The document discusses how a loyalty program platform called Hooptap uses gamification techniques to help loyalty programs achieve various goals. It provides statistics on how much Hooptap has increased key metrics for its customers, such as click-through rates by 23%, web traffic by 50%, email open rates by 20%, Facebook fans by 10%, video views by 35%, traffic to points of sale by directing 75% of earned points there, and registration rates by 10%. It attributes these increases to rewarding user actions and encouraging participation in games and competitions through rewarding users with points, discounts and prizes.
What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
As a pioneer within the radio taxi service in India, Meru Cabs once again launched Carpool by Meru, an initiative to make people travel together and give back to others around them.
The Digital Marketing campaign, #DilKaDarwazaKholo, revolved around the sentiment of giving back to people by offering them a ride whilst also enjoying the company of others.
Digital marketing solutions right from social media campaigns to emailers, SMS pushes and banner ads created an outreach providing Meru Cabs with 3x the amount of downloads for its app, whilst successfully creating a MindShift amongst the Indian audiences towards sharing a car versus riding alone.
What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
As a pioneer within the radio taxi service in India, Meru Cabs once again launched Carpool by Meru, an initiative to make people travel together and give back to others around them.
The Digital Marketing campaign, #DilKaDarwazaKholo, revolved around the sentiment of giving back to people by offering them a ride whilst also enjoying the company of others.
Digital marketing solutions right from social media campaigns to emailers, SMS pushes and banner ads created an outreach providing Meru Cabs with 3x the amount of downloads for its app, whilst successfully creating a MindShift amongst the Indian audiences towards sharing a car versus riding alone.
Internet Marketing Company Report KUBS 2016 Fall part 2Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
Insider's Guide to Value-Exchange Video Advertising - Understanding the Brand...Grant Gudgel
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to the format. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
The Media Ant is one of the biggest platforms in India for ad space discovery and buying. The Media Ant is a premier Hotstar partner and one of the best Hotstar advertising agency for IPL 2020 advertising. The presentation would cover the following details about IPL 2020:
1. IPL 2020 Schedule
2. Why should brands advertise in IPL 2020 on Hotstar?
3. Who should advertise in IPL 2020 on Hotstar?
4. What targeting options are available for IPL 2020 advertising on Hotstar
5. IPL 2020 Hotstar advertising rates
6. IPL 2020 expected reach and targeting
7. Recommended IPL 2020 advertising budget
8. IPL advertising on Hotstar case studies
9. The Media Ant Agency Contact Details
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...IO Integration
Marketing technology is changing the way marketeers, brand owners and IT managers approach customer experience management. Traditional and digital media channels are merging and the re-use of content that tells a compelling story must be delivered in exactly the right moment and context to customers. There are hundreds of different media channels. Marketing must be agile and measure results, and switch immediately to optimize their messaging and on which channels now that it is driven more by individual consumer events, than by traditional campaigns. See how top brands are starting omnichannel contextual customer conversations and how you can too.
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
Loyalty management more than earning and spending pointsElena Martínez
During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explain the keys to how to effectively create loyalty and what to expect from your commerce solution. Today, engaging customers goes beyond traditional loyalty programs and she will develop on this topic.
What Will You Learn?
- Keys to effectively create a loyalty program.
- What to expect from commerce solutions in regards to loyalty management.
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
"A holistic view into performance marketing" by Selcuk Atli at Master in Grow...★ Selcuk Atli
A holistic view into performance marketing.
In this presentation, Selcuk Atli who is founder and CEO at Boostable explains how marketers should view different advertising channels in their toolbox and allocate their spend with their goals in mind.
Presentation at the Master in Growth Conference in Istanbul December 2014.
Press start making your business more engagingMichael Fillié
Press Start helps its clients creating more engaging products and services resulting in better activation, more retention and stronger loyalty. We re-design existing user journeys into experiences that provide a meaningful challenge for users, drive continuous engagement and fit into your current UI/UX environment
Internet Marketing Company Report KUBS 2016 Fall part 2Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
Insider's Guide to Value-Exchange Video Advertising - Understanding the Brand...Grant Gudgel
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to the format. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
The Media Ant is one of the biggest platforms in India for ad space discovery and buying. The Media Ant is a premier Hotstar partner and one of the best Hotstar advertising agency for IPL 2020 advertising. The presentation would cover the following details about IPL 2020:
1. IPL 2020 Schedule
2. Why should brands advertise in IPL 2020 on Hotstar?
3. Who should advertise in IPL 2020 on Hotstar?
4. What targeting options are available for IPL 2020 advertising on Hotstar
5. IPL 2020 Hotstar advertising rates
6. IPL 2020 expected reach and targeting
7. Recommended IPL 2020 advertising budget
8. IPL advertising on Hotstar case studies
9. The Media Ant Agency Contact Details
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...IO Integration
Marketing technology is changing the way marketeers, brand owners and IT managers approach customer experience management. Traditional and digital media channels are merging and the re-use of content that tells a compelling story must be delivered in exactly the right moment and context to customers. There are hundreds of different media channels. Marketing must be agile and measure results, and switch immediately to optimize their messaging and on which channels now that it is driven more by individual consumer events, than by traditional campaigns. See how top brands are starting omnichannel contextual customer conversations and how you can too.
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
Loyalty management more than earning and spending pointsElena Martínez
During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explain the keys to how to effectively create loyalty and what to expect from your commerce solution. Today, engaging customers goes beyond traditional loyalty programs and she will develop on this topic.
What Will You Learn?
- Keys to effectively create a loyalty program.
- What to expect from commerce solutions in regards to loyalty management.
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
"A holistic view into performance marketing" by Selcuk Atli at Master in Grow...★ Selcuk Atli
A holistic view into performance marketing.
In this presentation, Selcuk Atli who is founder and CEO at Boostable explains how marketers should view different advertising channels in their toolbox and allocate their spend with their goals in mind.
Presentation at the Master in Growth Conference in Istanbul December 2014.
Press start making your business more engagingMichael Fillié
Press Start helps its clients creating more engaging products and services resulting in better activation, more retention and stronger loyalty. We re-design existing user journeys into experiences that provide a meaningful challenge for users, drive continuous engagement and fit into your current UI/UX environment
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
Learn Digital Marketing in Gurgaon with Ex GooglerHoonar
Digital Marketing Services and Training Consultancy founded by Ex Googler Mr.Amitabh Verma focussed on helping professionals acquire and excel in Digital Marketing skills.
Making Dollars and Cents of Social Media: Part 2Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
We have made a brief report about the current and upcoming marketing trends in the Real Estate Industry.
This report covers the following topic:
Current Digital Trends
Commonly Faced Problems
Challenges & Opportunities
A New Approach to Digital Promotions
Future Trends
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
OfferToro functions as an OfferWall-Monetization Platform, enabling users to accomplish diverse tasks. As a result, they receive virtual currency, convertible into actual money, gift cards, in-game premium currency, and more. Through our OfferWall, your game or app can gain a substantial amount of top-notch traffic, including installations, engagement, and in-app purchases.
Similar to Hooptap boosting loyalty_programs_goals_en (20)
Some companies think that the first contact of a user with a corporate app is all they need. That's a wrong thought because if you don't give them what they want, it will have no effect on them.
Some 90% of customers are increasingly frustrated with the level of service they experience, especially as it relates to long hold times and those frustrated customers are rushing to competitors for comfort: "89% of consumers began doing business with a competitor following a poor customer experience."
Gamification draws on those same principles but takes things to a whole new level. With gamification, you can convert your existing activity and data into points and rewards and use those to provide incentives for your staff, boosting morale and performance, which ultimately benefits customer experience and satisfaction.
Why should you use Gamification for customer engagementHooptap
Gamification enables you to hand out the tangible rewards people are expecting, but also provide conceptual status-related awards to increase its value. All of this, together along with game mechanics and a social component, brings together the perfect formula to engage users and retain them. Users’ competitive spirit will be brought to light, making them real active players.
2. INDEX
1. OVERVIEW
2. GOALS
A. CTR
B. WEB TRAFFIC
C. EMAIL OPENING RATE
D. FACEBOOK FANS
E. VIDEO DISPLAYS
F. TRAFFIC TO THE POINT OF SALE
G. REGISTRATIONS