• Basic SEO
• RSS Feeds
• Video Marketing
• Continuity Model
• Free (Freemium)
• Value for money
• BONUS

www.davidfrosdick.com

Use wisely and be ethical in your
marketing!


10 Easy marketing tricks

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