The way consumers intereacts with brands is being redefined by technology. Not only are the channels altering, but the data exchange with each interaction is dramatically different. This is going to have profound impact to how you build engagement.

1. MARKETING LUNCH & LEARN
How to propel your brand into the new world of marketing
(*with an integrated data strategy!)
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2. SOCIAL • NETWORKS • GOOGLE • WIKI • DIRECT MAIL • FLICKR
• BILLBOARDS • DISPLAY ADS • FACEBOOK • EMAIL • SKYPE •
BLOGS • TELEVISION • AOL • STREAMING TV • HULU • GMAIL •
MOBILEME • DIGG • PODCASTS • INSTANT MESSAGING •
TWITTER • WIDGETS • FAN • SLIDESHARE • RADIO • MSN •
HABBO • YOUTUBE • BANNER ADS • MY SPACE • PAGE • YAHOO
• HOTMAIL • SMUGMUG • MAGAZINES • VIRTUAL •
NEWSPAPERS • BLOGSPOT • WORDPRESS • ACCOUNT • VIDEO
• GROUP • COMMUNITY • CROWDSOURCING • FAN • HULU •
CHANNEL • PHOTO SHARING • ACCOUNT • INTERNET • TEXT
MESSAGING • APPLICATION • MICROBLOGGING • HOTMAIL •
YOUTUBE • FAN • WIDGETS • APPS • WOM • GEO TARGETING •
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4. AGENDA
• State of Cross Channel Identity Resolution
• Case Study: Social Insight (Kevin Bacon)
• Case Study: Mobile Apps (Couch Commerce)
• Must, Should, Could
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13. Linkages
• Handle • IP
• Domain • Cookie
• Social-graph • MAC-Address
• Followers • UserID
• OpenID
• Email
• Number • Name
• DeviceID • Address
• Geo • Zip+4
• Phone
• DMA
• Store
• ConsumerView
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14. Social Insight
KEVIN BACON
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15. SOCIAL CRM ::
(AS DEFINED BY A PRAGMATIC, NUMBERS DRIVEN MARKETER)
Leveraging the social channels, all of them, because they
are many, to gain actionable (trigger-able) insights that can
be used to drive messaging and contact strategy in other
channels.
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16. ~7B
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20. Social ≠ First Click
Measure the social effect of an ad,
email or post, not just the first click
Techlightenment’s Social Attribution
platform helps you to understand
who engaged, converted and
interacted with your brand and the
value of those interactions across
generations of activity.
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21. We know you’ll this

22. Mobile Apps
COUCH COMMERCE
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29. 29

30. Action plan on where, when, and how you could get started
MUST, SHOULD, COULD
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31. MUST:
BEGIN
IMPLEMENTING
MOBILE
COMPONENTS
TO YOUR
MULTI-CHANNEL
STRATEGY
31

32. SHOULD:
DEVELOP A
PLAN FOR
WEAVING YOUR
MULTICHANNEL
NET
32

33. SHOULD:
BEGIN TRIAL
WITH NEW
CAPTURE &
MEASUREMENT
TECHNIQUES
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34. Marcus Tewksbury is a product strategy and business development expert with
over 15 years of experience defining, marketing, and ultimately selling new B2B
marketing services and technology offerings.
Today, Marcus focuses on strategic accounts for Experian Marketing Services, a
powerful new agency model focused on driving relevant messaging based on
sound customer intelligence, where he partners with marketing executives on
how to best harness their customer relationships to develop "big ideas" that open
new markets and expands revenue opportunities with existing ones.
Over his career he has successfully launched dozens of products that have
Marcus Tewksbury generated millions in revenue and been adopted by brands like Alterian, Baxter,
Vice President, Strategy and Consulting Coach, Eddie Bauer, Hallmark, Hot Topic, Kaloo, KAO, Microsoft, Restoration
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Marcus is a frequent speaker, having appeared at events for the American
Marketing Association (AMA), Canadian Marketing Association (CMA), Direct
Marketing Association (DMA), Integrated Marketing Summit, The Economist,
Media Post, and Illinois Technology Association (ITA). His writing and
presentations have appeared or been cited in numerous publications like
Mashable.com, USAToday, Wall St. Journal, and the Word of Mouth Marketing
Association (WOMMA). He has also been a guest lecturer at numerous
universities such as Georgetown, Northwestern, DePaul, U. of Chicago, and York.
More on Marcus’s thought leadership can be found on his award winning blog
http://themarketingmojo.com.
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35. © 2011 Experian Information Solutions, Inc. All rights reserved.