Kristal is a new brand of drinking water that aims to expand its product range and increase its market share. The document outlines Kristal's marketing mix strategies, including extending its product line to offer various bottle sizes and flavored waters. It also discusses promotion strategies like sponsoring sports events and social media campaigns to raise brand awareness and position Kristal as a healthy water option. The goal is for Kristal to be available in various retail locations and to implement recycling programs for its bottles.

1. KRISTALLife is a Journey, Water is the fuel of life, Kristal is an experience.

2. Price & MarketShare Comparaisonnew way of drinking2

3. Product Availability3new way of drinking

4. Customers’survey4 Not available in Super marketPlaceSmall range ProductNot sure thatitisHealthyProduct / PromotionA bit expensivePriceNot well-knownPromotionMarketing MIXnew way of drinking

5. Positionningnew way of drinking5

6. ProductsExtand the range Bottles of 2 L, 1.5L, 1L, 0.5 L easy to carry itBottles of 5L, 10L, 20 for bigconsumers, schools, offices, sports clubs, ….To beused cold or hot in water refill machinePackaging in recyclable and light plasticEco-friendly packaging in PET (poly ethyleneterephthelate)6new way of drinking

7. New ProductsFlavouret waterSparkling waterSparklingflavoured waterEnergetic drinkIceteaNew customized design glass bottelsnew way of drinking7

8. A Large Range 8new way of drinking

9. Price9Reduction by:

10. 10 % 2.7 $ for 2 L and less

11. 20 % 2.4 $ for more than 2 L Yourhealthcan’tbepriced.new way of drinking

12. Place10Catering and conferencecentersSupermarketHealthfoodshopsConvenience stores and gas stationsDelicatessensOn the NET for companywithrefill machineNew glass pakagingonly for luxiriousTrendy restaurants, cafés, hotels, bars …Yoga clubs and spasthalassoGolf and yacht clubsWithits Logos or namesnew way of drinking

13. Promotion11To proveit as healthy water and It stimulates body and mindMake a doctor and trend setters recommandations for Pregnentwomen , babies, old people, athleticsetc…. It helps:Stress reduction, skin tone, weightloss ….

14. It isbenefical for digestive système, circulatory system , renal and urinarysystems.

15. To beproven by an institut of nutrition as 100 % pure spring water. No artificiel additives and no water treatment

16. Cosmetics usesnew way of drinking

17. Promotion12new way of drinkingFree delivery for companies, schools , offices, sports teams…Specialoffer for doctors, hospitals, clinics …1 month free coolerrent or getourccoolerat 1 $ per day.Promotion and animation in a place of selling by giving free gifts ( hats, T-shirt, Pc, TV, PS, Travel ….)Sponsoring sport events.

18. PromotionSocial resposability (0.5 $ frombottlessoldisdonate to water extraction in Africa and support local population)New generation of tranportation (lowemissionvehiculs) Sponsoring disabled peopleGoing green and participate in recyclingprocessTaking part in evironmentaleventsnew way of drinking13

19. RecyclingBottles14new way of drinking

20. AdscompaignOut doorads: Billboards, transport and ‘streetfurniture’ as bus shelters , digital signage, leaflets , posters ..Media ads: TV, radio, presse, scientific magazines.. Banner ads: On the net, social media site, e-mail newsletter, mailshots..Testimony of doctors, athelets, actors, politiccelebritiesetc…

21. To build a good and easywebsite15new way of drinking

22. Adsnew way of drinking16A Brand Awareness

23. SLOGANKRISTAL I’AMlovingITnew way of drinking monem.agrebi@yahoo.fr17