Tuli Hotel's Viral Marketing Campaign
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Tuli Hotel's wants to increase brand awareness through viral marketing. It currently has a weak social media presence. The document outlines a SOSTAC process to make Tuli Hotel's viral. The objective is to make people aware of Tuli Hotel's with one click. The strategy is to engage important social media sites and create experiential offers. Tactics include learning from past viral examples, promoting contests on Pinterest and travel sites, connecting social media accounts, and posting videos on YouTube. Control will track metrics like feedback, site visits and revenue. The goal is for Tuli Hotel's to spread virally through social networks.
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Tuli Hotel's Viral Marketing Campaign
- 1. Tuli Hotel’s A Viral Marketing Campaign
- 2. What is Viral Marketing? It is making an awareness of a brand through already existing social networks. Product Sales Its about seeking attention to your product or product name. It’s a type of stimulation. Such as using Facebook, Twitter, MySpace, etc. It spreads like a “virus.”
- 4. SOSTAC PROCESS Questions that need to be asked? Where we are now? What do we want to be? The Goal Break down of the Goal The ‘do’ part Track of Process
- 5. Tuli Hotels Strengths: 7 Hotels existing International Site Facebook Site Existent Located primarily in the ‘heart of India.’ Weakness: Facebook exists but only ‘26 Likes’ Twitter/Myspace/ Lindedin- no account found International site does not have social media icons.
- 6. SOSTAC: How viral are Tuli? Opportunities: There is a lot of space and there are a lot of people on the web Its free advertisement Threats: A lot of competition The main Tuli website is not up to date
- 7. SOSTAC Tuli Objective for Tuli Hotel’s: To make Tuli Hotel’s Viral all around the internet, that people are aware of who they are and what they have to offer, by one simple click.
- 8. SOSTAC Tuli Strategy: Get to know what sites are the most important on the web to stay in touch Create an Experiential Marketing Campaign Create offers and contests on different sites Use word- of- mouse to connect to the people
- 9. Tactics Use previous viral marketing examples to learn Get to know social media sites in India Make the name “Tuli Hotel’s” known around the web Create offer’s Use SEO’s and meta tags Newsletter, email campaigns, and internet sites, ‘the more the merrier’
- 10. Viral Marketing Examples Hotmail: get your free email! Dove: real models? BMW Film FiFa World Cup
- 11. Word of Mouse: Action Offer ‘Best wedding photo’ contest on Pinterests Create offers on travel websites for those wanting to visit India and those looking for a place to travel to. Create accounts on common social media websites, connect all sites together Make videos of the hotel post on Youtube
- 12. Social Media Sites : All Around the World: Popular in India: Pinterest Crazeal You Tube Makemytrip Facebook, Twitter, Linkedin Travelocity, Expedia
- 14. SOSTAC Tuli Control: Customer Feedback Site visit increase Revenue increase or decrease How to create control: Weekly updates on all sites Change offers and contests Have a position within the companies that takes care of all internet related marketing Follow through on all give away’s for contests/make sure it’s an experience for the guest
- 15. Good Luck Tuli Hotel’s on becoming Viral! By Katharina Westphal