1. KRISTAL Life is a Journey, Water is the fuel of life, Kristal is an experience.

2. Price & MarketShare Comparaison new way of drinking 2

3. Product Availability 3 new way of drinking

4. Customers’survey 4 Not available in Super marketPlace Small range Product Not sure thatitisHealthyProduct / Promotion A bit expensivePrice Not well-knownPromotion Marketing MIX new way of drinking

5. Positionning new way of drinking 5

7. New Products Flavouret water Sparkling water Sparklingflavoured water Energetic drink Icetea New customized design glass bottels new way of drinking 7

8. A Large Range 8 new way of drinking

10. 10 % 2.7 $ for 2 L and less

11. 20 % 2.4 $ for more than 2 L Yourhealthcan’tbepriced. new way of drinking

14. It isbenefical for digestive système, circulatory system , renal and urinarysystems.

15. To beproven by an institut of nutrition as 100 % pure spring water. No artificiel additives and no water treatment

16. Cosmetics usesnew way of drinking

17. Promotion 12 new way of drinking Free delivery for companies, schools , offices, sports teams… Specialoffer for doctors, hospitals, clinics … 1 month free coolerrent or getourccoolerat 1 $ per day. Promotion and animation in a place of selling by giving free gifts ( hats, T-shirt, Pc, TV, PS, Travel ….) Sponsoring sport events.

18. Promotion Social resposability (0.5 $ frombottlessoldisdonate to water extraction in Africa and support local population) New generation of tranportation (lowemissionvehiculs) Sponsoring disabled people Going green and participate in recyclingprocess Taking part in evironmentalevents new way of drinking 13

19. RecyclingBottles 14 new way of drinking

21. To build a good and easywebsite15 new way of drinking

22. Ads new way of drinking 16 A Brand Awareness

23. SLOGAN KRISTAL I’AMlovingIT new way of drinking monem.agrebi@yahoo.fr 17

24. Logo new way of drinking 18

25. Ad SPOT new way of drinking 19

26. Ad SPOT new way of drinking 20

27. Questions ? new way of drinking monem.agrebi@yahoo.fr 21

28. For more details Web site : WWW.KRISTAL.COM E-mail : Monem.agrebi@yahoo.fr 00 216 22 368 928 new way of drinking 22

29. 23 Thankyou!