SlideShare a Scribd company logo
 
Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object],[object Object]
Target Demographic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch Plan FUSE Week of 5/15/2006 Develop Legal for Program FUSE Week of 5/8/2006 Present Media Plan - BOOST to provide input FUSE Week of 5/8/2006 Develop Plan for Member Communication and  present FUSE Week of 5/1/2006 Develop Initial PR Plan and present - BOOST to provide strategic input BOOST/FUSE Week of 5/1/2006 Develop Copy Strategy BOOST/FUSE Week of 4/24/2006 Determine Media Support - BOOST must formulate a budget for media FUSE Starting week of 4/24/2006 and ongoing Partnership Development and Negotiation - BOOST to provide input on partners BOOST/FUSE Week of 4/24-2006 Ultimate Upgrade Sweepstakes / TBD - Plan and develop TBD Web Design and User Interface TBD/As needed Provide input on backend structure BOOST/FUSE Week of 4/17/06 Finalize Overall program ASAP Finalize Agency Agreement Responsibility Due Date Action
Launch Plan (continued) BOOST/FUSE July 1 st Program Launch FUSE Week of 6/5/2006 Begin Development of Advertising FUSE Week of 5/29/2006 Develop means by which consumers can get goods - 1-800#, Mail-In, etc. - What they get for how much - Award Fulfillment FUSE Week of 5/29/2006 Present Advertising Concepts - TV, Radio, Print, Online, etc. - Events - Promotion FUSE Week of 5/22/2006 Begin Execution of Program Creative FUSE Week of 5/15/2006 Present Program Design/Creative - Includes BOOST premiums if necessary - Includes Member Booklet - Within this presentation, FUSE will have specifics  on building the database, how consumers opt-in, etc. FUSE Week of 5/15/2006 Begin Media Placement Responsibility Due Date Action
Maintenance Plan FUSE Quarterly Quarterly Reports FUSE Semi Annual Booklet Updates FUSE Quarterly Club Member Communication FUSE TBD – as needed Promotions and Events FUSE Ongoing – as needed PR FUSE Ongoing Media Planning and Buying FUSE Ongoing Creative Design and Development FUSE Ongoing Partnership Development and Negotiations -BOOST is always bringing the consumer new things FUSE Ongoing Overall Program Management RESPONSIBILITY DUE DATE ACTION
FUSE Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FUSE – The Agency ,[object Object],[object Object],[object Object],[object Object]
NEXT STEPS ,[object Object]
Contact Jeremy Stephan Office:  323.871.9900 Cell:  310.968.0409 [email_address]

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Get Boostd Launch Plan

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Launch Plan FUSE Week of 5/15/2006 Develop Legal for Program FUSE Week of 5/8/2006 Present Media Plan - BOOST to provide input FUSE Week of 5/8/2006 Develop Plan for Member Communication and present FUSE Week of 5/1/2006 Develop Initial PR Plan and present - BOOST to provide strategic input BOOST/FUSE Week of 5/1/2006 Develop Copy Strategy BOOST/FUSE Week of 4/24/2006 Determine Media Support - BOOST must formulate a budget for media FUSE Starting week of 4/24/2006 and ongoing Partnership Development and Negotiation - BOOST to provide input on partners BOOST/FUSE Week of 4/24-2006 Ultimate Upgrade Sweepstakes / TBD - Plan and develop TBD Web Design and User Interface TBD/As needed Provide input on backend structure BOOST/FUSE Week of 4/17/06 Finalize Overall program ASAP Finalize Agency Agreement Responsibility Due Date Action
  • 9. Launch Plan (continued) BOOST/FUSE July 1 st Program Launch FUSE Week of 6/5/2006 Begin Development of Advertising FUSE Week of 5/29/2006 Develop means by which consumers can get goods - 1-800#, Mail-In, etc. - What they get for how much - Award Fulfillment FUSE Week of 5/29/2006 Present Advertising Concepts - TV, Radio, Print, Online, etc. - Events - Promotion FUSE Week of 5/22/2006 Begin Execution of Program Creative FUSE Week of 5/15/2006 Present Program Design/Creative - Includes BOOST premiums if necessary - Includes Member Booklet - Within this presentation, FUSE will have specifics on building the database, how consumers opt-in, etc. FUSE Week of 5/15/2006 Begin Media Placement Responsibility Due Date Action
  • 10. Maintenance Plan FUSE Quarterly Quarterly Reports FUSE Semi Annual Booklet Updates FUSE Quarterly Club Member Communication FUSE TBD – as needed Promotions and Events FUSE Ongoing – as needed PR FUSE Ongoing Media Planning and Buying FUSE Ongoing Creative Design and Development FUSE Ongoing Partnership Development and Negotiations -BOOST is always bringing the consumer new things FUSE Ongoing Overall Program Management RESPONSIBILITY DUE DATE ACTION
  • 11.
  • 12.
  • 13.
  • 14. Contact Jeremy Stephan Office: 323.871.9900 Cell: 310.968.0409 [email_address]